Welcome all marketing talents to the 1st round of Marketing Challengers 2011 There are 30 multiple choice questions,

which are related to marketing aspects and Toyota Motor Vietnam in this round. This activity accounts 10% in Round 1s total marks. Remember that one team can only submit ONE answer by sending ONE e-mail to marketing.challengers@gmail.com. The submission must be sent via the leaders e-mail. There are some important points you must follow to make sure your submission is received. In the e-mail: Subject: [Marketing Quiz Answers] Content: Team Code_Team Name 1. A/B/C/D 2. A/B/C/D 3. . You should check the Team Code in PDF file, which was attached in confirmation email when you registered. The deadline of this round is 23:59, July 17th 2011. Good luck to all teams.

Thank you

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Section I. Toyota Related Questions

1. Being one of the first automobile joint ventures appeared in Vietnam, Toyota Motor Vietnam (TMV) always makes efforts to be "moving forward" together with Vietnam. From your understanding, when was Toyota Motor Vietnam (TMV) established? a. 1995 b. 1996 c. 1997 d. 1998 2. GoGreen program is launched by TMV in collaboration with Vietnam Environment Protection Administration (VEPA) and Ministry of Education and Training (MOET). Which sector that GoGreen are focusing on? a. Technical Training b. Environment Protection c. Traffic safety education d. Exchange culture between Vietnam and Japan 3. TMV has been the main sponsor for Vietnam Robocon Contest from 2002 to 2011. Which team became the champion in Vietnam Robocon Contest 2011? a. LH B7 - Lac Hong University b. ALLIGATOR - Ha Noi Industry University c. LH CACTUS1 - Lac Hong University d. LH CACTUS2 - Lac Hong University 4. TSEP is one of key programs in the activity framework of Toyota Vietnam foundation. What does TSEP stand for? a. The search engine project b. Technical service educational program c. The safety enhancement project d. The traffic safety education program 5. With desire of developing sport practicing movement in Vietnamese youth, TMV has started to sponsor for many sport tournaments in recent years. For which national student sport tournament TMV sponsored in 2010? a. Football b. Volleyball c. Badminton d. Marathon 6. What is the vision of TMV in all social contribution activities? a. Human resource development b. Environment protection c. Traffic safety education d. Exchange culture between Vietnam and Japan

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7. Toyota Way is a set of principles and behaviors that underline Toyota Motor Corporation's managerial approach and production system. This philosophy focuses on two main poles: Kaizen and Respect for people. What does Kaizen mean? a. Challenges b. Continuous improvement c. Go and see d. Team work 8. Most automobile manufactures on the world develop their own luxury auto brands. What is the luxury auto brand of Toyota? a. Infinity b. Bentley c. Lexus d. Acura 9. Toyota Prius is famous as a top hybrid car with greater fuel economy and lower emission than conventional vehicles. Hybrid engine is a combination of: a. Gasoline engine - Electrical motor with Lithium battery b. Gasoline engine - Electrical motor with Fuel cell c. Gasoline engine - Electrical motor d. Gasoline engine - Fuel cell 10. VVT-i is a well known technology all over the world of Toyota, what are the benefits of VVT-i? a. Low fuel consumption b. Increase output c. Low emission d. All are correct

Section II. Marketing Knowledge Questions

11. Sites such as MySpace and Facebook are known as _______ sites. a. pop-up b.social networking c. shopping d.entertainment e. focused 12. Trang bought a Samsung Galaxy Tab last week. A few days after using the product, Trang felt the graphics of the tab not to be as good as some of the competitors brands. Trang is having a ___________ a. Perception b. Post purchase behaviour c. Purchase decision d. Cognitive dissonance e. Satisfaction

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13. A brands ____ represents the key feature, benefit, or image that it stands for in the target audiences collective mind. a. equity b. image c. name d. position e. trademark 14. When Nike announced that it would send individuals to monitor the conditions under which its shoes and other products are manufactured in Southeast Asia, this was designed to primarily influence which promotional mix variable? a. sponsorship b. personal selling c. publicity/public relations d. advertising e. promotion 15. Brand _______ reflects a relatively superficial level of awareness, whereas brand _______ indicates a deeper form of awareness. a. image; equity b. equity; image c. recognition; recall d. recall; recognition e. associations; image 16. When an airline emails its most frequent flyers with a special offer to join an exclusive airport lounge, it is using which segmentation approach? a. demographic b. psychographic c. behaviourgraphic d. geodemographic e. technographic 17. In Sales Promotion methods, a premium is best explained as: a. a bonus pack b. paying more for something better c. more of the same product for the same price d. more of the same product for less price e. a gift product that comes with a purchase 18. Which of the following is NOT a motivational need specified in Maslows hierarchy of needs? a. self-actualization needs b. safety needs c. social needs d. esteem needs e. entertainment needs

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19. The ultimate goal of IMC is to a. increase brand awareness b. affect the behaviour of targeted audience c. ability to charge premium prices d. earning a revenue premium e. lower production costs 20. Firms communicate with their current and prospective customers through the promotional mix. Which of the following is not an element promotional mix? a. Advertising b. Public relations c. Sales promotion d. Price e. All of the above 21. The AIDA model consists of the following except: a. arousing desire b. holding interest c. obtaining action d. getting attention e. increasing demand 22. A retailers target customers are young and well educated, they are eager to try new ideas and are willing to take risks. These target customers are: a. early adopters b. early majority c. innovators d. laggards e. late majority 23. The key idea that encapsulates what a brand is intended to stand for in the markets mind, like Gillette, the best a man can get is called a: a. television advertisement b. direct selling c. positioning statement d. guerrilla marketing e. demographics 24. Toyota is one of the biggest car manufacturers in the world. The company produces the Toyota brand with affordable prices and that focuses on middle consumers. It also makes the Lexus brand of luxury cars, and the Scion brand with customized designs for people in their early 20s. What brand development strategy has been adopted by Toyota? a. Line extension b. Brand extension c. Multibrands d. New brands e. Diversification

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25. Data that is freshly gathered for a specific purpose is called a. behavioural data b. primary data c. secondary data d. premier data e. explanatory data 26. A __________ compares broadcast vehicles on the basis of how much it costs to reach 1 percent of the audience. a. Cost per thousand (CPM) b. Cost per thousand target market (CPM-TM) c. Cost per point (CPP) d. Cost per action (CPA) 27. What is the disadvantage of using Internet Advertising? a. Little audience selectivity b. High CPM and CPP c. Little interactive capability d. Short life 28. You want to know if reducing your price by 10% will increase the number of customers, sufficient to offset the price decrease. What kind of market research should you design? a. Casual research b. Descriptive research c. Exploratory research d. Systematic research 29. To promote healthy eating in children, education kits could be produced by Vissan including lesson plans and handouts can be given to primary school teachers to use in class. Children could then pass this information on to their parents. What is the concept applied in this case? a. Social learning theory b. Social exchange theory c. Hierarchy of needs d. Diffusion Process 30. Using coupons and sampling to promote trial purchases would be a good technique for a(an): a. established product b. new brand c. mature brand d. brand that uses a lot of radio advertising e. none of the above -The End-

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