Roma Lewycky

550 Glencairn Avenue Toronto, Ontario M6B 1Z4 Phone: 416.256.5604 E-Mail: roma.lewycky@sympatico.ca

Profile
I am an experienced senior marketing professional who continues to earn the respect of internal teams and external organizations by using my excellent client management and communication skills. I use my passion and knowledge of technology, emerging media and the Internet to execute interactive strategies and campaigns. I use my experience, commitment and skills to lead teams to design marketing materials and programs that support a corporations goals and objectives. I have the strong and fine tuned ability to ensure successful project handoff that enables long-term success.

Experience
My_NEWT Inc.
Marketing Consultant and Advisor Work with executive team to formulate a digital marketing strategy to launch a series of products and services to new client channels. Advise on advertising and other promotional activities. Carry out client behavior research.

October 2011 Present

Liverton Hotels International

Senior Marketing Manager and Account Director

April 2002 October 2011

Designed, managed and implemented e-commerce channel campaigns and programs to successfully enhance the brand and its multiple associated businesses. Managed and implemented the advertising and direct customer campaigns for various market segments. Integrated brand messages using multiple media approaches that included: social media, multi-digital approaches and techniques, print, outdoor, radio, television, direct mail and email.

STS Capital Partners

Advisor

September 2004 Present

Assist with the research on competitive sets, synergistic opportunities, and marketplace opportunities for acquiring or divesting of companies in the financial services, marketing, healthcare, construction, mining and technology sectors.

Desjardins Financial Services

Special Projects Consultant

July 1997 May 2001

Managed the pilot for an alternative distribution channel for selling and servicing financial service products i.e. life insurance, investment products and financial planning services. The pilot involved overseeing the logistics for the installation and operation of the physical sites across the country, the processes and procedures for supporting the sales and service channels, designing and delivering training, and monitoring activity and results.

Consulting and Specialized Experience

Consulted for Multiple Financial Services Corporations Provided marketing services for clients that included: Royal Trust/RBC, CIBC, and Canada Life. Designed products and campaigns targeted at specific client segments. Identified and implemented marketing and advertising programs that included large-scale promotional print materials i.e. posters, brochures and other mediums such as radio, television and event marketing.

Marketing Communications and Sales Promotion Specialist Insurance Industry

Roma Lewycky
Key player of the cross-functional marketing team of discipline experts including brand, sales, product development, training, and research to design and create fully integrated marketing programs and campaigns. Managed all aspects of the marketing promotion materials that included: print, advertising specialty programs and award and incentive programs.

Accomplishments
Managed and directed the creative design process to coincide with various marketing and advertising campaign launches for the financial services and hospitality industries; delivered on strategy, on time and on budget. Led the marketing team for the re-launch of three strategic products (Whole Life, Term Life & Investment Products) that were part of the organizations rebranding program. Results surpassed objectives by over 25%. Managed direct marketing initiative in the banking sector for RRSP launch, which surpassed objectives with a 3.2% response rate. Rolled-out a fully integrated digital and print marketing campaign for the hotel industry that surpassed objectives by over 20%. Designed and developed marketing and advertising campaign materials for the banks first over-the-counter travel insurance product. Collaborated on launch of in-house advertising and media placement agency for the hotel industry. Overall cost efficiency realized was 30% of entire annual placement budget, including agency fees. Acted as key member of the strategic planning and implementation team for a new distribution channel comprised of leadingedge financial/retail outlets. Negotiated various lucrative contra deals with high profile advertising partners. Managed a complex $30 million Deferred Compensation Plan payout dealing with intricate legalities and highly sensitive issues. Successfully built and nurtured B2B partnerships thereby increasing brand exposure and market penetration. Implemented a new creative direction for a highly successful restaurant brand campaign for the hotel industry targeting the affluent Chinese community. Restaurant covers rose by 23%. Managed cross-functional teams in the development and production of new broker compensation packages for four distribution channels in the financial services sector. Led project team responsible for the development and launch of an interactive website offering investment and insurance products on-line. First year sales exceeded expectations by 22%. Forged strong relationships with internal partners and external suppliers.

Education
Diploma Business Management Major in Marketing Grade 13 Ryerson University, Toronto Woburn Collegiate, Toronto

Skills
Proficient in Word, Excel and Powerpoint. Web savvy. Strong project management skills. Experience with analytic tools, research search engines and databases. Superior multitasking, organizational and time management capabilities.

Professional Development
Google AdWords 101 & 201, Google Analytics Google Seminars for Success Keys to Successful Blogging, Social Media/Determining ROI Digital Marketing World Optimize Your B2B2C Marketing Operations Neolane References Available Upon Request