7.

0 Marketing Mix of Pringles: In developing a marketing mix, Procter & Gamble marketers follow a global market ing strategy for Pringles potato chip, its leading export brand. P&G sells one p roduct with a consistent formulation in every country. P&G meets 80 percent of w orldwide demand with only six flavors of Pringles and one package design (Boone et al, 2010).Marketing mix blending of the four strategies:product, pricing, pro motion and place. 7.1 Product Strategy Procter & Gamble newest marketing program is for highly positioned salty snacks. This will initially include one new product in Malaysia: Pringles (Halal), whic h can be adopt in Brunei country as Muslim culture. Unique Product Quality: Pamela Vinsence (2010) clarified that,Procter & Gamble (Malaysia) Sdn. Bhd. is p leased to inform that made-in-Malaysia Pringles potato crisps have received Halal certification from JAKIM (the Islamic Development Department of Malaysia), the i ndependent Halal authority in the country.The Halal certification applies to all flavours made in Malaysia for us by Super Food Technology Sdn. Phd. in Johor : Original, Wild Spice, Cheesy Cheese, Salt & Pepper,Sour Cream & Onion, Basil & Garlic and Smoky BBQ. The JAKIM certifications are first and foremost for Musli m consumers in Malaysia and ASEAN countries, where they are sold. From our obse rvation, Muslim consumers in these countries have a preference for such assuranc e and Halal logo-on-labels for them to make their food choices.Nevertheless, all Pringles sold across the world contain ingredient lists on their labels that wi ll help consumers make informed choices. All Pringles labels have started to car ry the Halal logo from December 2010. This assurance is first and foremost for our Muslim consumers to be able to fully enjoy the Pringles experience, Zulhaimi, extern al relations leader of Procter & Gamble Malaysia, said. Moreover, Pringles has r olled out PR to communicate the news to customers.While he brand has also launch ed a new range called Ocean flavours. Advertising for the flavours, which includ e Seaweed, Grilled Shrimp, and Soft-shell Crab will be activated next year. 7.2 Price Strategy Companies must adapt their pricing strategies to local markets and change them w hen conditions change. In addition, An important development in pricing strategy for international marketing has been the emergence of commodity marketing organ ization that seek to control prices through collective action (Boone et al, 2010 ).Pringles is priced slightly higher than its main competitor Frito-Lays product s but is till in line with the majority of the industry's prices. Pricing mainly depends on the location where the products is purchased, as shown in the follow ing appendix3. 7.3 Promotion Strategy As appendix 4 indicates, the strategies centre on whether to extend a domestic p roduct and promotional strategy into international market or adapt one or both t o meet the target market s unique requirements (Boone et al, 2010).Pringles applied some promotion strategies; Free Samples (Snack Stacks): handed out at sport even ts and mainly soccer games. Coupons: on the product or tied to another Pringles product (ex. Buy a pack Pringles; get a free Snack Stack sample). Entertainment: Games with free backpacks with the Pringles logo. Finally, Sponsorship: sport a nd music events and expositions. 7.4 Place (Distribution) Strategy In order to produce sales to increase, itplans to mass distribute Pringles to th e university campuses. Here we will place the salty snacks in vending machines, campus-dining halls, education facilities, and at various athletic, sport events . We strongly believe that this will create brand awareness and customer loyalty (Data monitor plc, 2008). 8.0 Conclusion That marketing plan provides a written analysis of the trends, consumer demands and markets in the snack industry and the implementation strategy Procter & Gamb le plans used that action to launching a new product extending on the current Pr ingles line. As can be seen, after these studies it is recommended that, Pringle s Halal can consider being as a new product in Brunei according to its populatio

n which has 70% Muslim percent and its market plan analysis above.