Académique Documents
Professionnel Documents
Culture Documents
Agenda
Questions
Colgate-Palmolive Snapshot
$13+ Billion consumer product company Broad global balance 36,000 employees Focused on four core categories
Sales by Division
Pet Food North America
13%
Greater Asia/Africa
20%
17%
25% 25%
Latin America
Operational Transactions
Customer Order
to
Cash in Bank
Order Management Distribution Freight Warehousing Receivables Payables General Ledger Treasury Asset Mgmt Costing PA Production Planning Purchasing Materials Management Forecasting Human Resources Sales Reporting
Benelux Local Local Local n/a Local FINPAC ~ FINPAC ~ FINPAC ~ Local Local Local Local Local Local Local Local Local
Nordic CSS 1 Local Local Local CSS 1 FINPAC FINPAC FINPAC Local PRISM Local CAPS PRISM PRISM Local Local Local
Germanic France CSS CSS Local CSS Local Local Local Local CSS CSS FINPAC Local FINPAC Local FINPAC Local Local Local PRISM PRISM Local Local CAPS CAPS PRISM PRISM PRISM PRISM Predicast Predicast Local Local Local Local
UK/IRL CSS n/a Local n/a CSS FINPAC FINPAC FINPAC Local PRISM Local CAPS PRISM PRISM Local Local Local
Spain Portugal Greece Italy CSS CSS Local Local CSS CSS Local Local Local Local Local Local n/a Local Local Local CSS CSS Local Local local FINPAC FINPAC ~ FINPAC local FINPAC FINPAC ~ FINPAC local FINPAC FINPAC ~ FINPAC Local Local Local Local Local Local Local Local Local Local Local Local Local CAPS Local Local Local Local Local Local Local Local Local Local Local Predicast Predicast Predicast Local Local Local Local Local Local Local Local
Benefits
Streamlines the Business: Order to Cash Reduces Cycle Time: Improved Customer Service
SAP Implementations
Standard Technology
Desktop
SAP
Hardware: IBM Op. Sys.: AIX Network: MPLS
Applications
Operations
Managing IT Globally
MALAYSIA
Standard Development Methodology Global Practices - Resource Management (SAP xRPM) - Documentation (SAP Solution Manager) - Production Control (Change Manager)
SAP Portals
SCM
Supply Chain Optimization
CRM
Commercial Effectiveness
BW
Reporting and Analysis
eSales
Customer-Facing Service & Sales
Order to Cash (SAP R/3) SAP Analysis & Optimization Systems SAP CRM - Commercial Effectiveness
An integrated process and system to support all internal and external Customer Development activities
Internal
Colgate Business Planning (CBP) - System Tools Integrated CBP (TPM) Indirect Trade Tracking (ITT) In-store Mgt (ISM) POS Analyzer
External
Joint Business Planning (JBP) Focus on the Profession - System Tools Interaction Center On-Line Sales eSales
CBP
BUDGET AND PLANNING PROCESS
2 3 4
Customer Alliance
Customer Execution
Marketing
Full CRM
Business Partner
BP Info Fact Sheet Marketing Attributes Best Time to Call Surveys Contact Person
CRM Sales - Online Sales Documents Opportunity Mgmt Organizational & Territory Mgmt Business/Call Activities Call Value Internal/External Surveying Calendaring & Scheduling SAP R/3 Order Entry
CRM eCommerce B2B site Order Entry Product Catalogue Best sellers (Top n List)
Segmentation
Cross Sell
Financial Document Info Notification of Out of Stock Immediate Registration Off Invoice promotions
CBP Infrastructure
PORTAL
SAP BW/SEM
Actual aggregated sales Plan data Commercial Goals Reporting Act Sales Master data Plan Sales
SAP CRM
Marketing Calendar Account Calendar Account Planner
Baseline
Baseline
Uplift
SAP R/3
Master Data Order Processing Accruals & Payments History
SAP APO
Demand Planning Baseline calculation
Commercial Goal-Setting
Account Planning
Account Execution
Commercial Goal-Setting
Account Planning
Account Execution
Commercial Goal-Setting
Account Planning
Account Execution
Commercial Goal-Setting
Account Planning
Account Execution
The Results
Database of professional contacts Capture & store key interactions with customers & professional contacts
Academic Affairs Professional Affairs Call Centers Internet
Sales
Detailers
Database of professional contacts Capture & store key interactions with customers & professional contacts Improve customer service utilizing contact / interaction
Online Sales for Detailers
Call Center
eCommerce
Database of professional contacts Capture & store key interactions with customers & professional contacts Improve customer service utilizing contact / interaction Provide customer insights via reporting and analysis of interaction and contact data
Online Sales for Detailers
BI Sales Data
Call Center
eCommerce
Business Partner
BP Info Fact Sheet Marketing Attributes Best Time to Call Surveys Contact Person
CRM Sales - Online Sales Documents Opportunity Mgmt Organizational & Territory Mgmt Business/Call Activities Call Value Internal/External Surveying Calendaring & Scheduling SAP R/3 Order Entry
CRM eCommerce B2B site Order Entry Product Catalogue Best sellers (Top n List)
Segmentation
Cross Sell
Financial Document Info Notification of Out of Stock Immediate Registration Off Invoice promotions
Standard Global Design Standard SAP functionality (where possible) Roles - Global Development team focused on development - Regional SSOs focused on implementations - Global Support organization Sharing of learnings on a global level Use spot consulting
Benefits
Helps maintain process alignment Reduce IT complexity Faster implementations Shorter upgrade/functionality cycles Fast build and retention of knowledge
Broadest scope SAP initiative at Colgate New technology still evolving End-to-end integration complexity Aggressive timelines
Made possible by: - Leveraging our existing SAP R/3 base - Global implementation approach
www.sap.com/emea/sapphire
SAP 2008