A Project report On

STUDY ON FACTOR INFLUENCING IN SELECTION OF BUSINESS NEWSPAPER

Submitted By:

SURESH KUMAR
ROLL NO: 054 PGDM-RM

UNDER THE GUIDENCE OF

Mr. M.J. RAMAKRISHNA

ASSISTANT PROFESSOR (HRM), IPE

In partial fulfillment for the award of the degree Of POST GRADUATE DIPLOMA IN MANAGEMENT
(RETAIL AND MARKETING)

INSTITUTE OF PUBLIC ENTERPRISE

OSMANIA UNIVERSITY CAMPUS

HYDERABAD 500007 DECLARATION

I Suresh Kumar hereby declare that all the information that has been collected by me for the project is entirely authentic. I hereby declare that this Project Report titled STUDY ON FACTORS INFLUENCING THE SLECTION OF BUSINESS NESPAPER submitted by me to the INSTITUTE OF PUBLIC ENTERPRISE, HYDERABAD is a bonafide work undertaken by me and it is not submitted to any other University or Institutions for the award of any degree diploma/certificate or published any time before.

I would like to mention that, the information that has been collected in not from any unfair means. The data and information presented in the report is accurate and updated to the best of my knowledge.

However, in an attempt to make this project my best effort, I have also collected from various other primary and secondary sources.

Name and Address of the student Suresh kumar , 64 Bhairo khirki aligol,Govind ka bagh, Jhansi, (U.P.) 284002
Date:

signature of student SURESH KUMAR

ACKNOWLEDGEMENT
Apart from the efforts of me, the success of this project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the following people for their magnificent support and contribution to my journey and to the creation of this project report. I take immense pleasure in thanking Mr. M. sanyasi Rao, (Manager-market development) Business standard limited, Hyderabad who provided me such a wonderful opportunity to do Summer internship program and provided his valuable suggestion in understanding the work of Research project. I feel motivated and encouraged every time I attend his meeting. Its need to mention that Mr. Harish ch, (Deputy executive Market development) who had been a source of inspiration and for his timely guidance in the conduct of my project work. I would also like to thank Mr. Chandrasekhar ch. (Executive-Market development) and all the staff of Business standard Ltd. For all their valuable assistance in the project work. I wish to express my deep sense of gratitude to my internal guide Mr. M.J. Ramakrishna, Assistance professor (HRM) Institute of Public Enterprise, Hyderabad for his able guidance and useful suggestions, which helped me in completing the project work in time, without his encouragement and guidance this project would not have materialized. I am thankful to Prof R. K. Mishra, Director of IPE and Prof Dr. V. Srikanth PGDMRM Co-ordinater, for giving us such a wonderful opportunity to work with corporate as a part of our project work and constantly motivating right from the beginning.

I thank Assistant Prof A. Sridhar Raj, SIP Co-ordinater for his continuous patience and support. Finally, yet importantly, I would like to express my heartfelt thanks to my beloved Parents for their blessing, my friends/classmates for their help and wishes for successful completion of this project. SURESH KUMAR
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CERTIFICATE
TO WHOM IT MY CONCERN This is to certify that Mr. Suresh Kumar a student of 2nd Semester doing his PGDM-RM from Institute of Public Enterprise at Hyderabad has successfully completed his SUMMER INTERNSHIP from 15th April 2010 to 15th June 2010. The report on Study on factor influencing in selection of Business newspaper is his original work and the same has not been submitted in any prior form.

During the above period we found him to be sincere and hardworking. His performance and conduct was good, punctual in his attendance. He possesses the ability to transform conceptual knowledge to practical situation.

I wish him a successful and prosperous career ahead.

(Name and Signature)

ABSTRACT
Newspaper is the oldest and the most conventional method of giving news on a wide array of topics to the people at their doorstep. With the newspaper industry as a viable platform for the proliferation of advertising and marketing of public relations, there has been witnessed an impressive explosion of newspapers at all levels. A typical Indian English newspaper serves as an ideal banner for companies who would look forward to advertise their products or services keeping in mind the strength of the readers nationwide. Since a newspaper is the first thing that most of the citizens of the country go through early in the morning, it stands at an advantage of making its stand in full view of the massive number of readers. The more the readers or viewers of the advertisements, the more impact that the advertisements have made in the minds of the people. An Indian English newspaper being the most read newspaper in the country, most of the companies highlighting their services and products for the citizens, targets these newspapers for the showcase of their services. Newspapers act as the ideal method of public relations due to its strength as the best way of communication. In the current status the Indian media industry has outperformed the Indian economy and is one of the fastest growing sector in India because of it diverse culture and growing literacy rate, only 35% adult population are reading newspaper while 65% adult population are literate in India. There is a huge scope of growth for Business newspapers in coming years as only a paltry 0.1% of the population is reading business newspapers at present. . To build this gap between readership and literacy and also to remain competitive the publications have kept their prices low and depended entirely on advertisers to subsidize the reader and to increase the sales. From some previous research in this field, I come to know that most of the revenue (approx 80%) of any newspaper comes from advertisement only and most retailer are publishing their Ad through newspaper only so my objective the factor influencing in selection of business newspaper has further scope for know about the reader perception and expectation from various newspaper which are publishing in the country, if a company know that its target customer spend more time on particular section or which type of news they looks for into a
5

business newspaper, they also can pay for advertisement into that section. It will be also beneficial for newspaper to published Quality news and content. There is lot of scope for the growth of Business newspapers, right now the circulation of Business newspapers in India is nearly 10 lakhs, where the population of India is more than 100 crore.

The literacy of India is more than 70% so Business newspaper organizations can adapt different strategies by targeting different customers and try to increase their sales. To build this gap between readership and literacy and to overcome the competition, publications are keeping their prices low and depending entirely on advertisers by giving subsidies to the readers and increasing the sales. I think there is still substantial untapped potential particularly for the business Newspaper. They need to look at ways of improving their editorial and more importantly their marketing, especially their distribution strategies. There's a lot that can be done to improve editorial by simply copying the best editorial innovations and practices from leading business Newspaper across the country. In India THE ECONOMICS TIME has high market share compare to other newspaper because it is the first business newspaper in India and publishing from 5th march 1961, it is the genesis of the TIMES OF INDIA mostly read newspaper in India. Now booming Indian economy create so many opportunity for the professionals, investors, governments, economist and other foreign institutions. So many foreign company are looking for investment in Indian market and also creating so many employment opportunity for Indian people. Peoples have so much of disposable income and saving in their hand. So they are making more investment, for getting update news coverage about the corporate and industries they look for Quality business newspaper which provide the best market analysis and cover most business news daily. So there is high scope for Business newspaper in India. Business standard provides the best market coverage and industry evaluation compare to other business newspaper but it lacking brand awareness in some area, some customers do not even know that business standard published any business newspaper. Today customer is most important for any company and customers need service so ultimately for a company service is more important to be and become number one in the
6

industry. Our product is lacing brand awareness in some area and lacing in service in some area. So many people have given suggestion during the survey to improve Supply Chain Management (SCM). During this survey I came to know that business standard is having excellent quality and content as compare to any other news paper. Many people said that business standard is the best financial daily. Lots of charter accountant said that they want more stock market news in business standard. Business standard is also facing some delivery problem it takes approx 15 days after subscription to dump the newspaper at the doorstep of the customer because it is reaching more then 1000 place in India and only have 35 distributors across India, BS has tie up with local vendor in every city and distributing newspaper through them. Business standard should improve its distribution system and also set up a service center in every city so they can insure the delivery of newspaper and get the feedback from customer, for creating brand awareness it should focus on different promotion policies and increase the sale along with focus on Quality news coverage.

CONTENT
CHAPTER NO. 1 CONTENT INTRODUCTION RESEARCH PROBLEM NEED OF THE STUDY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY SCOPE AND IMPORTANCE OF THE STUDY 2 PROFILE OF THE INDUSTRY PAGE NO. 10-14 15

3 4 5 6

PROFILE OF THE COMPANY TECHNICAL FRAMWORK DATA ANLYSIS AND INTERPRETATION

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INTRODUCTION
India is the world's largest democracy. Its mass media culture, a system that has evolved over centuries, is comprised of a complex framework. Modernization has transformed this into a communications network that sustains the pulse of a democracy of about 1.1 billion people. India's newspaper evolution is nearly unmatched in world press history. India's newspaper industry and its Westernizationor mondialisation as French would call itgo hand in hand. India's press is a metaphor for its advancement in the globalized world. Newspaper is the oldest and the most conventional method of giving news on a wide array of topics to the people at their doorstep. The Indian newspaper industry has the record of giving the most number of newspapers to the readers, both at the national as well as at the regional levels. One of the oldest newspapers of India, The Statesman was founded in 1818, and still continues to maintain the same status that it used to command. It has been almost two centuries now since the inception of the oldest newspaper in the country. During this period, the Indian newspaper industry has achieved tremendous ground of success for various newspapers that are circulated throughout the country. The most unique fact of the Indian newspaper industry is that newspapers in various regional languages, Hindi, and English are published and circulated throughout the country. The Indian English newspaper sector is the most published and circulated lot in the Indian newspaper industry.

Business newspapers
India is one of the few countries in the world to have many business newspapers, which not only reflects the vitality and vibrancy of the media, but also the new vitality of our economy. The large readership for these business newspapers transcends from the rapidly growing corporate sector, it also illustrates the growing interest that the general public now evinces in economic matters which reflect the growing importance of business and economy in our national discourse.

11

There was a huge growth in the sales of the business newspapers for the past few years. According to the recent study by Federation of Indian Chambers of Commerce and Industry (FICCI), this growth would outperform the general economy each year till 2011. The Indian print media industry netted $90.80 million in foreign investment in the last three years, few papers like Business standard have tied up with Financial Times of London. Business newspapers have the ability to carry the message in greater detail and clarity, more in-depth information and analysis, which helps companies and their business. Business newspapers are re-inventing themselves to protect their turf in a fiercely competitive multi-media environment. They are using different strategies to attract the customers of different sectors. Business newspapers focused mainly on business news, insightful views on significant issues and comprehensive coverage of the stock market. They have managed to hold the attention and fidelity of more than 9, 00,000 readers (both individual and corporate across the nation). All the business newspapers in India (Economic Times, Business Standard, Financial Times, Business Line, Mint and Financial Chronicle) are working strategically to increase their sales. It is the purpose of this research to explore tentatively, the major factor that influence the selection of, or the preference for, one Business newspaper instead of another published in the country so that we could increase the quality of Business standard, that most customer look into a good business newspaper and provide the best value preposition to the customer and the primary intent of this move is to lift the circulation and readership. This Research Program is also designed with a view to study about the market regarding the personal sale of the Business Standard products and also looking for subscriptions and promoting the product and also creating awareness about business newspapers among different sectors. The aim is to create an in-depth awareness of the brand Business Standard among the various segments of readers, in comparison to other business dailies like Economic Times, Business Line and Financial Times. There is a huge scope of growth for Business newspapers in coming years as only a partly 0.1% of the population is reading business newspapers at present.

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Newspapers reach only 35 per cent of our adult population even though the adult literacy is about 65 per cent. To build this gap between readership and literacy and also to remain competitive the publications have kept their prices low and depended entirely on advertisers to subsidize the reader and to increase the sales. I think there is still substantial untapped potential particularly for the business Newspaper. They need to look at ways of improving their editorial and more importantly their marketing, especially their distribution strategies. There's a lot that can be done to improve editorial by simply copying the best editorial innovations and practices from leading business Newspaper across the country.

Key growth drivers: Digitalization to help in spreading the reach and impact of Media.
Regionalization to aid in inclusion of untapped markets. Convergence and Impact of new media to benefit media players. Consolidation leading to emergence of players with superior capabilities. Competition expanding the operating market. Booming Indian economy. Attracting foreign investment. Higher ads spend. Fragmented industry. Lower cover prices Higher literacy rate. New technology.

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Research problem
It is the common phenomenon that if you know about your customer then only you can provide best value preposition to your customer. Customers do not buy your product because they like it the only reason for buying a product is because customers want to satisfy their need and wants. In that time newspaper industry facing so many problem around the world its revenue and circulation has come down drastically compare to previous two year. More than 80% of revenue of newspaper comes from only advertising and due to this recession newspaper industry is facing downward trend. Looking back on the tumultuous year of 2009, it was a roller coaster ride for the Rs 16,200 crore (as per PricewaterhouseCoopers 2009 report) print media industry in India. The impact of the storm on the sector, whose lifeline is advertising revenues, can be gauged from the fact that ad spends in India, as per Zenith Optimedia, grew 4.5 percent in 2009, compared to an 18.9 percent in 2008. So if newspaper companies understand the factor influencing to the reader in selection of newspaper, which type of news reader like most and how much time readers spend in particular section, they can improve the quality of particular section and if advertiser think their 50% target customer are reading particular section of news they can also pay for advertise in that particular page. Its needs to be emphasized at the very outset that there is no unified, tested, and universally established theory of buyer perception and behavior towards a particular brand. What we have today are certain ideas on buyer behavior. Some of these ideas have taken their cue from economics, others from psychology, and yet others have drawn simultaneously from several of social sciences.

Thus it is an attempt to study the consumer behavior with the help of some marketing concept. Under the two month summer internship project, Factor influencing in selection of business newspaper I have analyze all the factors which influences the purchase pattern of a customer and all the factors that are responsible which forces a customer to switch over other company products. In Business standard limited, I have to notice all the factors which attract the customers and also have a close eye on the marketing strategy of the rival. Though the

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span of two month is not a long time to covers all the areas of Hyderabad, however best effort I have been made to make the report a original one. Thus study has been undertaken to know what are purchase parameters of customers or what are the main criteria, which a customer takes into considerations before making any purchase decisions. No doubt Indian Business newspaper industry is increasing rapidly, but the main fact is that how these industries are satisfying customers in case of providing the best Business information, in these category Business standards is a leading name in India.

Factor affecting to the industry: Global economic decline. Inflation. The increased cost of capital. Increasing usage of internet. Investor shying away from ricks.

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NEED FOR THE STUDY

Business standard is the countrys most respected brand in the segment of business daily. Business standard is the most prefer brand for serious kind of business personal and serious kind of readers. Business standard has launched in 1975 in Kolkata. Slowly-slowly business standard has developed himself by providing better contains than other business daily present in the market. Now in present time business standard has almost started his publication in 12 different cities in India. All publication of business standard are colored from different citiesMumbai, New Delhi, Lucknow, Kolkata, Bhubaneswar, Bangalore, Chennai, Ahmadabad, Hyderabad, Chandigarh, Kochi, Pune. It has grown to one of the Indias most renowned business daily, it is ready to provide most effective business happening with most effective way. A few leaders in India in print media segment are: Times of India Group, Dainik Jagran, Lok Satta, The Hindustan Times and The Hindu financial express. These are the key players in print media industry so as compare to these brands our brand is very much back, to be able to compete with these brands we need this study. Competition is growing day by day in print media industry. Hence there is the need for the study to understand the consumer perception and analyze the factor that influence in selection of particular business newspaper over other published in the country. Present practices of the company to face the same and probable change required to meet the future challenges with the specific emphasis on marketing strategy.

