Music Questionnaire: Please fill in the circle next to the appropriate response/s

What is your Gender? o o Male Female As part of any questionnaire, gender is necessary to see if it influences the results. Also, it allows for an accurate sample so the results can be applied to a much larger group or be a general understanding.

How old are you? o o o o o o o 15 and under 16-17 18-21 22-25 26-35 36-45 46+ The demographic for the tasks of the project had been selected for 16-25 on average. A clear understanding of the desires of all ages is important, not just the target audience.

How important is music to you? o o o o Very important Relatively important Not very important Of no importance

This question gives an understanding of how popular music is, and if it is a part of everyday life. The results will show if a younger audience has a heavier reliance on music, or if music appears to be a dying art form.

On average, how long do you listen to music for each day? o o o o Under an hour 1 hour 2 hours 3 hours - 4 hours 5 hours +

The length of which someone listens to music links into the previous question and shows how music is incorporated into daily life. I selected to ask on a daily basis as it seemed the most accurate way based on the going social norms to listen to music.

Why do you listen to music? (select all that apply) o o o o o o

This question feeds directly into the Uses and Gratifications Theory and establishes the fundamental reason for listening to music. The results will show whether a song like Chased By a Cow is appropriate .

To prevent boredom/fill time To help concentration To escape from everyday life To relax To reflect your mood Other ___________________________________________ ________________________________________________

How do you listen to music? (select all that apply) o o o o o Radio Television Internet MP3 Device Other _______________________________

As this project is to produce tactile products, knowing if there has been a shift in how music is listened to from prior years when vinyl was the major way to listen is invaluable.

Where do you listen to music? (select all that apply) o o o o At home Whilst on the move (public transport, walking) In the car Other ________________________________

This again links to the previous question as to whether the ways in which we consume music has changed over the years.

Do you enjoy music videos? o o o o Very much so Some what Indifferent Not at all The viability of a music video in the modern era is imperative to the way in which we consume music.

How often do you watch music videos? o o o o o o Daily 2-3 times a week Weekly Every two weeks Every month Less than four times a year This again links into the previous question as to the importance on music videos. It is a relatively new phenomena and to know whether it is going to be a continued form of music consumption is relevant to this project.

Why do you watch music videos? _____________________________________________________________ _____________________________________________________________ The motives behind watching music videos can determine the stlye of the video. If it is on in the background, it needs to grab attention, if it is being watched specifically, it needs to be enjoyable and memorable to stand out from the rest. What are your preferred genres? (select all that apply) o o o o o o o o o o Pop Rock To know the genres most preferred shows the target Metal audience for the song Chased By a Cow and Indie whether it is a mainstream genre or a niche. Alternative R n B Rap Acoustic Classical Other _______________________________

Do you buy music? o o Yes No

This question links directly to the production of a digipak and to see if people still buy music is necessary in the age of illegal downloading and music being consumed unconsciously in restaurants, shops and even on public transport if someones headphones dont work well.

How do you get your music? (select all that apply) o o o o o o Download illegally (Youtube to MP3 converter, Limewire) Download legally (iTunes, Amazon) CDs/Albums bought in person (HMV, Supermarket) CDs/Albums bought online (Amazon, Play.com) From friends Other _____________________________________

This question will reveal if there is a rise in dodging corners to get music or if people still enjoy buying albums that they can hold as opposed to digitally owning music.

How often do you buy/download music on average? o o o o o o Daily 2-3 times a week Weekly Every two weeks Every month Less than four times a year

Owning music is a changing convention as people are constantly consuming music without purchasing it to the point at which it is almost unnecessary to have a music collection, digital or otherwise.

Which do you purchase the most? o o o Singles Albums Compilations Digipaks are special versions of albums and knowing if they are the most frequently purchased out of the three is important to the viability of the product.

Does a CD being a Digipak make it more desirable to purchase? o o o o Very much so Some what Indifferent Not at all

Digipaks are produced as they are seen to be more appealing to the customer. This question solidifies whether this assumption is correct or if on average, people prefer the traditional form of album, or even the more modern digital album.

How important is the artwork of a single/album to you? o o o o Very important Relatively important Not bothered either way Prefer not to have artwork

If the artwork is of high importance, this plays into the magazine advert as well as the digipak and as to how detailed and extravagant the images need to be.

Which of the following do you like to be included with an album? (select all that apply) o o o o o Lyrics Photos/Poster of the band/artist Information about the band/artist Bonus CD/DVD Other _______________________

This may influence what is included in the digipak or whether it should be kept simple.

Which forms of advertising influence you to buy music? (select all that apply) o o o o o o Television Internet Magazines Billboards Word of mouth Other ______________________

This question can show how effective magazine adverts are as well as if music videos influence people to purchase music.

The findings suggest:

Music is still as important as it has ever been. The younger the individual is, the more time they spend listening to music.

Music is a form of self-expression used to reflect not only who they are but how they feel. It is also used as a medium to escape the real world and relax. The most common forms of listening to music still remain to be the radio, the internet and MP3s.

Music videos are often watched because of the official videos on the internet. Although music is still bought, there is definitely a rise in illegal downloading which is potentially threatening the music industry and the viability of the three products for this project. Albums are still the most purchased out of singles and compilations.

Digipaks are seen to make no difference as to whether a person buys a CD or not meaning that it needs to be eye catching and change this mentality. Artwork is of high precedence linking into making a digipak seem to be the more appealing option.

Advertising in all forms seem to influence people, but most people listen to something their friend recommends them.