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The Best Indicator of the Business Value of IT Across Size and Geography
An Alinean White Paper Paul Demopoulos with Jefre Futch and Tom Pisello
Published by: Alinean, Inc. 201 S. Orange Ave Suite 1210 Orlando, FL 32801-12565 Tel: 407.382.0005 Fax: 407.382.0906 Email: info@alinean.com Web: www.alinean.com
December 2008
Copyright 2001-2009, Alinean, Inc. All rights reserved. No part of this report may be reproduced or stored in a retrieval system or transmitted in any form or by any means, without prior written permission. All other trademarks are the property of their respective owners
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Conclusion ............................................................................. 9 Appendix A ROI Key Metric Definitions....................................10 Appendix B Industry SIC Codes for Discrete Manufacturing ........11 Appendix C Discrete Manufacturing Size Breakdown Results by Key Metric .........................................................................13 Appendix D Select Discrete Manufacturing and Cross Industry Results ....................................................................15
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This is one of a series of papers that provide comparisons by industry based on IT spending and performance characteristics. These Peer Comparisons provide direction and should be used in combination with each companys own comparison to its historical performance over time. Doing so will ensure that gains are made in alignment with strategic priorities. These comparisons suggest that, for Discrete Manufacturing, small companies tend to overspend on IT overall while underspending on Innovation relative to their larger peers, while large companies struggle to control Shadow IT. Companies in the US have the lowest success rate of project completion with expected benefits, but across this entire sector, driving greater returns relies mostly on judicious project selection in order to reduce risk rather than dramatic reduction of Shadow IT or increased Innovation spending.
Using ROIT to identify whether selected companies are in the top or bottom quartile for Discrete Manufacturing and segmenting those results indicates a general pattern that controlled IT spending yields better performance. However, the Discrete Manufacturing businesses spend a somewhat higher percentage of revenue on IT than companies across the selected sectors. This reflects the greater demands to deliver higher levels of integration, process harmonization, and application standardization across Product Lifecycle Management, Supply Chain Management, and other key areas. This requirement for more powerful IT solutions, as well as efficient user-support services in developing and producing countries, results in a need for greater investment. Competitive pressure keeps returns lower than the average.
1.6%
1.4%
Database Average
Bottom Quartile
ROIT Average
1341.80% 1237.00% 1500.00% 1000.00% 500.00% 0.00% -500.00% -1000.00% Bottom Percentile Database Average Top Percentile -608.60% -481.50% 286.10% 351.90% Discrete Manufacturing All Companies
But ROIT and IT Spending / Revenue values themselves fail to tell the entire story. In fact a wide range of metrics were explored in a previous paper1 and their definitions are included in Appendix A of this paper. The table below shows values for a key subset of metrics that act as performance characteristic levers that impact a companys overall ROIT Measuring performance of ROIT and the associated IT Key Performance Metrics introduced here differentiate top and bottom performers. For Discrete Manufacturing poor performers, below the 25th percentile, the results presented in this paper should be examined to determine whether their approach to Shadow IT Spending, Innovation Spending, or Project Risk contributes the most to their lagging performance. Addressing these areas of weakness can be the first step to improving ROIT and improving the business value of IT across the organization.2
Discrete Manufacturing Top Quartile Average 1.6% 1237.8% 4.2% 20.9% 36.9% Discrete Manufacturing Database Average 2.4% 286.1% 4.9% 17.2% 32.2% Discrete Manufacturing Bottom Quartile Average 3.3% -608.6% 5.7% 9.7% 25.7%
Average of IT/Rev Average of ROIT Average of Shadow IT Spending Average of Innovation Average of Successful Delivery
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The Importance of Measuring ROI, The Indicator of Business and IT Performance; Alinean, Inc, 2008
For the following table and all subsequent charts, data is specific to the members of the Discrete Manufacturing industry sector only except where otherwise indicated as pertaining to All Industry Sectors.
Top Quartile
Database Average
Bottom Quartile
Innovation
65.2%
58.1%
57.1%
Poor Performers
Average Performers
Top Performers
In choosing the most effective and innovative projects for Discrete Manufacturing today, we recommend the following areas that focus on the core business activities: Streamline the manufacturing process from production scheduling to purchasing and logistics. Manage material requirements for multilevel production processes; create manufacturing-resource planning scenarios to forecast demand, and generate automatic replenishment orders to avoid production-material shortages. Leverage real-time technologies to track inventory levels and stock movements to minimize out-ofstock situations, increase goods availability, and reduce inventory-carrying costs. Ensure compliance with increasing government mandates and industry guidelines.
