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CAPSTONE PROJECT ON ROLE OF TOURISM AND HOSPITALITY IN REGIONAL ECONOMIC DEVELOPMENT OF HARYANA SAVINDER SINGH (Reg. No.

11001972) To

School of Hospitality
Master of Business Administration (Tourism & Hospitality)

Under the guidance of MR.AMRIK SINGH Lovely professional University Phagwara, Punjab 2010-2012

Certificate

This is to certify that the project titled Role of tourism and hospitality in regional economic development of Haryana the original work of Savinder singh Students of MBA ( T&H.) This project is being undertaken under the supervision of Mr.Amrik Singh, Faculty, Lovely school of Hospitality. This project is being undertaken as a requirement of partial fulfillment of the degree of MBA Tourism & Hospitality. This is to be certify that this project is a work of originality and nothing is altered and wrongly presented.

Signature of Student

Signature of Guide

Content 1. Abstract 2. Introduction 3. Objective 4. Review of literature 5. Research methodology

Abstract
Haryana was established in 1966 by getting carved out from the heart of the Indo-Gigantic plains, Haryana has a track record of innovative tourism policies. Way back in '70s it was the first state to pioneer highway tourism. It went on to experiment with cultural and pilgrimage tourism in 80s and adventure and golf tourism in 90s and then farmhouse tourism at the turn of the century. While an emphasis on expanding markets for tourism is a praiseworthy move, devising strategies for promoting and protecting local culture, values, heritage, lifestyles and local natural resources and environments is also critical for sustenance of tourism. The paper looks at the socio-cultural dimensions of various tourism strategies adopted by the state of Haryana, in order to underline the importance of ensuring effective planning and management for guaranteeing protection and preservation of cultural heritage, values, local environments and social well-being. It is thus a call for a mature response on part of the government for ensuring sustainable development of tourism and hospitality sector . There is a need to develop a strategic framework involving coherent partnership between all the stakeholders, ensuring generation of foreign exchange without creating socio cultural and increase investment in hospitality sector by investor .

INTRODUCTION Haryana is a landlocked state in northern India, surrounded by Punjab and Himachal Pradesh to the north and Rajasthan to the west and south. Its eastern border touches Uttaranchal & Uttar Pradesh which is defined by river Yamuna. The state also surrounds Delhi on three sides, forming the northern, western and southern borders of Delhi. A large area of the state is included in the National Capital Region (NCR). Two emerging cities - Gurgaon and Faridabad are close to Delhi and major hubs for IT and software industry.Haryana the Madhyama Dis (middle region) of the Later Vedic Period was the birthplace of the Hindu religion. The land was the home of the legendary Bharata dynasty, which gave India its Hindi name, Bharat. The epic battle between the Kauravas and Pandavas, recorded in the Indian epic poem, the Mahabharata, took place at Kurukshetra (a place in Haryana). It is one of the most agrarian states in India covered with greenery all around. The state is famous for wheat and milk production. The vast plains that stretch between river Indus and Gangetic belt have fertile soil and hence have improved the crop productivity of the country. The industrial revolution in the state can not be overlooked. It is also home to MarutiUdyog Limited, India's largest automobile manufacturer, and Hero Honda Limited, the world's largest manufacturer of two-wheelers. Haryanvis (people of Haryana) are simple, straight-forward, enterprising and hard-working. Preserving their old religious and social traditions; they celebrate festivals in traditional fervor. Above all, it is the hospitality of the people which attracts people from across the globe to explore the state with nosiness.

OBJECTIVE OF THE STUDY

To identify the tourist product of the state in order to achieve the biggest possible improvement from high quality services To identify tourism and hospitality sector impact on the economic growth of Haryana Evaluation of local regional benefits through tourism and hospitality

