Finding Detail of Jed Lin Lanna Dummy Company (JLDC) Due to an increasing of students in the Faculty of Business Administration

n and Liberal Arts so the demand in consumer goods has increased at the same time. However the faculty had no own shop which sells the take away meals, the stationery, and the other consumer goods to the students, the teachers and other personals in the University. At present, the JLDC shop is located under the BA 3 building, Faculty of Business Administration and Liberal Arts where the third & fourth students in the Division of Marketing have been responsible for the JLDC shop Therefore, the JLDC shop was established to respond to the demand of the consumers in Rajamangala University of Technology Lanna, Chiangmai.

There are the objectives of JLDC shop as follows; 1. Having the experience in the operation in JLDC shop. 2. Managing the JLDC shop and thinking about selection of the goods to sell. 3. Making sales and profit. JLDC Target Main Target: Group of student, personnel in Faculty of Business Administration and Liberal Arts,

Rajamangala University of Technology Lanna, Chiangmai. Vice Target: The students and personals in other Faculty of Fajamangala University Chiangmai. of Technology Lanna,

Product in JLDC shop Products in JLDC shop are always normal goods which focus on a of goods and the difference from other shops The goods in JLDC shop were categorized as follows:

1. The take away meals section 2. The consumer goods section 3. The office equipments and stationeries section 4. The cosmetic section 5. The normal goods section - OTOP Goods & Agriculture Goods - Bedding Goods 6. The top up service section

Price Consumer and normal goods are priced on the basic of the market price. Some goods are in catalogues which come from Chiangmai Cosmetic, Sansira and Chotanakul. People - Cashier and Salesperson

The shift and the duties for service the customers was appropriately split. The workers (students) were trained to know the detail of each kind of goods, the goods price, and the proper care of the shop, goods and the goods shelf. Moreover, the training included the information about finance. - Stock The stock is supervised and checked by the shift worker (students). Process All of the procedure and process throughout the training, grounding selecting of good for sell, stock, order, clean and service are concentrated in order to respond to the target customers satisfaction. Physical Evidence

The shop decoration emphasizes cleanliness, brightness and salespersons in the JLDC shop. Coordination 1. The transformed agriculture goods are bought from Royal Project on credit within a week. 2. The bakeries are bought from Phungnoi bakery by cash and JLDC shop receives the 25% of discount. 3. The transformed meals are bought from CP by cash. The CP offers the freezer and delivery service the JLDC shop. The JLDC shop paid the deposit 2,000 bath. 4. The drinking is bought from Pepsi by cash. Pepsi offers the Freezer and delivery service. 5. The stationery was bought from Samood Lanna by cash. 6. The sweets and normal goods are bought from Makro by cash.

7. The sweets are bought from Siripan by cash. 8. The cosmetic are bought from Chiangmai Cosmetic on credit with in 15 days.