The Discrete Manufacturing sector as a whole seems to do a significantly better job of managing projects to completion; however, an individual company with project success rates below 32.2% would lag the rest of the manufacturing industry and point to the need to improve project selection, commitment to project goals, and the overall project-development process.
Company size breakdowns are based on: Small = less than $50M in Revenue; Medium = less than $1B; Large = more than $1B
In times of economic growth, two particular sub-segments get a very clear recommendation. These are small companies and companies that are performing in the lowest quartile for Discrete Manufacturing. Those that find themselves in either of these categories need to be cautious about allowing cultures to develop that enable Shadow IT Spending. This creates long term burdens for Central IT support that will reduce IT agility as the company grows.
Discrete Manufacturing Top Quartile 2.44% 2.56% 2.31% 8.08% 21.4% 20.8%
Discrete Manufacturing Bottom Quartile 2.25% 2.37% 2.14% 7.88% 8.4% 9.3%
Innovation
Interpreting the results of Shadow IT Spending is far more reflective of culture, where entrepreneurial initiatives in developed markets such as the US, result in more uncontrolled IT expenditures. Innovation spending is not distinguishable by region but does correlate with ROIT; it is clear regardless of geography, that better performing companies invest significantly greater portions of their IT budgets on innovation. For Greater China, IT Spending growth reflects the overall high growth in that economy. Developing market economies have room to increase IT Spending relative to revenue and still keep pace with peers in developed markets. Asian companies in the Discrete Manufacturing top quartile should exploit low costs of IT, primarily labor, to drive innovation and continue to capitalize on opportunities to increase market share and market power. Most significant of the geographic differentiations comes under the category of project risk factors. Here, the US clearly lags other large markets on average and particularly for poor performers. A low rate for fully successful projects coupled with the low percentage that get completed without fully delivering benefits demonstrates a tolerance for failure, a failure to adequately select and plan for projects, and the overly ambitious and aggressive projects that drive these results. In the US, the worst ROIT performers in Discrete Manufacturing have the highest spending growth. This reflects attempts to drive revenue with deficit spending in the hopes of greater returns in future years. Among US based organizations, particularly poor performers must address the project-development processes in order to deliver more successful projects, always trying to keep spending from spiraling out of control. North American companies in the Discrete Manufacturing top quartile will have greater freedom to improve development processes, control costs, and continue to innovate. During times of market slowdowns, the best-performing companies have the opportunity to retool and enhance their capabilities, positioning themselves to grab market share during the slowdown and especially during any recovery. Obviously, large US-based companies in the lowest quartile for Discrete Manufacturing must retrench and get control over IT operations. Pairing a business down to core competencies and soliciting expert support through subscriber-based pay-as-you go contracts will enable firms to focus on the core of their business and limit the scope of their IT investments to new initiatives. Furthermore, projects at significant risk for failure should never be started, often being a distraction from capitalizing on a smaller number that enhance existing key business differentiators. Risky projects that must be undertaken should require guarantees of success, negotiated with service providers who can deliver on those projects.
Conclusion
Across all of Discrete Manufacturing companies in the Alinean ValueBase, average revenue grew through 2007. Conversely average Net Income fell for the worst performers (lowest 25%) in terms of ROIT. But IT Spending continued to fall as a percentage of revenue even though revenue was up faster than IT Spending, signaling a focus away from IT into other parts of the business during that critical year. In light of recent market conditions, these measures will profoundly change in late 2008 and 2009. With an emphasis on cost cutting, IT organizations have the opportunity to control short-term spending investments by moving to fixed-price subscription deals, seeking integrated suites of products that will allow them to reap the benefits of standardization and eliminate support costs for a multitude of different solutions. By freeing a small amount of remaining resources for prototyping and trial initiatives, IT departments can then lead the business by testing the viability of major projects before a full commitment is made. When project investments are made, teaming with successful and experienced partners that are willing to take a stake in achieving the goals and positive outcomes of the project will reduce risk. If IT Spending can be maintained or reduced more slowly than revenues fall in the future, IT Spending as a percentage of revenue will begin to rise again. However, without Net Income to go with the relative rise in IT Spending, no ROIT improvement will result. The key remains to focus on how IT impacts Net Income. For successful companies, the goal is continuing to drive Top-Line Revenue through innovation; while for struggling companies, reducing internal expense to improve the corporate Bottom Line should be the focus. Selecting IT projects that impact the business ability to drive that revenue or control those expenses will be necessary. For the Discrete Manufacturing Industry, there are significant variations in performance, measured by ROIT between the best performers and worst performers, across company size, and across geography. As markets slow down, best and worst performers must approach IT Spending differently. In order to impact results effectively, a rigorous measurement program that monitors ROIT and related metrics must be put in place. Without effective measurement, management will have little insight into what initiatives are most successful. Furthermore, in selecting initiatives, a comprehensive Portfolio Management approach ensures that the entire landscape of IT projects are scoped, monitored, managed, and supported or killed as appropriate in the context of the companys performance and strategic direction.