Review of literature

(1)Ron Ayres, (2000) in this paper show that Cyprus is an important destination for international tourism and in the last 20 years there has been a remarkable growth in tourist arrivals. tourism and hospitality play importance role over there direct and indirectly like job ,creation ,foreign exchange earning and growth it will require continued investment to raise and maintain the quality of the product and the service provided. The industry must be prepared to be flexible, innovative and responsive to emerging market trends. (2) Fazele homafar Habib Honari ,Akbar Heidary ,Taghi Heidary and Afsane emami Vol.2(3),pp.34-37, may 2011 This research paper is related sport tourism in employment and economic development .sport tourism is new concept in the world having the most growth in industry .many countries enjoy an appropriate status with respect to sport tourism ,contribute directly to their nation economic prosperity for example from 1997 to 2005 sport tourism brought about an annual increase in gross domestic growth (1.3%) .and Olympic games as a unique opportunity for local marketing because a potential economic advantage of being the host of a big sport event to attract many spectators and it shell bring positive economic consequences .so sports tourism can easily pull the tourist and play important role to increase GDP of the country and give more employment to the people . (3) Dr.R.gopal,Ms.Shilpa Varma **and Ms.rashmi gopinathan *** A case study on Agri tourism destination malegoan village taluka baramati district pune ,maharashtra Global economic restructuring has created a climate in which many local economic have to adjust in order to maintain or enhance their socio economic viability .india has achieved great prosperity in tourism as a product .and it create direct and indirect job .Agritourism in india innovative income generating activity for enterprising farmer .agriculture is backbone of Indian economy .this sector contribution towards GDP is decreasing farmer are finding it difficult to carry the agricultural activities without an addition income whereas tourism is gives employment generation and help to brings booming sector and its helps to provide facilities to poor and deserving women for earning their livelihood . (4) STUDY ON THE ROLE OF TOURISM IN SOCIO ECONOMIC DEVELOPMENT (2007) In this study we can see that for destination countries receipts from international tourism count as exports and cover all transactions related to the consumption by international visitors of accommodation ,food and drink ,transport in the country ,fuel, entertainment, shopping .etc .it includes transactions generated by same day as well as overnight visitors .however .it does not include receipts

from international passenger transport contracted from companies outside the travelers countries of residence ,which are reported which are reported in a separate category international passenger transport. (5)international journal of computing and business research volume 1,n.1 december -2010 As Athor mention that service sector in general and tourism industry in particular are fast emerging as mainstay of any economy .tourism and hospitality industry playing vital role in GDP. Haryana tourism has continuously earned profits for the last year and Punjab tourism only once during the course of the study period and new project and service development is a continuous phenomenon in Haryana tourism corporation .HTC has given a new direction to the tourism development by pioneering itself in number of tourism products and service like highway tourism ,craft tourism ,golf tourism . (6) European journal of social science volume 18,number 4 (2011)causality between tourism and economic growth :empirical evidence from india Pk mishra,himanshu,smita s.mohapatra Mishra et al suggested that (2011)Tourism is one of the most important sectors in the world economy. It is now considered as an efficient tool for promoting economic growth of the host country. The importance of tourism as a contributor to economic growth is so widely accepted that year after year throughout the world a massive investment continues to pour in its development. Tourism helps in regional and economic development. Recent study shows that the globalisation and open economy helped tourism to emerge as one of the biggest forex earners for India.It brings the opportunity of infrastructure development. The overall development of any country depends especially on the improvement of road,vehicles, communication, water supply, airports and railway stations. Tourism helps agriculture and other industries directlyand indirectly. In India, the tourism industry helped generate about five million jobs; the foreign tourists buy handicrafts worth around Rs. 10 billion a year; the total income from this smokeless industry is around Rs. 200 billion; and the regions like Aurangabad in Maharashtra, Khajuraho in MP,Jammu & Kashmir, and Raghurajpur in Orissa have emerged with the help of tourism only. India also bagged 37th rank for its air transport network. The India travel and tourism industry ranked 5th in the long-term (10-year) growth and is expected to be the second largest employer in the world by 2019. (7) Volume 23, Issue 4, August 2002, Pages 333341

