CHINA CAMERA MARKET PROFILE

Beijing Zeefer Consulting Ltd. March 2011

INTRODUCTION
This report discusses the camera market in China mainly from the following sections. - Size of Camera Market in China Based on Zeefer's China Market Size Formula, by the analysis on China camera market size, industry sales revenue and domestic camera output in 2008 - 2010, this report presents a picture of the real development of camera market in China and changes in the overall market size. - Hot Areas of China Camera Market Based on the comparison and analysis on China's camera production and import in different provinces or cities, this report points out those hot areas in China for camera market deserve most attention. - Top 10 Enterprises in China Camera Industry Based on the comparison and analysis on top 10 leading enterprises in China camera industry in terms of sales revenue, market share and number of employees, the report shows their positions in the camera market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Camera Market This report analyzes the camera market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises) and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and

concentration ratio of the current camera market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Camera Products In this section, the report includes the main source countries / regions of imported camera products for China and their market shares, the domestic destinations of imported camera products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced camera products and shares of these destinations, major origins of the exported camera products and their shares. - Camera Industry Standards in China The report lists relevant national standards and/or industrial standards concerning camera products generally accepted in the camera industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Camera Importers in China The report lists 10 major importers for camera products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Camera Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Camera Market Profile presents the current situation, the growth rate and profitability of the camera industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE CAMERA MARKET SIZE..........................................3 2.2 ANALYSIS ON THE CHANGES IN CAMERA PRODUCTION VOLUME IN RECENT YEARS.............................................................................5 2.2.1 ANALYSIS ON THE CHANGES IN THE PRODUCTION VOLUME OF CAMERA IN RECENT YEARS....................................................................5 2.2.2 OVERVIEW OF THE PRODUCTION VOLUME OF DIGITAL CAMERA ..............................................................................................................6 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................7 CHAPTER 3 HOT SPOTS FOR CAMERA PRODUCTS ACROSS CHINA 11 CHAPTER 4 INDUSTRY OVERVIEW................................................................13 4.1 A SUMMARY ON THE INDUSTRY............................................................13 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........14 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CAMERA PRODUCTS............................................................................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED CAMERA PRODUCTS ...............................................................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................28 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................29
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39 7.1 PREMIER IMAGE TECHNOLOGY (FUOSHAN) CO., LTD. ..................39 7.2 TIANJIN SAMSUNG OPTO-ELECTRONICS CO., LTD. .........................40 7.3 CANON ZHUHAI INC. ................................................................................40 7.4 ALTEK (KUNSHAN) CO., LTD. ..................................................................41 7.5 TAMRON OPTICS (FOSHAN) CO., LTD...................................................41 7.6 OLYMPUS GUANGZHOU INDUSTRY CO., LTD. ..................................42 7.7 OLYMPUS (SHENZHEN) INDUSTRIAL CO., LTD. ................................43 7.8 KONICAMINOLTA OPTICAL INSTRUMENT (SHANGHAI) CO., LTD. ..................................................................................................................................43 7.9 FLEXTRONICS TECHNOLOGY (ZHUHAI) CO., LTD............................44 7.10 FUJINON (SHENZHEN) TECHNOLOGY CO., LTD. ............................45 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48

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CHAPTER 3 HOT SPOTS FOR CAMERA PRODUCTS ACROSS CHINA

Figure 6 Nationwide distribution map of camera equipment mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning <4

Beijing 4 Tianjin 7

Shanxi Qinghai Ningxia <4 Gansu Shaanxi Tibet Sichuan <4 Henan Hubei <4 Chongqing Hunan Guizhou

Shandong

Jiangsu Anhui 16 Shanghai <4 7 Zhejiang 18 Jiangxi 6 Fujian 5

1-3 4-5 6-9 10-39 40+

Yunnan

Guangxi

Guangdong 68

Hainan

1 4 6 10 40

Guangdong, Zhejiang and Jiangsu are the major production bases for camera in China. From Jan. to Nov. 2010, enterprises engaged in camera production above designated size in the above three areas added up to 102 firms,
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Figure 19 Changes in the percentage of numbers of foreign camera equipment mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2008
Percentage of foreign enterprises 143 in term s of the num ber of oreign-funded 109 enterprises in 2010

2009

2010

e of ownership

Changes140 in the percentage of 139 num bers of foreign-funded 102 100 enterprises

39

oreign-funded Private State-owned 28.06% Others oreign-funded Private State-owned Others

71.94%

109 19 3 12 76% 13% 2% 8%

11% 102 0% 2216% 0.00001 15.99999 73% 16% 76% 73% 0% 11%

8% 2% 13%

12% nded 100 0% 16%22rivate

0.00001 16.99999 72% 16% 72% 0% 12%

2008

2009 Private Others

2010

Foreign-funded Foreign-funded Others type of ow nership State-ow ned

In 2010, among the 139 camera equipment mfg. enterprises above designated size across China, 100 are foreign enterprises, accounting for about a share of 71.94% of all. In terms of the number of enterprises, there were 2 foreign enterprises less than that in 2009, while a decline of 0.91% in terms of the percentage that in 2009. In terms of the number of enterprises, foreign-funded enterprises and private enterprises are two major types of ownership in the camera equipment mfg. sector across China. Since 2008, the collective market share of these two classes has always been above 87%. Over the past three years of 2008-2010, the number of foreign camera equipment mfg. enterprises had showed a consecutive decrease at a compound annual growth rate of -4.22%, which is lower than the industry-wide rate of -1.41%. As a result, the percentage of foreign camera equipment mfg. enterprises in terms of total number of enterprises suffered a decline of 4.28% over the past 3 years.

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