San Ildefonso College Tanay, Rizal College Department SY 2011-2012

Mini Feasibility Study:

TeamBA Laundry Shop

Submitted by: De Asis, Kristine Elig, Joseph Flores, Angel Lou

 Miranda, Avon Glorane Monterey, Meriam Vergara, Jommel Yu, Ramon Jr.

Submitted to: Mrs. Benilda P. Viray Professor

Table of Contents

i.

General Description of the Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

ii.

Statement of Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

iii.

Market Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

iv.

Technical Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

v.

Financial Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

vi.

Organizational Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

i. I. General Description of the Business This study focused entirely in a sole proprietorship type of business. It is distinguished as a sole proprietorship simply because it is managed or owned by only one person. The owner will give services to the people that dont have enough time to wash their clothes by means of this laundry business. It will be profitable because the raw materials that needed in this type of business venture are cheap enough to run efficiently. It is different from other businesses within the market itself, all because this kind of business is not only for specific season nor seasonal. People or customers needed it throughout the year either it is available the entire year. The management of this laundry shop has a goal: this is to serve the people in the community as well as to gain profit for the development of the business; and to provide convenient, clean, and friendly laundry service. Every business has its own strengths that specify them among other business ventures. As for the Strengths of this business are as follows: (1) its cheap raw materials,

(2) a low starting capital, (3) the adequate skills available within our employees, and (4) the machineries are easy to find. Weaknesses dont always implicate the downfall of a business. It may be used to fix and strengthen the business system/cycle. As for the weaknesses of this kind of business are the following: (1) the numbers of relatives wanted to partake the benefits, (2) the electricity consumption is too high, and (3) in case of power interruption, the machines will not work. The business opportunities for this one are (1) it is the only one in existence within the area, (2) it can serve new jobs related to the business, and lastly (3) a new branch will be possible if the business becomes successful. The threats are (1) the rising cost of materials, (2) the abrupt existence of competitors and (3) the possible shortage of materials when the business is at its peak.
1

II.

Statement of Goals

General Objective The general objective of this study is to give good service to the customers.

Specific Objectives

i. The proponent found out that the target location is in need of this kind of service. ii. The proponent will give affordable prices that are matched up with unique services that customers will love.

iii. The location and facilities of the business has comfortable ambiance and scenery that enlightens the atmosphere.

III.

Market Research Study

TeamBA Laundrys target market is every household that needs TeamBAs services within the immediate area of Tanay downtown and uptown. The target location is a good spot. It is visible enough that the business will not need any further advertisements. There is no market segmentation strategy associated with this potential market. Most of the customers like to receive great services in such affordable prices and TeamBA is offering such service, and we always make it a point to reach their satisfaction. The competition is not that threatening cause there is only one competitor inexistence. Itll be a healthy competition as the customers will chose in what service they will take. This will be a battle between the old concepts of laundry business versus the newly improve services that TeamBA is offering to the market. Competition brings out the best in you. TeamBA Laundry will not allow anything to loss our customers. The management will think of any fresh ideas that will retain and will make us gain more customers. Other than these, theres still a lot of things/ways on how competition help you to reach the target market.

TeaBA Laundry is considered a full-service laundry service. There are 20 and 15 dryers. We offer a wide range of services, including: Washing Drying Folding (potentially) Game arcade Laundry supplies Retail household products

Consumer nowadays wanted to spend their savings only for a good cause. Simply by appealing to what they want, we can acquire their interest and thrust. The low priced services for a high quality service are what we are offering to our customers. People usually wash their clothes weekly so we can say that itll be weekly that or target market will be reached. Regarding this, different people have different time/day that they wash their clothes so we can also say that daily basis will also be the best time to reach/achieve the target market. The best way to reach the target market is through advertisements and promotions by means of flyers, posters and words of mouth. When a group of people are talking about our services other people/eavesdroppers will become curious. These curious people will now see for themselves if the news about TeamBA laundry is true by checking out whats in store for them in our business.
3

IV.

Technical Study

V.

Financial Study

VI.

Organizational Study

Our laundry shop is a full-service coin-op laundry (washing, drying, and optional folding) service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship.

a. Name of Firm : TeamBA Laundry Shop b. Location : Yujuico Street, Tanay, Rizal (near Tanay Park) c. Legal : Sole Proprietorship. It is a business entity owned by one person. a practice of profession owned by an individual practitioner is also a single proprietorship business like CPA, Lawyer, or Physician.

d. This business is a laundry shop that gives service to those people who doesnt have enough time to wash their clothes especially the student boarders. e. Officers : The laundry shop is owned by Mr. Teejay Marquez. It will be operated by his relatives/employees :

f.

General Function of the Proposed Business