PRSuccess

Hugh M. Culbertson Chapter Ohio University PRSSA Fall 2008 Edition

Starting the dialogue: using social media

Heather Farr communication is a smart
Check out the OU PRSSA Blog:
choice.
Twitter, Facebook, “Just because you www.ohiouprssa.org
Typepad, LinkedIn: with so many have a message, you don’t
ways to connect to friends or have to use every social
Follow us on Twitter:
audiences in the world of public media outlet,” Matson
relations, there is enough to said, “if you want to put www.twitter.com/ScrippsPRSSA
make any PR major’s head spin. something in media, you would be a terrible idea; they
  However, students need need to figure out what will reach would have absolutely nothing
not be afraid. Although some may your audience.” to blog about,” Dickman said.
choose to focus their studies on all For Ohio’s PRSSA chapter,   Although blogging may not
the aspects of Social Media, many two mediums are utilized that be for everyone, it is evident that
PR students will find that in their Matson feels are the most efficient Social Media of some sort can
personal affairs, future careers and in reaching the local college-age benefit any and every company.
in most major companies, utilizing members, as well as other PRSSA Not all organizations, however, are
one or two methods of Social Media chapters. The majority of OU’s ready to accept Social Media as a
is the most beneficial. PRSSA information is sent out part of everyday life.
PRSSA President, Paul through Twitter and the chapter “People don’t take the time to
Matson, prides himself on the time blog. According to Maston, these understand [Social Media] because
he spends going through new Social are the “easiest to update.” they’re not use to it,” Matson said.
Media sources, researching what’s When engaging in social “The older a company is, the more
being used and trying to find new, media, individuals and companies they’re going to try to resist. We are
effective trends in the Social Media alike must realize that not all outlets threatening because we are really
world. Matson agrees that focusing are for everyone. For example, Matt the first digital generation.”
on one or two of the many forms of Dickman, vice president of digital Many companies are afraid
marketing for to engage in certain Social Media
F l e i s h m a n - mediums because they give anyone
Inside this edition Hillard of the chance to give comments about
Professionals predict the future of PR 2 C l e v e l a n d , a company, product or person.
Meet the 2008-2009 executive board 2 s t r e s s e s According to both Matson and
that “not Dickman, however, the fear of
The updated mentor/mentee program 3 e v e r y b o d y “citizen journalism” is pointless
Campus jobs provide great experiences 3 should blog.” because “the discussion is going
Ways to spread your message on campus 5 “ F o r on whether you are there or not.”
Its all about ImPRessions 7 s o m e  “Good or bad, information spreads
Fall quarter speaker overview 8 c o m p a n i e s , quickly,” Dickman said. “They don’t
b l o g g i n g call it viral for nothing.”
Page 2 PRSuccess Fall 2008 Edition

Professionals forecast social media as the future of the field

Krista Meyer
           There is no doubt now that
new Social Media tools are playing
a key role in the public relations
field. As students have been busy
writing blogs and signing up for the
social networking Web site Twitter,
professionals have also been
utilizing these tools.
Public relations agencies
have the task of being on the cutting
edge of technology in order to best
service their clients. Clients may not
always be aware of tools that help
their business, so professionals are
expected to understand new forms
of beneficial technology. Aaron
Brown, associate vice president
for Falhgren Mortine Public
Relations, stresses the importance
of understanding social media. “As
experts in the area of social media,
we can deliver new value to our
clients” he said.
Interaction Strategist for
Buchana & Associates, Billy Fischer,
adds “Social media is still very new
to our clients, but they are looking
to us to have the knowledge and
expertise of all these tools and how
it might benefit their brand.
Blogs are forms of social
media which are very useful to PR
firms by allowing consumers to write
comments about products. Zachary
Bingham, vice president of public
relations for SBC Advertising,
explained the importance of blogs
for some of his clients. “One of the
functions we fulfill for our clients
is the monitoring of the online
discussion relative to their brands -
- and as such we must stay current
with blogs that cover pertinent
products and trends.”
