3:00 pm 4:00 pm / Information System 23 / MWF / Room 408 Name: Rogem O. Saldo Professor Name: Prof.

. Geraldine Neypes Date: Oct. 12, 2011 Rating:

Company Profile

PHILIPPPINES BROADCASTING SERVICE BUREAU OF BROADCAST SERVICES

In the midst of World War II, the Office of War Information of the South Pacific Command USAFFE, set up a radio with call letter KZSO inside in the US navy submarine with the intention of sending messages and update information on the progress of the war against Japan. Filipino guerrillas were the recipients of encouraging news on the speedy approach of the US Armed Forces to recapture the Philippines. The station played a vital role in the intelligence reports furnished to them by the guerrillas and vice versa, which contributed in a large measure to the early occupation of the Philippines by the US Armed Forces. This 50-watt portable radio station later found its way to the Philippines when USAFFE Soldiers landed in Lingayen Gulf during the first week of February 1945. As the American GIs rolled towards Manila, KZSO, with its O.W.I were alongside the conquering GIs up to the heart of the city where a makeshift studio was thereafter constructed in an old warehouse of Carmelo and Bauermann on a Azcarraga St. (now Claro M. Recto), beside the Far Eastern University.

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3:00 pm 4:00 pm / Information System 23 / MWF / Room 408 The following year, KZFM temporarily moved to the Ramon Roces Building on Soler St. in Sta. Cruz, Manila until it was turned over to the Philippine Government in September 1946 and was placed under the Department of Foreign Affairs. The Radio Broadcasting Board was created by then President Manuel Roxas on September 12, 1947 and took charge of the administration and operation of KZFM, which coincided with the transfer of its studios to the fourth floor of the Manila City Hall Building on Taft Avenue. On January 1, 1952, the Radio Broadcasting Board was abolished. This gave way to the establishment of the Philippine Information Council which then assumed the function of administering and operating the radio station which had changed the first letter of its call letters into D instead of K in compliance with a resolution approved in an International Telecommunication Conference in Atlantic City, USA, where all radio stations in the Philippines would adopted the Letter D as the first letter of its call letters. On July 1, 1952, the Philippine Information Council was abolished and consequently, DZFM was placed under the Office of the President in Malacaang. In 1958, DZFM acquired a new 10-kilowatt transmitter and the old 5kilowatt was used to establish a sister station, later known as DZRM, together with the short-wave station, DUH2 and DUB4.

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3:00 pm 4:00 pm / Information System 23 / MWF / Room 408 Thereafter, it was therefore necessary to adopt a new name for the mother entity of the radio stations, which gave birth to the umbrella organization called the Philippine Broadcasting Services. In the 60s, provincial station were established to augment the operational coverage of the Philippine Broadcasting Services (PBS). During this period, DZEQ Baguio, DYMR Cebu, and DXRP Davao all came into being, together with other relay stations including DZMQ Dagupan. Other AM stations were likewise established in Manila including DZCP, the venue of Congressional Deliberation aired in its entirety. The middle 60s also saw the establishment of a television station under PBS using channel 10 for its telecast operations and an FM station, DWIM. In 1970, additional provincial stations were set-up and the PBS increased its telecast operations by switching to channel 9 on a time-sharing operation with the defunct Kanlaon Broadcasting System (KBS). When Martial law was declared in 1972, PBS was abolished and later resurrected under the Department of Public Information on January 1, 1973 under its new name, Bureau of Broadcast (BB). At the same time that the BB was blazing a Broadcasting trail now known as Net6work Broadcasting, another government organization was building up its broadcast capability to rival, or in some instances, to complement that of the BB.

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3:00 pm 4:00 pm / Information System 23 / MWF / Room 408 The National Media Production Center (NMPC) had acquired the facilities of the Voice of America in Malolos, Bulacan in 1969 and steadily brought the old complex to standards by overhauling and outright replacing outmodes equipment. The NMPC operated the Voice of the Philippines (VOP) on both medium wave-918 kHz and short-wave 9,910MHz transmissions. In 1980, the NMPC obtained DWIM-FM (DWBR) which operated with a 25-kilowatt power frequency 104.3MHz. With this new station and some provincial station that came, a wide range of Philippine listenership was covered. Government broadcasting in the Philippines was thus represented by the BB and the NMPC and catered to the educational fare with indigenous materials. Public service features were the key stone of its programs. The BB and the NMPC were brought under one administrative roof in 1980 when the office of Media Affairs was created to provide a news union for both network within the ABS-CBN complex in Bohol Avenue in Quezon City. The occurrence of the peaceful revolution of 1986 and the ensuing policy arrived at with respect to government broadcasting by the new dispensation change all this. The Office of Media Affairs was abolished followed by the NMPC, and finally the BB. In their stead came the Bureau of Broadcast Services.

MANDATE To serve as a catalyst for national development by being in the vanguard of national events; providing needed information on vital issues affecting the country, servicing as the peoples pipeline to government and vice versa and as

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3:00 pm 4:00 pm / Information System 23 / MWF / Room 408 a vital conduit of information to and from the remote areas of the country and the rest of the world.

VISION STATEMENT The BBS shall be the leading public radio network committed and responsible to its national and international audiences. Manned by service driven and competent personnel and equipped with the state-of-the-art facilities and technology, BBS shall champion what is relevant in any specific service area for the benefit of the greatest number of people and the development of the people.

MISSION STATEMENT The BBS shall serve as a credible channel of information, a true public forum and persuasive agent of social change and development.

FUNCTIONS 1. Provide nationwide broadcasting services primarily for the Governments and Presidencys information and communication requirements. 2. Provide broadcast services to all regions of the country with particular focus on areas not adequately served by other private networks. 3. Provide broadcast programming designed to preserve and promote the national heritage and culture, advance educational goals, support the thrust and goals of the Presidency and the Government.

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3:00 pm 4:00 pm / Information System 23 / MWF / Room 408 4. Continually improve the programming dissemination capabilities geared toward strengthen and innovative program syndication in support of countryside development. 5. Provide auxiliary services to the broadcast requirements of various private broadcast stations, especially in the areas of news and public affairs where the latter require and need such services. 6. Perform other functions as may be provided by law.

ADDRESS: PBS-BBS 4TH Floor PIA Media Center Building, Visayas Avenue, Diliman, Quezon City

PHONE NUMBER: 922-0461

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