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OBJECTIVE OF THE STUDY

To find out the attributes which are considered important by the customers while
purchasing a business newspaper.

To study the growth of Business newspapers. To increase the sales of Business Standard newspaper. To find the awareness level of business newspapers among the respondents as well
create the brand awareness in target market.

To find out the perception of customers towards various Business newspapers they are
reading.

To find out the attributes which they like in Business standard newspaper. To analyze the factor influencing in selection of Business newspaper for lifting up the
market share of Business standard.

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RESEARCH METHODOLOGY:
Marketing Research is the backbone of marketing. The objective of my research is to find out the factor that influence to the Business associate, professional student, and employer in selection of Business newspaper. The nature of my research is exploratory and causal research. Its goal is to shed light on the real nature of the problems and to suggest possible selection and it involves number of steps.

Research process:
The research was taken up in the following steps: Indentified the sample population that can be studied for the purpose. Prepared the structured questionnaire for customer. The questionnaire was designed with open and close ended question. A series of interview conducted. The data collected was tabulated in a way so it was congenial when commenting upon the finding and represented in diagrammatic manner to enhance the ease of understanding. Finally providing relevant finding, suggestions and conclusion pertaining to the study.

Research Problem:
Information regarding the opinions, attitudes, perception, behavior of the consumers on the FACTOR INFLUENING IN SLECTION OF BUSINESS NESPAPER. The three general categories of research based on the type information required are:

Research Design:- Descriptive & Exploratory

The research, which is concerned with discovering the general nature of the problem and the variables, that relate to it. Descriptive type of research is focused on the accurate description of the variable in the problem model.

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DATA COLLECTION METHOD:

The data collection method used in research is mainly survey research.

Mode of Survey:
Structured - Direct Personal Interview.

Type of Data Collected:

Primary data Secondary data

Primary data :
The data collected for the purpose of research is the primary data that satisfy the research objectives. A questionnaire has been designed to collect primary data thru interviewing the readers and the top notch people from the industry.

Direct interviews:
Some of employees have not responded to the questionnaire so for those employees .direct interview have been conducted to get the information required.

Secondary data:
Secondary data are those which have already been collected by someone and which have already been passed through statistical process. The secondary data have been collected form following ways.

Books:
The information, which are required for the review of literature and methodology and sampling technique. Journals: Journals are used for finding out new ideas and information required for the research work.

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Internet:
Internet has been used to get more information for the research firm various web sites to explore new ideas to implement in the statistical tools and review of literature. Magazines: Magazines have been used to get new method for evaluating the training needs.

Sampling Method:
First the population is classified based on stratified sampling, I choose two strata from twin cities (Hyderabad, Secundrabad) professional student and employer. The student are further subdivided into MBA student and banking and CA student and employer are are further subdivided into, Bank , insurance, forex, investor and accountant employees . From this group I choose the simple random sampling for collection of data. Simple random sampling: It refers where each and every item in the population has an equal chance of inclusion in the sample and each one of the possible samples, in case of finite universe, has the same probability of being selected.

Sample Unit:
The sample unit is Management Student & Professors, Corporate professionals, Chartered Accountant and Investors (Stock brokers).

Sample Size:
The sample size for the survey is 100 chosen from the large population. Out of 100 it was divided in 40-30-15-15 respectively in above categories of sample unit.

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Research Instrument:
The Questionnaire is the most common instrument used in collecting primary data for the Study. It was used for consumer survey, which helps in study.

The types of questions included in questionnaire are: Multiple choice questions Rating Questions Likert scale questions Open ended question QUESTIONNAIRE DESIGN: A questionnaire is prepared using different scales and different types of questions in order to get the required class, the survey are limited Hyderabad & Secudarabad Market. Number of Questions -12 : Personal Multiple Choices Dichotomous Opinion Seeking Attitude Scale 01. 05. 01. 02. 03.

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Scope and importance of the study:

The project aims to get us out of the classroom and into the real world of companies/ competitors, markets, managers and customers. The project aims to get us out of the passive mode of heavy lectures, hearing about other people last experience and into the active mode of theories for themselves in solving real problems in real and live companies. Describing the scope of particular project has different dimensions as it reveals different crisis situation and its solution; it is both way beneficial for me and for the manufacturer, service provider or the company. Doing a good research involves collecting data from the genuine resource with proper implication that leads to the company for future orientation. Experience is a child of Thought and the Thought is a child of Action. An experience is a name every one gives to their mistakes. For me, it opens the way for walking into experiences. The ultimate goal of this research is enormous with its true sense. Physically and practically, it shows the potential for the company and me.

Scope/Significance of the project:

The scope of project is to collect data from the selected area of Hyderabad & Secunderabad and Analysis of collected data and the conclusion. The scope of the project helps in analyzing the factors, which influence the selection of business newspaper. The scope is such that the study has been conducted by taking samples from different areas, which depicts the overall picture. The results obtained will give an overview of the different criteria based on customer perception and expectation and give the best solution for the company. The study can be helpful in taking decision so as to improve the quality and service.
The study can also provide the idea about the market strategy adopted by

company.

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The main purpose of study is to know the purchase parameters of consumer regarding Business newspaper. The survey was conducted in HYDERABAD area not all but only some parts have included for survey. Due to shortage of time it was not possible to cover the whole areas. The customers of these areas were targeted to get the full information about the products. The interaction with the customers was through direct meeting, Phone calls were used for appointments with customers. Thus the scope of the study was completed with the time and resources available.

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Industry profile
The newspaper industry today continues the trends of consolidation and concentration of ownership first established in the 19th century. But a late-20th-century phenomena, the Internet, promises to revolutionize the newspaper industry worldwide. The Indian and media industry has out-performed the Indian economy and is one of the fastest growing sectors in India. The Media industry generally tends to grow faster when the economy is expanding. The Indian economy has been growing at a fast clip over the last few years, and the income levels too have been experiencing a high growth rate. Above that, consumer spending is also on the rise, due to a sustained increase in disposable incomes, brought about by reduction in personal income tax over the last decade. All these factors have given an impetus to the Media industry and are likely to contribute to the growth of this industry in the future. Besides these economic and personal income-linked factors, there are a host of other factors that are contributing to this high growth rate. Some of these are enumerated below. With 42% market share, newspaper continues to be a dominant advertising medium across the world. As most of the cost is fixed, profitability of a newspaper company is primarily driven by the circulation volume. Large newspaper companies around the world are becoming multidimensional and are increasing their stakes in television, radio, magazines and other businesses. They are also operating online news websites to take advantage of economies of scale achieved by sharing resources while providing a range of outlets to advertisers.

Revenue (%) Advertising Retail Classified National Sales Newsstand Subscription Total

Cost as % of revenue 80 Core 40% Promotion 32% Editorial 8% Administrative 20 Prodn & Distn 17% Production 3% Distribution 100% 100 Raw materials Total Source vogel H. entertainment industry 7th edition
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35% 12% 14% 9% 52% 20% 14% 18% 87%

87%

Advertising is a major source of revenue which directly depends on the health of the economy. Advertising also depends on Circulation, which is the second most important source of revenue and is based on the number of copies sold and subscription rate charged. As circulation drops, advertising revenue also falls. Thus a small fall in circulation can have a much higher impact on a newspaper company's total revenues. Circulation of Dailies in India increased from 5,91,29,000 in 2001 to 7,29,39,000 in 2003 to 7,86,89,000 in 2005. The key drivers for the growth of newspaper penetration in India are the expanding middle class and improving literacy rates. Marginal (though increasing) internet penetration is also one of the important reasons why Indian newspaper industry has not yet come across stiff competition from this medium.

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HISTORY OF NEWS PAPER

INTRODUCTION Newspaper, publication usually issued on a daily or weekly basis, the main function of which is to report news. Many newspapers also furnish special information to readers, such as weather reports, television schedules, and listings of stock prices. They provide commentary on politics, economics, and arts and culture, and sometimes include entertainment features, such as comics and crossword puzzles. In nearly all cases and in varying degrees, newspapers depend on commercial advertising for their income. Newspapers not only inform readers that an event happened but also help readers understand what led up to the event and how it will affect the world around them. The staff of a large newspaper works under the constant pressure of deadlines to bring news to readers as quickly as human energy and technological devices permit. Reporters, photographers, artists, and editors compile articles and graphicssometimes in just a few hours. Page designers assemble articles, photos, illustrations, advertisements, and eyecatching headlines into page layouts, then rush their work to the printer. Printing technicians may work through the night operating printing presses that can churn out more than 60,000 copies per hour. Newspapers trace their roots to handwritten news sheets posted daily in the public marketplaces of ancient Rome. The first printed newspapers appeared in China during the Tang dynasty (AD 618-907). These newspapers were printed from carved wood blocks. Precursors to modern papers first appeared in Venice, Italy, in the middle of the 14th century. Newspapers as known today, complete with advertising and a mixture of political, economic, and social news and commentary, emerged in Britain in the mid-18th century.

ORIGINS OF NEWSPAPERS:
Before the invention of printing machines, people spread news by word of mouth, written letters, or public notices. As more people learned to read and write, news reports gained added reliability. Ancient Rome had a particularly sophisticated system for circulating written

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news. Its publishing practices centered on acta diurna (daily events), handwritten news sheets posted by the government in the public marketplace from the year 59
BC

to at least

AD

222.

Acta diurna announced news of politics, trials, scandals, military campaigns, and executions. In China, early government-produced news sheets, called tipao, circulated among court officials during the Han dynasty (202
BC-AD

220). At some point during the Tang dynasty

(618-907), the Chinese used carved wooden blocks to print tipao, making them the first printed newspapers in history. A printing press that employed movable type was developed in Europe in 1450, and European officials soon began using it to publish news (see Printing). Short pamphlets, called news books, informed the public of royal weddings, victorious battles, or other newsworthy events. News ballads recounted news events in verse form. News books and news ballads were circulated sporadically in Europe and the American colonies, usually when officials wanted to inform the public of important events. The history of newspapers is a dramatic chapter of the human experience going back some five centuries. In Renaissance Europe handwritten newsletters circulated privately among merchants, passing along information about everything from wars and economic conditions to social customs and "human interest" features. The first printed forerunners of the newspaper appeared in Germany in the late 1400's in the form of news pamphlets or broadsides, often highly sensationalized in content. Some of the most famous of these report the atrocities against Germans in Transylvania perpetrated by a sadistic veovod named Vlad Tsepes Drakul, who became the Count Dracula of later folklore. In the English-speaking world, the earliest predecessors of the newspaper were corantos, small news pamphlets produced only when some event worthy of notice occurred. The first successively published title was The Weekly News of 1622. It was followed in the 1640's and 1650's by a plethora of different titles in the similar news book format. The first true newspaper in English was the London Gazette of 1666. For a generation it was the only officially sanctioned newspaper, though many periodical titles were in print by the century's end.

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INDIAN PRINT MEDIA HISTORY

Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal Gazette from Calcutta. James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by theBombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Oodunt Marthand began in 1826. Since then, the prominent Indian languages in which papers have grown over the year are Hindi, Marathi, Malyalam, Tamil, Urdi, Bangali and Kannada. The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The main reasons being the marketing strategy followed by the regional papers, beginning with Eenadu, a telugu daily started by Ramoji Rao. The second reason being the growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of circulation of the regional papers. The people are first educated in their mother tongue as per their state in which they live for e.g. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in that state rises. Indian regional papers have several editions for a particular State for complete localisation of news for the reader to connect with the paper. Malayala Manorama has about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers aim at providing localised
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news for their readers. Even Advertisers saw the huge potential of the regional paper market, partly due to their own research and more due to the efforts of the regional papers to make the advertisers aware of the huge market.

FINANCIAL NEWSPAPER
As we look at the booming media industry in India it is pretty interesting to know that the seeds for the success of the Financial Dailies in the country were sown in late 1980 to early 1990's and most of the business newspapers in the country have retained their DNA that they acquired in this period. The only serious new entrant to this exclusive club of newspapers commenting and at times shaping the Indian Economy is DNA Money from the stable of DNA a JV between the Zee Group and Dainik Bhaskar group. Publication of Business newspapers started in India by the launch of Economic Times on 5th march 1961. It has traditionally been the essential reference document on Indian business, polity, economy and finance. Its focus on the managerial component and evolving business in India and abroad makes it the favorite amongst intellectuals, managers as well as students and researchers, having recorded a staggering growth of 150% over the past few years. The Economic Times has emerged as the most widely circulated economic and business daily in the country and among the top three English financial dailies in the world. Business Standard was started in 1975 by the Ananda Bazaar group in what was then Calcutta, the paper was hived off as a separate company in 1996, and then bought by Mumbai-based financial investors, after which it began a phase of rapid expansion with the launch of new editions. The Financial Times of London took an equity stake in BSL in 2004. Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi and Sons, publishers of the The Hindu newspaper. Business Line started publishing in 1994. It is India's youngest business newspaper and also the country's second largest selling, with a circulation of one lakh copies, next to the Economic Times. Financial Times entered into the market after Business Line, so did the Hindustan Times, Mint and Financial Chronicle which is the youngest of the lot.
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HISTORICAL COMPETITION

Brand Name Publisher

ET BCCL

BS The Kotak Group

BL The Hindu 8 viz. Mad,

FE Indian Express 7 viz. Mu, Del, Mad, Bg, Cal, Coimbatore, Ko 33 thousand 1.7 lacs 650/INR 4/Lifestyle, Money Monitor, Brand, Investor Information, Business Law, Travel, Art, Culture, entertainment

Editions

3 viz. Mu, Del, Cal

Bg, Hy, Del, Tvd, Vz, Coimbatore, Madurai

Circualtion Readership IRS Rate as of 1996 INR per col. cm approx.

3.5 lacs 12 lacs 2,200/-

25 thousand 57 thousand 600/INR 4/National News, Money, Commodities, Companies & markets, Shipping & Transport, Stocks and Politics

23 thousand 86 thousand 250/INR 4/Corporate, Industry, Infortech, Money, market Watch, Stocks, Commodities, Freight, Agrarian, Business News

Cover Price per day WD INR 2/Investor guide, Economy, Markets, Key Editorial Features and Emphasis Commodities, Finance, Portfolio, Travel, NRIs Books, Money and Banking.

