Over the years IPC has been associated with many magazines including: Sport The Field Cycling

d Cycling Weekly Golf Monthly Shoot! Rugby World World Soccer Anglers mail Sporting Gun SuperBike.

Lifestyle-Women Weeklies Home Woman & Home Ideal Home Wedding & Home Homes &Gardens Womens Weekly Womans Own Pick Me Up Marie Claire Woman

Specific hobbies The Railway Magazine Yachting World Amateur Gardening Caravan Stamp Magazine Prediction Aeroplane Monthly.

Lads mags Nuts Loaded.

Television TV Times Whats on TV TV Easy.

Music NME Uncut.

Other titles Country Life Practical parenting

Overall these are the types/genres that the IPC media publish which shows they publish many niche magazines and ones to benefit the wide variety of consumers. The types of audiences the IPC have been involved with over its 150 year history include women (Womens Weeklies, lifestyle and), Males(sports) Older and younger males (Hobbies) younger males/teens (Lad Mags and Shoot!), Young girls/teen (Mizz) and Parents (Practical Parenting). IPC may be an appropriate publisher for a new music magazine because: Its well established magazine publisher with a long history of successful magazines therefore has experience Its the UKs leading magazine publisher. These attributes can all help a new music magazine that aims to be successful and meet the desires of its dedicated fans. They have already published NME and Uncut and therefore have expertise in the music magazine field. Similarly music magazines are quite niche and IPC have already published niche magazines such as the Motor Caravan Magazine and Cage Birds and thereforeare experienced within this market

Why might alternative publishers like Bauer be appropriate?

Bauer Media Group is a large German publishing company that publishes over 300 magazines in 15 countries as well as online, TV and radio stations. They may be a more appropriate publisher to IPC because they have published more music/entertainment magazines compared to IPC such as Empire, Mojo, Kerrang and Q. Therefore having an area within the field can benefit the new magazine that needs the biggest push into the industry from the most appropriate publisher. Similarly Bauer has a 50% stake in the British television company Box Television. Box Television produces several popular music channels such as Q TV, 4Music, Kiss TV, Kerrang TV, The Box, Magic TV and Smash Hits TV all of which are linked to the music industry. Similarly it publishes female and male magazines such as Pop, Grazia and FHM and MATCH! This can show that it caters for a variety of genders however most of its magazines are aimed at males which can suit the music magazine industry which is usually favoured more by males.