Blogs provide a way for
public relations practitioners to
stay connected with the public
opinion, thus allowing them to make
improvements as needed.
               Social media tools are not
just important for PR professionals,
it is necessary that as students, we
understand how to use these tools.
Professionals agree that students
need to be able to utilize social
media in order to have a successful
career. Social media tools are
here to stay and will only continue
to become more important in the
future.
These tools are beginning
to play an important role in the
hiring process for PR agencies. 
Fischer adds, “We use social media
networks to post job openings.
Also, social media can also allow
us to learn more about a candidate
quickly by reading their blog or
viewing social network profiles.” 
Social media is the future
of public relations so it is vital for
students to understand how these
tools work as they are developing. 

Exec Board members have diverse backgrounds, experiences

Andrea Harless University. Paul plays drums in a likes to play tennis and travel. She
The executive board of Ohio local band and enjoys rock climbing, was born in Moscow, Russian
University’s PRSSA chapter works biking and spending time with family and can speak Russian fluently.
hard to keep our group going and make and friends.  He can also tap dance        Janelle Huelsman is a junior
each and every event fun for us all. and juggle, just not at the same time. from Chickasaw, Ohio.  She is the
       Paul Matson is the president of        Senior Anastasia Pronin CEO of ImPRessions where she
PRSSA. His job is to oversee each is currently serves as the vice oversees 100 members, 10 clients
member of the executive board president. She is in charge of and the professional advisory board.
and the chapter overall. Paul is a bringing in weekly speakers to Her favorite form of PR is digital
senior originally from Cincinnati, give presentations. Originally from media.  Janelle has held internships
Ohio.  He enjoys social media PR Twinsburg, Ohio,Anastasia’s favorite with Scoop08, O’Bleness Memorial
within Healthcare and Technology type of PR is agency, financial/ Hospital, SBC Advertising and
industries at the corporate corporate communications.  She Bangkok’s Betagro Group. She also
level.  Paul had held six internships has had internships with Fleishman- held numerous position within Ohio
at companies such as General Hillard in Cleveland and Financial University. Janelle enjoys traveling,
Electric and Coldstone Creamery, Dynamics in New York, New writing, playing piano, politics,
agencies Lamar Advertising and York.  She also worked non profit running and spending time with
The Kempton Group and also for the American Red Cross in
Continued on page 4
various positions here at Ohio Akron. In her spare time Anastasia
 Fall 2008 Edition PRSuccess Page 3
Campus jobs help
jump start careers
Sandi Combs
Many unique on-campus
opportunities that cultivate public
relations skills are available to help
students learn the ropes in addition
to attending classes and studying.
With a little digging, PR students
can find positions that add real-
world experience to their resumes
without leaving Athens.
Academic departments are
valuable sources of opportunity.
Calling or stopping by the
administrative office often leads
to finding a place to practice the
knowledge learned in class. The
College of Education, for example,
hires one junior during fall quarter
to assist with their public relations
needs.
Senior Natalie LaConte is in
her second year at the College of
Education and said she has gained
skills in many different aspects
of PR along with the real-world
workplace.
“I have gained experience
with many different types of writing:
feature, brochure, news release,
letters, speeches, website content,
etc.” she said. “I have become
proficient on website design. I have
had a helping hand in planning,
advertising for, and running some
events.
Something a bit rare that I got
to do with my internship is help hire
next year’s assistant. Advertising
for applicants, going over resumes,
interviewing and ultimately having
a large say in who we chose was
a big learning experience, one that
not many internships offer,” LaConte
said.
Marketing and event-
Mentor/Mentee program gets revamped
Kelly Materson
Alissa Curtis is enthusiastic
about PRSSA’s updated mentor/
mentee program, and with good
reason. “Members of the executive
board […] are really excited for
it this year,” said Curtis, vice
president of member relations.
The program pairs up
expereienced members of the
PRSSA with members who
have had less experience in the
organization and public relations.