31

NEWSPAPER INDUSTRYS CURRENT SCENERIO:

Print media industry is projected to grow by 5.6% over the period 2009-13, reaching to Rs.213 billion in 2013 from the present Rs. 162 billion in 2008. The relative shares of newspaper publishing and magazine publishing are not expected to change significantly and are expected to remain the same at around 87% in favour of newspaper publishing. Magazine publishing is expected to grow at a higher rate of 6.5% as compared with newspaper publishing which is expected to grow at 5.6% for the next 5 years. Indias experienced and diverse press is in robust growth mode. We must ensure that it preserves its elements, its core values and its soul.

Current status of industry and its growth potential

The Indian economy continues to perform strongly and one of the key sectors that benefits from this fast economic growth is the Media industry. This is because the Media industry is a cyclical industry that grows faster when the economy is expanding. It also grows faster than the nominal GDP during all phases of economic activity due to its income elasticity wherein when incomes rise, more resources get spent on leisure and entertainment and less on necessities. Further, consumption spending itself is increasing due to rising disposable incomes on account of sustained growth in income levels, and this also builds the case for a strong bullish growth in the sector. The size of Media in India is currently estimated at INR 353 billion and is expected to grow at a compounded annual growth rate of 19 percent over the next five year.

32

Sources: Industry estimates & PwC analysis:

The television industry continues to dominate the E&M industry by garnering a share of over 42 percent, which is expected to increase by a further 9 percent to reach about 51 percent. The share of the film industry, which currently stands at 19 percent, is not expected to change materially over the next five years. Print media, which stands at over 31 percent, is projected to lose some of its share in favour of the emerging segments.

33

Newspaper Industry Creates Off shoring Opportunities

The last five year have seen an incredible upsurge of media business in India. With the trend continue to increase in the advent of information technology. The media business ranges from advertising, publishing, broadcast as well as the internet. This market is largely dominated by small player although international conglomerates have evinced interest in establishing a foothold in this industry that is showing encouraging prospects. Advertising spend by many companies has boomed quite rapidly and opening doors to small advertising agencies amid stiff competition from the big giant that hold key accounts for most of the multinational. Small internet companies like yxymedia have moved into the market, making it look more reliable and competitive. This has made possible by the ecstatic advertisers that are spending megabuck to either increase or retain their market share. These companies include cellular operator, carmakers, banks, FMCG companies, electronic manufacturers, and many others. The vibrant Indian economy has also been a major contribution to the vibrant media industry, although opportunities are not fully exhausted. With so many players claiming stake to the industry, government statistics show that there are numerous newspaper in new stand across India with a whopping 55000 of them publishing in two dozen languages and close to 2000 running as dailies. The major player in the newspaper industry such as the Times has also accelerated their coverage and now has 1.3million readers who buy it eight publications. Advertising spend on news channels has increased significantly and is currently standing at a staggering $160million, an incredible shoot up from $ 10 million barely four years ago. It now stands as the highest in the entire Asia pacific. This was a 28% increase way ahead of other regional market such as china, which recorded 13%, Philippines 9% and Indonesia 8%. Looking back on the tumultuous year of 2009, it was a roller coaster ride for the Rs 16,200 crore (as per PricewaterhouseCoopers 2009 report) print media industry in India. The impact of the storm on the sector, whose lifeline is advertising revenues, can be gauged from the fact that ad spends in India, as per Zenith Optimedia, grew 4.5 percent in 2009, compared to an 18.9 percent in 2008. In addition, the actual ad spend growth is lower than the 6.4 percent growth that Zenith Optimedia had predicted in the beginning of the year. But as they say, the show must go on.
34

Unlike the West, there were few cases of newspapers being shut down. Most resorted to reducing costs through job or salary cuts and reduction in the number of pages and supplements. On the other hand, new editions of newspapers, largely regional, were launched; and Indian editions of foreign magazines landed in the market as per plan. Local advertisers were chased; and innovations on product and sales side took place, among other things, to beat the slowdown blues. Current size : Rs. 128 billion Projected size :Rs 232 billion CAGR : 13% A booming Indian economy, growing need for content and government initiatives that have opened up the sector to foreign investment are driving growth in the print media. With the literate population on the rise, more people in rural and urban areas are reading newspapers and magazines today. Currents estimates reveal that the reach of print media in India has increased to 222 million people. Print media is also the favorite segment for global investors with maximum foreign investment in this segment. The print media industry has potential to grow still larger as 369 million literate people in India are still not tapped by any publication.

PERFORMANCE OF NEWSPAPER IN INDIA

Most English dailies in India registered a drop in circulation during January-June 2009, according to figures from the Audit Bureau of Circulations (ABC). In comparison, during July-December 2008, 20 editions of the 49 surveyed, had registered an increase in circulation. While newspapers around the world have seen falling circulation for years, Indias print industry had bucked the trend, helped in part by relatively low (but growing) broadband and Internet penetration and a strategy that used growing advertising revenue to subsidize the cost of the newspaper for readers. National dailies in English can be bought off the newsstand for as low as Rs2 per copy. Such a widespread fall in circulation, which hasnt spared the countrys mightiest publishers, comes even as early signs of structural shifts are being seen. The Times of India launched a
35

weekend newspaper at a relatively high cover priceRs6and Amazons Kindle e-reader is expected to start selling in India in a weeks time. Kindle will help publishers distribute the newspaper to readers at no marginal cost per copy. Deccan Chronicle, whose nine editions are reported together by ABC, is the only major newspaper to have reported a higher circulation13.33 lakh to 13.49 lakh. Other newspapers to report a higher circulation during this round are Nagaland Post, Dimapur, Assam Tribune, Patna & Ranchi edition of Hindustan Times, Hitavada, Nagpur and Hyderabad and Nagpur editions of The Times of India. There was never a doubt that the trend that we have seen globallythat of falling newspaper circulation and readers migrating onlinewould come to India, too,. Timing of this trend was the only question. It was also clear that it would first appear in the national, English language print media. That is just what has happened. The regional language newspapers will continue to grow sales for much longer as there were untapped markets available to increase penetration. Also, a degrowth in circulation should not be equated with a degrowth in revenues, The rate of revenue growth has slowed, but most national English newspapers are still making a profit. The complete chart of the performance of English dailies is below. Heres how some of the leading titles performed (Circulation figures are rounded off. For complete figures, see chart below): Bangalore Mirror dropped 29.79% to 88,350 copies. Business Standard saw lower circulation in all 11 editions that were surveyed, and in New Delhi, where it had the highest circulation, the business daily saw an 18% drop in circulation to 26,461 copies. Mysore Bangalore-headquartered Deccan Herald saw circulation fall by 6.89% to 2.14 lakhs. The Hindu Business Line saw a 5% drop in circulation to 1.63 lakh copies. All eight editions of The Economic Times saw declining circulation. In Mumbai, where the paper had the highest circulation, it fell 11.76% to 2.03 lakh copies.
36

 Chennai-headquartered The Hindu saw a 6.39% drop in circulation. The daily, which is printed in 12 centres, now sells 13.6 lakh copies. The New Indian Express saw a decline of 10.4% in circulation and now sells 3.09 lakh copies. The Statesman in Kolkata saw a marginal drop in circulation to 1.66 lakh copies, while the New Delhi edition of the paper fell 11.92% to 6,187 copies. The Telegraph saw a 4.09% decline in circulation to 4.65 lakh copies. The Times of India in Bangalore, Mangalore and Mysore saw a 4.4% decline to 4.83 lakh copies. The paper saw declining circulation in greater Mumbai (-6.73%), Lucknow (-13.89%) and New Delhi (-10.5%), while circulation rose in Nagpur (16.7%) and Hyderabad (4.41%). Figures for the Pune edition were unavailable while there was no half year-ago figure for Ahmedabad, where the paper now sells 1.90 lakh copies.

CIRCULATION OF NEWSPAPER IN INDIA:

This is a list of the top 30 newspapers in India by daily circulation. These figures are mainly compiled by the Audit Bureau of Circulations. Some newspapers whose circulation figures are under dispute do not appear on this list.
Newspaper Language City, State Daily Circulation(in Millions) [2] 1 The Times of India English Various cities and states 3.146 Owned by Bennett, Coleman and Co. Ltd. 2 Dainik Bhaskar Hindi Various cities and states 2.547 DB Crop Ltd. Owner

3 Dainik Jagran

Hindi

Various cities and states 2.168

Jagaran Prakashan Ltd.

37

4 Malayala Manorama

Malayalam Various cities in Kerala and a few other cities

1.514

Owned by Malayala Manorama Group

5 The Hindu

English

Various cities and states 1.360

Founded in 1878, owned by Kasturi & Sons Ltd., exposed theBofors scandal

6 Eenadu

Telugu

Various cities in Andhra 1.350 Pradesh and few other cities

Founded in 1974, owned by Ramoji Group.,

7 Deccan Chronicle

English

Various cities and states 1.349

Owns Deccan Chargers franchise of the Indian Premier League

8 Ananda Bazar Patrika 9 Amar Ujala 10 Hindustan Times 11 Hindustan

Bengali

Kolkata, West Bengal

1.277

Owned by Ananda Publishers

Hindi

Various cities and states 1.230

Mainly prominent in the Hindi heartland

English Hindi

Various cities and states 1.143 Various cities and states 1.142

Owned by HT Media Ltd Hindi extension of the Hindustan Times

12 Sakshi

Telugu

Various cities in Andhra 1.256 Pradesh and major cities in India

Established in 2008, owned by Y.S. Jagan Mohan Reddy, Also runs the Sakshi news channel

13 Mathrubhumi

Malayalam Various cities in Kerala and a few other cities

1.077

Owned by The Mathrubhumi Group

14 Gujarat Samachar

Gujarati

Ahmedabad, Gujarat

1.051

Owned by Lok Prakashan Ltd.

15 Punjab Kesari

Hindi

States of Punjab, Harayana

.902

Founder Jagat Narain was assassinated by Sikh militants on September 9, 1981

16 Dinakaran

Tamil

Various cities in Tamil .901 Nadu and a few other

Bought out by SUN TV group in 2005

38

cities 17 Sakaal Marathi Various cities in Maharashtra 18 Dina Thanthi Tamil Various cities in Tamil .854 Nadu and a few other cities 19 Divya Bhaskar 20 Aaj 21 The Economic Times Gujarati Ahmedabad, Gujarat .840 Gujarati version of the Dainik Bhaskar Hindi English Varanasi, Uttar Pradesh .748 Various cities and states .651 Owned by Bennett, Coleman and Co. Ltd. 22 The Telegraph English Various cities and states .465 Owned by Ananda Publishers 23 DNA English Various cities and states .400 Owned by Diligent Media Corporation 24 Prajavani Kannada Karnataka .364 Owned by The Printers (Mysore) Private Limited 25 The New Indian Express English Various cities and states .309 Owned by Express Publications Ltd. 26 Deccan Herald English Various cities and states .214 Owned by The Printers (Mysore) Private Limited 27 Udayavani 28 The Statesman Kannada English Karnataka .185 Owned by Udayavani Owned by The Statesman Ltd. 29 The Hindu Business Line English Various cities and states .163 Owned by Kasturi & Sons Ltd. 30 Business Standard English Various cities and states .144 Owned by Business Standard Ltd. (BSL) .879 Launched English version Sakaal Times in 2008 Founded by S. P. Adithanar

Various cities and states .172

39

40

Company profile
Business standard is the countrys most respected brand in the segment of business daily. Business standard is the most prefer brand for serious kind of business personal and serious kind of readers. Business standard has launched in 1975 in Kolkata. Slowly-slowly business standard has developed himself by providing better contains than other business daily present in the market. Now in present time business standard has almost started his publication in 12 different cities in India. All publication of business standard are colored from different citiesMumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmadabad, Hyderabad, Chandigarh, Kochi, Pune. The selling of business standard is more than 2.10 lakhs copies everyday across the country. Business standard is the most respected publication with business organizations ranking BS is known as the most professional company to deal with. The distribution channel of business standard is spread in 35 towns across the India and it has more than 100 talented reporter with the most features writers are involved. Business standard the financial daily believes in independent and fair journalism and strives to inculcate these values in editorial staff. The journalism practiced by business standard lays more emphasis on quality, Credibility and accuracy. The financial times of London has taken an equity stake in BSL. Business standard is the only financial daily that provides BS-200. In BS-200 they provide top 200 companies share market information and these companies are evaluated on based on different 22 key parameters. These form 90% trading on exchanges. More over this the only news paper gives detailed analysis of money and markets. Business standard is the only financial daily which gives the detailed analysis of money and market. Money and market gives the depth analysis about market and transaction of money into shares. Business standard has the Countries most educated and talented work force included journalist and columnist. These all workforce are working for business standard to give more effective, accurate and perfect business news to the society. More over T.N Ninan is the chief editor and best-known business journalist. He was earlier working for Times of India by his great effort and a continuous contribution Time of India is a great success today.
41

T.N. Ninan has been the editor since 1993, after he moved over from the editorship of The Economic Times. Business Standard sells 210,000 copies daily, making it the second largest out of six financial dailies in India. It has a reputation for reliable reporting and responsible journalism, as well as for its stimulating page of analysis and editorial comment. It has pioneered the ranking of the wealthiest Indians (in the Billionaire Club), and offers along with the paper free monthly magazines on motoring and aviation. In 2006, the paper started its Sunday edition from three publishing centers. Business standard has some other executive whos contribution in making great it than others they are A.K Bhattacharya, former editor of pioneer and associate editor of Times of India, and Shyamal Majumdar former resident editor of The Financial Express. Business standards stable of specialist contribution include some of the sharpest minds in economic and business. Among them Shankar Acharaya, former chief advisor, Government of India. Subir Gokarn, Chief Economist, Crisil Deepak Lal, Professor of economics UCLA, Vivek Debroy, Director Rajiv Gandhi Institute for Contemporary

Studies, Suman Berry, Director General National Council Applied Economic Research, Alexander Nicoll Assistant Director, Institute for Strategic Studies, and Arvin Singhal, Chairman, KSA Technopak. The News papers Columnist includes Surjit Bhalla, TCA Srivinivasa- Raghwan Sunil Jain and A V Rajwade. Apart from business daily Business Standard publishes several periodically magazines these are Indian Management, BS monitoring, BS1000, Bilinear Club, Annual Banking, Fund Manager, and life style. The web properties of BSL, including the online edition of Business standard include business- standard.com and bsmotoring.com. Business standard.com provide daily on line addition with the entire supplement. It gives free access to any user. Any person can access to one of the best repositories of Indian and global Business news. Apart from flagship of publication. Business Standard is the countrys leading business daily with a large dedicated reader base that has been steadily increasing. As Indias leading business daily that provides latest and in-depth international economic and financial news, it is essential that the online edition of the newspaper be accessible and available 24/7. Business Standard, which had previously employed two different vendors that separately managed website hosting and mail management systems, recognized the need for a single hosting partner that could provide
42

reliable infrastructure to support both website hosting and in-house mailing system as well as provide reliable bandwidth, power, backup, and monitoring services. After evaluating several vendors that were based in India, Business Standard selected Net magic as the vendor of choice. Netmagic signed up as hosting partner for the daily in December 2002.

