Southwest Airlines Case Study 5.

The purpose of the Walk a Mile program was to allow employees of Southwest Airlines to experience the issues of other departments. This allowed employees to see what other departments go through on a daily basis at work and to allow them to be more understanding as well as empathetic to co-workers. It also serves as a team building tactic which promotes good internal public relations. 6. The culture committee was formed to take representatives from all areas of the company, from flight crews to executives, to have committee members promote the ideals of profitability, low cost, family and fun. 7. The internal public relations initiatives of Southwest Airlines affected the companys bottom line in several ways: They posted seven consecutive years of record profits Were profitable for 28 consecutive years including two major industry downturns Has the most enviable profit record in the airlines industry with the smallest number of employees per aircraft Has been recognized by Fortune Magazine as a top 100 employer Received over 216000 resumes in 2000, has over 30 000 employees Plans have a turnaround time of 20 minutes They are ranked first in fewest customer complaints for the last nine straight years