Industry / Segment overview Company overview Mission, goal and objective Organization chart (marketing side and full

chart as well) Current business Products and classification etc, if in many business than details Current market segment and offering Competitive analysis SWOT analysis Future goals / strategies Sales order fulfillment process Complaint handling process Customer touch point and for which purpose Current system in company Problem faced by company

Industry Segment Overview : 1. OVERVIEW OF THE PAINTS INDUSTRY The Indian paints industry is currently placed at Rs. 85.0 billion and has been showing consistent double-digit growth from 1991. The organized sector consists of 65-70% whereas the unorganized sector still controls a large portion of 30-35%. The growth of the domestic paint industry is attributed to the boom in the housing sector and the strong growth in the automobile sector. The automobile sector has done well over past 10-years with an average growth of 7-8%. The auto sector is likely to grow at 8-10% due to healthy growth in 2wheeler and car segments. However, the volume growth in the paint industry may not be in line with the auto sector growth, as the quantity of paint per vehicle is declining over a period, due to continuous innovations. Around 70% of the domestic paint industry revenues come from the decorative segment, whereas the industrial segment constitutes around 30%. In FY05, the manufacturing sector has shown good activity with new projects in roads, ports and industrial segments. The Indian paint industry has a huge potential, as the per capita consumption of paint in India is 800-900 grams compared to 15-25 kg in the developed countries. The domestic paint industry is poised for good growth in the coming years. The Indian paint industry is governed by 4 major players and is largely dependent on the crude oil prices as most of the raw materials are derived from crude oil. The prices of derivatives of crude oil rose more than crude oil due to the lag effect. Despite the sharp rise in the crude oil prices in FY05, the industry has reported good growth. The Indian paint industry has grown at CAGR of 10% or 1.5-2.0x GDP growth. With the expected 7-8% GDP growth in FY06, the industry is likely to grow at 10.5-12.0%. The decorative segment is likely to do better than the industrial segment. The decorative segment is likely to grow at 12% whereas the industrial segment is expected to grow by 8 -10%.

. TECHNOLOGY Dealers and contractors play a very important role in the purchase decision for paints, as they are major influencers. The town-wise mapping of dealer network is required to ensure increase in the width of the network, that is, number of dealers across the country; and the depth, that is, to give consumers a better choice of products. The installation of tinting machines has been an important initiative in increasing the penetration and helping the dealers to serve the consumers better, while decreasing the inventory costs. This will increase decorative sale. The latest value-added service being provided by the dealer network is the magic eye or spectrophotometer. With the help of this system, the customer can walk in with a shade in mind and walk out with the paint within minutes. The machine can conjure up 60,00,000 different colours, as many as the naked eye can detect. This goes with commitment to provide technological breakthroughs to consumers and will definitely give the consumers an edge in the market.

4. PAINTS MARKET OF INDIA Organized Sector can be divided into 2 distinct segments - Industrial Segment growing at 15% (US$ 230 million) - Architectural Segment growing at 8% (US$ 500 million) Overall growth is 10 to 12% Basic of competition in Architectural segment - Distribution - Brand Image - Range of Products Basic of competition in Industrial Segment - Access to technology - Technical Servicing Compounded sales volume growth of the organized Sector was 12% in the last six years. Entry barriers of decorative paints import - Brand equity of present players - Distribution network Cost of modification of products Top six manufacturers have expanded capacity by 50% to service peak demands.

Yet, after opening up of the Indian market, some multinational paint companies are making efforts to get a foothold in the Indian market.

Market size Total Market size - US$1400 million - Organized Sector - 55% - Unorganized Sector - 45% Organized Sector dominated by six large players Unorganized Sector comprising about 2500 units manufacturing various categories of paints. Total Volume of the Market - 600,000MT

4.10 Tinting Machines Concept accepted by the Indian Market. More than 1500 machines installed in the last five years. Has changed face of Indian Paint Retailing.

