INDIAN CAMERA MARKET SCENARIO India Digital Camera market records 69% YoY growth in sales (shipments) to touch

an all-time first of 8.45 lakh units in the October-December 2010 quarter. Continuous decline in ASVs leads to sharp rise in share of cameras sold with > 12 MP resolution. Overall India Digital Camera market sales expected to touch 41 lakh units in calendar 2011. The India digital camera market recorded a healthy growth in unit sales (shipments) of 69% year-on-year (October-December 2010 over October-December 2009). The overall market touched 8,45,000 units for the first time in a single quarter in Q4 CY2010. The digital single lens reflex (DSLR) camera category witnessed a significantly higher uptake, registering a growth of 120% year-on-year. This has been revealed in CMR's India Quarterly Digital Camera Market Review, 4Q 2010, April 2011 release. In the point-and-shoot (P&S) category, Sony was the market leader with market share of 31% in terms of unit sales (shipments) during 4Q CY2010, followed by Nikon with 24%, Kodak 13% and Canon 12%. In the digital single lens reflex (DSLR) category, Nikon was the leader with a 51% share in terms of unit shipments during 4Q CY2010, followed by Canon with a 46% share. Growing competition in recent quarters has led vendors to launch feature-rich cameras at affordable price points. This market activity typically starts around the April-June quarter and culminates in large sales during the 'festive' months lasting August-January, backed by heavy advertising in popular media channels and promotional schemes. As per CMR's study the digital camera price segment "below Rs. 10,000" contributed around 75% of total sales in the country during the October-December 2010 quarter. CMR expects the P&S camera category to grow at a CAGR of 30%, while DSLR cameras would grow at a CAGR of 63% in terms of units over the period 2010-2015. The overall India digital camera market would grow at a CAGR of 32% in terms of units over the same period. The India digital camera market would touch 41 lakh units in 2011, of which 38.4 lakh units would be P&S cameras, while the remaining 2.6 lakh would be DSLR cameras. CANON INC. Canon India Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte.Ltd; a world leader in imaging technologies. Canon today has offices spread across 7 cities in India with an employee strength of over 840 people and markets 160 comprehensive range of sophisticated and contemporary digital imaging products in the country. These include digitalcopiers, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, digital cameras, digital camcorders , dye sub photo printers and multi media projectors semiconductors, card printers & cable ID printers. The company recorded net sales of $45 billion in 2010, of which Canon Indias share was less than 1%, at around $300 million. Mitarai said the global projection for sales is 3.8 trillion yen in 2012 and Asia will account for 22%, and India less than 2%.

Key numbers for fiscal year ending December, 2011: Sales: $46,303.5M One year growth: 1.9% Net income: $3,236.2M Income growth: 7.0% CANON VS. NIKON Nikon or Canon - when it comes to cameras. Comparing Nikon and Canon is like comparing apples to apples. They are both popular and reputable brands yet photographers seem to prefer one over the other. Nikon and Canon are as good as each other. Each are multi-billion dollar optical companies who have been making some of the world's best optics for numerous consumer, military and industrial applications for decades and decades. They are different, but just as good. Anyone who tries to tell you that one or the other are garbage isn't paying attention, and most likely doesn't have the other to sell you. Nikon and Canon compete so heavily against each other that if one really were better or worse they would have gone out of business long ago.

In the pie chart we can see that nikon and canon have a neck to neck competetion. Canon and Nikon got a lot of votes particularly when it came to DSLRs. OBJECTIVE The objective of the project is to showcase the current camera companys business and growth in India. Whos leading the race in the different camera model segments. Also to show canons history, competition, market share and further growth. Its product positioning, promotional aspect etc. Also a competitive and comparative analysis of canon and Nikon. The two leading camera company in indian market.

MOUSUMI BAKSHI ROLL NO: 879 ROOM : 36 CANON INC. (INDIA) - ITS COMPETITIVE AND COMPARATIVE ANALYSIS AND CURRENT CAMERA MARKET SCENARIO IN INDIA