The mentor provides guidance for
the less-experienced member, or
mentee, helping with internships,
scheduling classes and guiding
him or her within PRSSA.
“It’s a way to get people
involved more quickly and make
the transition into PRSSA quickly,”
Curtis said.
There are benefits for both
mentors and mentees, Curtis
added. The mentees benefit by
gaining more experience in the field
planning are highly complementary
to strong PR skills and inherently
utilize PR. Students can look
into the campus realms of these
fields for another way to develop
transferable skills and specialty
knowledge.
Senior Jenna Miller, a
special projects coordinator at
the Office of University Events, is
coordinating Commencement and
President’s Events. She said she
has learned unique lessons by
interning for OU.
“This experience has given
me real-world experience in event
planning, networking and crisis
management. Something that I
of public relations, as well as getting
a more welcoming experience into
PRSSA and not just being “thrown
in,” she said.
For the mentors, the program
gives them leadership experience
as well as practice in working with
groups.
The mentor/mentee program,
which is reserved for dues-
paying members of PRSSA, is
a “revamped” program of what
executive members have tried to
implement in years past.
The newest version of the
program is aimed at “being
beneficial to everyone,” Curtis said,
adding that the executive members
of PRSSA are excited to be doing
something good for the mentees.
Curtis is optimistic about the
outlook of the program this year.
“The ultimate goal is the benefits
for the mentees, and making sure
the transition is smooth and that
they enjoy themselves, and find
benefits within PRSSA,” she said
have learned from an internship
through the university is the value
of time management. Learning to
balance my time between my job,
a full class load, and social life has
been difficult, but I know will be
beneficial when I find myself in a
real job next year,” she said.
Students should also
keep in mind that Scripps sends
out notices about on-campus
opportunities frequently, so time is
well spent reading Scripps Notes
and e-mails from Tina Stewart,
the Scripps internship coordinator.
These resources often tip off
students to great on-campus or
local experiences.
Page 4 PRSuccess Fall 2008 Edition
Members of the executive board gather at the Thanksgiving Dinner social with SPJ and Ad Club.
Back row: (left to right) Maranda Saling, Paul Matson, Michelle Honald, Ali Meyers, Janelle Huelsman.
Front Row: (left to right) Cari Steiner, Anastasia Pronin, Alivia Nuzzo.
Continued From page 2
family and friends.  She also was
interviewed for a summer story by
CNN, which she found be very fun
Cari Steiner is the vice president
of finance. She is a senior originally
from Denver, Colorado.  She’s
held four internships including Bob
Evans, the Ohio Department of
Education, the Limited and most
recently, Full Picture in New York
City. Overall, she mostly enjoys
Entertainment and Fashion PR.
In her spare time she likes dance,
sing karaoke, watch movies, run
and shop.  She is also a member
of Sigma Kappa Sorority. When
Cari was younger her neighbor was
Mark Ruffalo (the actor from 13
Going On 30) and she took dance
lessons with Keri Russel.
Alivia Nuzzo is a senior from
Hartford, Ohio.  She is the vice
president of internal relations and is
responsible for sending out weekly
e-mails, communicating information
to the chapter and taking pictures
for the chapter scrapbook.
Alivia has interned for the Ohio
Department of Education and has
held several intern positions in
both the College of Engineering
and the College of Business.
She is an the account supervisor
for ImPRessions overseeing
the Empower, Bob Evans, and
College Bookstore accounts. This
winter she will be interning at SBC
Advertising in Columbus. Alivia
enjoys traveling, music, trying to
stay in shape, ethnic food, politics,
Italian language, watching a good
movie, and sharing time with her
family and friends. She also loves
coffee and has always wanted to
learn to be a barista at Starbucks.
