Sarovar Hotels & Resorts :

Pioneered in venturing into the mid-market segment in the Indian hospitality landscape. The Company over a period of 18 years has successfully churned the demand in this segment, and is now the third largest chain in India, with 56 hotels across the country and overseas. It has a diverse portfolio encompassing hotels, resorts, restaurants and corporate hospitality. The properties vary by type, size and the market niche they serve. It provides a consummate and unmatched international hospitality experience at competitive price offerings.

Vision :
To strengthen our position as a leading player in the hospitality landscape.

Mission :
To provide our guests a superior hospitality experience at excellent value in varied market segments To provide our employees a great work environment, continuous satisfaction and growth opportunities while treating each other with respect and dignity To recognize that profitability is essential to our future success and therefore provide our property owners and investors the highest possible returns To focus on our growth and maintain consistency in product through warm, personalized service and absolute transparency in all our dealings To contribute positively to our communities and our environment

Ethos :
In the global communion, Sarovar Hotels has capitalized on the emerging business opportunities by adopting a dynamic and performance driven approach, evolving constantly and adapting swiftly. A strong focus on the proverbial bottom line, continued development of staff and an intricate understanding of the needs of the Indian market and consumer have catapulted the Company to its present glory. Through experts and a comprehensive involvement it tries to make every project a success. The Company firmly believes that mutual respect, long term partnerships and strong ethics and integrity are essential to achieve ultimate success. It follows the principle 'collaboration is the key word to mutual success and growth.

Experience :
The Company is managed by competent professionals endowed with a wealth of experience. It is their keen understanding of the hospitality business and their experts in technical knowledge that has propelled the Company to the forefront of the hotel industry.

Sarovar Hotels continues to enter into strategic tie-ups and excels through innovative hospitality solutions. It has pioneered unique food and beverage concepts. Geoffrey'sT Pubs are unanimously hailed as some of the finest in the country. It has been associated with a number of prestigious projects from time share groups, construction giants, premier educational institutes and other industry leaders. Expertise : Sarovar Hotels is one of the few hospitality groups that has access to a vast reservoir of experienced professionals and technical experts.

The Company offers its partners:

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A team of thorough professionals with an exemplary track record, all of whom have held senior management positions with the finest hotel companies in India and overseas.

A strong team of corporate operating heads supported by senior specialists in Food and Beverage, Kitchen, Housekeeping, Engineering, Finance and Sales and Marketing.

A strong sales network across India backed by the support of the global sales offices of Carlson Hospitality Worldwide.

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A strong nationwide network with the ability to deliver business to hotels. Continuous training and upgrade opportunities. Young and very motivated team of mid-level managers. Strong adaptability, proactiveness and ability to predict and adjust to environmental forces.

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Ability to identify market gaps / niches and expand rapidly to fill the same. Ability to attract retains, train and develop a level of talent otherwise difficult to achieve for a single unit property.

Value for money marketing strategy.

Future :
Sarovar Hotels is continuously working towards developing world class systems and a training culture to deliver customer delight by continuously raising the levels of customer satisfaction. It aims to extend the same Sarovar Hotels hospitality experience in every city across India. There is a constant endeavour to evolve into a progressive organization, which extends equal opportunities of growth and progress for all its employees and partners by providing them continuous training and counselling at every stage. As the Company takes on the challenges of exploring new opportunities in the hospitality business, you are invited to be a part of this journey in achieving mutual goals and setting quality benchmarks for others to follow ARTICLES:

Sarovar sees religious destinations

According to the Business Standard, Sarovar Hotels & Resorts, a hotel management company in India, is planning to tie-up with a South Africa-based hospitality company to open chain of properties at religious destinations in India. Currently, the company manages, franchises and markets 42 hotels and resorts in 36 locations in India and overseas, with a total of 3,300 rooms. These hotels have been launched under five major brands: Sarovar Premiere, Sarovar Portico, Hometel, Park Plaza and Park Inn. We are now at the stage of fine-tuning the agreement with the South Africas hospitality company, said Anil Madhok, managing director, Sarovar Hotels & Resorts. The brand will be jointly owned by us and the African company. They will build six hotels at various religious destinations as per our specifications. We will also be able to use this brand for other hotels that we take over at religious locations for management. The company is affiliated with Carlson Hospitality Worldwide.