2. TYPES OF PAINTS Two Major Classifications of Paints are: Decorative Paints Caters to the housing sector Premium decorative paints are acrylic emulsions used mostly in the metros. The medium range consists of enamels, popular in smaller cities and towns. Distempers are economy products demanded in the suburban and rural markets Distribution Network is the key Nearly 20 per cent of all decorative paints sold in India are distempers Industrial Paints Include powder coatings, high performance coating and automotive and marine paints Two-thirds of the industrial paints produced in the country are automotive paints. Technological superiority and tieup with automobile manufacturers

Company overview:

Asian Paints is Indias largest paint company and Asias third largest paint company, with a turnover of Rs 77.06 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. Forbes has also ranked Asian Paints among the Best under a Billion companies in Asia In 2005, 06 and 07. The company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for Decorative and Industrial use. In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also introduced many innovative concepts in the Indian paint industry like Colour Worlds (Dealer Tinting Systems), Home Solutions (painting solutions Service), Kids World (painting solutions for kids room), Colour

Next (Prediction of Colour Trends through in-depth research) and Royale Play Special Effect Paints, just to name a few. Asian Paints has always been ahead when it comes to providing consumer experience. It has set up a Signature Store in Mumbai where consumers are educated on colours and how it can change their homes. Vertical integration has seen it diversify into products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. Asian Paints also operates through APPG (50:50 JV between Asian Paints and PPG Inc, USA, one of the largest automotive coatings manufacturer in the world) to service the increasing requirements of the Indian automotive coatings market. Another 50:50 JV with PPG has been proposed which will service the protective, industrial powder, industrial containers and light industrial coatings markets. International Presence Today the Asian Paints group operates in 17 countries across the world. It has manufacturing facilities in each of these countries and is the largest paint company in eleven countries. The group operates in five regions across the world viz. South Asia, South East Asia, South Pacific, Middle East and Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings and Taubmans. The Group operates as:

Asian Paints in South Asia (India, Bangladesh, Nepal and Sri Lanka) SCIB Paints in Egypt Berger in South East Asia (Singapore), Middle East (UAE, Bahrain and Oman), Caribbean (Jamaica, Barbados, Trinidad & Tobago) Apco Coatings in South Pacific (Fiji, Tonga, Solomon Islands and Vanuatu) Taubmans in South Pacific (Fiji and Samoa)

The company has a dedicated Group R&D Centre in India and has been one of the pioneering companies in India for effectively harnessing Information Technology solutions to maximize efficiency in operations.

Awards & Recognition

Asian Paints included in Asia's Fab 50 List by Forbes Asia Magazine (Sept 2011 Issue) Asian Paints ranked 13th amongst the top paint companies in the world by Coatings World - Top Companies Report 2010 (July 2011 Issue). Mr. P M Murty, MD & CEO, Asian Paints conferred upon the 'CEO of the Year' award by Business Standard, one of Indias leading business daily (March 2011) Asian Paints receives the Best Audit Committee Award from the Asian Centre for Corporate Governance & Sustainability (Feb 2011)

Awarded the "Sword of Honour" by the British Safety Council for all the paint plants in India. This award is considered as the pinnacle of achievement in safety across the world. Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005. The Asset - one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005. Received the Ernst & Young "Entrepreneur of the Year - Manufacturing" award in 2003

Today

Asian Paints becomes the 10th largest decorative paint company in the world Asian Paints is more than twice the size of its nearest competitor It is one of the most admired companies in India Present in 22 countries with 27 manufacturing locations, over 2500 SKU's, Integrated SAP - ERP & i2 - SCM solution Rated Best Employer by BT-Hewitt survey, 2000 Bluest of the blue chips by Hindu Business Line; Most admired company to work for by ET-BT survey, 2000 On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth, Decorative and International business units and adopted SCM and ERP technology Asian Paints aims to become the 5th largest decorative paint company in the world

Mission Goals and Objective of Asian Paints:

Vision
Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners. Mission: To be largest Decorative Paint Co. Worldwide. And To be 5th largest Manufacturing Paint Co. World wide.