       April Prior is a senior from
Mentor, Ohio.  She is the Vice
President of Public Relations.  She
is in charge of organizing and editing
PRSuccess and also promoting
the activities and events of the
chapter around campus to increase
and maintain membership. April
had an internship in Manhattan
with MLB.com and in Cleveland
with Sherwin-Williams Automotive
Finishes. She is currently working
for the Cleveland Browns and
the Chillicothe branch of Ohio
University. From her internships it
is pretty clear favorite type of PR
is sports communication. April likes
photography, reading, baking, and
playing sports. She can also quote
from any episode of Boy Meets World.
       Maranda Saling is a sophomore
and the vice president of external
relations/national liaison. She is
the main communication between
our chapter and the Central Ohio
PRSSA liaison committee. She
also is in charge of Professional,
our alumni newsletter.  Maranda is
originally from Canton, Ohio. Her
favorite type of PR is non-profit.
She has had an internship Bruner-
Cox LLP, an accounting firm in
Canton.  Maranda enjoys water
and snow skiing, SCUBA diving,
doing anything outside, reading,
volunteering, and spending time
with family and friends. Maranda
has been to three continents (North
America, South America, and
Europe) and is going to her fourth
(Asia) over winter intercession
with the Global Leadership Center.
       Alissa Curtis is a senior from
Columbus, Ohio. She is the chapter’s
vice president of member relations.
She is in charge of organizing the
mentor/mentee program and is a
mentor to new members interested
in joining PRSSA. Alissa interned
for Ologie Company and she was
also a Marketing Communications
intern at Nationwide Better Health
in Columbus. Alissa likes to run,
read, and watch the Gilmore Girls.
She also likes to consider herself
a world traveler. She’s been to
Luxembourg, France, England,
Germany, and Costa Rica. In
December she is traveling to India
and is currently planning a trip to
Greece next year.
Ali Meyers is the vice president
Continued on page 6
 Fall 2008 Edition PRSuccess Page 5

Spreading the message with more than just fliers

Bethany Scott order to get your
Ohio University is proud to advertisement University Communications and Marketing
be host to more than 225 student on the main Ohio 102 Scott Quad (right across from Gordy Hall)
organizations. With all of these University Web
Phone: (740) 593-2200
organizations, it is easy to become site, University
involved in one. Especially if you are Communications
Email: news@ohio.edu
one of the over-achieving journalism and Marketing Dean of Students – Web site Promotions
students, in which case you are is the place to Baker University Center, Room 345
more than likely involved in at least contact. The Phone: (740) 593-1800
three. No matter what organizations audience of
Email: deanstu@ohio.edu
you are involved in, there is one UCM is geared
common goal that is shared by all: towards both the
www.ohio.edu/deanofstudents/webpromos.cfm
to increase membership and make faculty and the
money with fundraising events. In students. In order
order to do these things, it is critical to make “front story to get published including
to spread PR throughout campus to page” news, it is imperative to something that explains your
tell others what your organization pitch a story that is newsworthy. organization is doing something
is about and to spread the word Although, even if your story does that other universities aren’t.”
of upcoming events. Unfortunately not make the main page it will be Make sure to include necessary
getting publicity does not mean just published in Outlook. Outlook is an information in your article which can
passing out fliers to drowsy college on-line newsletter that publishes be most easily summed up with the
students as they head to their all the latest University news. “The help of the 5 W’s (who, why, what,
classes. There are far more creative story has to appeal to a broad when, and where). Even if you are
ideas that are sure to capture the audience” said Linda Lockhart, a not that a great of writer, Lockhart
attention of the student body. writer for Outlook. “It’s always good advised to not be intimidated and to
The first easy way to to be thinking creatively. Use a story contact UCM because one of their
publicize is to display a message angle that makes your story stand members will be more than willing to
on the Ohio University webpage. In out. Let there be a reason for your sit down and help create an article
or advertisement.
Other tactics to Help Spead your message There are ways for your story
or advertisement to appear only on
- College Gate/Baker Center tables the students page. The Office of
the Dean of Students is responsible
- Mass e-mail services for content that is advertised on
- Folletts bookstore window painting the student webpage. The Dean
- Athens Transit bus advertising of Students offers everything from
- Promotional handbills side promo space, highlight events
on the calendar, sights slideshows,
- College gate banners news/updates and student site
- Dining Hall table tents snapshots.
