PROJECT REPORT AT CUSTOMER SATISFACATION BY MACHING THEIR REQUIREMENT BY PROVIDING AFTER SALES SERVICE

A Project Report Submitted Impartial Fulfillment Of The Requirements for the awards of the degree of

Master Of Business Administration

(Study Of Commodity Market)

(Session 2010-2012)

Under the Supervision:MS.STUTI M.B.A DEPARTMENT

Submitted By:Name: Sandeep Kumar Roll No-SDM-10-26

SD Institute of Technology & Management Israna-panipat

STUDENT DECLARATION
ON I HERE BY DECLARE THAT THE PROJECT REPORT CONDUCTED AT

BERI UDYOG PVT. LTD.KARNAL,HARYANA

UNDER THE GUIDANCE OF

MS:-STUTI
SUBMITTED IN PARTIAL FULFILMENT OF REQUIREMENTS FOR THE DEGRE OF

MASTER OF BUSINESS ADMINISTRATION

(STUDY OF COMODITY MARKET) TO

KURUKSHETRA UNIVERSITY
IS MY ORIGINAL WORK AND SAME HAS NOT BEEN SUBMITTED FOR THE AWARD OF ANY OTHER DEGREE/DIPLOMA/FELLOWSHIPOR OTHER SIMILAR TITLES OR PRIZES.

PLACE:-KARNAL DATE:-

SANDEEP KUMAR ROLL NO:-SDM-10-26

ACKNOWLEDGEMENTS

Heart full thanks to those who support me. It often happens that one is at loss of words when one is really thankful and sincerely wants to express ones feeling of gratitude to wards other. A study of this nature cans not success full but for the unstinted cooperating and land work. I wish to express my deep gratitude and indebt ness to Ms. STUTI whose valuable guidance, support & meticulous supervision proved a source of inspiration to me. I am deeply indebted to all my faculty members of the institute for their valuable contribution during the academic session & guidance in preparation of this project report. Finally it is efforts of my parents and esteemed friends and the almighty God who have been a source of strength and confidence for me in this endeavor.

SANDEEP KUMAR

INTRODUCTION

Introduction
Established in 1978, Beri Udyog is a globally renowned manufacturer and exporter of tractor drawn soil preparation agricultural implements. Company`s diverse range of products include Rotary Tillers (Rotavator), Disc Harrows, Disc Ridgers (Bund Maker), Tyne Ridgers, Tipping Trailor, Spring Loaded Tillers, Rigid Tillers, Land Levellers, Post Hole Diggers, Sub Soilers, Rotary Slashers, etc. Marked by more than three decades of experience, we have been contributing to agricultural growth of the country by providing innovative implements at the most affordable prices. With our pursuit to perfection in all the spheres of the business, we have made a strong presence in domestic as well overseas market. Our state-of-the-art manufacturing unit is equipped with advanced machinery capable of executing bulk orders with precision. We use best quality of raw material and sustainable engineering designs for manufacturing innovative implements of International standards. Our company has been certified to ISO 9001 : 2000 for following a world-class quality management system. We have also recently applied for TQM & KAIZEN - the Japanese system of continuous improvement. We believe in building a mutually beneficial relationship with our clients by providing them quality products.

COMPANY PROFILE

Company Profile
Established in 1978, Beri Udyog is a renowned manufacturer and exporter of tractor drawn soil preparation agricultural implements. With our pursuit to perfection in all the spheres of the business, we have made a strong presence in domestic as well overseas market. We use best quality of raw material and sustainable engineering designs for manufacturing innovative implements of International standards. For more details visit our website www.fieldking.com

Contact Details Company Name:Beri Udyog Website:http://fieldking.com Executive Name:Khushdil Address:Beri Udyog 100-101, Sector-3 HSIIDC Karnal,Haryana,INDIA 13309 Email Address:info@fieldking.com,fieldking@gmail.com Telephone:91-184-2221573

BERI UDYOG PVT. LTD.

Company Profile Business Type Primary Competitive Advantages

Exporter , Manufacturer

Superlative quality Affordable price Prompt delivery

Year of Establishment Export Markets Monthly Production Capacity Memberships Product Range

1978 Asia, Africa, Middle East, Canada, USA, Holland, Armenia, Uzbekistan, Australia and other parts of Europe As per requirement

Karnal Agricultural Implements Association (KAIA) and Engineering Export Promotion Council (EEPC)

Rotary Tillers: Single Speed Chain Drives, Single Speed Gear Drives, Multi Speed Gear Drives, etc. Spring Loaded Tillers: Extra Heavy Duty Spring Loaded Tillers, Heavy Duty Spring Loaded Tillers, Beri Spring Loaded Tillers, Medium Duty Spring Loaded Tillers, etc.

Rigid Tillers: Heavy Duty Rigid Tillers, Medium Duty Rigid Tillers, etc. Disc Harrows: Mounted Medium Duty Offset Disc Harrows, Mounted Heavy Duty Offset Disc Harrows, Mounted Medium Duty Tandem Disc Harrows, Trailed Heavy Duty Offset Disc Harrows, etc.

Ploughs: Mounted Disc Ploughs, Mounted Mould Board Ploughs, etc. Levellers: Laser Guided Land Levellers, Terracer Blades/Rear Blades, Heavy Duty Land Levellers, Reversible Land Levellers, etc.

Ridgers: Disc Ridger 1 Rows, Disc Ridger 2 Rows, Tyne Ridgers, etc.

