Constant Contact Survey Results

Survey Name: Not for profit PR Response Status: Partial & Completed Filter: None 12/14/2011 4:18 PM EST

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This survey was created by Jeffrey S. Morosoff, assistant professor of public relations at Hofstra University, to find out how not-forprofit organizations "do" PR. By completing this survey, you will be helping yours and hundreds of organizations to better understand common challenges...and learn how we can all "do" PR better so our organizations' missions are fulfilled and our goals are reached.If you'd like the results of the survey emailed to you, please include your email address within your answer to the final question. Thank you!

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What kind of organization is your not-for-profit? (please check one)

Answer School Research and Development Arts and Culture Religious Hospital Human Services Other healthcare Housing Environment Supporting organization Advocacy Youth Economic development Media Other No Response(s)

0%

100%

Number of Response(s) 18 0 14 2 6 34 8 4 6 9 11 8 6 3 31 0

Response Ratio 11.2 % 0.0 % 8.7 % 1.2 % 3.7 % 21.2 % 5.0 % 2.5 % 3.7 % 5.6 % 6.8 % 5.0 % 3.7 % 1.8 % 19.3 % 0.0 % 100%

Totals

160

Page 2

What is your organization's budget?

Number of Response(s) 45 17 12 13 25 23 10 14 1 Totals 160 Response Ratio 28.1 % 10.6 % 7.5 % 8.1 % 15.6 % 14.3 % 6.2 % 8.7 % <1 % 100%

Answer $0 - 100,000 $101,000 - 250,000 $251,000 - 500,000 $501,000 - 1 million $1 - 3 million $4 - 10 million $11 - 25 million Over $25 million No Response(s)

0%

100%

What is your number of full-time employees?

Number of Response(s) 28 46 14 18 14 7 33 0 Totals 160 Response Ratio 17.5 % 28.7 % 8.7 % 11.2 % 8.7 % 4.3 % 20.6 % 0.0 % 100%

Answer All volunteers 1-5 6 - 10 11 - 25 26 - 50 51 - 100 More than 100 No Response(s)

0%

100%

Page 3

What percentage of your budget is devoted to public relations and marketing?

Number of Response(s) 29 64 24 8 10 5 20 0 Totals 160 Response Ratio 18.1 % 40.0 % 15.0 % 5.0 % 6.2 % 3.1 % 12.5 % 0.0 % 100%

Answer zero 1-2% 2-4% 4-6% 6-8% 8 - 10 % More than 10 % No Response(s)

0%

100%

Who provides public relations services for your organization?(If you use an external agency or consultant for PR, please skip to question 20 and complete the survey from there.)

Answer Internal staff Volunteers, board volunteers External agency or consultant Other No Response(s)

0%

100%

Number of Response(s) 93 38 15 14 0

Response Ratio 58.1 % 23.7 % 9.3 % 8.7 % 0.0 % 100%

Totals

160

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Who is the primary representative / spokesperson for your organization's public relations messages?
Number of Response(s) 90 3 8 4 15 8 3 4 1 10 12 2 Totals 160 Response Ratio 56.2 % 1.8 % 5.0 % 2.5 % 9.3 % 5.0 % 1.8 % 2.5 % <1 % 6.2 % 7.5 % 1.2 % 100%

Answer 0% CEO, President or Executive Director Board Chair Board Member(s) Vice President Communications Director Marketing Manager Volunteer Nobody Specific External PR agency Development Officer Other No Response(s)

100%

Page 5

In addition to your primary representative, who responds to press inquiries? (Check all that apply.)
Number of Response(s) 46 21 13 8 26 5 16 12 16 10 35 Totals 158 Response Ratio 29.1 % 13.2 % 8.2 % 5.0 % 16.4 % 3.1 % 10.1 % 7.5 % 10.1 % 6.3 % 22.1 % 100%

Answer 0% CEO, President or Executive Director Board Chair Board Member(s) Vice President Communications Director External PR agency Development Officer Marketing Manager Volunteer Nobody specific Other

100%

How many of your full-time employees were hired to handle public relations initiatives exclusively?
Number of Response(s) 112 34 1 3 2 6 2 Totals 160 Response Ratio 70.0 % 21.2 % <1 % 1.8 % 1.2 % 3.7 % 1.2 % 100%

Answer None 1 2 3 4 5 or more No Response(s)

0%

100%

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How many of your full-time employees handle public relations initiatives at least part of the time?
Number of Response(s) 48 59 27 9 4 11 2 Totals 160 Response Ratio 30.0 % 36.8 % 16.8 % 5.6 % 2.5 % 6.8 % 1.2 % 100%

Answer None 1 2 3 4 5 or more No Response(s)

0%

100%

What qualifications are required of your public relations staff? (Check all that apply.)
Number of Response(s) 56 Response Ratio 35.8 %

Answer College degree in communication or PR, or related field Prior experience in public relations, or related field Prior experience in not-forprofit organizations General office experience Other

0%

100%

62 40 29 48 Totals 156

39.7 % 25.6 % 18.5 % 30.7 % 100%

Page 7

Are all or some of your organization's PR functions being handled by employees or volunteers without formal public relations or commmunications training?
Number of Response(s) 61 57 40 2 Totals 160 Response Ratio 38.1 % 35.6 % 25.0 % 1.2 % 100%

Answer Yes, all of the time Yes, part of the time Never No Response(s)

0%

100%

What other tasks are performed by your PR staff? (Check all that apply.)
Number of Response(s) 102 102 88 99 73 24 Totals 147 Response Ratio 69.3 % 69.3 % 59.8 % 67.3 % 49.6 % 16.3 % 100%

Answer Marketing Fundraising / development Advertising Event planning Administration Other

0%

100%

Page 8

Do you have interns who are hired to handle public relations tasks?
Number of Response(s) 9 24 124 3 Totals 160 Response Ratio 5.6 % 15.0 % 77.5 % 1.8 % 100%

Answer Yes Part of the time No No Response(s)

0%

100%

Do you have volunteers who handle public relations tasks?