- Facebook event If you are interested in a
more physical approach, advertising
- Twitter account and feed updates
on the TVs located throughout the
** Keep in mind some rules and procedures must be followed in order to imple- Baker University Center is another
ment these tactics so try to plan ahead accordingly. Also, many of these options great approach to spreading PR.
book very far in advance, so make sure contact the appropriate people as soon The 42-inch displays are located
as you know your promotional timeline or event details ** Continued On Page 7
Page 6
Networking, face-to-face, at National Conference
Kelsey Spellman
The National Conference
for PRSSA took place last month
from October 24 to October 28,
2008 in Detroit, Michigan. At the
Conference every chapter of
PRSSA in the nation is invited
to attend and is expected and
encouraged to do so. There are
multiple speakers and seminars for
different sections of public relations
as well as numerous networking
opportunities. The conference is
also meant to help chapters get
ideas from other chapters on how
to better their chapter at their own
university or college.
Maranda Saling, the vice
president of external relations
for the chapter attended the
conference this year in Detroit.
She commented on this year’s
conference saying, “There are
many advantages to attending the
PRSSA National Conference. You
are networking with your peers
who are the future CEO’s and
Continued From Page 4
of social affairs. She is in charge
of planning socials with other
journalism organizations on
campus. She is also an account
executive for the ImPRession’s
accout. Ali is a sophomore from
Alliance, Ohio and her favorite
types of PR are entertainment and
sports. In her spare time she likes
to ride her bike, play soccer, read
watch movies, and hang out with
friends.  Ali has planned at trip to
Puerto Rico and will be going there
over summer intercession.
Michelle Honald is the faculty
advisor for PRSSA. She is originally
from Allentown, Pennsylvania but
PRSuccess Fall 2008 Edition
leaders of the corporate world, as
well as listening to some of the
greatest speakers and attending
some of the greatest seminars. You
also get to learn about the different
types of public relations and learn
more about the world of PR.”
Next year’s National
Conference will be held in San
Diego, California in the beginning
of November. Any dues paying
member of PRSSA is eligible to
participate in the conference.
Registration is in the summer,
on the PRSSA Web site, prssa.
org/nationalconference, where
you can fill out your registration
form. Cost of registration is $275
dollars not including transportation
and accommodations. Interested
participants can fundraise to help
pay for the trip and Scripps will
sometimes donate an amount of
money to be used towards the trip.
Also, this year the Ohio
University of chapter of PRSSA
will be taking a networking trip to
lived in Colorado and Oregon for
15 years before coming to Ohio
University. She obtained her B.A.
in International Studies from The
Pennsylvania University, her M.A.
in International Studies from the
University of Denver and her M.S.
in Communications from Colorado
State University.  She is expected to
receive her PhD in Communication
and Society in 2008 from the
University of Oregon.
She enjoys PR that works for
social change including non-profit
organizations and companies that
support innovative projects that
improve life.
Her hobbies include
hiking, walking, running, and
Chicago. The group of students will
be visiting multiple public relations
agencies and seeing some of the
top firms in the country. No dates
or companies have been finalized
yet, but more information will be
available after winter break. When
asked for advice on attending
conferences, Saling said, “Go!
Encourage your friends and peers
to go with you. Talk to the executive
board, take out loans, do whatever
you have to do to get there. When
you are there, take advantage of
all the opportunities that are given
to you, go to as many seminars
and speakers as possible. Also,
network! Contact people during the
day and go out with those same
people at night.”
The National Conference
and the Chicago networking trip
are both great ways to learn more
about public relations. It is a chance
to see what lies and is waiting for
the future public relations leaders
in the world.
road tripping with her dog,
Ella.  She is very passionate
about architecture, design, and
innovation and is also a political
junkie.
