Académique Documents
Professionnel Documents
Culture Documents
The eBusiness Community of Practice provides access to practitioners who have a shared interest in promoting project management in eBusiness. The community develops and disseminates consistent standards of project management terminology and practices, promotes the economic value of project management, and provides opportunities to shape its future. Join community members in this dynamic and collaborative environment to examine topics such as:
The role of project management in eBusiness. Established processes, tools and methodologies used in eBusiness. The relationship between project management in eBusiness and in other industries, interests or knowledge areas. International perspectives on eBusiness project management. Applying PMBOK Guide and PMI standards pragmatically in eBusiness environments and organizations.
http://ebusiness.vc.pmi.org/Public/Home.aspx
using newly available tools and capabilities! These community multimedia presentations could be shared with other community teams via Internet as files, or as "live" webcasts. Community Engagement, Training, and Technical Support Local youth teams would establish basic community web sites and maintain hot-lists of the best training resources, E-business models, and examples of the use of Internet to create social value. Included would be a community talent database as a topical listing of those with local expertise who have expressed a willingness to share with others online, and/or offline. As a simple, replicable model, check out "Ask A+" http://www.vrd.org/locator/alphalist.shtml Summative listings of the best family health resources, parenting resources, and best sites for community education, and for kids, will be made conveniently available on the community web site with the explicit invitation to link to citizens personal or topical web sites. Youth would assist those citizens needing help to develop their first personal web sites, to include digital photos. Youth teams would be provided with a robust starter-set of customizable community training materials, resource web pages, grant templates, a community network plan and related planning resources. Teams would attempt to secure equipment to host community presentations, supplemented with examples of digital music, art, and multimedia web pages created locally, and/or examples of what could be created locally. An emphasis on citizens teaching and mentoring citizens, regardless of age, will be the prevailing theme of this building learning communities program. An outcomesbased measurement of shared skills will be made with an eye toward emerging "instructional entrepreneurship" services which would be eventually offered on a "forprofit" basis locally, as well as globally. The best talents should be shared as broadly as possible to motivate others on what is become increasingly doable for nearly every skill and literacy level. Evaluation Methodology Social recognition for those who contribute their time, knowledge and skills for the good of the community would be a key means of documenting the level of success of this project; measured by the number of people involved in sharing a measured number of specific skills, with an emphasis on viewable web-based results and resources.
Minimal Equipment Needs to be provided by local sponsors: Loan of 1 laptop, multimedia projector, Sony Mavica Digital Camera, and appropriate software (roughly $800) in return for which youth-led teams will host a minimum of six two-hour community presentations, over a six month period. Presentations would be conducted in as many different community gathering places as possible, raising awareness and demonstrating their potential as trainers helping others replicate successful web uses and businesses. An ideal model would be for a bank, or local business, to sponsor loan of the equipment to be used by a minimum of three youth teams: *One to learn and demonstrate digital photography and video technologies, (Use of digital cameras, digital video cameras, and Adobe Photoshop) *A second team to learn and demonstrate use of digital art tablets and web-based audio and musical applications, (Painter 5, MP3, MIDI applications) *And a third team to demonstrate presentation software incorporating the above multimedia technologies, such as Powerpoint (presentation software,) WebWhacker (offline browers for web presentations,) and Clarisworks (or similar web authoring software.) Consider how local youth, with their propensity for computers and Internet, can potentially perform the "scouting" function for Internet applications, and resources, potentially most relevant locally, with the additional benefit of identifying their own potential future vocations. For more elaboration on the potential, see the Culture Club concept paper at http://lone-eagles.com/cultureclub.htm The following E-business Training Resources Web Tour is an example of the resources a youth-based train-the-trainers project could have immedate access to. Note that the most valuable part of most of these web sites is their listing of other similar sites! Consider a similar "best-of-the-best" resource listing for your community!
http://lone-eagles.com
Trust.
There are many factors that contribute to the perceived trustworthiness of an ecommerce site. Not only is the inclusion of trust elements important, their visibility also plays a vital role in determining whether customers feel comfortable performing online transactions http://www.uxmatters.com
Description.
E-commerce businesses have long struggled with finding the best strategies for optim izing the performance of their sites in terms of minimizing shopping cart abandonment and maximizing overall site conversions. These are laudable goals, but for many sites, focusing only on these issues and not looking at the bigger picture means leaving money on the table. I spoke about this issue at length with Nigel Ravenhill, Director of Marketing Communications atScanAlert, the people who offer the HackerSafe service. This service audits and certifies your Web site's e-commerce infrastructure as being secure. Putting their logo on your site assures the consumer (or your B2B customer) that the information they submit to your site will be protected from, well, hackers.
http://searchenginewatch.com
Ease to use.
Making an e-commerce site easy to use
The ease with which a customer is able to use an e-commerce site is an important part of its success. It's also an important part of your online brand image. There are three elements of the shopping process that influence how easy and enjoyable the customer finds it to shop on an e-commerce site - the shop front, shopping cart and payment software.
Shopping cart
This is the software that facilitates easy selection and payment for products purchased by a customer from an e-commerce website. Once the goods have been selected, the customer should find the checkout clearly signposted, so that they can proceed to pay for the goods. The system should process the order speedily and provide you with a summary, including any packing and shipping requirements. It should also generate a printable receipt and allow you to send a confirmation email to the customer.