Post Hole Diggers: Single Post Hole Diggers, Double Post Hole Diggers, etc. Mowers: Grooming Mowers, Reciprocating Forage Mowers, etc. Rotary Slashers Subsoilers

Standard Certification

ISO 9001:2000.

HISTORY

History
BERI UDYOG PVT. LTD. An ISO 9001:2000 accredited company offering technically advanced series of tractor drawn agricultural land tilling and levelling implements... An Introduction There is good news for all individual and cooperative farmers. With the help of tractor drawn gadgets and implements supplied by Beri Udyog Pvt. Ltd., they will not find farmland tilling and levelling cumbersome anymore. We have come forward with a classic range of premium quality Tillers, Disc Harrows, Ploughs, Levellers, Subsoilers, Ridgers, Post Hole Diggers, Slashers, Mowers, etc. which are receiving an overwhelming response from our worldwide clients. We are a leading manufacturer and exporter of high performing soil management implements in varied range and dimension. The major export destinations of the company include Asia, Africa, Middle East, Canada, USA, Holland, Armenia, Uzbekistan, Australia and other parts of Europe. We are an associated member of Karnal Agricultural Implements Association (KAIA) and Engineering Export Promotion Council (EEPC). Our sturdy manufacturing unit is outfitted with latest machines and equipments. The workforce of the company is dynamic and productive in every respect of efficiency and productivity. We can produce as per the requirements of the clients, and every product manufactured by us are quoted at nominal price to enable the farmers from even weaker sections to avail our products without taking any extra financial burden. Bank upon us for all kinds of superior quality equipments and gadgets. Quality The Company owes its present standing to practicing quality norms. Sourcing of various components conforming to standard specifications as per ISI is an ongoing process. We actively participate and oversee the manufacturing processes of our suppliers to ensure continuous supply of quality components. Our R&D team is always active to act upon the

suggestions for improvement in quality of the end product and its components. Complete fabrication has to pass through jigs and fixtures to ensure uniform sizes and interchangeability. Standby dies and fixtures ensure uninterrupted production and supply schedules. Assured Quality We are an ISO 9001:2000 certified company which has come our way owing to our best Quality Management System. Beri Udyog Pvt. Ltd. uses standard fixtures, jigs and mandrels to ensure increased productivity and standardization of its products. Right from the stage of procurement of raw materials to the stage of delivery of finished goods, quality maintenance is given due priority at each step. We follow stringent quality measures pertaining to the product's dimension and design on consistent parameters. A team of technically qualified and competent engineering personnel ensures the fulfillment of standard specifications and requirements provided by the clients for varied range of parts, components & implements. Our well equipped testing center is manned by elite engineers who take sincere account of every minute details to make our products free from all mechanical and technical errors. Our Infrastructure Our well established infrastructure is the outcome of years of experience in the industry which we have been gathering since 1978. We have a state-of-the-art manufacturing unit which is outfitted with latest machines and equipments, in addition to various tools and gadgets. A perfect blend of engineering skill is shown at our assembly line by our talented workforce which comprises of well qualified engineers, designers, quality personnel, marketing personnel, supervisors, R&D staff, amongst others. The R&D wing keeps on performing numerous experiments to seek new and innovative formulas so that the trend of coining some new series after a certain interval is not broken at Beri Udyog Pvt. Ltd. The warehouse of the company is quite large and can store machines in bulk at a time without any congestion. Some prominent machinery and tools at our concern are:

Lathe Machines

MIG Welding Machines NC Milling Machines Oven Painting Machines Drilling Machines Grit Blasting Machines

PRODUCTS

Our Products
Beri Udyog Pvt. Ltd. has got mastery in manufacturing a superlative range of agricultural tools and implements for all kinds of soil tilling, levelling, subsoiling, etc. Our wide collection of high performing products are:

Rotary Tillers: Single Speed Chain Drives, Single Speed Gear Drives, Multi Speed Gear Drives, etc. Spring Loaded Tillers: Extra Heavy Duty Spring Loaded Tillers, Heavy Duty Spring Loaded Tillers, Beri Spring Loaded Tillers, Medium Duty Spring Loaded Tillers, etc.

Rigid Tillers: Heavy Duty Rigid Tillers, Medium Duty Rigid Tillers, etc. Disc Harrows: Mounted Medium Duty Offset Disc Harrows, Mounted Heavy Duty Offset Disc Harrows, Mounted Medium Duty Tandem Disc Harrows, Trailed Heavy Duty Offset Disc Harrows, etc.

Ploughs: Mounted Disc Ploughs, Mounted Mould Board Ploughs, etc. Levellers: Laser Guided Land Levellers, Terracer Blades/Rear Blades, Heavy Duty Land Levellers, Reversible Land Levellers, etc. Ridgers: Disc Ridger 1 Rows, Disc Ridger 2 Rows, Tyne Ridgers, etc. Post Hole Diggers: Single Post Hole Diggers, Double Post Hole Diggers, etc. Mowers: Grooming Mowers, Reciprocating Forage Mowers, etc. Rotary Slashers Subsoilers.

Products

Rotary Tiller (Single Speed)

BENEFITS: (i) Suitable for use in dry as well as wet land cultivation. (ii) Suitable for light and medium soil conditions. (iii) Used for loosening and aerating soil up to a depth of Eight inches. (iv) Prepares seed beds quickly and economically.

FEATURES: (i) Single speed gear box with 3 point linage, compatible with 540 PTO RPM. (ii) Easy depth adjustment. (iii) Available in both gear driven and chain driven. (iv) Type of blade- L type.