ORGANIZATION STRUCTURE

Editor Publisher
Mr. T.N. Ninan

President
[Akhila Uranker]

Marketing Director
[A.K. Bhattacharya]

Vice President Regional Head Branch head

Editorial Chief Bureau

News Desk

Institutional Marketing

Trade Marketing

Reporting Staff

43

BUSINESS STANDARD LIMITED HYDERABAD

Business standard limited was started in year 2000. Mr. Tahir Ali was the first manager for Hyderabad branch. There are totally 73 agencies for Business standard in Andhra Pradesh and has 106 distribution points in twin cities. It has a circulation of around 22000 copies in Andhra Pradesh. The total staff in Hyderabad branch is 27. Business standard has collaboration for printing with local news paper brand Eenadu publishers. For the sake of distribution it has tie-up with Eenadu distribution channel. the distribution will take place through Ushodaya News Agency (UNA), Charminar News Agency (C.N.A) etc in twin cities. For each distribution point there will be some Hawkers. The hawkers number will depend upon the size of the distribution points. Some distribution has only 30 hawkers whereas some big distribution points have 400 hawkers.

Market share of Business Standard in India Company

The Economic Time Business Standard Business Line The Financial Express

Market Share
43% 32% 19% 5%

Market Share
5%

19%
The Economic Time

44%
Business Standard Business Line The Financial Express

32% Source: Business Standard management, Hyderabad

44

PRODUCT PROFILE

Most of the news papers are printed on grainy called news print, which comes in one of the two sizes. Broadsheet newspaper pages measure 33cm by 55 cm (13 in by 21.5 in). The pages of tabloid newspaper measures about 25 cm to 37 cm (10 inch by 14.5 inch). The term tabloid is some time used to refer to news paper that carry story about celebrities, crime, Scandal under sensationalized headlines. However, any kind of newspaper can be printed on tabloid size pages.

Business Standard :: Business News, Finance News, World Business, India Stock News, Indian stock market, India investments, Indian Industry, Sensex, Nifty, BSE, NSE, India Business, India Economy, India, share market, Corporate Result, Finance News from the Business Standard. Business Standard has the country's best economic journalists and columnists working for it. It is edited by T.N. Ninan, perhaps Indias best-known business journalist. Business-standard.com is the online property of Business Standard Ltd (BSL), publishers of Indias leading business daily, Business Standard.

Newspaper publishes with varying frequency. Some come out every day or even twice in a day. Other news paper can publish once in a week, once in a month, four times in a year or even less than often. Newspaper also differs in focus. General Circulation Newspaper prints news of interest to a broad audience. While special-interest paper target a more specific audience.
45

 Business standard news paper consists of 18 pages and different supplement on different day in week. First page consist of the headlines news of the last day. On the top of the page , there is a line which indicates the volume number. Publishing center from where this news paper is being published. Below that line there is header Business standard in association of financial times of London. On the left side there is a horizontal column which describes Brief, Market watch and opinion poll. On the top of the page right top place is sole add generally. Second page is consisting of Economy and policy. This page gives the news related to future decision related to business and provides news related to economy. Third page is consisting of Politics and public affairs. This page provides the news related to political affairs. Fourth and fifth page consisting of Companies. This provides the news related to Companies. This is including all the financial issues and financial statement. Sixth page is consisting of International Business. This provides all the major business news around the World. Seventh page is consisting of Accent south. This page gives us knowledge about all the happening related to business in south. Eight page is consisting of Commodities. This page gives us information related to Commodity. Ninth page is consisting of Market. This gives us the information related to Sensex slowdowns and provides information about stock market. Tenth, Twelfth and thirteen pages consisting of Stocks market news. This page gives us the full information related to companies stocks.

46

 Eleventh page is consisting of BS 200. This is the special page provide stocks news of top 200 companies. Fourteenth page is consisting of Issue and insight. This page provides issue of a particular company. Fifteenth page is consisting of Opinion. These pages provide expert opinion regarding special issue. Sixteenth, Seventeen and Eighteenth page is consisting of adds, notice and financial Statement. This page provides information related to financial aspect of the company. Apart from the daily news paper some supplement come along with the news paper, Supplements like smart investor (weekly), The strategist (weekly), and weekend (weekly). On every first Friday of the month, one magazine named Open sky published. This gives complete information about aviation industry. Along with news paper some annual magazines also publicized which are distributed free of cost to customer. These are the detailed related to magazines-

WEEKLY SUPLEMENT

47

Smart investor (Monday) - It gives guidance to the investor and provides best analysis for investors. Strategist (Tuesday) This supplement covers issues related to marketing and

management. Weekend (Saturday) This supplement give special related to Lifestyle, Personalities and one page is reserved to motoring. Ice World (Alternate Wednesday) - This supplement cover news related to information, communication and Entertainment. Business Standard is the only financial daily which gives two magazines free every month to its customer to add more value. These magazines areMotoring- This magazine is only for bike and cars. Open sky- This Magazine provides full information related to Aviation Industries. Business standard is having five paid magazines. These magazines are The Fund Manager- This magazine covers all the news and information related to mutual fund. The Billionaire Club- This magazine gives the list of richest businessman of India. Banking Annual- This magazine covers all the news and information related to Banking sector. BS 1000- This is the special magazine gives the list of TOP 1000 company. Spend- This is the by annual magazine which gives the knowledge related to latest fashion trends.

48

Promotion & sales

Business standard follows different marketing tools to promote its product into the target market and create brand awareness through different media. Basically BS has target all the professionals as well professional student and economist some are given below Broking firm Bank employees Insurance companies employees IT professionals Business men Chartered accountants B- school students Forex employee Economist Investor Retailer Business standard pursue different strategy to promote its product, for the B-school student they do the kios Marketing, in the campus and approach to the student for subscription and also approach directly to the college for subscription of bulk newspaper in the college, in that BS has special proposal like Rs. 150 for 6 month subscription. For the trade associate Business standard also conduct national event and gives the sponsorship to different sponsor for promoting their product, in that event it conduct quiz, Presentation and other activity and the winner get the prize of Rs.2 -3 lakh or job in business standard. For the retailer and other organization its gives the advertisement in the newspaper and advertise through different media and channel. For other corporate house BS send memo and mail for generate subscription and offer some percent off on cover up price for them so they could subscribe a good plan that suited for their need (6 month, 9 month, 1 year.) For the subscription everyone need to fill subscription form and give the cheque along with form and then BS Hyderabad send this form to head office New Delhi, from where they get the subscription and they inform back to city office for sending the copy to a particular address, and also send some 6,9, 12 copy for getting feedback monthly wise
49

from customer, the whole process takes 15 days to dump the newspaper at a particular address.

Distribution process of Business Newspaper

The newspaper sales involve distributing highly perishable products under severe time constraints.

The printed newspapers have to be dispatched to various distributors across the region. Transportation is normally through private contract carriers within local area, public transport in case of longer distances and through couriers in other cases.

The newspaper distributor has the rights to distribute the newspaper in his area. The revenue of the newspaper distributor is based on a commission on the sale of every newspaper. The circulation is normally through salesmen appointed and salaried by the distributors, who in turn pass it on to hawkers. Hawkers, vendors and book stall owners are the last link of the supply chain before newspaper reaches readers. The hawkers' remuneration is also normally based on the commission system and is generally the highest in the entire supply chain.

Responsiveness and efficiency play an important role in newspaper distribution channel. Responsiveness includes supply chain's ability to respond to wide a range of quantity demanded (due to demand fluctuations) and meet short lead times. On the other hand efficiency is the cost of making and delivering the newspaper to the readers.

50

SWOT ANALYSIS:
STRENTH
High degree market coverage Only financial daily which gives 200 companies market evaluation Service and flexibility Product can be easily recycled Published different magazine

WEAKNESS
Skilled labor Circulation Lacing brand awareness Not publishing on Sunday Focusing on market analysis only

OPPORTUNITY
High untapped market potential Growing mass media Online newspaper Digital space technology innovation

THREAT
Economic downturn Consumer migration to TV media Internet High competition

51

52

ANALYSIS
The following data and information has been obtained through research activity.

1. Frequency Table
Table 1.1: Frequency & percentage of profession of respondents profession student employer Total

Frequency 46 54 100

Percent 46.0 54.0 100.0

Chart 1.1: Frequency & percentage of profession of respondents

frequency
54 52 50 48 46 44 42

percentage

46
54 46

54

student

employer

student

employer

Interpretation: Respondents has been chosen based on their profession, and from 100 sample size there are 46 (46%) professional students, who are from MBA, CA and Banking background, and 54 (54%) employer who are from Banking, Insurance, Forex, Accountants, and share Brokers.

53

Table 1.2: Frequency and percentage of business newspaper read by respondents

Business newspaper
business standard economics times business line financial express Total

Frequency
21 50 21 8 100

Percent
21.0 50.0 21.0 8.0 100.0

Chart 1.2: Frequency and percentage of business newspaper read by respondents

Frequency
50 40 30 20 10 0 50

Percent

8 21 21 8 50 21

21

business standard economics times business line financial express

Interpretation:
When respondents were asked, which newspaper do you read, I found 50% of respondent read Economic times, 21% like to read Business standard, 21% Business line and 8% Financial Express. Economic times has more brand awareness compare to other Business newspaper published in the city, but those who are the existing customer of business standard told that the quality, content and Market analysis is best in Business standard.

54

Table 1.3: Frequency & percentage of section like by respondents in Business newspaper Section current issues market analysis editorial opinion new product launch all the above
Total

Frequency 23 34 8 14 21
100

Percent 23.0 34.0 8.0 14.0 21.0

100.0

Chart 1.3: Frequency & percentage of section like by respondent in Business newspaper

Frequency
35 30 25 20 15 10 5 0 14 8 21

Percent

23

34

current issues editorial opinion all the above

market analysis new product launch

Interpretation:
When respondent were asked which section do you like in your Business newspaper, I found that 34% respondents like to read market analysis for getting knowledge about industry performance and investment opportunity in different sector, 23% respondents like to read current issue so they could be aware about the happening around the world, 14% people like to read new product launch and Brand equity, 8% people like to read editorial and opinion page because it give more insight on different issue, and 21% people like to read all the above section they are mostly professional student.
55

Table 1.4: Frequency and percentage where respondents get the Business newspaper Place residence office college/university library Total Frequency 39 25 31 5 100 Percent 39.0 25.0 31.0 5.0 100.0

Chart 1.4: Frequency and percentage where respondents get the Business newspaper

Frequency
40 30 20 10 0 31

Percent
5 39

25

residence

office

college/university library

INTERPRETATION: Most of the people get business newspaper through four sources. The percentage of people who get the newspaper at their residence is 39% through local newspaper vendor and 25% people read their business newspaper in office. 31% people get newspaper from their college/university, they are mostly professional students, which newspaper college has subscribed they are getting it, 5% people are reading from public or any college/university library.

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Table 1.5: Frequency and percentage of reading purpose of respondents

Purpose
investment business editorial opinion academic Total

Frequency
12 33 18 37 100

Percent
12.0 33.0 18.0 37.0 100.0

Chart 1.5: Frequency and percentage of reading purpose of respondents

Frequency
40 35 30 25 20 15 10 5 0 33 37

Percent

12 12 18 37 33 18

investment editorial opinion

business academic

INTERPRETATION: Most of the people read Business newspaper for different Business and Economical purpose but here for study, I considered only four main purpose of reading Business newspaper. The percentage of people who read Business newspaper for Business purpose is 33%, they are mostly employers and Business associates, 37% of people read business newspaper for Investment purpose, they are mostly interested in market analysis and
57

company analysis like in Business standard these people like to read money and market & commodity section, 18% people read business newspaper for editorial/opinion, they are mostly professional student and economist, 12% people read for academic purpose because business newspaper give them more update knowledge about industry, corporate & latest happening around the world. Table 1.6: Frequency & percentage of wide gamut of news coverage by Business newspaper

Newspaper
Business standard Economics times Business line Financial express Total

Frequency
20 52 18 10 100

Percent
20.0 52.0 18.0 10.0 100.0

Chart 1.6: Frequency & percentage of wide gamut of news coverage by Business newspaper

Frequency
60 50 40 30 20 10 0 20 18 10 18 52

Percent

10

20

52

Business standard Economics times Business line Financial express

58

INTERPRETATION: When respondents were asked about the business newspaper which provide you widest gamut of financial, economical and business news coverage, 52% people said Economic times because it has more brand awareness and reaching mostly every place across India. Some people are not even aware about the other Business newspaper, 20% people said business standard provides best news coverage, and 18% respondent said Business line and 10% said financial express. Table 1.7: Frequency & percentage of supplement preferred by respondents

Supplement
strategist brand equity iceberg brand line Total

Frequency
17 56 1 26 100

Percent
17.0 56.0 1.0 26.0 100.0

Chart 1.7: Frequency & percentage of supplement preferred by respondents

59

Frequency
60 50 40 30 20 10 0 strategist brand equity iceberg brand line 1 26

Percent

17

56

strategist iceberg

brand equity brand line

INTERPRETARTION: Every Business newspaper published its different supplements on different days in a week so people choose different supplement according to their need, 56% of people prefer to read Brand equity for accessing marketing & Branding news, which published by Economic times. 26% respondent prefer strategist for new product launch and getting knowledge about marketing strategies adopted by different companies, which published by Business standard. 17% people like to brand line for branding information, which published by Business line and only 1% of people like to read Iceberg it is newsletter. Table 1.8: Frequency & percentage of reason for choosing a particular Business newspaper by respondents

Reason
good distribution system trust worthiness of news easy language

Frequency
6 42 16

Percent
6.0 42.0 16.0

60

best content Total

36 100

36.0 100.0

Chart 1.8: Frequency & percentage of reason for choosing a particular Business newspaper by respondent

Frequency
50 40 30 20 10 0 36

Percent

42 16

good distribution system trust worthiness of news easy language best content

INTERPRETATION: People select a particular business newspaper over other based on different key parameters, 42% of people choose a business newspaper because it published trustworthiness of news, 36% people choose a particular business newspaper because of good distribution system, that newspaper vendor provide best service and dump newspaper regularly at their doorstep. 16% of people choose because its language standard is simple and easily understandable, 6% people choose because of best content they dont have much time to read or go through whole newspaper so these people read the content only. Table 1.9: Frequency & percentage of expert analysis gives you more insight on particular issue to the respondents
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Scale
strongly agree agree neutral disagree Total

Frequency
14 62 21 3 100

Percent
14.0 62.0 21.0 3.0 100.0

Chart 1.9: Frequency & percentage of expert analysis gives you more insight on particular issue to the respondents

Frequency
70 60 50 40 30 20 10 0 strongly agree agree neutral disagree

Percent

3 21

14

62

strongly agree agree neutral INTERPRETATION: In every newspaper expert from industry, economy, social life and markets give their opinion/views on different topics, when respondent were asked that expert analysis give you more insight on different issue, 62% respondent was agree that expert view give them more awareness on different issue, 21% people were not sure whether expert analysis give them any insight on diverse topics, 14% people were strongly agree and 3% were disagree with this statement. disagree

62

Table 1.10: Frequency & percentage of Business newspaper help in day to life of the respondents

Scale
strongly agree agree neutral disagree Total

Frequency
29 52 16 3 100

Percent
29.0 52.0 16.0 3.0 100.0

Chart 1.10: Frequency & percentage of Business newspaper help in day to life of the respondents

Frequency
60 50 40 30 20 10 0 strongly agree agree neutral disagree 16

Percent

3 29

52

strongly agree agree neutral disagree

INTERPRETATION: Everyone in the world seeks information from different sources or media because information helps in decision making and business newspaper always try to published best industry evaluation for industry people as well investors.