Payment software
Most customers will wish to pay for their purchases with credit or debit cards. There are three options for accepting such payments - you can:
open a merchant account use a payment processing company set up an online shop within a virtual shopping mall
http://www.businesslink.gov.uk
Description.
As an example, for a customer who recently purchased running shoes from a sporting goods site, the merchant can send an event-triggered e-mail seven days after the purchase, personalized with product upsell recommendations from the specific shoe brand. Upon subsequent visits back to the site, the merchant can dynamically display upcoming discounts or specials on a broader selection of popular running apparel. Research shows this personalization approach can increase total revenue by as much as 15 percenteven at the most basic level. While its easy to identify potential benefits of targeting and personalization, retailers routinely cite expertise and resource constraints as hindrances to their ability to deliver more real-time, relevant offers and messaging to shoppers. Personalization engines, intelligent e-mail packages and relevant site content can help.
http://www.targetmarketingmag.com
Avail Intelligence (http://www.avail.net) Rich Relevance (http://www.richrelevance.com) ChoiceStream (http://www.choicestream.com) Apptus (http://www.apptus.com)
http://www.smartinsights.com
Ecommerce Services. Visible.net ecommerce services are designed with everyone from the merchant to the shopper, including search engines, in mind. Our advanced, feature rich and flexible ecommerce software comes complete with most everything needed to become a successful merchant, no matter how long you've been selling Online. Whether you're new to the ecommerce industry, or you are already a professional merchant, with Visible.net's custom software, management tools and marketing dashboard, you'll not only save time and effort during each phase of setting up and managing your ecommerce business, you'll also have access to many features not available within other ecommerce shopping cart solutions. In addition to the powerful features and tools included within your ecommerce package, you'll also have direct access to our talented support staff of ecommerce experts. Each technician is trained and re-trained on current ecommerce and Online marketing best practices. We take pride in offering superior support and advice during each and every phase of communication with any of our merchant sellers. Whether you're looking for assistance or training with our ecommerce software or you're needing advice about product sourcing, our support staff is here to help. Visible.net ecommerce services make for a perfect blend of technology, tools, training and support. Each package is custom tailored to meet the unique needs of every merchant we service. Our goal is your success, but we don't stop there. We aim to make every aspect of opening, designing, setting-up and maintaining your storefront as simple and easy as possible. Experience the difference, experience Visible.net ecommerce today.
http://www.visible.net
presence
(1) The ability to detect the electronic presence of other users who are connected to the Internet, through a PC or mobile device, and whether they are available in real
time. Presence services are commonly provided through applications like Finger, SMS, instant messaging clients, and discussion forums, although a number of companies are developing products in other areas that leverage presence, such as VoIP. (2) The term Web presence refers to an individual or business having an established existence on the World Wide Web, through a Web site, e-mail, Internet advertising, blog, or a collection of Web files. Web presence is also called Internet presence. (2)
Presence:
Presence of customeryour website can serve dual purposes for your business: it can be an additional source for your customers to shop and buy your products and services, or it can simply act as a supporting branch of your brick-and-mortar location. Either is a valid use for your online presence, but many traditional businesses use theirs for the latter - to drive traffic to their business' physical location(s). So how can you use your website to drive customers to your sBy: Tom Swansontore? By: Tom SwansonBy: By: Tom Swansonhttp://www.articlegeek.com/business/sales/online_drive_offline_sales.htm Use Your Website to Build Credibility One of the simplest ways to use your online presence to drive offline sales is to build credibility with site visitors. There are many, many ways to do this - here are a few. Become a member of a reputable service organization - and make sure both your current and potential customers are well aware of that you are a member. Once you become a member of an organization like the Better Business Bureau, for example, you can put their logo on your site. This will give you a lot of credibility. Every chance you have to let your customers know about what a stand-up business you run, do it. You can do this with professional organizations, industry organizations, and chambers of commerce as well. Use customer testimonials wisely. Most savvy business owners already know how valuable testimonials can be to establishing credibility. Well, what if you take a slightly different approach? Try using customer testimonials that focus on the benefits of your brick and mortar store. You obviously have customers who already shop at your physical location - ask the ones that love your products and services to help you with some testimonials about the virtues of your store. With any testimonial, it's best if you write it and then ask your customer to approve it. That way, you'll get the testimonial you want when you want it without hassling your customer. All they have to do is sign off on it - not spend time writing it for you. Make it easy for them to help you out, and reward them when they do. Your current customers have purchased from you in the past and they know your business. You simply cannot find a more qualified pool of people to market to, so take advantage of your relationship with them. Not only will your current customers be more likely to buy from you, but they'll be more likely to recommend new customers to you, so keep them close by treating them well. First you'll have to collect their information so you can stay in touch with them and alert them about news
and specials, etc., but once you've got that out of the way, there are several ways to encourage repeat business. Since an active customer base is the quickest and easiest way to boost sales, I'm going to focus on that aspect of using your online presence to drive offline sales in this article, but most of these ideas will work with new customers as well.