SPECIFICATIONS: TRACTOR POWER OVERALL WIDTH TILLAGE WIDTH GEARBOX FK 150 40-45 180 cm 150 cm SINGLE FK 175 45-55 205 cm 175 cm SINGLE BOLT 540 210 SHEAR BOLT 117 cm 7 42 Kg.395 (Approx.) FK 200 55-65 230 cm 200 cm SINGLE BOLT 540 210 SHEAR BOLT 117 cm 8 48 Kg.435 (Approx.)

BOLT P.T.O. SPEED (r.p.m) 540 ROTOR SPEED 210 GEAR BOX OVERLOADSHEAR PROTECTION MOUNTING HEIGHT No. OF FLANGES No. OF BLADES TOTAL Wt. BOLT 117 cm 6 36 360 (Approx.)

Kg.

Spring Loaded Tiller

BENEFITS: (i) It is designed for the light and medium soils. (ii) Used for loosening and aerating soil to a depth of nine inches. (iii) Prepares seed beds quickly and economically. FEATURES: (i) When one tyne strikes a hidden object, the others continue to work at the correct depth.

SPECIFICATIONS: 9 TYNE 75x40 mm (Channel) 9.5mm WD,50mm OD 27 Coils 50x19 mm PAIRS ANCHOR PIN NUTS FRAME BOLT TYNE BOLT LINKAGE 3 POINTSHOVEL LENGTH WIDTH HEIGHT TILLER PIN WEIGHT (Forged) 50x8mm Flat 25 mm Nylock 11 TYNE 75x40 mm (Channel) 9.5mm WD,50mm OD 27 Coils 50x19 mm (Forged) 50x8mm Flat 25 mm Nylock

FRAME SPRING TYNES

M 12 x 32 (High Tensile) M 12 x 32 (High Tensile) 16x90 mm 16x90 mm 50x12 mm 8mm EN-45 2000 mm 712 mm 533 mm 28mm 215 Kg. (Approx.) 50x12 mm 8mm EN-45 2457 mm 712 mm 533 mm 28mm 265 Kg. (Approx.)

*The weight and working data contained in the present leaflet are supplied for information only and are not binding.

Single Speed Chain Drive Rotary Tiller Code Description : RT-001 :

Single Speed Chain Drive Rotary Tiller is the most elementary design and is suitable for light/ medium soils. Side chain, encased in the cover is easily replaceable in the event of permanent elongation or breakage.

Single Speed Gear Drive Rotary Tiller Code Description : RT-002 :

Single Speed Gear Drive Rotary Tiller is more suitable for hard/sticky soils. Side gears are less prone to breakdowns in tougher soil conditions.

Multi Speed Gear Drive Rotary Tiller Code :Code : RT-003 Description : Multi Speed Gear Drive Rotary Tiller offers wider range of rotor speed ratios. Rotor speed can be varied (by simple adjustment) as per the tilth quality required and the soil condition available.

DISC HARROWS
Disc Harrows are designed for heavy crop residue, tough soils and stubble, pasture rennovation and any deep tillaging requirements. Mounted Medium Duty Offset Disc Harrow Code : ODH-001 Description :FIELDKING 'Mounted Medium Duty Offset Disc Harrow' when mounted on a tractor, becomes a compact unit that can easily be manoeuvred into corners or on short head lands. In addition, the implement being easily attached and transportable in top speeds, little time is lost between the shed and the field. The spring loaded head stock brace of the mounted harrow allows flexibility of the unit over uneven terrain or where obstructions are likely to be met. This feature prevents damage.

Mounted Heavy Duty Offset Disc Harrow Code : ODH-002 Description : Mounted Heavy Duty Offset Disc Harrow has the dual advantage of portability as well as strong design and weight. Its heavy weight and design can effectively break up heavy clods. It is recommended for 70 HP and above tractors.

Mounted Medium Duty Tandem Disc Harrow Code : TDH-003 Description : Mounted Medium Duty Tandem Disc Harrow' is designed to break up the ground and it effectively cross discs green manures, trash etc. Optional notched discs can be provided for more aggressive digging & cutting action. Trailed Heavy Duty Offset Disc Harrow

Code : ODH-004 Description : 'Trailed Heavy Duty Offset' Disc Harrow trails behind the tractor and because of heavy design and weight, can effectively break up heavy clods. And when green manure, trash or other surface growth is cross-disced, the organic matter is effectively buried and mixed with the soil and decays rapidly into humus. The harrow has a strong and sturdy main frame with high quality steel discs and heavy- duty chilled cast iron spools to provide center weight Optional wheels can be provided for towing on road.

Tipping Trailor
We offer functional Tipping Trailors, which are utilized for carrying agricultural residues or weeds from one place to another. We manufacture them as per industry standards as well as customize these assortments according to our client's requirement. Features:

Heavy duty structured framework brings in greater strength & stability. World class hub & bearings harnesses low maintenance cost. Reliable & heavy duty hydraulic cylinder that works under varying working conditions. Long Lasting hitch beams manufactured through forging. Axles are used well within their design capacity not on the limit eg. 90 mm axles are fitted to our 9 tonne capacity trailers but are commonly used on other manufacturer's 12 tonne capacity trailers.

Trailers are fitted with sprung drawbar.

Benefits:

Flexibility of unloading goods & materials by simply tipping them; saves operating cost. Removable & drop down door gives flexibility of loading & unloading.

