CHINA HOUSEHOLD REFRIGERATOR & FREEZER MARKET REPORT

Beijing Zeefer Consulting Ltd. October 2011

INTRODUCTION
This report discusses the household refrigerator & freezer market in China mainly from the following sections. - Size of Household Refrigerator & Freezer Market in China Based on Zeefer's China Market Size Formula, by the analysis on China household refrigerator & freezer market size, industry sales revenue and domestic household refrigerator & freezer output in 2008 - 2010, this report presents a picture of the real development of household refrigerator & freezer market in China and changes in the overall market size. - Hot Areas of China Household Refrigerator & Freezer Market Based on the comparison and analysis on China's household refrigerator & freezer production and import in different provinces or cities, this report points out those hot areas in China for household refrigerator & freezer market deserve most attention. - Top 10 Enterprises in China Household Refrigerator & Freezer Industry Based on the comparison and analysis on top 10 leading enterprises in China household refrigerator & freezer industry in terms of sales revenue, market share and number of employees, the report shows their positions in the household refrigerator & freezer market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Household Refrigerator & Freezer Market This report analyzes the household refrigerator & freezer market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of household refrigerator & freezer product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of

imported household refrigerator & freezer products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current household refrigerator & freezer market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Household Refrigerator & Freezer Products In this section, the report includes the main source countries / regions of imported household refrigerator & freezer products for China and their market shares, the domestic destinations of imported household refrigerator & freezer products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced household refrigerator & freezer products and shares of these destinations, major origins of the exported household refrigerator & freezer products and their shares. - Household Refrigerator & Freezer Industry Standards in China The report lists relevant national standards and/or industrial standards concerning household refrigerator & freezer products generally accepted in the household refrigerator & freezer industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Household Refrigerator & Freezer Importers in China The report lists 10 major importers for household refrigerator & freezer products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Household Refrigerator & Freezer Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Household Refrigerator & Freezer Market Report presents the current situation, the growth rate and profitability of the household refrigerator & freezer industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE HOUSEHOLD REFRIGERATOR & FREEZER MARKET SIZE.........................................................................................................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR HOUSEHOLD REFRIGERATOR & FREEZER PRODUCTS ACROSS CHINA ..........................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD REFRIGERATOR & FREEZER PRODUCTS .....................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED HOUSEHOLD REFRIGERATOR & FREEZER PRODUCTS.18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23 CHAPTER 6 THE MARKET SHARE...................................................................25 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................25 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................25 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................27 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................29 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................31 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................33 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39 7.1 HAIER GROUP CO. (QINGDAO) ...............................................................39 7.2 SUZHOU SAMSUNG ELECTRONIC..........................................................39 7.3 JIANGSU SHUANGLIANG GROUP CO., LTD.........................................40 7.4 HISENSE KELON ELECTRICAL HOLDINGS CO. LTD. ........................41 7.5 HEFEI MEILING GROUP CO., LTD............................................................41 7.6 HENAN XINFEI ELETRIC CO., LTD. .........................................................42 7.7 TAIZHOU LEJIN ELECTRONIC COOLER CO., LTD..............................42 7.8 QINGDAO AUCMA GROUP CO. ...............................................................43 7.9 HEFEI MIDEA RONGSHIDA FRIDGE CO., LTD. ....................................44 7.10 XINGXING GROUP CO., LTD. ..................................................................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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CHAPTER 3 HOT SPOTS FOR HOUSEHOLD REFRIGERATOR & FREEZER PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of household refrigerator & freezer mfg. enterprises above designated size across China

Heilongjiang

Inner Mongolia Xinjian Hebei

Jilin <4 Liaoning 8

Beijing <4 Tianjin <4

Shanxi < 4 Qinghai Ningxia Gansu Shaanxi Tibet Sichuan 5 4 Henan 9 Hubei <4 Chongqing Guizhou <4 Yunnan Hunan 7

Shandong 16

Jiangsu Anhui 69 Shanghai 21 15 Zhejiang 51 Jiangxi 6 Fujian <4

1-4 5-7 8-9 10-59 60+

Guangxi

Guangdong 60

Hainan

1 5 8 10 60

Jiangsu, Guangdong and Zhejiang are the major production bases for household refrigerator & freezer in China. From Jan. to Nov. 2010, enterprises engaged in household refrigerator & freezer production above designated size in the above three areas added up to 180 firms, accounting for about 62.72% of
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign household refrigerator & freezer mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2008
Percentage of foreign enterprises 224 in term s of the num ber of oreign-funded 53 enterprises in 2010

2009

2010

e of ownership

Changes262 in the percentage of 287 num bers of foreign-funded 66 70 enterprises

217

Private oreign-funded Joint-equity 24.39% Others Private oreign-funded 75.61% Joint-equity Others

111 53 6 54 50% 24% 3% 24%

24% 3% 24%

50%

123 25% 66 7 3% 6625% 47% 25% 3% 47% 25%

145rivate 22% 70 nded 8 24%64 51% 24% 3% 51% 22%

3%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 287 household refrigerator & freezer mfg. enterprises above designated size across China, 70 are foreign enterprises, accounting for about a share of 24.39% of all. In terms of the number of enterprises, there
31

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