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O N E R E L IG IO N : C O N S U M E R IS M

L, India's per capita income will have touched $ 18,000. As the country joins the ranks of the relatively more affluent nations, private consumption patterns will change dramatically, with lifestyle spending (read more shoes, more bags, larger cars) accounting for an ever larger share of the pie. Marketers will spend close to ? 33 trillion trying to woo this audience. This increased affluence coupled with a better tax code will see the total number of tax assessees leap frog to 650-700 million, giving a sharp boost to government revenues. Of course, whether this money is spent on welfare of the population or

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WEALTH IS HEALTH With higher wages comes better healthcare. As the average income rises and lifestyle diseases become rampant, healthcare will emerge as an important sector of growth. The number of hospital beds per 1000 population is expected to grow by a factor of 6 in the next fifty years.

S You may2021E Air traffic,want to sit down Electricity in terms of passengers 2011 net 201 2011 for 2031E 2021E carried, one. Over the nearly double consump penetr 1 this is expected to 7>* fifty years, the total next decade touching 860 million every 2041E tion 2041E ation 206 per 2051E *E 2061. This could change the face number of passenger by vehicles produced per capita (%) travel 1E IS air (in%) completely with the rise of year is expected to act as hubs of mega airports that (kWh) 2061E multiply two or three metres. For between 41 times from Total installed power the current 2may see a Megaport instance, we million to 82 million, Mumbai, Pune and Nasik. shared by with India generation one of the capacity emerging massive spends, the Driven by as largest of Indian roads will also (Gigawatts) automobile length global manufacturers. By then, However, double to 6,000,000 km. there will be an estimated the length of India's railways is not 319 million four-wheelers projected to grow as dramatically, registered to go withover the next adding a mere 15% 573 million two-wheelers. 50 years. Severe overcrowding and That's a total of almosta switch to overloading vehicles on 900 million may forceand triple faster, longer, double the roads. decker trains.

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S T A N D IN G R O O M O N L Y
Fifty years from now, India will not just be the most populated country in the world, but also the most populous. The average density is set to rise from a bustling 400 people per sq km today, to a crammed 530 people per sq km by 2061. The good news: Crowd sourcing will be easier than ever. The bad news: Oxygen will be at a premium.

VIRTUAL HAPPINESS Technology has been known to make a mockery of predictions, but we'll take a bash anyway. By 2061, the total number of personal computers in use will be 804 million. This fact, coupled with the proliferation of smartphones, tablets and some devices yet to be invented (iWatches?) will see Internet penetration jump to 92.7% with the total number of Internet users totaling 1,592

Good news for ad agencies. By 2061, ad spends are expected to grow to ? 33 trillion with Advertising contributing for about 1.5% of GDP. Hopefully, the industry will return to its glory years of large offices, big bonuses and overtime for people working weekends on BE supplements.
Rising literacy levels will spur print circulation from the current 143 copies per 1000 people to a whopping 640 per 1000. Print circulation per 1000 Within the next 10 years, literacy levels are projected to jump to 95%, with almost complete literacy achieved by about 2030

H IP H IP H O O RA Y
143
(2011)

640
(2061E)

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S M A L L S T R ID E S IN D IA G O E S

G IA N T L E A P S
The number of households that own a television is set to increase to 420 million. Not only will TV achieve 97% penetration but more than 50% of homes will have multiple TV sets. The telecom sector, on the other hand, will continue on its relentless march towards universal penetration growing to about 1,484 million connections.
Number of households who own a television (million) 420 1J4

TH E PEO PLE

India's total installed power generation capacity will go up by approximately 500%, touching 8815 gigawatts. As installed capacity keeps pace to match the rapid increase in consumption and the demand-supply equations become more equitable, power supply companies will compete much like

URBA N
44% 2061 E

2011

2061E

JU S T W H A T IN D IA M E E D S ,

M O R E P O L IT IC IA N S

By 2061,50% of all students in the 20 to 24 group (about 34 million) will have enrolled themselves in higher education. This includes a doubling of the sanctioned intake into engineering colleges to about 1.3 million students, further reinforcing the Indian nerd

A combination of better healthcare, better hygiene and better economic conditions will see the average person's life expectancy go up to 79 years. That's over a decade more than it is today. Business idea #1: A chain of old-age homes.

BU D D AH H O G A
India greys at the temples as the average age rises 28 years to 39 years. Youth will be less than one fifth of the population, with the most telling statistic being the of senior citizens

Population of India (million) BnLLYBLIT

The geography of India seems set to be redrawn multiple times. If the 4 proposed new states (3 in UP and 1 in AP) become a reality, the number of Indian states will have doubled since independence. Assuming the average population per state remains the same, there will be 45 states in the Indian Union by 2061. With the number of states increasing, can parliament be far behind. If the current ratio of 2.2 million people per MP is maintained, the Lok Sabha will grow to 784 MPs.

Over the next fifty years, the country will have undergone a dramatic reversal in demographic spread, with urban centres becoming home to the majority of India's population. While the scales will take about 30 years to tip, its impact will be seen sooner with villages rapidly transforming into towns and cities.

House Number of holds films (millio produced ns) in India per year

DAD, WHAT'S A VILLAGE? Entire generations will lose touch with their root From a predominantly rural population in 2011, the majority of India's population starts living in urban settlements. In fifty years, the number of urban

NO CITY LIMITS India's urbanisation will be rapid and rampant. By 2061, the number of cities having a population over 1 million will almost triple from SO to 143. Cities with population over 5 million will quadruple 9 to 36. As cities grow vertically instead of horizontally, the number of villages stop

The movie business will get even bigger. It is estimated that in 2061 alone, 2,234 films will be produced across India.To put this in perspective, that's more than all the movies produced between 1961 and 1991, the 'golden era' of Hindi cinema.

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