Tipping Trailor Sr.No. Description 1 2 3 4 5 Outer Dimensions Main Chassis Second Chassis Support Channel 5 Ton 10' x 6' x 1.75' 150 X 75 mm M.S. Channel 100 X 50 mm M.S. Channel 75 x 40 mm M.S. Channel 9 Ton 12 x 6 x 2.00 200 X 75 mm M.S. Channel 125 X 65 mm M.S. Channel 75 x 40 mm M.S. Channel 4 mm Thickness

Floor Platform 4 mm Thickness

6 7 8 9 10 11 12 13 14 15 16

Side Wall Front Door Side & Rear doors Wheel Rim Tyres Painting Hydraulic Jack Hitch Beam Toe Eye Axle Axle Bearing (SKF)

2 mm Thickness Corrugated Fixed by bolt and nuts and removable.

2 mm Thickness Corrugated Fixed by bolt and nuts and removable.

Two side doors & one rear door. Two side doors & one rear door. Both drop down and removable. Both drop down and removable. Heavy duty double plate 2 Nos. of 7.50 x 16 (9.00 x 16 optional) PU Paint 10 Tons capacity heavy duty double stage tipping ram 125 X 125 mm Tubular Forged steel hitch beam 50 mm dia. 75 mm Square 32214 inner & 32213 outer Heavy duty double plate 2 Nos. of 9.00 x 16 PU Paint 15 Tons capacity heavy duty double stage tipping ram 125 X 125 mm Tubular Forged steel hitch beam 65 mm dia. 90 mm Square 32216 inner & 32213 outer

Rotary Slashers
Rotary Slasher is a machine for cutting unwanted grass. Rotary Slasher Code Description : RS-001 :

'Rotary Slasher' has heavy duty gear boxes and rugged frame which can withstand rough and tough wild grass, anchored straw and bushes.

Mounted Disc Plough The primary purpose of ploughing is to turn over the upper layer of the soil, bringing fresh nutrients to the surface, while burying weeds and the remains of previous crops, allowing them to break down. It also aerates the soil, and allows it to hold moisture better. Mounted Disc Plough Code : MDP-001 Description : FIELDKING 'Disc Plough' can handle the toughest ploughing jobs. For extremely hard ground and soil with large roots and other obstructions, one can obtain Perfect alignment of the sub-beams outstanding penetration performance. For soft sticky ground and sandy soil, depth can be controlled through the built-in depth carrying the Disc bottoms is maintained by control. The under frame and unit-to-unit virtue of the frame construction. An adjustable clearances are adequate to cope with trashy and spring-loaded furrow wheel takes care of conditions. the side draft and the implement moves smoothly. Disc tilt angle can be varied in three stages to perform on various types of soils.

Mounted Mould Board Plough Code : MBP-001 Description : 'Mounted Mould Board' Plough can handle the toughest ploughing job with outstanding penetration performance. The under frame and unit-to-unit clearance are adequate to cope with trashy conditions. Perfect alignment of the is maintained by virtue of the frame construction. The Mould Board will retain its well turned furrows. The plough has special wear resistant steel bottoms with bar points for toughest ploughing jobs. Bar point bottom ensures longer life as it can be extended or reversed and re-used till the last possible length plough beams carrying the Mould Board bottom mirror finish at all times, contributing to

Reversible Mounted M.B. Plough Code : RMBP-001 Benefits :

Features : The under-frame and unit-to-unit clearance are adequate to cope with trashy conditions.

It can handle the toughest ploughing job with outstanding penetration performance.

Adding

an

extra

furrow

or

It is designed to work in all types of soil for basic functions such as soil breaking, soil raising and soil turning.

repositioning units to allow for extra clearance is quick and easy. The plough has special wearresistant steel bottoms with bar points for toughest ploughing jobs.

It can be used in stony & rooted soils.

Bar point bottoms ensure longer life as they can be extended or reversed and re-used till the last

possible length.

Disc Ridgers (Bund Maker)

It is an implement, which cuts and turns the soil in two opposite directions simultaneously for forming ridges. It is also used for earthing up operation.

Disc Ridger 1 Row Code : DR-001A Description : 'Disc Ridger' consists of mild steel box frame, hitch system, and discs. It is used for making irrigation banks of up to 500 - 600 mm height and 600 - 800 mm width for effective control of flood irrigation or bunds of the size and shape to match crop and soil conditions. . It makes bunds for efficient use of irrigation water. The Discs are adjustable along the frame to vary bund width and height. Even the Disc angle is adjustable

Disc Ridger 2 Row Code : DR-001B Description : 'Disc Ridger 2 Row' consists of mild steel box frame, hitch system, and discs. It is used for making irrigation banks of up to 500 600 mm height and 600 - 800 mm width for effective control of flood irrigation or bunds of the size and shape to match crop and soil It makes two bunds in single time for efficient

conditions.

use of irrigation water. The Discs are adjustable along the frame to vary bund width and height. Even the Disc angle is adjustable.

Tyne Ridger Code : TR-001 Description : 'Tyne Ridger' is meant for simple ridge making. It can be easily spaced (widened or narrowed) as per the crop requirement. The wings angle can be changed as per requirement.

Spring Loaded Tillers Spring Loaded Tillers are suitable for use in stone and root-obstructed soil. When one tyne strikes a hidden object, too firmly fixed to be moved, the others continue to work at the correct depth. Spring Loaded Tillers may be used for loosening and aerating soil to a depth of nine inches preparing seed beds quickly and economically.

Extra Heavy Duty Spring Loaded Tiller Code : SLD-001 Description : 'EXTRA HEAVY DUTY' Type Spring Loaded Tiller is designed for toughest operations. It is suitable for varying soil conditions. Spring Loaded Tyne Assemblies derive their strength from heavy duty angles, which once fixed to the immensely strong main

frame cannot move or strain out of position.

