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CHINA HOUSEHOLD ELECTRIC FAN MARKET REPORT

Beijing Zeefer Consulting Ltd. January 2012

INTRODUCTION
This report discusses the household electric fan market in China mainly from the following sections. - Size of Household Electric Fan Market in China Based on Zeefer's China Market Size Formula, by the analysis on China household electric fan market size, industry sales revenue and domestic household electric fan output in 2008 - 2010, this report presents a picture of the real development of household electric fan market in China and changes in the overall market size. - Hot Areas of China Household Electric Fan Market Based on the comparison and analysis on China's household electric fan production and import in different provinces or cities, this report points out those hot areas in China for household electric fan market deserve most attention. - Top 10 Enterprises in China Household Electric Fan Industry Based on the comparison and analysis on top 10 leading enterprises in China household electric fan industry in terms of sales revenue, market share and number of employees, the report shows their positions in the household electric fan market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Household Electric Fan Market This report analyzes the household electric fan market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of household electric fan product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported household electric fan products, foreign enterprises and enterprises in other forms. It also

offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current household electric fan market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Household Electric Fan Products In this section, the report includes the main source countries / regions of imported household electric fan products for China and their market shares, the domestic destinations of imported household electric fan products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced household electric fan products and shares of these destinations, major origins of the exported household electric fan products and their shares. - Household Electric Fan Industry Standards in China The report lists relevant national standards and/or industrial standards concerning household electric fan products generally accepted in the household electric fan industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Household Electric Fan Importers in China The report lists 10 major importers for household electric fan products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Household Electric Fan Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Household Electric Fan Market Report presents the current situation, the growth rate and profitability of the household electric fan industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE HOUSEHOLD ELECTRIC FAN MARKET SIZE ...3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC FAN PRODUCTS ACROSS CHINA .............................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD ELECTRIC FAN PRODUCTS..............................................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED HOUSEHOLD ELECTRIC FAN PRODUCTS..........................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 GUANGDONG MIDEA ENVIRONMENT APPLIANCES MANUFACTURING CO., LTD. .........................................................................38 7.2 AIRMATE ELECTRIC (SHENZHEN) CO., LTD........................................38 7.3 HANGZHOU ROBAM INDUSTRIAL GROUP CO., LTD. ......................39 7.4 GUANGDONG XIONGFENG ELECTRIC APPLIANCE CO., LTD.......40 7.5 PANASONIC ECOLOGY SYSTEMS GUANGDONG CO., LTD. ...........40 7.6 ZHEJIANG SACON ELECTRIC APPLIANCE CO., LTD.........................41 7.7 SHENZHEN LIANCHUANG TECHNOLOGY GROUP CO., LTD. ......42 7.8 JOINONE ELECTRIC (SHENZHEN) CO., LTD. .......................................42 7.9 ZHONGSHAN GANGLIAN HUAKAI ELECTRICAL PRODUCTS CO., LTD..........................................................................................................................43 7.10 ZHEJIANG PUTIAN ELECTRIC CO., LTD..............................................43 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC FAN PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of household electric fan mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia <4 Hebei Liaoning Beijing <4 Tianjin Shandong <4 Jiangsu 8 Shanghai 5 Zhejiang 60

Xinjian

Shanxi Qinghai Ningxia Gansu Shaanxi Tibet Sichuan <4 <4 Chongqing Guizhou Hunan <4 Henan <4 Hubei

Anhui <4

Jiangxi < 4 Fujian <4

1-3 4-69 70+

Yunnan

Guangxi 4

Guangdong 168

1 4 70

Hainan

Guangdong, Zhejiang and Jiangsu are the major production bases for household electric fan in China. From Jan. to Nov. 2010, enterprises engaged in household electric fan production above designated size in the above three
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign household electric fan mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 211 in term s of the num ber of 49 oreign-funded enterprises in 2010

2009

2010

e of ownership

Changes in the percentage of 248 260 num bers of foreign-funded 61 58 enterprises

199

Private oreign-funded Joint-equity 23.46% Others Private oreign-funded 76.54% Joint-equity Others

112 49 0 50 53% 23% 0% 24%

24%

23%

53%

125 26% 58 0 65 23% 50% 23% 0% 26%


50%

50%

131rivate 61 nded 0 68 23% 50% 23% 0% 26%


26%

2008 Foreign-funded Others type of ow nership Private

2009 Foreign-funded

2010 Others

In 2010, among the 260 household electric fan mfg. enterprises above designated size across China, 61 are foreign enterprises, accounting for about a share of 23.46% of all. In terms of the number of enterprises, there were 3
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