Scale of hospitality firms and local economic developmentevidence from Crete The hospitality industry generates benefits for many host communities including employment generation and foreign exchange earnings. However, the hospitality industry often leads to external dependency contributing to a loss of local control over resources, migrant workforce and leakages outside the local economy, seriously reducing industry's potential for generating net financial advantages and growth for the local economy. Despite the variation of size of hospitality firms, there is still limited research on how well different size hospitality firms contribute to local economic development, something which this paper addresses, taking as a

case the island of Crete. The findings suggest that the smaller the size of hospitality firm the larger the benefits to the local economy. (8) People Participation in Integrated Watershed Management and Community Development for Sustainable Growth of Tourism in Khajuraho Town of Madhya Pradesh, India Dr. Abha Mishra and Dr. Amitabh Mishra 46- 55 Athor said that Water, being a vital resource, governs almost all the aspects of human life, style and growth. More or less all the important industries have flourished in and around the vicinity of water resources. Tourism is one such flourishing industry, which needs proper assessment and management of water resources of the concerned area, for its sustenance and expansion. This paper aims to study the significance of watershed management in developing the tourism and hospitality business in India, with special emphasis on Khajuraho town of Madhya Pradesh state. Though a world heritage site, this famous town is facing acute water crisis due to improper management and over- exploitation of the available water resources. The paper briefly describes the role of public participation in producing a better developed and managed watershed, having the ability to protract existing tourism and recreation activities and to enhance the potential value of the site for tourism
(9)cultural and social impact analysis of adventure tourism in Himalayan river ganga in india Vol .12(2)july- december 2008 ,pp104-111 Nehal A Farooquee ,tarun k.budal and r.k.maikhuri said that adventure tourism in the Himalayan region on the ganga has certainly created new avenues for income generation and recreation for a vast majority of people living near and away from the region and help in popularity of their and village .increased living standards of the people ,easy acceptance of new things ,exposure and skill development because of that majority of the villagers are in favour of reiver rafting and camping activity because thay all draw direct and indirect economic benefit from it .number of tourist who visited in 2005 and 2006 there were 13 to 14 foreign tourists and the number of foreign tourist is on increase this year

RESEARCH METHODOLOGY
DATA SOURCES: Primary sources Questionnaire Secondary sources Articles: Research, Review Internet Magazines

RESEARCH APPROACH: The research design used for this project would be Descriptive in nature. The survey approaches will predominantly be based on qualitative methods.

1. Sample Design:

The sample will be collected using Non Probabilistic Sampling as the respondents profile might be unknown. We will choose Convenience Sampling as those respondents will be selected which would be easily available and also this technique would be more economical.

2. Target Population: It includes students, self employed people, service men, laborers, retired people and house wives across all age groups .

3. Sample size: A sample size of 75 people will be taken randomly

4. Unit of Analysis: Individuals were the subject of survey

5. Scope of study:
Study is totally moving around the role of tourism and hospitality in regional economic development of Haryana in India. Tourism is important for every countries, due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism. the study is help find out the aspects like- why the development is necessary for tourism

REFERENCES
(1)Ron Ayres, (2000)

(2) Fazele homafar Habib Honari ,Akbar Heidary ,Taghi Heidary and Afsane emami Vol.2(3),pp.34-37, may 2011 (3) Dr.R.gopal,Ms.Shilpa Varma **and Ms.rashmi gopinathan *** A case study on Agri tourism destination malegoan village taluka baramati district pune ,maharashtra

(4) STUDY ON THE ROLE OF TOURISM IN SOCIO ECONOMIC DEVELOPMENT (2007)

(5)international journal of computing and business research volume 1,n.1 december -2010 (6) European journal of social science volume 18,number 4 (2011)causality between tourism and economic growth :empirical evidence from india Pk mishra,himanshu,smita s.mohapatra (7) Volume 23, Issue 4, August 2002, Pages 333341

Scale of hospitality firms and local economic developmentevidence from Crete (8) People Participation in Integrated Watershed Management and Community Development for Sustainable Growth of Tourism in Khajuraho Town of Madhya Pradesh, India Dr. Abha Mishra and Dr. Amitabh Mishra 46- 55
(9)cultural and social impact analysis of adventure tourism in Himalayan river ganga in india Vol .12(2)july- december 2008 ,pp104-111

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Source: http://www.allbusiness.com/trade-development/economic-development-tourism/165045911.html#ixzz1d8mV55F5 http://articles.economictimes.indiatimes.com/keyword/haryana http://india.gov.in/sectors/commerce/tourism.php?pg=2 http://haryana.gov.in/misc/industry-policy-2011.pdf

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