Heavy Duty Spring Loaded Tiller Code : SLD-002 Description : FIELDKING 'Heavy Duty' Type Spring Loaded Tiller is more complex in design. It is distinguished by longer frame to facilitate wider spacing of tynes. Spring Loaded Tynes of this design have distinctive looks as the springs are anchored. through twisted flats. Pipe supports on main frame are optional for reinforcing against bending strains

Beri Spring Loaded Tiller Code : SLD-003 Description : 'BERI' Spring Loaded Tiller is simple in design but sturdy in performance. It has been specifically designed for the light and medium soils. Strong main frame of two rolled channels with channel braces resists bending strains and ensures that the Spring Loaded tynes are accurately spaced for precision work and correctly angled for good operation. The dual Spring Loaded tynes fully match the main frame in strength.

Medium Duty Spring Loaded Tiller Code : SLD-004 Description : Medium Duty Spring Loaded Tiller is designed for overseas markets like USA/Australia and is easy to operate / maintain. As the springs are positioned parallel to the main frame, the trash collection in the springs is negligible. It is suitable for light & medium soils.

Disc Ridgers (Bund Maker) It is an implement, which cuts and turns the soil in two opposite directions simultaneously for forming ridges. It is also used for earthing up operation. Disc Ridger 1 Row Code : DR-001A Description : 'Disc Ridger' consists of mild steel box frame, hitch system, and discs. It is used for making irrigation banks of up to 500 - 600 mm height and 600 - 800 mm width for effective control of flood irrigation or bunds of the size and shape to match crop and soil The Discs are adjustable along the conditions. It makes bunds for efficient use frame to vary bund width and height. Even the of irrigation water. Disc angle is adjustable.

Disc Ridger 2 Row Code : DR-001B Description : 'Disc Ridger 2 Row' consists of mild steel box frame, hitch system, and discs. It is used for making irrigation banks of up to 500 - 600 mm height and 600 - 800 mm width for effective control of flood irrigation or bunds of the size and shape to match crop and soil conditions. It makes two bunds in single time for efficient use of irrigation water. The Discs are adjustable along the frame to vary bund width and height. Even the Disc angle is adjustable. Tyne Ridger Code : TR-001 Description : 'Tyne Ridger' is meant for simple ridge making. It can be easily spaced (widened or narrowed) as per the crop requirement. The wings angle can be changed as per

requirement.

Double Post Hole Digger

It can dig at double the speed of single post hole digger and the mutual spacing between two holes will be uniform. Lately sugarcane plantation is being done with the help of double post hole digger. The sugarcane seeding along with concentrated manure in the pits lead to excellent yield year after year.

Extra Heavy Duty Spring Loaded Tiller

'EXTRA HEAVY DUTY' Type Spring Loaded Tiller is designed for toughest operations. It is suitable for varying soil conditions. Spring Loaded Tyne Assemblies derive their strength from heavy duty angles, which once fixed to the immensely strong main frame cannot move or strain out of position. Grooming Mower

'Grooming Mower' leaves the grassy lawns with a neat and fresh look. Grass mowing becomes a pleasure as the job gets accomplished at a fast pace. Proper cutting height is easily maintained either by skids or tyres to ensure that there is no obstruction even if the grassy lawn is uneven.

Heavy Duty Land Leveller

'Heavy Duty Land Leveller' is ideal for leveling, filling, farmyard clearing etc. Soil retaining wings can be optionally fitted on both ends of the blade for carrying the soil without spillage. It is suitable for sticky soils as well. Heavy Duty Rigid Tiller

FIELDKING 'HEAVY DUTY' Rigid Tyne Tiller is designed to withstand toughest work conditions of hard black soils. The profile cut tynes get their strength because of a peculiar design in which the stress prone points are shaped to resist any distorting strains. Main frame is made out of heavy angles duly reinforced with projection flats. Multi Speed Gear Drive Rotary Tiller

Multi Speed Gear Drive Rotary Tiller offers wider range of rotor speed ratios. Rotor speed can be varied (by simple adjustment) as per the tilth quality required and the soil condition available.

Reciprocating Forage Mower

'Reciprocating Forage Mower' is an immensely useful equipment for faster & neater cutting of forage crops meant for animals. The simple and economical equipment saves on time and money as manual labour is becoming increasingly expensive even in developing countries. Reversible Land Leveller

Reversible Land Leveller' is ideal for leveling, filling, back fillings, farmyard clearing etc. Soil retaining wings can be optionally fitted on both ends of the blade for carrying the soil without spillage. It is suitable for non-sticky soils.

Reversible Mounted M.B. Plough

It can handle the toughest ploughing job with outstanding penetration It is designed to work in all types of soil for basic functions such as soil breaking, It can be used in stony & rooted soils. The under-frame and unit-to-unit clearance are adequate to cope with trashy Adding an extra furrow or repositioning units to allow for extra clearance is quick The plough has special wear-resistant steel bottoms with bar points for toughest Bar point bottoms ensure longer life as they can be extended or reversed and re-

performance.

soil raising and soil turning.

Features :

conditions.

and easy.

ploughing jobs.

used till the last possible length. Terracer Blade & Rear Blade

'Terracer Blade/ Rear Blade' is perfect solution for landscaping, construction, snow removal, irrigation ditching. With simple manual adjustment it can be angled at any degree to move soil/material off to the side, till to dig or grade slopes or for back filling.