Description
The overall corporate performance metric by which many executives and business units are measured and the overall net benefit or result of corporate investments and spending. Used as the Return component for ROI in ROIT. The sum of Formal IT Spending, Business Unit Control and Shadow IT Spending. Used as the Investment component for ROI in ROIT. A single key performance indicator that helps measure the efficiency and effectiveness of IT spending against overall company performance. The metric is a top-down measurement of IT Spending productivity correlating IT Spending with financial performance into a single, concise comparative metric for current performance assessment and planning. Calculated as Net Income / IT Spending. Direct revenue from the sale of a companys goods and services. Often referred to as Top-Line Revenue. Used as the Revenue Component in subsequent metrics. Used to normalize investments across companies. Defines method by which IT Spending is directed and accounted including Formal IT, Business Unit, and Shadow IT Spending to get a complete picture of the total IT investments. The IT budget allocated and controlled by the CIO and IT group. The IT budget controlled by business units and leaders. The hidden expenditures of business units and users that occur informally in the business units, out of the control or oversight of the Central IT function. This often results in additional long-term Central IT support requirements. This is in direct contrast to formal Business Unit (BU) Control and Formal IT Control. A breakdown of IT Spending on Ongoing Operations and Maintenance, Upgrades and Migrations, and Innovation. Managing and supporting existing systems and applications, optimizing infrastructure TCO; so called Keeping the lights on. Migration and change costs, including soft costs such as security impacts on business and productivity, business evolution and agility. In frugal economic times, companies seek to delay hardware and software upgrades. The percentage of IT Spending allocated to new projects and initiatives that provide new capabilities to users, new products to customers, and new business opportunities. This is in direct contrast to spending on IT Spending on Ongoing Operations and Maintenance or routine Upgrades and Maintenance of existing capabilities. IT becomes a strategic enabler for business growth. It consists of a framework in which processes, communications, IT functions and technology decision making are further synchronized and aligned to ensure a full integration of the business goals and objectives with the IT strategy. A breakdown of those projects successfully delivered and value realized, projects successfully delivered but short on promised value, projects behind schedule, over budget, short on functionality, and projects canceled before completion. The percentage reflecting the subset of projects that have been completed successfully and which have achieved their stated ROI goals for the organization. The percentage reflecting the subset of projects that have been completed, but which have not achieved their stated ROI goals for the organization. The percentage reflecting the subset of projects that have not yet been completed and which furthermore are known to have schedule budget or functionality issues. It is important to note that incomplete projects without issues are excluded from this metric's calculations. The percentage reflecting the subset of projects that have been prior to completion.
IT Spending
Return on IT (ROIT)
Sales Revenue IT Spending / Revenue IT Spending Controls Formal IT Control Business Unit Control
Shadow IT
Innovation Index Ongoing IT Spending on Operations and Maintenance IT Spending on Upgrades and Migrations
IT Spending on Innovation
IT Project Risk Analysis Projects successfully delivered and value realized Projects successfully delivered but short on promised value Projects behind schedule, over budget, short on functionality Projects canceled before completion
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Mining Machinery and Equipment Except Oil and Gas Field Machinery and Equipment IM&C Machinery Oil and Gas Field Machinery and Equipment Machine Tools Metal Cutting Type Machine Tools Metal Forming Type IM&C Machinery
Power Driven Handtools IM&C Components Electric and Gas Welding and Soldering Equipment IM&C Components
Printing Trades Machinery and Equipment IM&C Machinery Food Products Machinery IM&C Machinery Special Industry Machinery NEC IM&C Machinery Pumps and Pumping Equipment Ball and Roller Bearings IM&C Machinery
IM&C Components
Air and Gas Compressors IM&C Machinery Industrial and Commercial Fans and Blowers and Air Purification Equipment Speed Changers Industrial High Speed Drives and Gears IM&C Components Industrial Process Furnaces and Ovens IM&C Machinery Mechanical Power Transmission Equipment NEC IM&C Machinery IM&C Components
