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Submitted By: Surbhi Gupta E07 Megha Bhattacharyya E08 Sakshi Agarwal E09 Harsha Sood E11 Dhruv Trehan E13 Rahul Arora E14
Build-a-bear doesnt only sell its product to the customer but also the experience. Builda-bear has a specially designed environment for improving customer delight stating from the cartoon land and specialized counters to help enhance the wide range of combinations that can be chosen by the child ( choose me section, stuff me section, fluff me section, sew me section and dress me section). What makes it different from Vermont teddy bears is that, Vermont has a fixed set of combinations in their catalogues, while Build-A-bear has the customization USP along with the experience factor which isnt prominent in Vermont. Q5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? Ans5. Build-A-Bear is not just a toy company. It is an entertainment company. At the core of its success has been Maxine Clarks strategic vision and her uncanny ability to pay attention to the real benefits that customers are seeking. As long as the company can continue to successfully do that, then they should be able to evolve and adapt to the trends as they emerge.