Number of Response(s) 39 40 78 3 Totals 160 Response Ratio 24.3 % 25.0 % 48.7 % 1.8 % 100%

Answer Yes Part of the time No No Response(s)

0%

100%

Page 9

Do you provide any PR training to your staff or volunteers?

Number of Response(s) 4 74 79 3 Totals 160 Response Ratio 2.5 % 46.2 % 49.3 % 1.8 % 100%

Answer A significant amount Some None No Response(s)

0%

100%

How many hours per month does your organization devote to writing and distributing press releases?
Number of Response(s) 96 27 10 10 13 4 Totals 160 Response Ratio 60.0 % 16.8 % 6.2 % 6.2 % 8.1 % 2.5 % 100%

Answer 0 - 5 hours 6 - 10 hours 11 - 15 hours 16 - 20 hours more than 20 hours No Response(s)

0%

100%

Page 10

Approximately how many hours per month does your organization devote to preparing / creating promotional materials (brochures, flyers, posters, etc.?)
Number of Response(s) 60 43 17 16 20 4 Totals 160 Response Ratio 37.5 % 26.8 % 10.6 % 10.0 % 12.5 % 2.5 % 100%

Answer 0 - 5 hours 6 - 10 hours 11 - 15 hours 16 - 20 hours More than 20 hours No Response(s)

0%

100%

Approximately how many hours per month does your organization devote to pitching media?
Number of Response(s) 108 20 10 8 10 4 Totals 160 Response Ratio 67.5 % 12.5 % 6.2 % 5.0 % 6.2 % 2.5 % 100%

Answer 0 - 5 hours 6 - 10 hours 11 - 15 hours 16 - 20 hours More than 20 hours No Response(s)

0%

100%

Page 11

How often do you hold non-fundraising events to publicize your organization and/or its mission?
Number of Response(s) 26 23 79 16 12 4 Totals 160 Response Ratio 16.2 % 14.3 % 49.3 % 10.0 % 7.5 % 2.5 % 100%

Answer Never Once a year Several times a year Once a month More than monthly No Response(s)

0%

100%

Approximately how many hours per week does your organization devote to updating social media profiles and posting relevant content?
Number of Response(s) 102 33 11 6 7 1 Totals 160 Response Ratio 63.7 % 20.6 % 6.8 % 3.7 % 4.3 % <1 % 100%

Answer 0 - 5 hours 6 - 10 hours 11 - 15 hours 16 - 20 hours More than 20 hours No Response(s)

0%

100%

Page 12

Which tactics/tools do you use to target your organizations audiences? (Check all that apply.)
Number of Response(s) 62 120 56 28 57 127 133 149 124 93 52 50 25 4 38 2 33 24 Totals 158 Response Ratio 39.2 % 75.9 % 35.4 % 17.7 % 36.0 % 80.3 % 84.1 % 94.3 % 78.4 % 58.8 % 32.9 % 31.6 % 15.8 % 2.5 % 24.0 % 1.2 % 20.8 % 15.1 % 100%

Answer Twitter Facebook YouTube Blog Media advisories Press releases Events Website Flyers Letters Radio appearances Radio PSAs Television PSAs Video News Releases Search engine optimization (SEO) Podcasts Television appearances Other

0%

100%

Page 13

Which media do you target? (Check all that apply.)

Number of Response(s) 106 117 25 30 68 56 53 44 61 66 17 Totals 153 Response Ratio 69.2 % 76.4 % 16.3 % 19.6 % 44.4 % 36.6 % 34.6 % 28.7 % 39.8 % 43.1 % 11.1 % 100%

Answer Daily newspapers Weekly newspapers Wire services Blogs Online publications Online news services Magazines Trade publications Television Radio Other

0%

100%

Which tools / services are you using to track your public relations results? (Select all that apply)
Number of Response(s) 22 50 84 49 50 18 35 7 54 Totals 153 Response Ratio 14.3 % 32.6 % 54.9 % 32.0 % 32.6 % 11.7 % 22.8 % 4.5 % 35.2 % 100%

Answer Clipping Services Google Analytics Facebook "likes" Twitter followers Google Alerts Blog comments and subscriptions Facebook Insights Klout.com and other social media measurement tools Other

0%

100%

Page 14

Do you feel that your public relations efforts are helping your organization's mission?
Number of Response(s) 12 37 27 83 1 Totals 160 Response Ratio 7.5 % 23.1 % 16.8 % 51.8 % <1 % 100%

Answer No Not Sure Probably Yes No Response(s)

0%

100%

Do you plan to increase your public relations staff within the next 12 months?
Number of Response(s) 94 46 9 10 1 Totals 160 Response Ratio 58.7 % 28.7 % 5.6 % 6.2 % <1 % 100%

Answer No Not Sure Probably Yes No Response(s)

0%

100%

Page 15

Do you plan to increase your public relations budget within the next 12 months?
Number of Response(s) 78 61 10 10 1 Totals 160 Response Ratio 48.7 % 38.1 % 6.2 % 6.2 % <1 % 100%

Answer No Not Sure Probably Yes No Response(s)

0%

100%

If you could achieve one significant public relations goal in the next year, what would it be? If you would like the results of this survey emailed to you, please include your email address within the answer to this question.
151 Response(s)

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