63

 so when respondent were asked business newspaper helps in you day to day life 52% people found agree with this, 29% people found strongly with it, 16% people found neutral because they were not sure about it, 3% people found agree they dont think that business newspaper help them in day to day life. Table 1.11: Frequency & percentage of Different advertise in Business newspaper gives more brand awareness of the respondents

Scale
Strongly agree Agree Neutral Disagree Strongly disagree Total

Frequency
25 56 11 6 2 100

Percent
25.0 56.0 11.0 6.0 2.0 100.0

Chart 1.11: Frequency & percentage of Different advertise in Business newspaper gives more brand awareness of the respondents

Frequency
60 50 40 30 20 10 0 strongly agree agree neutral disagree strongly disagree 11

Percent

2 6 25

56

strongly agree neutral strongly disagree

agree disagree

64

INTERPRETATION: Now a days advertising is playing very crucial role in success of every brand so many company are heavily investing in advertising because many customer are being aware about the product through outdoor and print media. when respondent were asked different, advertisement in business newspaper give you more brand awareness 56% people found agree that they are accessing different product knowledge from the newspaper, 25% people found strongly agree, 11% people found neutral, 6% found disagree they do not think advertising give them more brand awareness, 2% found strongly disagree. Table 1.12: Frequency & percentage of overall Quality of the Newspaper A) Advertisement Quality excellent very good good fair poor Total Frequency 13 31 45 8 3 100 Percent 13.0 31.0 45.0 8.0 3.0 100.0

Chart 1.12: Frequency & percentage of overall Quality of the Newspaper A) Advertisement

65

Frequency
45 40 35 30 25 20 15 10 5 0

Percent

13

31 45

excellent fair

very good good poor

INTERPRETATION: In current scenario 80% of the revenue for the newspaper comes from advertising only, when respondent were asked to rate the overall quality of the newspaper which you read, in the first stage I consider advertising. when people asked to rate the advertising published into your newspaper, 45% people found who said advertising in their newspaper is good, 31% respondent said advertising is very good in their newspaper, 13% found who rate excellent to the advertising of their newspaper, 8% said fait and 3% said its poor. Table 1.12.1: Frequency & percentage of overall Quality of the Newspaper B) Latest happening Quality excellent very good good fair poor Total Frequency 16 51 25 6 2 100
66

Percent 16.0 51.0 25.0 6.0 2.0 100.0

Chart 1.12.1: Frequency & percentage of overall Quality of the Newspaper B) Latest happening

Frequency
60 50 40 30 20 10 0 25

Percent

16

51

excellent fair

very good good poor

INTERPRETATION: When respondent were asked to rate your quality of latest happening, published in the business newspaper 51% respondent found who said it is very good, 25% people said latest happening is good, these people are very interested in happening around the world and take keen interested in different issue. 16% people said latest happening is excellent, 6% people found who occasionally read this section of news, said it is fair, 2% respondent never interested in happening around the world said it is poor. Table 1.12.2: Frequency & percentage of overall Quality of the Newspaper C) Industry analysis Quality excellent very good good fair Total Frequency 11 50 36 3 100
67

Percent 11.0 50.0 36.0 3.0 100.0

Chart 1.12.2: Frequency & percentage of overall Quality of the Newspaper C) Industry analysis

Frequency
50 40 30 20 10 0 excellent very good good fair 36

Percent
3 11

50

excellent

very good

good

fair

INTERPRETATION: Most of the Financial newspaper readers read financial newspaper for financial and investment purpose, they take the keen interested in market evaluation on different key parameter so they were asked to rate the quality of Industry analysis published in your financial section, 50% people said market section analysis is very good, but while meeting with the respondent who were the existing customer of Business standard said Money and market section is extremely helpful in making investment decision, compare to other business newspaper, 36% respondent rate it good, 11% people answered it excellent, 3% answered fair basically they were professional student. Table 1.12.3: Frequency & percentage of overall Quality of the Newspaper D) Content Quality excellent very good good Frequency 12 44 39
68

Percent 12.0 44.0 39.0

fair 5 5.0 Total 100 100.0 Chart 1.12.3: Frequency & percentage of overall Quality of the Newspaper D) Content

Frequency
50 40 30 39 20 10 0 excellent very good good 5 12 44 39

Percent

12

44

fair

excellent

very good

good

fair

INTERPRETATION: Content is the main aspect that everyone look on that in the beginning, while reading the whole newspaper so it is the main factor in choosing a particular newspaper over other, when respondents were asked to rate the quality of the content in their newspaper, 44% people answered it is very good, 39% content is good, 12% rate to the content excellent and 5% people answered fair mostly these people had much time for spend on the business paper. Table 1.12.4: Frequency & percentage of overall Quality of the Newspaper E) Language standard Quality excellent very good good fair poor Frequency 25 42 22 9 2
69

Percent 25.0 42.0 22.0 9.0 2.0

Total

100

100.0

Chart 1.12.4: Frequency & percentage of overall Quality of the Newspaper E) Language standard

Frequency
45 40 35 30 25 20 15 10 5 0

Percent

9 22

25

42

excellent fair

very good good poor

INTERPRETATION: Language standard is the main factor that any publisher of newspaper focused on that, and if any newspaper has very good language standard, it must have more circulation compare to other newspaper published in the city, so when respondent were asked about to rate the language standard of your business newspaper 42% people answered that it is very good and based on it only I have select this newspaper, 25% people answered it excellent, 22% people said it is good but still there is scope for improvement, 9% respondent rate it fair and 2% said it is poor. Table 1.12.5: Frequency & percentage of overall Quality of the Newspaper F) Editorial view Quality excellent Frequency 13
70

Percent 13.0

very good good poor Total

38 36 13 100

38.0 36.0 13.0 100.0

Chart 1.12.5: Frequency & percentage of overall Quality of the Newspaper F) Editorial view

Frequency
40

Percent
13 13

30 20 10 0 excellent very good good poor 36 38

excellent

very good

good

poor

INTERPRETATION: It is the only section where people less time compare to other section in financial newspaper, when respondent were asked to rate the quality of editorial/opinion section 13% people found who answered excellent to this section, 38% people answered it very good, 36% people rate it good and 13% people answered this section poor because they hardly spend time on this section. Table 1.12.6: Frequency & percentage of overall Quality of the Newspaper G) Quiz & competition Quality excellent very good Frequency 12 24
71

Percent 12.0 24.0

good fair poor Total

29 24 11 100

29.0 24.0 11.0 100.0

Chart 1.12.7: Frequency & percentage of overall Quality of the Newspaper G) Quiz & competition

Frequency
30 25 20 15 10 5 0 24

Percent

11

12 24

29

excellent fair INTERPRETATION:

very good good poor

Most of the Business newspaper companies do not put more effort in that section and published least amount quiz & competition, some business newspaper dont even published this type of news, when respondent were asked to rate the quality of this section, 12% people found who think that Quizzes & competition is excellent in their business newspaper, 29% people answered it good while 24% said this section is very good, these were the mostly student who take keen interest in this type of news, 24% respondent said it is fair and they were least bothered about this section, 11% people said it is very poor.

72

Table 1.13: Frequency and percentage of Time spent by respondent on a particular section (as percentage) A) Political news Time (%) 0-15 16-30 31-45 46-60 61-75 Total Frequency 55 38 3 2 2 100 Percent 55.0 38.0 3.0 2.0 2.0 100.0

Fig. 1.13: Frequency and percentage of Time spent by respondent on a particular section (as percentage) A) Political news

Frequency
60 50 40 30 20 10 0 3 2 2 38 38 55

Percent
3 2 2

55

0-15

16-30 31-45 46-60 61-75

0-15

16-30

31-45

46-60

61-75

73

INTERPRETATION: Different reader has different purpose of reading business newspaper and they spend time on different section according to which type of news they want access in newspaper and most importantly if a company who give the advertisement in newspaper could know that its target customer are spending more time on particular section, they also can pay for advertisement in that section. 55% people found who spend (0-15%) time on this section, but the person who reads the business newspaper intentionally do not read this section, 38% respondent found who spend (16-30%) on this section, 3% people spend (31-45%) on political news section, 2% people spend (46-60%), and 2% people spend (61-75%) time on politics news. So most of the business newspaper readers do not interested in political news section but there are some respondent who take some interested in politics read this section. Table 1.13.1: Frequency and percentage of Time spent by respondent on a particular section (as percentage) B) Global issue Time (%) 0%-10% 11%-20% 21%-30% 31%-40% Total Frequency 32 51 16 1 100 Percent 32.0 51.0 16.0 1.0 100.0

Fig.1.13.1: Frequency and percentage of Time spent by respondent on a particular section (as percentage) B) Global issue

74

Frequency
60 50 40 30 20 10 0 0%-10% 11%-20% 21%-30% 31%-40%

Percent
1 16 32

51

0%-10%

11%-20%

21%-30% 31%-40%

INTERPRETATION: Globalization in 1991 has brought free trade agreement in India and gave a robust growth to the Indian economy. Till then most of the people took keen interest in global issue. when respondent were asked, how much time do you spend on global issue section published in Business newspaper, 32% respondent found who spend (0-10%) time on global issue mostly all kinds of reader like that section to read. Next there are 51% respondent who spend (11-20%) time in that section they are mostly business associate as well professional student, 16% respondent spend (2130%) time in that section and 1% respondent spend (31-40%) time in this section, they are some banking sector employee. Table 1.13.2: Frequency and percentage of Time spent by respondent on a particular section (as percentage) C) Corporate Time (%) 0-15 16-30 31-45 Frequency 27 69 1
75

Percent 27.0 69.0 1.0

46-60 Total

3 100

3.0 100.0

Fig. 1.13.2: Frequency and percentage of Time spent by respondent on a particular section C) Corporate

Frequency
70 60 50 40 30 20 10 0

Percent
1 3 27

69

0-15

16-30

31-45

46-60

0-15

16-30

31-45

46-60

INTERPRETATION: It is the most reading section published in business newspaper compare to other section, majority of respondents spends most of the time in this section. When respondents interviewed or filled the questionnaire 69% found who spend (1630%) time in corporate news like what is new SEBI, IRDA, FICCI and Reserve bank new norms and regulation, 27% respondent found who spend (0-15%) in this section while 3% respondent spend (31-45%) time in this section and 1% respondent spend (46-60%) time in corporate news.

Table 1.13.3: Frequency and percentage of Time spent by respondent on a particular section

76

D) Editorial/opinion Time (%) 0-15 16-30 31-45 46-60 Total Frequency 61 36 1 2 100 Percent 61.0 36.0 1.0 2.0 100.0

Fig. 1.13.3: Frequency and percentage of Time spent by respondent on a particular section (as percentage) D) Editorial/opinion

Frequency
80 60 36 40 20 0

Percent
1 2

61

0-15

16-30

31-45

46-60

0-15

16-30

31-45

46-60

INTERPRETATION: Generally people spend less percentage of time in this section, because it section mostly read by professional student or those people who take keen interest in economic as well social activity. When respondent were asked how much time do you spend in editorial opinion section, 61% respondent found who spend (0-15%) time in this section, while 36% respondent spend (16-30%) time in editorial section, 2% respondent spend (31-45%) time and 1% respondents spend 46-60% time in this section.
77

Table 1.13.4: Frequency and percentage of Time spent by respondent on a particular section (as percentage) E) Market analysis Time (%) 0-15 16-30 31-45 46-60 Total Frequency 24 59 7 10 100 Percent 24.0 59.0 7.0 10.0 100.0

Fig. 1.13.4: Frequency and percentage of Time spent by respondent on a particular section (as percentage) E) Market analysis

Frequency
60 50 40 30 20 10 0 7

Percent
10

24

59

0-15

16-30

31-45

46-60

0-15

16-30

31-45

46-60

INTERPRETATION: Market analysis section is the most liking section in any financial newspaper, because most of the stock brokering firm, investors, and currency Exchanges Company, banks, insurance, and forex companies employee access only market analysis in any

78

business newspaper and these people are the main target customer of any business newspaper company. When respondent were asked about time spending in this section, 59% people found who spend (16-30%) time in market analysis section, 24% people spend (0-15%) time in this section. 10% people found who spend (46-60%) time in market analysis, these are mainly stock brokering and insurance employee, and 7% employee spend (31-45%) in this section these people are the mostly investor. Table 1.13.5: Frequency and percentage of Time spent by respondent on a particular section (as percentage) F) Others Time (%) 0%-10% 11%-20% 21%-30% 31%-40% Total Frequency 86 8 4 2 100 Percent 86.0 8.0 4.0 2.0 100.0

Fig. 1.13.5: Frequency and percentage of Time spent by respondent on a particular section (as percentage) F) Others

79

Frequency
100 80 60 40 20 0 8

Percent
4 2

86

0%-10%

11%-20%

21%-30% 31%-40%

INTERPRETATION: This section includes so many topics where people spend some time but I did not include these topics because it contribute less no. of respondents and the time spend by them in it is also very less, these topics include life & leisure, social review, agricultural and states news. So when respondents were asked about how much time you spend in these topics, 86% of people found who spend (0-10%) time in this section and mostly these were the professional students, 8% people spend (11-20%) time in this section, 4% respondent spend (21-30%) time while 2% respondent spend (31-40%) time in these section.