Objectives Objectives before the company have always been to provide a quality product at competitive price that could last as long as the principal item, that is; Tractor. Only a deeply embedded quality culture could provide such a product. Today the Company boasts of its uniquely rich culture. We Offer Beri Udyog manufactures and exports state of the Art Tractor Drawn Agricultural Implements such as, Rotary Tillers Laser Levellers Cultivators (Spring Loaded & Rigid) Disc Harrows Disc Ploughs & M.B Ploughs Ridgers Sub Soilers Bund Makers Scraper Buckets

Our Philosophy

We at BERI UDYOG PVT. LTD. have a dream. A dream to build a globally admired Agricultural Equipment Manufacturing company with a human and ethical face, committed to the growth and prosperity of our customers and society. The following values are at the heart of who we are and what we want to accomplish: Quality & Cost Consciousness Customer Care Integrity Innovation Manufacturing Techniques: Manufacturer & Exporters of Art Agricultural Machines, soil preparation equipment, agricultural machinery, Spring Loaded Tillers: Tractor tillers, cultivator tillers, spring loaded tillers. Rigid Tillers: farm tillers, agricultural Offset Disc Harrows: mounted disc plough and other agricultural equipment Ploughs:'MOUNTED MOULD BOARD PLOUGHS', 'MOUNTED DISC PLOUGHS' Levellers, Rotary Tillers: 'LAND LEVELLERS'

Manufacturing Process Manufacturing of implements involves right & sustainable engineering designs, appropriate grades of raw materials and good manufacturing practices. The processes include precision machining, fabrication, welding & inspection/testing as per the company's standard quality assurance plans. Different processes like heat treatment, casting and forgings can also be performed as per the requirements of the clients. We use standard fixtures to ensure interchangeability and standardization of the products. The post assembly operations include painting, packaging and batch inspection. Every care is taken to ensure quality products that are user friendly and productive.

Marketing Strategy We have specially devised our marketing strategy to meet the ever-changing needs of our world-wide clients. Our approach has been to study the soil, suitability and offer our clients best solution for the specific agricultural requirements. We have a wide network of trained dealers to market our products and consistently monitor its performance. With economy becoming global, our focus is to revitalize our operations and to offer quality products conforming to international standards. Our Memberships

We are the members of :-

Karnal Agricultural Implements Association

Engineering Export Promotion Council

Our Presence Increased marketing support alongwith our product excellence, has helped us to create a niche for ourselves in Indian as well as International Market. We have our presence almost across all parts of the world and have a strong foothold in the Indian market. The Organization has a strong client base across the country and in the International Market. Currently we are exporting our products directly and through our outstanding dealers to African Countries, Europe and North America. Overseas Presence We have sold more than 30,000 implements to various countries & our brand name " FIELDKING " is a distinguished name in overseas markets. Company's association with overseas markets is all long as 10 years.

Canada Armenia Burkina Faso Nigeria Sudan South Africa Sri Lanka Libya

U.S.A Uzbekistan Saudi Arabia Ethiopia Tanzania Bangladesh Mali Uganda

Holland Senegal Ghana Nepal Zimbabwe Australia Madagascar Mozambique

Domestic Presence With a total network of more than 450 Dealers & 25 Distributors, in our field we are one of the biggest players through out the country.

Clients Our commitment to excellence in all the spheres of business has led us to find a position of respect in the global arena of agricultural implements and farm equipment. We have always been appreciated by our

clients and

for

our

efforts

to

achieve North

complete

customer

satisfaction. America.

Today, we have a huge clientage spread across nations from Asia, Africa, Mid East

Our vast network of sales and after sales services have enabled us to successfully cater to the needs of the clients in a prompt and efficient manner. This is supplemented with sophisticated tools of communication and networking technology. Further, we regularly conduct market surveys and get the feedback to improve on our products and services. This also gives an in-depth understanding of the market and accordingly, we successfully cater to the ever-changing requirements of our clients. We have a proven track record of going that extra-mile to fulfill the demands of our clients and building an ever-lasting business relationship. Our clientele include almost all the leading tractor manufacturing companies of India.

Memberships / Affiliations

Quality at Beri Udyog has been core of all the business operation. We practice sound quality assurance system and sustainable engineering design to manufacture International standards of product. Our company has been certified ISO 9001:2000 for following standard quality management system. We actively participate and evaluate the manufacturing process and capability of our vendors to ensure uninterrupted supply of quality components and materials. The entire production has to pass through a stringent inprocess control and rigorous testing to ensure consistent product quality and

interchangeability. Use of standard fixtures, jigs and mandrels ensure increased productivity and standardization. We have developed a strong quality assurance system based on the requirements of our world-wide clients. Inspections and testings are undertaken right from incoming and in-process to the final stage of manufacturing. A team of technically qualified and competent engineering personnel ensure fulfillment of standard specifications and requirements provided by the clients for varied range of parts, components & implements.

Aim / Vision / Mission

Vision: Our vision is to be amongst the front global runners in the industry by year 2010. Implementing latest technology and best available resources, we strive to bring a continual

development in our products and services to meet all the requirements of our world-wide clients. Mission : Our mission is to establish an everlasting business relationship with our clients by manufacturing innovative agricultural implements to meet the growing demands of the near future.

Market Survey
(Beri Udyog) Karnal based manufacturer of tractor drawn soil preparation agricultural implements including cultivators, harrows, ploughs, rotary tillers, sub-soilers, ridgers, reciprocating forage mowers etc.

