SANCHI Project On Study of Sanchi brand.

Submitted in the partial fulfillment of Masters of Business Administration (2008-2010)

Submitted to: Mr. Jayant sonwalkar Director (D.E.), IMS-DAVV

Submitted by: Ankit kumar trivedi MBA (MM) 4th Sem Roll no. 41306

Institute of Management Studies Devi Ahilya Vishwa Vidyalaya, Indore

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Acknowledgement
The present work is an effort to throw some light on A Study of sanchi as a brand on the basis of brand management concept. The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.

I convey my heartful affection to all those people who helped and supported me during the course, for completion of my Project Report.

Ankit kumr trivedi Roll no. 41306 MBA(MM), 4th sem. IMS,DAVV

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Declaration

I, Ankit kumar Trivedi, declare that this project report entitled Study of Sanchi brand is an original piece of work done and submitted by me towards partial fulfillment of my Post Graduate degree in Management.

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CONTENTS
PG.NO. Chapter 1 OBJECTIVE Chapter 2 DESCRIPTION 1. MPCDF 2. OGANIZATION STRUCTURE 3. PLANT OPERATION Chapter 3 SITUATION ANALYSIS 4 5 6 7 9 13

Chapter 4 BRAND ELEMENT

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Chapter 5 BRAND EQUITY

Chapter 6 BRAND STRATEGIES 1. 2. 3. 4. 5. 6. PRODUCT STRATEGY PRICE STRATEGY PROMOTION STRATEGY MARKETING PACKAGING CHANNEL STRATEGY

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Chapter 7 BIBLIOGRAPHY

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OBJECTIVE
To study sanchi as a brand on the basis of brand management concepts and evaluate sanchi on each elements of brand.

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DESCRIPTION

ORGANIZATION: MADHYA PRADESH COOPERATIVE DAIRY FEDERATION LTD. COUNTRY OF ORIGIN: MADHYA PRADESH, INDIA. CO-BRANDS: SANCHI AND SNEHA. LIECENCING: UNDER THE CO-OPERATIVE SOCIETIES ACT, 1912 AND THE MADHYA PRADESH CO-OPERATIVE SOCIETIES ACT, 1960.

ENDORSEMENT: IT IS A GOVERNMENT COOPERATIVE SOCIETY SO NO ENDORSEMENT. COMPETITORS: AMUL, ANKIT, AND SOURABH. POSITION: NO.1 IN CENTRAL INDIA.

SANCHI MPCDF
(Madhya Pradesh State Cooperative Dairy Federation)

Introduction:
The Madhya Pradesh State Cooperative Dairy Federation Limited (MPCDF) is the apex organization at the top of 3 tier structure of dairy cooperatives in Madhya Pradesh. Milk Unions have chilling centers, dairy plants, powder plants and cattle feed plants at different locations. Underneath there are 5 autonomous regional co-operative milk unions comprising of more than one district which are Bhopal, Indore, Gwalior, Ujjain & Jabalpur below which Dairy Cooperative Societies(DCS) lie. About Organization:  Chairman  General Manager  Finance  Marketing  Production  Human Resource  Quality Control

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Mr. Umrao Singh Mourya Mr. J.R. Daruwala Mr. A.K.Sen Mr. K.K. Maheshwari MR. R.S. Chouhan Mr. A.M.Farnish Mr. R.K. Mahajan.

Mission 1. Making village level society for the collection of milk and purchase this milk in fair price. 2. Give information and guidance to the village people to increase their productivity, which also affects organization profit. 3. Making small group of peoples in different area for the protection of animals and also give information about the animals from different diseases. 4. Providing best quality of milk and the other products of milk to the consumer and maintain the supply and demand of the product. 5. To carry out activity for promoting, production, procurement, processing, manufacturing and marketing of milk and milk product.