Cross Tabulation
Table 2.1: Profession and readership of Business newspaper Business Newspaper Profession Student Employer Total Business standard
13 8 21

Economic times
22 28 50

Business line
10 11 21

Financial express
1 7 8

Total
46 54 100

80

Fig. 2.1: Profession and readership of Business newspaper

30 25 20 15 10 5 0 Business standard Economic Times Business line Financial express Student Employer

Readership of Business newspaper

INTERPRETATION: 1. PERCENTAGE WITHIN PROFESSION A. STUDENT: Among the total respondents 46 student Students who read Business standard newspaper are 13 (28.3%) Students who read Economic times newspaper are 22 (47.8%) Students who read Business line newspaper are 10 (21.7%) Students who read Financial express newspaper 1 (2.2%)

B. EMPLOYER: among the total respondents 54 employee Employees who read Business standard newspaper are 8 (28.3%) Employees who read Economic times newspaper are 28 (47.8%) Employees who read Business line newspaper are 11 (21.7%) Employees who read Financial express newspaper are 7 (2.2%)
81

2. PERCENTAGE WITHIN READERSHIP A. Business standard: Among the total 21 respondents who prefer to read Business standard newspaper. The percentages of students were found (61.9%) 13 The percentage of employees were found (38.1%) 8

B. Economic times: Among the total 50 respondents who prefer to read Economic Times business newspaper. The percentages of students were found (44%) 22 The percentage of employees were found (56%) 28

C. Business line: Among the total 21 respondents who prefer to read Business Line business newspaper. The percentages of students were found (47.6%) 10 The percentage of employees were found (52.4%) 11

D. Financial Express: Among the total 8 respondents who prefer to read Financial Express business newspaper. The percentages of students were found (12.5%) 1 The percentage of employees were found (87.5%) 7

Table 2.2: Profession and which section do they like? Liking Section Profession Current issues Market analysis Editorial opinion
82

Total New product launch All the above

Student Employer Total

8 15 23

14 20 34

7 1 8

8 6 14

9 12 21

46 54 100

Fig. 2.2: Profession and which section do they like?

20 18 16 14 12 10 8 6 4 2 0 Current issues Market analysis Editorial opinion New product launch All the above Student Employer

Liking section in Business newspaper

INTERPRETATION: 1. PERCENTAGE WITHIN PROFESSION A. STUDENT: Among the total respondents 46 student Students who like to read current issue section were 8 (17.4%) Students who like to read Market analysis section were 14 (30.4%) Students who like to read editorial/opinion section were 7 (15.2%) Students who like to read new product launch section were 8 (17.4%) Students who like to read all the above section were 9 (19.6%)

83

B. Employer: Among the total respondent 54 employees Employees who like to read current issue section were 15 (27.8%) Employees who like to read Market analysis section were 20 (37%) Employees who like to read editorial/opinion section were 1 (1.9%) Employees who like to read new product launch section were 6 (11.1%) Employees who like to read all the above section were 12 (22.2%)

2. PERCENTAGE WITH SECTION A. Current Issue: Among the total 23 respondent who like to read Current Issue section in business newspaper. The percentage of students were found (34.8%) 8 The percentage of employees were found (65.2%) 15

B. Market analysis: Among the total 34 respondents who like to read Market Analysis section in business newspaper. The percentage of students were found (41.2%) 14 The percentage of employees were found (58.8%) 20

C. Editorial/opinion: Among the total 8 respondents who like to read Editorial/opinion section in business newspaper. The percentage of students were found (87.5%) 7 The percentage of employees were found (12.5%) 1

84

D. New product launch: Among the total 14 respondent who like to read New product launch section in business newspaper. The percentage of students were found (57.1%) 8 The percentage of employees were found (42.9%) 6

E. All the above: Among the total 21 respondent who like to read All the above section in business newspaper. The percentage of students were found (42.9%) 9 The percentage of employees were found (57.1%) 12

Table 2.3: Profession and purpose of reading Business newspaper Reading purpose Profession Student Employer Total Investment 1 11 12 Business 15 18 33 Editorial opinion Academic 6 24 12 13 18 37 Total 46 54 100

Fig. 2.3: Profession and purpose of reading Business newspaper

85

25

20

15 Student 10 Employer

0 Investment Business Editorial opinion Academic The purpose of reading Business newspaper

INTERPRETATION: 1. PERCENTAGE WITHIN PROFESSION A. STUDENT: Among the total respondents 46 student
Students who read newspaper for investment purpose were 1 (2.2%)

Students who read newspaper for Business purpose were 15(32.6%)

Students who read newspaper for editorial purpose were 6 (13%)

Students who read newspaper for Academic purpose were 24 (52.2%)

B. Employees: Among the total respondents 54 employee

Employees who read newspaper for investment purpose were 11 (20.4%) Employees who read newspaper for Business purpose were 18 (33.3%) Employees who read newspaper for editorial purpose were 12 (22.2%) Employees who read newspaper for Academic purpose were 13 (24.1%)

86

2. PERCENTAGE WITHIN PURPOSE OF READING A. Investment: Among the total 12 respondents who read business newspaper for Investment purpose. The percentage of students were found (8.3%) 1 The percentage of employees were found (91.7%) 11 B. Business: Among the total 33 respondent who read business newspaper for Business purpose. The percentage of students were found (45.5%) 15 The percentage of employees were found (54.5%) 18 C. Editorial/opinion: Among the total 18 respondent who read business newspaper for Editorial/opinion purpose. The percentage of students were found (33.3%) 6 The percentage of employees were found (66.7%) 12 D. Academic: Among the total 37 respondent who read business newspaper for Editorial/opinion purpose. The percentage of students were found (64.9%) 24 The percentage of employees were found (35.1%) 13 Table 2.4: Profession and reason of choosing a particular Business newspaper over other Selection criteria Profession Good distribution system 1 5 6 Trust worthiness of news 16 26 42 Total Easy language 6 10 16 Best content 23 13 36 46 54 100

Student Employer Total

87

Fig.2.4: Profession and reason of choosing a particular Business newspaper over other

30 25 20 15 10 5 0 Good distribution system Trustworthiness of news Easy languageBest content Choosing Reason of particular Business newspaper Student Employer

1. PERCENTAGE WITHIN PROFESSION A. STUDENTS: Among the total respondents 46 students Students who select a particular newspaper based on Good distribution system were 1 (2.2%) Students who select a particular newspaper based on Trustworthiness of news were 16 (34.8%) Students who select a particular newspaper based on Easy language were 6 (13%) Students who select a particular newspaper based on best content were 23 (50%)

B. Employees: Among the total respondent 54 employees Employees who select a particular newspaper based on Good distribution system were 5 (9.3%) Employees who select a particular newspaper based on Trustworthiness of news were 26 (48.1%) Employees who select a particular newspaper based on Easy language were 10 (18.5%) Employees who select a particular newspaper based on best content were 13 (24.1%)
88

2. PERCENTAGE WITHIN SELECTION CRITERIA A. Good Distribution System: Among the total 6 respondents who select the business newspaper based on Good Distribution System The percentage of students were found (16.7%) 1 The percentage of employees were found (83.3%) 5 B. Trustworthiness of news: Among the total 42 respondents who select a Business newspaper based on Trustworthiness of news The percentage of students were found (38.1%) 16 The percentage of employees were found (61.9%) 26 C. Easy language: Among the total 16 respondents who select a Business newspaper based on Easy Language The percentage of students were found (37.5%) 6 The percentage of employees were found (62.5%) 10 D. Best content: Among the total 36 respondents who select a Business newspaper based on Best content The percentage of students were found (63.9%) 23 The percentage of employees were found (36.1%) 13 Table 2.5: Business newspaper and which section respondents like in different Business newspapers Section Business newspaper Business standard Economic times Business line Current issues 2 16 5 Market analysis 8 15 6 Editorial opinion 2 3 2
89

New product launch 3 5 4

All the above 6 11 4

Total

21 50 21

Financial express Total

0 23

5 34

1 8

2 14

0 21

8 100

Fig. 2.5: Business newspaper and which section respondents like in different Business newspapers
16 14 12 10 8 6 4 2 0 Current issues Market analysis Editorial opinion New product launch All the above

Business standard

Economic times

Business line

Financial express

INTERPRETATION: 1. PERCENTAGE WITHIN BUSINESS NEWSPAPER A. BUSINESS STANDARD: Among the total respondent 21 Business standard readers Respondents who like to read current Issue in Business standard were 2 (9.5%) Respondents who like to read Market analysis in Business standard were 8 (38.1%) Respondents who like to read Editorial in Business standard were 2 (9.5%) Respondents who like to read new product launch in Business standard were 3 (14.3%) Respondents who like to read All the above in Business standard were 6 (28.6%)

90

B. ECONOMIC TIMES: Among the total respondents 50 Economic Times readers Respondents who like to read current Issue in Economic Times were 16 (32%) Respondents who like to read Market analysis in Economic Times were 15 (30%) Respondents who like to read Editorial in Economic Times were 3 (6%) Respondents who like to read new product launch in Economic Times were 5 (10%) Respondents who like to read All the above in Economic Times were 11 (22%)

C. BUSINESS LINE: Among the total respondents 21 Business Line readers Respondents who like to read current Issue in Business Line were 5 (23.8%) Respondents who like to read Market analysis in Business Line were 6 (28.6%) Respondents who like to read Editorial in Business Line were 2 (9.5%) Respondents who like to read new product launch in Business Line were 4 (19%) Respondents who like to read All the above in Business Line were 19 (4%) D. FINANCIAL EXPRESS: Among the total respondents 8 Financial Express readers Respondents who like to read current Issue in Financial Express were 0 (0%) Respondents who like to read Market analysis in Financial Express were 5 (62.5%) Respondents who like to read Editorial in Financial Express were 1 (12.5%) Respondents who like to read new product launch in Financial Express were 2 (25%) Respondents who like to read All the above in Financial Express were 0 (0%)

91

2. PERCENTAGE WITHIN SECTION A. Current Issue: Among the total 23 respondents who read Current Issue section in Business newspaper. The percentage of Business standard readers were found (8.7%) 2 The percentage of Economic Times readers were found (69.6%) 16 The percentage of Business line readers were found (21.7%) 5 The percentage of Financial Express readers were found (0%) 0

B. Market Analysis: Among the total 34 respondents who read market Analysis section in Business newspaper. The percentage of Business standard readers were found (23.5%) 8 The percentage of Economic Times readers were found (44.1%) 15 The percentage of Business line readers were found (17.6%) 6 The percentage of Financial Express readers were found (14.7%) 5

C. Editorial/opinion: Among the total 8 respondents who read Editorial/opinion section in Business newspaper. The percentage of Business standard readers were found (25%) 2 The percentage of Economic Times readers were found (37.5%) 3 The percentage of Business line readers were found (25%) 2 The percentage of Financial Express readers were found (12.5%) 1

92

D. New product Launch: Among the total 14 respondent who read New Product Launch section in Business newspaper. The percentage of Business standard readers were found (21.4%) 3 The percentage of Economic Times readers were found (35.7%) 5 The percentage of Business line readers were found (28.6%) 4 The percentage of Financial Express readers were found (14.3%) 2

E. All The Above: Among the total 21 respondents who read All the above section in Business newspaper. The percentage of Business standard readers were found (28.6%) 6 The percentage of Economic Times readers were found (52.4%) 11 The percentage of Business line readers were found (19%) 4 The percentage of Financial Express readers were found (0%) 0

Table 2.6: Business newspaper and the purpose of reading, different Business newspaper Business newspaper Business standard Economic times Business line Financial express Total Reading purpose Investment 3 6 4 2 12 Business 10 16 4 0 33 Editorial opinion Academic 1 8 5 4 18 7 20 8 2 37 Total 21 50 21 8 100

Fig. 2.6: Business newspaper and the purpose of reading, different Business newspaper

93

20 18 16 14 12 10 8 6 4 2 0 Investment Business standard Business Economic times Editorial opinion Business line Academic Financial express

INTERPRETATION: 1. PERCENTAGE WITHIN BUSINESS NEWSPAPER A. BUSINESS STANDARD: Among the total respondents 21 Business Standard readers Respondents who read Business standard for Investment purpose were 0 (0%) Respondents who read Business standard for Business purpose were 13 (61.9%) Respondents who read Business standard for Editorial purpose were 1 (4.8%) Respondents who read Business standard for Academic purpose were 7 (33.3%)

B. ECONOMIC TIMES: Among the total respondents 50 Economic Times readers Respondents who read Economic Times for Investment purpose were 6 (12%) Respondents who read Economic Times for Business purpose were 16 (32%) Respondents who read Economic Times for Editorial purpose were 8 (16%) Respondents who read Economic Times for Academic purpose were 20 (40%)
94

C. BUSINESS LINE: Among the total respondents 21 Business Line readers Respondents who read Business Line for Investment purpose were 4 (19%) Respondents who read Business Line for Business purpose were 4 (19%) Respondents who read Business Line for Editorial purpose were 5 (23.8%) Respondents who read Business Line for Academic purpose were 8 (38.1%)

D. FINANCIAL EXPRESS: Among the total respondents 8 Financial Express readers Respondents who read Financial Express for Investment purpose were 2 (25%) Respondents who read Financial Express for Business purpose were 0 (0%) Respondents who read Financial Express for Editorial purpose were 4 (50%) Respondents who read Financial Express for Academic purpose were 2 (25%)

2. PERCENTAGE WITHIN READING PURPOSE A. Investment: Among the total 12 respondents who read Business newspaper for Investment purpose. The percentage of Business standard readers were found (0%) 0 The percentage of Economic Times readers were found (50%) 6 The percentage of Business Line readers were found (33.3%) 4 The percentage of Financial Express readers were found (16.7%) 2 B. Business: Among the total 33 respondents who read Business newspaper for Business purpose. The percentage of Business standard readers were found (29.4%) 13 The percentage of Economic Times readers were found (48.5%) 16 The percentage of Business Line readers were found (12.1%) 4 The percentage of Financial Express readers were found (0%) 0
95

C. Editorial/opinion: Among the total 18 respondents who read Business newspaper for Editorial/opinion purpose. The percentage of Business standard readers were found (5.6%) 1 The percentage of Economic Times readers were found (44.4%) 8 The percentage of Business Line readers were found (27.8%) 5 The percentage of Financial Express readers were found (22.2%) 4

D. Academic: Among the total 37 respondents who read Business newspaper for Academic purpose. The percentage of Business standard readers were found (18.9%) 7 The percentage of Economic Times readers were found (54.1%) 20 The percentage of Business Line readers were found (21.6%) 8 The percentage of Financial Express readers were found (5.4%) 2