Sarovar Hotels & Resorts ties up with Africa-based Marasa Hospitality Wednesday, June 29, 2011, 11:00 Hrs By HBI Staff | Mumbai
Sarovar Hotels & Resorts has signed a joint venture (JV) agreement with Marasa Hospitality Pvt Ltd, part of the Africa-based Madhavani Group, to open hotels in religious destinations across India. According to the company release, hotels will be opened in Rajkot, Tirupati, Bodhgaya and Rishikesh. Apart from these, other locations, which are being explored, are Varanasi, Dharamsala and Puri. As part of the tie-up, Sarovar Hotels will provide technical assistance from start to finish to all these projects besides managing the hotel operations and marketing them. All four hotels will have well appointed rooms, restaurants, lounges, banquet halls and other facilities conforming to three-star standards. In the next five years, Sarovar Hotels and Marasa Hospitality plan to mark their foot prints across all religious and pilgrimage destinations within India. The following is the breakup of number rooms for each hotel under development and by when they will be operational: S. No 1 2 3 4 Hotel/ city Sarovar Portico in Rajkot Bodhgaya Tirupati Rishikesh Number of rooms 70 60 120 120 Operational by 2011 2013 2013 2013

Commenting on the tie-up Anil Madhok, Managing Director, Sarovar Hotels & Resorts said, Our agreement with Marasa Hospitality will further strengthen our foray into the religious destinations across India. We are committed to providing good quality accommodation options in all important towns including religious centres of the country. It is our endeavour to offer unmatched services and accommodation at very competitive prices.

Analysis:
According to this i analysis Sarovar hotels are using the market developing strategy and opening hotels in religious places, like Rajkot, Tirupati, Bodhgaya and Rishikesh. . Apart from these, other locations, which are being explored, are Varanasi, Dharamsala and Puri.for this purpose they are become the joint venture of Africa-based Marasa Hospitality. Sarovar Hotels will provide technical assistance from start to finish to all these projects besides managing the hotel operations and marketing them. So we can see they want to set their business in religious areas and want to capture all the religious places, Because in India there are so many people and foreign tourist always go to religious places so sarovar hotels had making strategies to capture these tourist and provide them good and quality residents facility

by opening their hotels in that area For this purpose they are also becoming the joint venture of African company. Now we can say they are using two important strategies for succession our business 1) Market development. Under this strategy they are opening new hotels in many religious place like Rajkot,Bodhgaya & Rishikesh etc and now they are making plan to capture all the religious places of India and want to provide the best and quality residential facility to their customer. 2) Joint venture with African company. For this purpose they are making the joint venture strategy with African company and want to expand their business like Sarovar Hotels & Resorts ties up with Africa-based Marasa Hospitality.

RECOMENDATION: After analysis this i want to give following recommendation to samovars hotels: 1) Sarovar has providing different budget rooms for different people.i.e, They have also providing the rooms facility at cheapest price for those people those belong from middle class families because in India there are so many middle class people those always go to religious places due to this they can also capture these people. 2) They also do the market penetration strategies (sale promotion activities) for success their business, for this they have to providing the discount facility to their customer during unseasonal e.g. during the festival mostly Indian people go to religious places but in unfestival only some people visit in religious places. So with the help of sales promotion actives they can attract lots of tourist during the unfestival season. This strategy is similar to increasing the usage rate of their product. 3) They should also do the promotion actives for their hotels; with the help of it many people know about them and can easily contact them before visiting the religious places.

4) For success their business they have to making the famous religious personality the brandambsedor for their hotels, this can also make the faith in customers mind for hotels. *THANK YOU*