Beri Udyog Private Limited was incorporated in 1995. The company is headquartered in Karnal, Haryana. The company is engaged in the manufacturing of tractor drawn soil preparation agricultural implements including cultivators, harrows, ploughs, rotary tillers, sub-soilers, ridgers, reciprocating forage mowers etc. The promoters of the company are Mr. Ravi Beri, managing director, and his wife. It was originally in 1978 that my father started a proprietary concern and I joined him in 1980, says Mr. Beri. The different products and services offered by the company are rotary tillers, spring loaded tillers, levelers, laser guided land levelers, cultivators (spring loaded & rigid), disc harrows, disc ploughs & ploughs, disc ridgers, sub-soilers, bund makers, scraper buckets, post hole diggers and reversible land levelers beside others. The manufacturing unit of the company is in Karnal (Haryana) and spread over an area of one acre. Customer Base When asked about the companys customer base, Mr. Beri says, We have retail customers in the farmers, domestic retailers and dealers and also overseas buyers. We export directly as well as through merchant exporters, adding, In domestic market, Madhya Pradesh gives us the highest revenue. However, in the international market, Beri Udyog exports to countries in Africa, Europe and U.S.A.

Certifications
Quality at Beri Udyog has been core of all the business operation. We practice sound quality assurance system and sustainable engineering design to manufacture International standards of product. Our company has been certified ISO 9001:2000 for following standard quality management system. We actively participate and evaluate the manufacturing process and capability of our vendors to ensure uninterrupted supply of quality components and materials. The entire production has to pass through a stringent in-

process control and rigorous testing to ensure consistent product quality and interchangeability. Use of standard fixtures, jigs and mandrels ensure increased productivity and standardization.

We have developed a strong quality assurance system based on the requirements of our world-wide clients. Inspections and testings are undertaken right from incoming and in-process to the final stage of manufacturing. A team of technically qualified and competent engineering personnel ensure fulfillment of standard specifications and requirements provided by the clients for varied range of parts, components & implements.

Zero Tolerance Policy At Beri Udyog, we have adopted a very stringent attitude to any irregularities in operations such as :

Constructing False Data. Providing false statements or concealing essential truths intentionally. Sabotage or trading of confidential information. Partisanship towards suppliers for personal gain. Compromising on quality. Working against company's interests.

Theft or embezzlement. Disorderly conduct of any sort. Any employee caught indulging in any of the above activities shall be dealt with firmly.

Safety Policy We are committed to manage and operate our manufacturing facility in a manner that is fully protective of its employees, the public and the surrounding environment. This not only entails meeting the health and safety environmental requirements of regulation, policies and procedure but also seeks to improve our performance.

Our safety policy includes :

Consideration and understanding of safety and health in all aspects of our activities. Assuring compliance with all relevant safety and health standards. Ensuring safety through an interactive approach that empowers employees to demand better conditions. A sustained and consistent improvement in safety standards.

Training and Orientation As the leading player in the Indian Agricultural Implements industry, we see growth as a prerequisite to sustained success. It can only be achieved by enhancement of our capabilities in terms of equipment and manpower.

We regularly conduct training & orientation programs that seek to educate our employees and empower them with new skill sets to meet the challenges of today's fiercely competitive market scenario as well as to prepare them to adapt to the technology of tomorrow.

The main focus of these programmes, workshops and training sessions is to generate awareness among our workforce regarding the existing international trends in its entirety. It includes topics such and as multi-sectoral corporate accountability of business and more. partnerships, governance, corporate environmental responsibility, social

Through these measures, the employees are introduced to modern production technology and plans for product diversification. We also provide our employees with retraining to meet changing skill requirements caused by new technology, retooling, new product lines and new organizational structuring. Our training and orientation program aims at building new generation entrepreneurs and professionals to efficiently fulfil the ever-changing needs of the agrobased industry.

Research and Development

The main focus of the R&D is to design and develop innovative range of agricultural implements to fulfill the growing demands of the Industry. The accumulation and the feed backs received from the clients have helped us to bring continuous development in our product range. Laboratory and field evaluations are conducted with engineers searching for ways to improve the implements. Developing new implements and testing their effectiveness is a continuous process at our research and development department.

Backed by practical farming knowledge, our researchers carry extensive survey to access the specific needs of farmers from different regions. They also keep upgrading products and manufacturing facilities as per the latest developments in the international market. Our R&D department responds promptly to changing customers needs and develop cost-effective products with unmatched quality and efficiency.

Plant and Machinery

Summary Experience: 8 - 13 Years Location: Karnal Compensation: Best in industry Education: UG - B.Tech/B.E. - Any Specialization PG - M.Tech - Any Specialization, MBA/PGDM Any Specialization Industry Type: Auto/Auto Ancillary Role: Head/VP/GM-Production/Manufacturing/Maintenance

Functional Area: Production, Maintenance, Quality Posted Date: 23 Aug Desired Candidate Profile B.Tec (mechanical) ,M.Tec (mechanical) or MBA Job Description Quality Mgmnt Systems, Manufacturing Operations, Maintenance (Plant & Tooling),New Product devl APQP/PPAP,Customer Interaction,Budgeting & Costing,HR Processes & govt. liaisoning, Purchase (Capitals & goods),Building constructions , Plant Errectio

Machine Floor

NC Milling

Grit Blasting

Lathe machine

Mig welding

Oven Painting

Management Team Since its inception in late 70s, we have always focused on having a strong, futuristic outlook with a difference - Difference in the sense that, we do not consider ourselves a mere corporate entity making profits. Instead, what we believe in is "Humane

Values" and "Relationships". While the core philosophy of the company is to empower people so that they can grow and as they grow, we will certainly grow. And in order to let people grow we must offer them the best of products and services at the most reasonable rates. This in turn leads to cost effective means of production. We are committed to find innovative methods of production to improve the quality of our products and to make them cost-effective. This will improve products and help the farmers to increase their yield, leading to sustained economicgrowth.