Table 2.7: Profession and time spend by respondent in different section of business newspaper a) Political news Time (%) Profession Student Employee Total (0-15)% 27 28 55 (16-30)% 13 25 38 (31-45)% 2 1 3 (46-60)% 2 0 2 (61-75)% 2 0 2 Total 46 54 100

Fig. 2.7: Profession and time spend by respondent in different section of business newspaper a) Political news

96

30 25 20 15 10 5 0

27

28 25

13

Student Employee

2 0 (46-60)%

2 0 (61-75)%

(0-15)%

(16-30)%

(31-45)%

INTERPRETATION: 1. PERCENTAGE WITHIN PROFESSION A. STUDENTS: Among total respondent 46 students Students who spends (0-15%) time in politics news were 27 (58.7%) Students who spend (16-30%) time in politics news were 13 (28.3%) Students who spend (31-45%) time in politics news were 2 (4.3%) Students who spend (46-60%) time in politics news were 2 (4.3%) Students who spend (61-75%) time in politics news were 2 (4.3%) B. EMPLOYER: Among the total respondent 54 employees Employer who spends (0-15%) time in politics news were 28 (51.9%) Employer who spend (16-30%) time in politics news were 25 (46.3%) Employer who spend (31-45%) time in politics news were 1 (1.9%) Employer who spend (46-60%) time in politics news were 0 (0%) Employer who spend (61-75%) time in politics news were 0 (0%)

97

2. PERCENTAGE WITHIN TIME SPENDS ON POLITICAL NEWS A. (0-15%): Among the total 55 respondents who spend (0-15%) on political section in Business newspaper. The percentage of students were found (49.1%) 27 The percentage of Employer were found (50.9%) 28 B. (16-30%): Among the total 38 respondents who spend (16-30%) time on political section in Business newspaper. The percentage of students were found (34.2%) 13 The percentage of Employer were found (65.8%) 25 C. (31-45%): Among the total 3 respondents who spend (16-30%) time on political section in Business newspaper. The percentage of students were found (67.7%) 2 The percentage of Employer were found (33.3%) 1 D. (46-60%): Among the total 2 respondents who spend (46-60%) time on political section in Business newspaper. The percentage of students were found (100%) 2 The percentage of Employer were found (0%) 0 E. (61-75%): Among the total 2 respondents who spend (61-75%) time on political section in Business newspaper. The percentage of students were found (100%) 2 The percentage of Employer were found (0%) 0

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Table 2.7.1 B) Global issue Time (%) Profession Student employer Total (0-10)% 15 17 32 (11-20)% 25 26 51 (21-30)% 6 10 16 (31-40)% 0 1 1 Total 46 54 100

Fig 2.7.1 B) Global issue

30 25 20 Student 15 10 5 0 (0-10)% (11-20)% (21-30)% (31-40)% employer

INTERPRETATION: 1. PERCENTAGE WITHIN PROFESSION

99

A. STUDENTS: Among the total respondent 46 students Students who spends (0-10%) time on Global issue section were 15(32.6%) Students who spend (11-20%) time on global issue section were 25 (54.3%) Students who spend (21-30%) time on global issue section were 6 (13%) Students who spend (31-40%) time on global issue section were 0 (0%)

B. EMPLOYERS: Among the total respondent 54 Employees Employer who spends (0-10%) time on Global issue section were 17(31.5%) Employer who spend (11-20%) time on global issue section were 26 (48.1%) Employer who spend (21-30%) time on global issue section were 10 (18.5%) Employer who spend (31-40%) time on global issue section were 1 (1.9%)

2. PERCENTAGE WITHIN TIME SPENDS ON GLOBAL ISSUE A. (0-10%): Among the total 32 respondents who spend (0-10%) time on global issue section in Business newspaper. The percentage of student were found (46.9%) 15 The percentage of Employer were found (53.1) 17 B. (11-20%): Among the total 51 respondents who spend (11-20%) time on global issue section in Business newspaper. The percentage of student were found (49%) 25 The percentage of Employer were found (51%) 26

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C. (21-30%): Among the total 16 respondents who spend (21-30%) time on global issue section in Business newspaper. The percentage of student were found (37.5%) 6 The percentage of Employer were found (62.5%) 10 D. (31-40%): Among the total 1 respondents who spend (31-40%) time on global issue section in Business newspaper. The percentage of student were found (0%) 0 The percentage of Employer were found (100%) 1 Table 2.7.2 C) Corporate news Time (%) Profession Student Employer Total (0-15)% 16 11 27 (16-30)% 29 40 69 (31-45)% 1 0 1 (46-60)% 0 3 3 Total 46 54 100

Fig.2.7.2 C) Corporate news

40 35 30 25 20 15 10 5 0 (0-15)% (16-30)% (31-45)% (46-60)% Student Employer

101

INTERPRETATION: 1. PERCENTAGE WITHIN PROFESSION A. STUDENTS: Among the total respondent 46 students Students who spend (0-15%) time on corporate news were 16 (34.8%) Students who spend (16-30%) time on corporate news were 29 (63%) Students who spend (31-45%) time on corporate news were 1 (2.2%) Students who spend (46-60%) time on corporate news were 0 (0%)

B. EMPLOYERS: Among the total respondent 54 Employers Employers who spend (0-15%) time on corporate news were 11 (20.4%) Employers who spend (16-30%) time on corporate news were 40 (74.1%) Employers who spend (31-45%) time on corporate news were 0 (0%) Employers who spend (46-60%) time on corporate news were 3 (5.6%)

2. PERCENTAGE WITHIN TIME SPENDS ON CORPORATE NEWS A. (0-15%): Among the total 27 respondents who spend (0-15%) time on corporate news in Business newspaper. The percentage of students were found (59.3%) 16 The percentage of Employers were found (40.7%) 11

B. (16-30%): Among the total 69 respondent who spend (160-30%) time on corporate news in Business newspaper. The percentage of students were found (42%) 29 The percentage of Employers were found (58%) 40

102

C. (31-45%): Among the total 1 respondent who spend (31-45%) time on corporate news in Business newspaper. The percentage of students were found (100%) 1 The percentage of Employers were found (0%) 0 D. (46-60%): Among the total 3 respondents who spend (46-60%) time on corporate news in Business newspaper. The percentage of students were found (0%) 0 The percentage of Employers were found (100%) 3

Table 2.7.3 D) Editorial/opinion Time (%) Profession Student Employer Total (0-15)% 24 37 61 (16-30)% 20 16 36 (31-45)% 0 1 1 (46-60)% 2 0 2 Total 46 54 100

Fig. 2.7.3: D) Editorial/opinion

40 35 30 25 Student 20 15 10 5 0 (0-15)% (16-30)% (31-45)% (46-60)% Employer

103

INTERPRETATION: 1. PERCENTAGE WITHIN PROFESSION A. STUDENTS: Among the total respondents 46 students Students who spend (0-15%) time on editorial section were 24 (52.2%) Students who spend (15-30%) time on Editorial section were 20 (43.5%) Students who spend (31-45%) time on Editorial section were 0 (0%) Students who spend (46-60%) time on Editorial section were 2 (4.3%)

B. EMPLOYERS: Among the total respondent 54 Employers Employers who spend (0-15%) time on editorial section were 37 (68.5%) Employers who spend (15-30%) time on Editorial section were 16 (29.6%) Employers who spend (31-45%) time on Editorial section were 1 (1.9%) Employers who spend (46-60%) time on Editorial section were 0 (0%)

2. PERCENTAGE WITHIN TIME SPENDS ON EDITORIAL SECTION A. (0-15%): Among the total 61 respondents who spend (0-15%) time on Editorial section in Business newspaper. The percentage of students were found (29.3%) 24 The percentage of Employer were found (60.7%) 37

B. (16-30%): Among the total 36 respondents who spend (16-30%) time on Editorial section in Business newspaper. The percentage of students were found (55.6%) 20 The percentage of Employer were found (44.4%) 16

104

C. (31-45%): Among the total 1 respondent who spend (31-45%) time on Editorial section in Business newspaper. The percentage of students were found (0%) 0 The percentage of Employer were found (100%) 1

D. (46-60%): Among the total 2 respondents who spends (46-60%) time on Editorial section in Business newspaper. The percentage of students were found (100%) 2 The percentage of Employer were found (0%) 0

Table 2.7.4: E) Market analysis Time (%) Profession Student Employer Total (0-15)% 13 11 24 (16-30)% 25 34 59 (31-45)% 2 5 7 (46-60)% 6 4 10 Total 46 54 100

Fig. 2.7.4 E) Market analysis

35 30 25 20 15 10 5 0 (0-15)% (16-30)% (31-45)% (46-60)% Student Employer

105

INTERPRETATION: 1. PERCENTAGE WITHIN PROFESSION A. STUDENTS: Among the total respondent 46 students Students who spend (0-15%) time on Market analysis were 13 (28.3%) Students who spend (16-30%) time on Market analysis were 25 (54.3%) Students who spend (31-45%) time on Market analysis were 2 (4.3%) Students who spend (46-60%) time on Market analysis were 6 (13%) B. EMPLOYERS: Among the total respondents 54 Employers Employers who spend (0-15%) time on Market analysis were 11 (20.4%) Employers who spend (16-30%) time on Market analysis were 34 (63%) Employers who spend (31-45%) time on Market analysis were 5 (9.3%) Employers who spend (46-60%) time on Market analysis were 4 (7.4%)

2. PERCENTAGE WITHIN TIME SPENDS ON MARKET ANALYSIS A. (0-15%): Among the total 24 respondents who spend (0-15%) time on Market analysis section in Business newspaper. The percentage of students were found (54.2%) 13 The percentage of Employers were found (45.8%) 11 B. (16-30%): Among the total 59 respondents who spend (16-30%) time on Market analysis section in Business newspaper. The percentage of students were found (42.4%) 25 The percentage of Employers were found (57.6%) 34

106

C. (31-45%): Among the total 7 respondents who spend (31-45%) time on Market analysis section in Business newspaper. The percentage of students were found (28.6%) 2 The percentage of Employer were found (71.4%) 5 D. (46-60%): Among the total 10 respondents who spend (46-60%) time on Market analysis section in Business newspaper. The percentage of students were found (60%) 6 The percentage of Employer were found (40%) 4

Table 2.7.5: F) Other Time (%) Profession Student Employer Total (0-10)% 43 43 86 (11-20)% 3 5 8 (21-30)% 0 4 4 (31-40)% 0 2 2 Total 46 54 100

Fig. 2.7.5: F) Other

45 40 35 30 25 20 15 10 5 0 (0-10)% (11-20)% (21-30)% (31-40)% Student Employer

107

Table 2.8: Business newspaper and overall Quality of different newspaper A) Advertisement/marketing Business newspaper Business standard Economic times Business line Financial express Total Excellent 2 6 4 1 13 Advertisement/Marketing Total Very good 6 16 5 4 31 Good 11 21 10 3 45 Fair 2 4 2 0 8 Poor 0 3 0 0 3 21 50 21 8 100

Fig 2.8: A) Advertisement/ Marketing

25

20

15

10

0 Excellent Very good Good Fair Business line Poor Financial express

Business standard

Economic times

108

INTERPRETATION: 1. PERCENTAGE WITHIN BUSINESS NEWSPAPER A. BUSINESS STANDARD: Among the total respondents 21 Business standard readers Respondents who said advertisement in Business standard is Excellent 2 (9.5%) Respondents who said Advertisement in Business standard is Very good 6 (28.6%) Respondents who said Advertisement in Business standard is good 11 (52.4%) Respondents who said Advertisement in Business standard is Fair 2 (9.5%) Respondents who said Advertisement in Business standard is Poor 0 (0%)

B. ECONOMIC TIMES: Among the total respondents 50 Economic Times readers Respondents who said advertisement in Economic Times is Excellent 6 (12%) Respondents who said Advertisement in Economic Times is Very good 16 (32%) Respondents who said Advertisement in Economic Times is good 21 (42%) Respondents who said Advertisement in Economic Times is Fair 4 (8%) Respondents who said Advertisement in Economic Times is Poor 3 (6%) C. BUSINESS LINE: Among the total respondents 21 Business Line readers Respondents who said advertisement in Business Line is Excellent 4 (19%) Respondents who said Advertisement in Business Line is Very good 5 (23.8%) Respondents who said Advertisement in Business Line is good 10 (47.6%) Respondents who said Advertisement in Business Line is Fair 2 (9.5%) Respondents who said Advertisement in Business Line is Poor 0 (0%)

109

D. FINANCIAL EXPRESS: Among the total respondents 8 Financial Express readers Respondents who said advertisement in Financial Express is Excellent 1 (12.5%) Respondents who said Advertisement in Financial Express is Very good 4 (50%) Respondents who said Advertisement in Financial Express is good 3 (37.5%) Respondents who said Advertisement in Financial Express is Fair 0 (0%) Respondents who said Advertisement in Financial Express is Poor 0 (0%) 2. PERCENTAGE WITHIN ADVERTISING/MARKETING A. EXCELLENT: Among the total 13 respondents who said Advertising in Business newspaper is Excellent. The percentage of Business standard readers were found (15.4%) 2 The percentage of Economic Times readers were found (46.2%) 6 The percentage of Business line readers were found (30.8%) 4 The percentage of Financial Express readers were found (7.7%) 1 B. VERY GOOD: Among the total 31 respondents who said Advertising in Business newspaper is Very good. The percentage of Business standard readers were found (19.4%) 6 The percentage of Economic Times readers were found (51.6%)1 6 The percentage of Business line readers were found (16.1%) 5 The percentage of Financial Express readers were found (12.9%) 4 C. GOOD: Among the total 45 respondent who said Advertising in Business newspaper is good. The percentage of Business standard readers were found (24.4%) 11 The percentage of Economic Times readers were found (46.7%) 21 The percentage of Business line readers were found (22.2%) 10 The percentage of Financial Express readers were found (6.7%) 3
110

D. FAIR: Among the total 8 respondents who said Advertising in Business newspaper is fair The percentage of Business standard readers were found (25%) 2 The percentage of Economic Times readers were found (50%) 4 The percentage of Business line readers were found (25%) 2 The percentage of Financial Express readers were found (0%) 0 E. POOR: Among the total 3 respondents who said Advertisement in Business newspaper is poor. The percentage of Business standard readers were found (0%) 0 The percentage of Economic Times readers were found (100%) 3 The percentage of Business line readers were found (0%) 0 The percentage of Financial Express readers were found (0%) 0

Table 2.8.1: B) Latest happening Business newspaper Business standard Economic times Business line Financial express Total Excellent 3 10 1 2 16 Latest happening Total Very good 11 29 9 2 51 Good 2 9 10 4 25 Fair 3 2 1 0 6 Poor 2 0 0 0 2 21 50 21 8 100