Her advice to students is to
make sure you’re grounded in the
basics of PR such as being a good
communicator, strategic thinker, and
to get along well with others.  After
those are built up develop skills
based on your interests.  She
also says to network, and not just
when you’re looking for job.  Start
building relationships now. When
you get an internship be a sponge,
do everything you’re asked for and
more, put in ideas, time and be
observant.
Fall 2008 Edition PRSuccess Page 7
Student firm is leaving long lasting
ImPResions on members and clients
Colleen Veeley
ImPRessions is the student-
run public relations firm at Ohio
University that is upholding its
tradition as one of the number one
student-run PR firms in the country.
The goal of ImPRessions has
always been to provide hands-on
experience to future professionals
in public relations. With a team of
experienced account executives
and supervisors, account members
are learning from the best and
keeping the independence
of this student-run firm alive.
Clients and associates are
in a place of equal importance in
every account.  The mission of
ImPRessions is to provide ultimate
service to its clients while developing
internship-like experience for
all of its members. The account
executives are expected to create a
working PR plan so their clients can
implement the same ideas in the
following years. The executives are
also responsible for guiding their
team members. This involves weekly
meetings, creating a schedule for
the year, keeping all members on
the same page and allowing the
team to progress. They must be
responsible for their members’
work, making sure it is correct
and prompt. There are almost
100 members in this year’s
ImPRessions chapter with ten
members on each team who divide
up this work and help one another
reach team goals for the year.
The supervisor’s main
priority is to be the teacher. They
must be able to answer any
questions the teams might have
about the concepts of public
relations or provide guidance on
how to improve client relations.
Supervisors are also responsible for
editing team account work before it
is finalized and sent to the client.
The CEO is the mediator
between the PRSSA executive
board and ImPRessions.  The CEO
must be aware of all of its firm’s
activities such as team events,
meetings and client selection. Junior
Janelle Huelsman, the current
CEO, is continuing the success
of ImPRessions by organizing ten
teams and providing each with
challenging and unique accounts.
The accounts for the 2008-2009
school year are Bob Evans,
The Gathering Place, Backdrop
Magazine, Athens Transit, Ohio
University Bookstore, Up Till Dawn,
Empower, ImPRessions, Donate
Life Ohio, and Center for Student
Legal Services.  Many account
teams have already held events to
promote their client in the Athens
community or are planning to do
so within the next month. This
year’s teams are already off to
a exciting start and are working
to keep ImPRessions on top.
The Teahan Award has been
given to ImPRessions four times
by the Public Relations Society of
America: in 1994, 1998, 2004 and
2007.  It is awarded to recognize
the regional success of a chapter of
PRSSA and has given motivation to
this year’s ImPRessions members
to carry its past success.  Each of
the ten account teams must play
their part to receive this prestigious
award and this year ImPRessions is
surely up to the challenge.
Continued From Page 5
in two locations within the Baker
Center: Above the first floor entrance
to the Atrium/West 82 food court and
adjacent to the fourth floor guest
services desk. Advertisements can
be displayed on these monitors
for seven days for only $20.00. If
interested visit the Baker University
Center-digital displays website at
www.bakercenter.org
However, if you don’t feel
your client or organization is best
suited for these digital mediums,
don’t worry there are still a plethora
of ways to advertise around campus.
Put up fliers. Fliers can be placed all
over campus as long as they have
been approved. Getting your fliers
approved is easy and essential if
you want them to stay posted. Stop
by one of the main offices located
at each of the three greens. The
office on west green is Boyd Hall,
Jefferson Hall is the east green
office, and O’Bleness is the South
green office. However, if you are
not in the mood for a little exercise,
the easiest way to get your fliers
approved is to stop by the Ohio
University Department of Residence
Life located at 350 Baker Center.
The Residence Life department will
approve up to 41 fliers and place
them all over campus.