General Industrial Machinery and Equipment NEC IM&C Machinery Electronic Computers Computer Storage Devices Computer Terminals Computer Peripheral Equipment NEC Calculating and Accounting Machines Except Electronic Computers Office Machines NEC Air Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment IM&C Machinery Service Industry Machinery NEC IM&C Machinery Fluid Power Pumps and Motors IM&C Components
Industrial and Commercial Machinery and Equipment NEC IM&C Machinery Power Distribution and Specialty Transformers IM&C Machinery Switchgear and Switchboard Apparatus Motors and Generators Carbon and Graphite Products Electrical Industrial Apparatus NEC IM&C Components IM&C Components
Commercial Industrial and Institutional Electric Lighting Fixtures Lighting Equipment NEC Telephone and Telegraph Apparatus
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SIC Code 3663 3669 3672 3674 3675 3676 3677 3678 3679 3691 3692 3694 3695 3699 3714 3743 3812 3821 3822 3823 3824 3825 3827 3829 3851 3861 3873 7372
Description Radio and Television Broadcasting and Communication Equipment Communications Equipment NEC Printed Circuit Boards Semiconductors and Related Devices Electronic Capacitors Electronic Resistors Electronic Coils Transformers and Other Inductors Electronic Connectors Electronic Components NEC Storage Batteries Primary Batteries Dry and Wet Electrical Equipment for Internal Combustion Engines Magnetic and Optical Recording Media Electrical Machinery Equipment and Supplies NEC IM&C Components Parts and Accessories Automotive Supplier Railroad Equipment/Transportation Equipment IM&C Components
Search Detection Navigation Guidance Aeronautical and Nautical Systems and Instruments IM&C Components Laboratory Apparatus and Furniture IM&C Machinery IM&C
Automatic Controls for Regulating Residential and Commercial Environments and Appliances Components Industrial Instruments for Measurement Display and Control of Process Variables Totalizing Fluid Meters and Counting Devices Instruments for Measuring and Testing of Electricity and Electrical Signals Optical Instruments and Lenses IM&C Components Measuring and Controlling Devices NEC IM&C Components Ophthalmic Goods IM&C Components
Photographic Equipment and Supplies Watches Clocks Clockwork Operated Devices and Parts Prepackaged Software IM&C Components
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Average of ROIT
Average of IT/Rev
Average of BU IT Spending
Average of Innovation
Average of Canceled
Count of Companies
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Discrete Manufacturing Top Quartile 1237.02% 1.6% 4.2% 19.4% 76.4% 57.1% 22.0% 20.9% 10.7% 20.8% 31.5% 36.9% 28.4% 546
Discrete Manufacturing Middle Half 292.11% 2.4% 4.8% 21.6% 73.5% 58.1% 22.4% 19.6% 11.0% 21.3% 32.2% 35.6% 17.8% 1,013
Discrete Manufacturing Bottom Quartile -608.64% 3.3% 5.7% 25.2% 69.1% 65.2% 25.1% 9.7% 12.6% 24.5% 37.2% 25.7% 60.9% 586
Discrete Manufacturing Sector Average 286.11% 2.4% 4.9% 22.0% 73.0% 59.8% 23.0% 17.2% 11.4% 22.0% 33.4% 33.2% 32.4% 2,145
Average of ROIT Average of IT/Rev Average of Shadow IT Spending Average of BU IT Spending Average of Formal IT Spending Average of Ongoing Operations Average of Migration Upgrades Average of Innovation Average of Canceled Average of Behind Schedule Average of Delivered But Short Average of Successful Delivery Average of Total IT Spending Growth Count of Companies
All Industry Sectors All Industry Sectors Average of IT/Rev All Industry Sectors Average of Shadow IT Spending All Industry Sectors Average of BU IT Spending All Industry Sectors Average of Formal IT Spending All Industry Sectors Average of On Going Operations All Industry Sectors Average of Migration Upgrades All Industry Sectors Average of Innovation All Industry Sectors Average of Canceled All Industry Sectors Average of Behind Schedule All Industry Sectors Average of Delivered But Short All Industry Sectors Average of Successful Delivery All Industry Sectors Average of All Industry Sectors IT Spending Growth Total Count of Companies
Top Quartile 1.4% 4.1% 19.2% 76.6% 57.0% 22.0% 21.0% 10.7% 20.8% 31.5% 37.0% 33.9% 1,068
Middle Half 2.2% 4.9% 21.6% 73.5% 58.1% 22.4% 19.5% 11.0% 21.3% 32.3% 35.5% 20.3% 2,132
Bottom Quartile 3.0% 5.6% 24.4% 70.0% 64.7% 24.9% 10.4% 12.5% 24.3% 36.8% 26.4% 39.4% 1,067
Database Average 2.2% 4.9% 21.7% 73.4% 59.5% 22.9% 17.6% 11.3% 21.9% 33.2% 33.6% 28.4% 4,267
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Central IT 73.4%
Central IT 73.0%
Top Quartile
Database Average
Bottom Quartile
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Innovation
64.7% 57.0% 57.0%
65.2%
58.1%
57.1%
Poor Performers
Average Performers
Top Performers
Poor Performers
Average Performers
Top Performers
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