Fig. 2.8.1: B) Latest happening

111

30 25 20 15 10 5 0 Excellent Very good Good Fair Business line Poor Financial express

Business standard

Economic times

INTERPRETATION: 1. PERCENTAGE WITHIN BUSINESS NEWSPAPER A. BUSINESS STANDARD: Among the total respondents 21 Business standard readers Respondents who said Latest happenings in Business standard is Excellent 3 (14.3%) Respondents who said Latest happenings in Business standard is Very good 11 (52.4%) Respondents who said Latest happenings in Business standard is good 2 (9.5%) Respondents who said Latest happenings in Business standard is Fair 3 (14.3%) Respondents who said Latest happenings in Business standard is Poor 2 (9.5%)

B. ECONOMIC TIMES: Among the total respondents 50 Economic Times readers Respondents who said Latest happenings in Economic Times is Excellent 10 (20%) Respondents who said Latest happenings in Economic Times is Very good 29 (58%) Respondents who said Latest happenings in Economic Times is good 9 (18%) Respondents who said Latest happenings in Economic Times is Fair 2 (4%) Respondents who said Latest happenings in Economic Times is Poor 0 (0%)
112

C. BUSINESS LINE: Among the total respondents 21 Business Line readers Respondents who said Latest happenings in Business Line is Excellent 1 (4.8%) Respondents who said Latest happenings in Business Line is Very good 9 (42.9%) Respondents who said Latest happenings in Business Line is good 10 (47.6%) Respondents who said Latest happenings in Business Line is Fair 1 (4.8%) Respondents who said Latest happenings in Business Line is Poor 0 (0%)

D. FINANCIAL EXPRESS: Among the total respondents 8 Financial Express readers Respondents who said Latest happenings in Financial Express is Excellent 2 (25%) Respondents who said Latest happenings in Financial Express is Very good 2 (25%) Respondents who said Latest happenings in Financial Express is good 4 (50%) Respondents who said Latest happenings in Financial Express is Fair 0 (0%) Respondents who said Latest happenings in Financial Express is Poor 0 (0%) 2. PERCENTAGE WITHIN LATEST HAPPENINGS A. EXCELLENT: Among the total 16 respondents who said Latest happenings in Business newspaper is Excellent. The percentage of Business standard readers were found (18.8%) 3 The percentage of Economic Times readers were found (62.5%) 10 The percentage of Business line readers were found (6.3%) 1 The percentage of Financial Express readers were found (12.5%) 2

113

B. VERY GOOD: Among the total 51 respondents who said Latest happenings in Business newspaper is Very good. The percentage of Business standard readers were found (21.6%) 11 The percentage of Economic Times readers were found (56.9%) 29 The percentage of Business line readers were found (17.6%) 9 The percentage of Financial Express readers were found (3.9%) 2 C. GOOD: Among the total 25 respondent who said Latest happenings in Business newspaper is good. The percentage of Business standard readers were found (8%) 2 The percentage of Economic Times readers were found (36%) 9 The percentage of Business line readers were found (40%) 10 The percentage of Financial Express readers were found (16%) 4

D. FAIR: Among the total 6 respondents who said Latest happenings in Business newspaper is fair. The percentage of Business standard readers were found (50%) 5 The percentage of Economic Times readers were found (33.3%) 2 The percentage of Business line readers were found (16.7%) 1 The percentage of Financial Express readers were found (0%) 0 E. POOR: Among the total 2 respondents who said Latest happenings in Business newspaper is poor. The percentage of Business standard readers were found (100%) 2 The percentage of Economic Times readers were found (0%) 0 The percentage of Business line readers were found (0%) 0 The percentage of Financial Express readers were found (0%) 0

114

Table 2.8.2: C) Industry analysis Business newspaper Business standard Economic times Business line Financial express Total Excellent 3 6 2 0 11 Industry analysis Total Very good 9 30 8 3 50 Good 8 12 11 5 36 Fair 1 2 0 0 3 21 50 21 8 100

Fig. 2.8.2: C) Industry analysis

30 25 20 15 10 5 0 Excellent Business standard Very good Economic times Good Business line Fair Financial express

115

INTERPRETATION: 1. PERCENTAGE WITHIN BUSINESS NEWSPAPER A. BUSINESS STANDARD: Among the total respondents 21 Business standard readers Respondents who said Industry analysis in Business standard is Excellent 3 (14.3%) Respondents who said Industry analysis in Business standard is Very good 9 (42.9%) Respondents who said Industry analysis in Business standard is good 8 (38.1%) Respondents who said Industry analysis in Business standard is Fair 1 (4.8%)

B. ECONOMIC TIMES: Among the total respondents 50 Economic Times readers Respondents who said Industry analysis in Economic Times is Excellent 6 (12%) Respondents who said Industry analysis in Economic Times is Very good 30 (60%) Respondents who said Industry analysis in Economic Times is good 12 (24%) Respondents who said Industry analysis in Economic Times is Fair 2 (4%) C. BUSINESS LINE: Among the total respondents 21 Business Line readers Respondents who said Industry analysis in Business Line is Excellent 2 (9.5%) Respondents who said Industry analysis in Business Line is Very good 8 (38.1%) Respondents who said Industry analysis in Business Line is good 11 (52.4%) Respondents who said Industry analysis in Business Line is Fair 0 (0%) D. FINANCIAL EXPRESS: Among the total respondents 8 Financial Express readers Respondents who said Industry analysis in Financial Express is Excellent 0 (0%) Respondents who said Industry analysis in Financial Express is Very good 3 (37.5%) Respondents who said Industry analysis in Financial Express is good 5 (62.5%) Respondents who said Industry analysis in Financial Express is Fair 0 (0%)
116

2. PERCENTAGE WITHIN INDUSTRY ANALYSIS A. EXCELLENT: Among the total 11 respondents who said Industry analysis in Business newspaper is Excellent. The percentage of Business standard readers were found (27.3%) 3 The percentage of Economic Times readers were found (54.5%) 6 The percentage of Business line readers were found (18.2%) 2 The percentage of Financial Express readers were found (0%) 0

B. VERY GOOD: Among the total 50 respondents who said Industry analysis in Business newspaper is Very good. The percentage of Business standard readers were found (18%) 9 The percentage of Economic Times readers were found (60%) 30 The percentage of Business line readers were found (16%) 8 The percentage of Financial Express readers were found (6%) 3 C. GOOD: Among the total 36 respondent who said Industry analysis in Business newspaper is good. The percentage of Business standard readers were found (22.2%) 8 The percentage of Economic Times readers were found (33.3%) 12 The percentage of Business line readers were found (30.6%) 11 The percentage of Financial Express readers were found (13.9%) 5

D. FAIR: Among the total 3 respondents who said Industry analysis in Business newspaper is fair The percentage of Business standard readers were found (33.3%) 1 The percentage of Economic Times readers were found (66.7%) 2 The percentage of Business line readers were found (0%) 0 The percentage of Financial Express readers were found (0%) 0
117

Table 2.8.3: D) Content Business newspaper Business standard Economic times Business line Financial express Total Content Excellent 5 5 0 2 12 Very good 7 24 11 2 44 Good 9 17 9 4 39 Fair 0 4 1 0 5 Total 21 50 21 8 100

Fig 2.8.3: D) Content

25

20

15

10

0 Excellent Business standard Very good Economic times Good Business line Fair Financial express

118

INTERPRETATION: 1. PERCENTAGE WITHIN BUSINESS NEWSPAPER A. BUSINESS STANDARD: Among the total respondents 21 Business standard readers Respondents who said Contents in Business standard is Excellent 5 (23.8%) Respondents who said Contents in Business standard is Very good 7 (33.3%) Respondents who said Contents in Business standard is good 9 (42.9%) Respondents who said Contents in Business standard is Fair 0 (0%)

B. ECONOMIC TIMES: Among the total respondents 50 Economic Times readers Respondents who said Contents in Economic Times is Excellent 5 (10%) Respondents who said Contents in Economic Times is Very good 24 (48%) Respondents who said Contents in Economic Times is good 17 (34%) Respondents who said Contents in Economic Times is Fair 4 (8%) C. BUSINESS LINE: Among the total respondents 21 Business Line readers Respondents who said Contents in Business Line is Excellent 0 (0%) Respondents who said Contents in Business Line is Very good 11 (52.4%) Respondents who said Contents in Business Line is good 9 (42.9%) Respondents who said Contents in Business Line is Fair 1 (4.8%)

D. FINANCIAL EXPRESS: Among the total respondents 8 Financial Express readers Respondents who said Contents in Financial Express is Excellent 2 (25%) Respondents who said Contents in Financial Express is Very good 2 (25%) Respondents who said Contents in Financial Express is good 4 (50%) Respondents who said Contents in Financial Express is Fair 0 (0%)
119

2. PERCENTAGE WITHIN CONTENTS A. EXCELLENT: Among the total 12 respondents who said Contents in Business newspaper is Excellent. The percentage of Business standard readers were found (41.7%) 5 The percentage of Economic Times readers were found (41.7%) 5 The percentage of Business line readers were found (0%) 0 The percentage of Financial Express readers were found (16.7%) 2

B. VERY GOOD: Among the total 44 respondents who said Contents in Business newspaper is Very good. The percentage of Business standard readers were found (15.9%) 7 The percentage of Economic Times readers were found (54.5%) 24 The percentage of Business line readers were found (25%) 11 The percentage of Financial Express readers were found (4.5%) 2 C. GOOD: Among the total 39 respondent who said Contents in Business newspaper is good. The percentage of Business standard readers were found (23.1%) 9 The percentage of Economic Times readers were found (43.6%) 17 The percentage of Business line readers were found (23.1%) 9 The percentage of Financial Express readers were found (10.3%) 4 D. FAIR: Among the total 5 respondents who said Contents in Business newspaper is fair The percentage of Business standard readers were found (0%) 0 The percentage of Economic Times readers were found (80%) 4 The percentage of Business line readers were found (20%) 1 The percentage of Financial Express readers were found (0%) 0
120

Table 2.8.4 E) Language standard Business newspaper Business standard Economic times Business line Financial express Total Fig.2.8.4 E) Language standard Language standard Excellent 7 16 2 0 25 Very good 8 20 13 1 42 Good 4 11 6 1 22 Fair 2 1 0 6 9 Poor 0 2 0 0 2 Total 21 50 21 8 100

20 18 16 14 12 10 8 6 4 2 0 Excellent Very good Good Fair Business line Poor Financial express

Business standard

Economic times

121

INTERPRETATION: 1. PERCENTAGE WITHIN BUSINESS NEWSPAPER A. BUSINESS STANDARD: Among the total respondents 21 Business standard readers Respondents who said Language standard in Business standard is Excellent 7 (33.3%) Respondents who said Language standard in Business standard is Very good 8 (38.1%) Respondents who said Language standard in Business standard is good 4 (19%) Respondents who said Language standard in Business standard is Fair 2 (9.5%) Respondents who said Language standard in Business standard is Poor 0 (0%) B. ECONOMIC TIMES: Among the total respondents 50 Economic Times readers Respondents who said Language standard in Economic Times is Excellent 16 (32%) Respondents who said Language standard in Economic Times is Very good 20 (40%) Respondents who said Language standard in Economic Times is good 11 (22%) Respondents who said Language standard in Economic Times is Fair 1 (2%) Respondents who said Language standard in Economic Times is Poor 2 (4%) C. BUSINESS LINE: Among the total respondents 21 Business Line readers Respondents who said Language standard in Business Line is Excellent 2 (9.5%) Respondents who said Language standard in Business Line is Very good 13 (61.9%) Respondents who said Language standard in Business Line is good 6 (28.6%) Respondents who said Language standard in Business Line is Fair 0 (0%) Respondents who said Language standard in Business Line is Poor 0 (0%)

122

D. FINANCIAL EXPRESS: Among the total respondents 8 Financial Express readers Respondents who said Language standard in Financial Express is Excellent 0 (0%) Respondents who said Language standard in Financial Express is Very good 1 (12.5%) Respondents who said Language standard in Financial Express is good 1 (12.5%) Respondents who said Language standard in Financial Express is Fair 6 (75%) Respondents who said Language standard in Financial Express is Poor 0 (0%) 2. PERCENTAGE WITHIN LANGUAGE STANDARD A. EXCELLENT: Among the total 25 respondents who said Language standard in Business newspaper is Excellent. The percentage of Business standard readers were found (28%) 7 The percentage of Economic Times readers were found (64%) 16 The percentage of Business line readers were found (8%) 2 The percentage of Financial Express readers were found (0%) 0

B. VERY GOOD: Among the total 42 respondents who said Language standard in Business newspaper is Very good. The percentage of Business standard readers were found (19%) 8 The percentage of Economic Times readers were found (47.6%) 20 The percentage of Business line readers were found (31%) 13 The percentage of Financial Express readers were found (2.4%) 1 C. GOOD: Among the total 22 respondent who said Language standard in Business newspaper is good. The percentage of Business standard readers were found (18.2%) 4 The percentage of Economic Times readers were found (50%) 11 The percentage of Business line readers were found (27.3%) 6 The percentage of Financial Express readers were found (4.5%) 1
123

D. FAIR: Among the total 9 respondents who said Language standard in Business newspaper is fair The percentage of Business standard readers were found (22.2%) 2 The percentage of Economic Times readers were found (11.1%) 1 The percentage of Business line readers were found (0%) 0 The percentage of Financial Express readers were found (66.7%) 6 E. POOR: Among the total 2 respondents who said Language standard in Business newspaper is poor. The percentage of Business standard readers were found (0%) 0 The percentage of Economic Times readers were found (100%) 2 The percentage of Business line readers were found (0%) 0 The percentage of Financial Express readers were found (0%) 0

Table 2.8.5: F) Editorial view Business newspaper Business standard Economic times Business line Financial express Total Editorial view Excellent 2 7 4 0 13 Very good 4 21 9 4 38 Good 13 17 6 0 36 Fair 2 5 2 4 13 Total 21 50 21 8 100

Fig. 2.8.5: F) Editorial view

124

25

20

15

10

0 Excellent Business standard Very good Economic times Good Business line Fair Financial express

Table 2.8.6: G) Quiz & competition Business newspaper Business standard Economic times Business line Financial express Total Excellent 1 8 3 0 12 Quiz & competition Very good 4 13 6 1 24 Good 7 14 7 1 29 Fair 6 15 3 0 24 Poor 3 0 2 6 11 Total 21 50 21 8 100

Fig.2.8.6: G) Quiz & competition

125

16 14 12 10 8 6 4 2 0 Excellent Very good Good Fair Business line Poor Financial express

Business standard

Economic times

126