If none of these methods
spike your interest, kick it old school
and try chalking on the sidewalks or
painting the graffiti wall. These two
methods are both inexpensive and
will be seen by an abundance of
students. Although, the mentioned
methods in this article are most
common ways of advertising around
campus, there are numerous
creative ways to catch your
audiences’ attention. Remember
to think outside the box and create
something that is guaranteed to
leave a lasting impression.
Page 8 PRSuccess
Fall speakers share on personal experiences, advice
Shandi Huber
A highlight of at-
tending the weekly PRS-
SA meetings is coming in
contact with PR practitio-
ners. Through the guest
speakers, members and
non-members alike gain
insight into what is done
on a day to day basis and
helpful hints on what we
as students should be do-
ing.
This academic
year, PRSSA has fea-
tured numerous guest
PR practitioners, only
one of whom is a return-
ing speaker from last
year, Aaron Brown. Each
speaker brought their own
style and flavor to their
presentation but did agree
on at least one aspect --
start getting to know what
Social Media is and how
to use it effectively.
Anastasia Pronin,
executive vice president
of PRSSA, is respon-
sible for contacting pos-
sible guest speakers and
scheduling specific dates.
Pronin decided this year
to attempt to bring in a
variety of practitioners
from the different fields of
public relations. She often
used personal contacts
as well as contacts from
other PRSSA members to
communicate with the po-
tential speakers.
Our first speaker,
Aaron Brown, is an Ohio
University and Scripps
alum. He currently is an
associate vice president
at Fahlgren Mortine Pub-
lic Relations, which is
based in Columbus, Ohio.
Brown was distinguished
as the Outstanding Grad-
uating Senior for 2001
while at Ohio University,
and was the executive
board president for PRS-
SA from 2000-2001. Dur-
ing Aaron’s presentation
he stressed being a “bar
raiser.” He added that be-
ing an uninhibited believer
makes a great PR profes-
sional.
Matt Dickman,
PRSSA’s second guest
speaker, is the vice presi-
dent of digital market-
ing for Fleishman Hillard
in Cleveland and is also
a graduate of Ohio Uni-
versity. Dickman joined
Fleishman-Hillard in Jan-
uary 2008 as a director
in the company’s growing
digital practice. He brings
over 12 years of emerg-
ing media, technology,
and integrated marketing
experience to this role.
In Dickman’s presenta-
tion, he strongly stressed
the need to be involved
in social media. He em-
phasized that social me-
dia will be the norm in the
practice and the founda-
tion for tomorrow is at our
fingertips today.
Sally Linder came
to speak to the members
of PRSSA during the fifth
week. Her current posi-
tion is Senior Director of
Media Relations and is
the University’s Spokes-
person. She advised that
when dealing with crisis
situations it is important to
first admit that a situation
occurred. It is important to
find out what actually hap-
pened such as the causes
of the situation and to
determine who else is
vulnerable. The next im-
portant step Linder said
is to determine what you
are going to do about the
situation. Phrases such
as “What I can tell you
is…” are good ways to
deal with inquiring media
before internal investiga-
tions have begun with the
situation.
Amy Peach, APR
is a graduate of Bowl-
ing Green State Univer-
sity with a major in Public
Relations. Out of college
she worked at a commu-
nity hospital for two years.
PRSSA and SPJ members continued our winning tradition by beating Ad Club in
a close game during the annual kickball game social event earlier this quarter.
You can find out more about this event and others at www.ohiouprssa.org.
Fall 2008 Edition
From there she moved
to a PR firm, where she
worked for eight years.
Today she is working for
internal relations for Bath
& Body Works. Not only
did Peach bring the new
holiday products, she also
offered some great piec-
es of advice.Peach rec-
ommends being a great
writer and to continuously
enhancing your writ-
ing skills. She stressed
the importance of being
knowledgeable about cur-
rent events in the world
and being well-rounded.
The one piece of advice
that seemed to stick out
the most from Peach was
when you are networking
you should always ask
for another two sources
or references, so the job
search and people you
meet is contantly grown-
ing and expanding.