Aim This unit provides the learner with an understanding of how to review current organizational management strategies and

the skills to develop a strategy plan in an organizational context. Unit Name: STRATEGIC PLANNING

Date of Issue: Unit Number: 12 Assignment Submission Date: Assessor: Mr G.SOLOMON RAJ Mode of submission: LIVECAMPUS Summary of Learning Outcomes To achieve a pass learners must demonstrate the ability to deal with each of the following outcomes and present these in report form scripts will be checked against each of these:

LO 1. Understand the external environment affecting an organization. LO 2. Be able to review existing business plans and strategies of an organization. LO 3. Be able to develop options for strategic planning for an organization. LO 4. Be able to construct a strategy plan for an organization. LO 5. Be able to examine factors affecting an organizational strategy plan. LO 6. Be able to plan for the implementation of a strategy plan.

Assignment Brief:
1

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs.19, 401 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about 44 billion in 2011. Unilever has about 52% shareholding in HUL. Source: http://www.hul.co.in/aboutus/introductiontohul/

Tasks
PART 1: Task 1: Understand the external environment affecting an organization. 1a) Explain the different external environmental factors. Explain the impact of these factors on HUL. (A.C:1.1) 1b) Analyze the needs and expectations of HULs stakeholders. (A.C:1.2) 1c) Analyze the major changes taking place in the external environment that will affect business strategies of HUL. (A.C:1.3) Task 2: Be able to review existing business plans and strategies of an organization. 2a) Use the following tools to analyze the effects of HULs current business plans. i.) Value chain analysis ii.) Porters Five Forces model 2

iii.) (A.C:2.1)

Boston

growth-share

(BCG)

matrix

2b) Review the position of HUL in the current toilet soap market. (A.C:2.2) 2c) Evaluate the competitive strengths and weaknesses of HULs current business strategies. (A.C:2.3)

Task 3: Be able to develop options for strategic planning for an organization. 3a) Use modelling tools to develop strategic options for HUL.[ Choose any three from the following i.) Ansoff matrix strategies iii.) differentiation v) mergers and acquisitions vi) competitive strategies (A.C:3.1) ii.) backward integration iv.) cost leadership vii.) value-based strategy]

3b) Discuss comparative activities from organizations in the market for HUL. (A.C:3.2) 3c) Create options to form the basis of HULs future organizational strategy. (A.C:3.3) PART 2: _______________________________________________________________________ ____ Task 4:- Be able to construct a strategy plan for an organization. 4a) Propose a suitable structure for a strategy plan that ensures appropriate participation from all stakeholders of HUL. (A.C:4.1) 4b) Develop criteria for reviewing potential options for HULs Strategy plan in oralcare market. (A.C:4.2) 4c) Construct an agreed strategy plan for HULs detergent business that includes resource implications. (A.C:4.3)

Task 5:- Be able to examine factors affecting an organizational strategy plan.

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5a) Compare core organizational values (ethical, cultural, environmental, social and business) with the current business objectives of HUL. (A.C: 5.1) 5b) Develop appropriate vision and mission statements for HUL. (A.C: 5.2) 5c) Produce agreed future management objectives for HUL. (A.C: 5.3) 5d) Develop measures for evaluating a strategy plan with regard to HULs foods business. (A.C: 5.4) Task 6:- Be able to plan for the implementation of a strategy plan. 6a) Develop a schedule for implementing a strategy plan for HULs shampoo business. (A.C: 6.1) 6b) Create appropriate dissemination processes to gain commitment from stakeholders in HUL. (A.C: 6.2) 6c) Design monitoring and evaluation systems for the implementation of a strategy plan in HULs cosmetic business. (A.C: 6.3)

Marking and Grading: Pass Assessment Criteria To achieve PASS grade the student must meet all the learning outcomes mentioned below: Learning outcomes Assessment criteria 1. Understand the external environment affecting an organization. 1.1. Explain the importance of external factors affecting an organization. 1.2. Analyze the needs and expectations of stakeholders of an organization. 1.3. Analyze the major changes taking place in the external environment that will affect strategy. 2.1. Use appropriate tools to analyze the effects of current business plans.

2. Be able to review existing business plans and strategies

of an organization.

2.2. Review the position of an organization in its current market. 2.3. Evaluate the competitive strengths and weaknesses of an organizations current business Strategies. 3.1. Use modelling tools to develop strategic options for an organization. 3.2. Develop a comparative understanding of activity from organizations in the market. 3.3. Create options to form the basis of future organizational strategy. 4.1. Propose a suitable structure for a strategy plan that ensures appropriate participation from all stakeholders of an organization. 4.2. Develop criteria for reviewing potential options for a strategy plan. 4.3. Construct an agreed strategy plan that includes resource implications. 5.1. Compare core organizational values (ethical, cultural, environmental, social and business) with the current business objectives of an organization. 5.2. Develop appropriate vision and mission statements for an organization. 5.3. Produce agreed future management objectives for an organization. 5.4. Develop measures for evaluating a strategy plan.

3. Be able to develop options for strategic planning for an organization.

4. Be able to construct a strategy plan for an organization.

5. Be able to examine factors affecting an organizational strategy plan.

6. Be able to plan for the implementation of a strategy plan.

6.1. Develop a schedule for implementing a strategy plan in an organization. 6.2. Create appropriate dissemination processes to gain commitment from stakeholders in an organization. 5

6.3. Design monitoring and evaluation systems for the implementation of a strategy plan in an organization.

Merit/ Distinction Assessment Criteria M-1 Identify and apply strategies for appropriate solutions. Relevant theories should be applied. Effective judgment and approach to study and research must be used. (Applicable to 2a (LO 2.1), 3a (LO3.1), 4b (LO43.2) M-2 Range of sources of information should be used in making the formal report. Selection and design of methods and techniques should be justified (Applicable to 1a (LO 1.1), 2b (LO 2.2), 5a (LO 5.1) M-3 The presentation of the thought should be logical and a range of methods for presenting the data should be used. (Applicable to 1c (LO 1.3), 2c (LO 2.3), 5c (LO5.3) Distinction D-1 Conclusions and recommendations must be justified and realistic proposals regarding the need for change should be mentioned. (Applicable to 4c (LO4.3), 5d (LO 5.4), 6b (6.2) D-2 All the research and information should be planned and organized and recommendation should be discussed. (Applicable to 3b (LO 3.2), 4a (LO4.1), 6a (LO 6.1) D-3 Creative ideas be mentioned and recommendations to adapt to change should be discussed (Applicable to 3c (LO 3.3), 4b (LO 4.2), 6c (LO6.3) Note: The assignment shall be graded as Not Achieved if a student does not
i. ii.

Submit within stipulated time. Meet all the assessment criteria.

Submission Guidelines: Your submission should be in a report format 500-600 words for each task or 4500(+/-) 500 words for the entire Part-I of the assignment and 500-600 words for each task or 5000 (+/-) 500 words for the entire Part-II of the assignment. Complete the title page and sign the statement of authenticity. Submit the final version of the assessment to _____________ and also upload a soft copy on live campus latest by 18.00 on____________ <date, year>. Excellent Formatting:

Word process the assignment. 6

Preferred fonts Times Roman / Calibri, Font Size - 12 Line spacing 1.5 Consistency in Heading Scheme, bullets and numbering Consistency in top, bottom and left, right margins Alphabetical Harvard referencing and bibliography Standard Report Format to be used

*For Late Submission policy, Plagiarism and Collusion please refer to your student course handbook available on Live Campus.