Another important aspect is "Customer Satisfaction" It is paramount at Beri Udyog in its entirety and we leave no stones unturned to achieve this. We take a lot of effort to understand the customer requirements, and always try to meet their requirement whether big or small. Our focus is to revitalize our operations and to offer quality products conforming to international standards, to the farming community as a whole.

Why Us Nurturing over years of reputation, we strictly follow the tradition of excellence in our entire operation and at all levels of business transactions. We consistently focus on development of innovative agricultural implements so as to enhance the on field operational efficiency. This will in turn not only lead to increased productivity but also profitability. Since Beri Udyog is committed to take Indian agriculture equipment industry to the next level, we believe in product innovation through continuous R&D. No wonder, today we

have emerged as a market leader with numerous national & international recognition and awards to our credit. Apart from the above, a few other attributes that make us your most trusted business partners are as follows:

Quality products Competitive pricing Strong infrastructure Belief in human values Ethical business practices Corporate social responsibility Excellent customer support services Tailor made solutions based on clients requirement

Milestones

1. 1978 Established Beri Udyog 2. 1980 First factory established 3. 1990 Another unit 4. 1994 1st major export consignment to Holland 5. 1996 Beri Udyog Pvt. Ltd. incorporated 6. 2002 ISO 9001:2000 7. 2003 Bulk Export 8. 2003 Started manufacturing New Implements like Rotary Tiller & Laser Leveller. 9. 2008 Acquired land for new plant measuring 16000 sq. mts.

LIMITATIONS OF THE SYUDY

Although every effort has been made to collect the relevant information through the sources available, still some relevant information could not be gathered. The time duration could not provide ample opportunity to study every detail of management in the company. There are restrictions not to visit some specific areas. The concerned executives were having very busy schedule. As some figures have not been disclosed by the company on account

of confidential report.

RESEARCH METHODOLOGY

Research refers to search for knowledge. It is said as the systematic and objective process of gathering, recording, and analyzing data for the aiding making business decisions. Redman & Mary defines research, Systemized effort to gain new knowledge.

RESEARCH METHODOLOGY Research methodology is a way to systematically solve the research problem. It consists of various steps that are generally adopted by there searcher in studying his research problem along with the logic behind it.

RESEARCH DESIGN A research design is a framework or the blue print for conducting the research project. It gives the details of procedures necessary for obtaining needed to solve a problem. In other

words, it is the arrangement of condition for the collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

TYPES OF RESEARCH DESIGN Exploratory Research Design Descriptive Research Design Experimental Research Design

Exploratory Research Design In this a problem is formulated for precise investigation and working and hypothesis are developed. Exploratory research can be done through case studies, secondary data analysis, pilot studies or experience surveys.

Descriptive Research Design In descriptive research design, those studies are taken which are concerned with describing the characteristics of a particular individual ora group.

Experimental Research Design Under this cause and effect relationships between the variables are tested. It is also known as hypothesis testing research design. The research design in the present project is exploratory in nature. It is off flexible nature. It is based on secondary data. Data is adjusted accordingto the need.

SAMPLE DESIGN A sample design is definite plan for obtaining a sample from a given population. It refers to the technique or the procedure for selecting items for a sample.

Sampling techniques can be categorized into two broad categories namely: Non Probability Sampling Probability Sampling

Non Probability Sampling Non-probability Sampling is that sampling where sample is selected deliberately by researcher, by using his own judgment. Here every item of universe does not have equal chances of being included in the sample. It can be of following types: Convenience Sampling Judgment Sampling Quota Sampling

Probability Sampling It is also known as Random Sampling or Chance Sampling. Here each population element has equal chance of selection.

It can be of following types:

Simple Random Sampling Stratified Sampling Cluster Sampling Multistage Sampling

In this present project, non-probability sampling has been used because sample i.e. companies are selected deliberately and each of them in the universe do not have equal chances of being selected. Under non -probability sampling, convenient sampling has been used because sample has been selected according to own convenience.

DATA COLLECTION

The data can be of two types: Primary Data Secondary Data

Primary Data Primary Data are those data, which is originally collected afresh and for the first time. It is original in nature. Secondary Data Secondary Data are those data which have already been collected by someone else and which has been passed through statistical research. In this project, secondary data has been collected from following source: Annual Reports Books Other material and reports published by companies and Internet.

RECMMENDATION

We actively participate and evaluate the manufacturing process and capability of our vendors to ensure uninterrupted supply of quality components and materials. The entire production has to pass through a stringent in-process control and rigorous testing to ensure consistent product quality and interchangeability. Use of standard fixtures, jigs and mandrels ensure increased productivity and standardization. We have developed a strong quality assurance system based on the requirements of our world-wide clients. Inspections and testings are undertaken right from incoming and inprocess to the final stage of manufacturing. A team of technically qualified and competent engineering personnel ensure fulfillment of standard specifications and requirements provided by the clients for varied range of parts, components & implements.

Sabotage or trading of confidential information. Partisanship towards suppliers for personal gain. Compromising on quality. Working against company's interests. Theft or embezzlement. Disorderly conduct of any sort. Any employee caught indulging in any of the above activities shall be dealt with firmly.

BIBLIOGRAPHY
www.fieldking.com www.agricultureinformation.com

 agriculture.indiabizclub.com www.ebharatjobs.com www.grotal.com/Karnal www.alibaba.com/member/ beriudyog .html www.ipfonline.com/products www.manufacturer.com www.krishi.net