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By Team G5 (MBA B) Anoop M Paul Geo George Elias Manjima Fibin Rajesh Krishnan Nair Shabin Sajan Ullas Udayakumar
Founded in Austin, Texas, U.S in November 4th 1984. Founder: Michael Dell. Employees: 1,03,300 employees all around the world. Dell is the third largest PC makers in the world after HP and Lenovo. Dell is ranked 41st in the Fortune 500 companies list
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Strangest Industry Very Price Competitive Systems and Components sold at low margins Rapid price fluctuations in the market. Vendors keep low inventories Vendors contend with high Bankruptcy Rates
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30 Operating Margin 20
0.6%
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Software
Microprocessors
Peripherals
100%
Services
source: Profit Pools: A Fresh Look at Strategy, O.Gadiesh & J.L. Gilbert, Harvard Business Review, June 1998.
Supplier Relationships Pricing low inventory cost & low product cost Customer Relationship Management (CRM) Increased application of Internet based technologies Low operating costs Customer Delight the end result
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LENOVOS THREE PHASE PLAN INNOVATION, OPERATIONAL EFFICIENCY & CUSTOMER SATISFACTION
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CONCLUSION
We think that by implementing the suggestion made above, the company Dell Inc. can overtake its competitors to become No.1 in the market. The thing the company need the most is the flexibility to Adapt and then Adopt as and when the market demands.
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BY
TEAM G5 (MBA B)
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