CHINA STATIONERY & OFFICE SUPPLIES MARKET REPORT

Beijing Zeefer Consulting Ltd. October 2011

INTRODUCTION
This report discusses the stationery & office supplies market in China mainly from the following sections. - Size of Stationery & Office Supplies Market in China Based on Zeefer's China Market Size Formula, by the analysis on China stationery & office supplies market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of stationery & office supplies market in China and changes in the overall market size. - Hot Areas of China Stationery & Office Supplies Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for stationery & office supplies market deserve most attention. - Top 10 Enterprises in China Stationery & Office Supplies Industry Based on the comparison and analysis on top 10 leading enterprises in China stationery & office supplies industry in terms of sales revenue, market share and number of employees, the report shows their positions in the stationery & office supplies market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Stationery & Office Supplies Market This report analyzes the stationery & office supplies market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of stationery & office supplies product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported stationery & office supplies products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of

major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current stationery & office supplies market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Stationery & Office Supplies Products In this section, the report includes the main source countries / regions of imported stationery & office supplies products for China and their market shares, the domestic destinations of imported stationery & office supplies products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced stationery & office supplies products and shares of these destinations, major origins of the exported stationery & office supplies products and their shares. - Stationery & Office Supplies Industry Standards in China The report lists relevant national standards and/or industrial standards concerning stationery & office supplies products generally accepted in the stationery & office supplies industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Stationery & Office Supplies Importers in China The report lists 10 major importers for stationery & office supplies products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Stationery & Office Supplies Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Stationery & Office Supplies Market Report presents the current situation, the growth rate and profitability of the stationery & office supplies industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................4 2.1 ANALYSIS ON THE STATIONERY & OFFICE SUPPLIES MARKET SIZE ...........................................................................................................................4 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR STATIONERY & OFFICE SUPPLIES PRODUCTS ACROSS CHINA .............................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF STATIONERY & OFFICE SUPPLIES PRODUCTS .........................................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED STATIONERY & OFFICE SUPPLIES PRODUCTS.................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23 CHAPTER 6 THE MARKET SHARE...................................................................25 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................25 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................25 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................27 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................29 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................31 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................33
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39 7.1 SHANGHAI M&G STATIONERY CO., LTD. ............................................39 7.2 DONGGUAN HUMEN NANLAN INTERNATIONAL STATIONERY CO. LTD..................................................................................................................39 7.3 SHUEN DER INDUSTRY (JIANGSU) CO., LTD. ......................................40 7.4 SAKURA (FUJIAN) PACKING STATIONERY CO., LTD........................41 7.5 FOSHAN CHANGXING ALUMINUM CO., LTD. ...................................41 7.6 DONGGUAN NANLAN LIGAO STATIONERY CO., LTD....................42 7.7 FOSHAN GAOMING NEW TIMES SUPPLIES CO., LTD. ......................43 7.8 MEIBANG TOY PRODUCTS (SHENZHEN) CO., LTD. ..........................43 7.9 HUNDRED FLOWERS STATIONERY CO., LTD......................................44 7.10 SHANTOU COMIX STATIONERY CO., LTD..........................................45 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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CHAPTER 3 HOT SPOTS FOR STATIONERY & OFFICE SUPPLIES PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of stationery & office supplies mfg. enterprises above designated size across China

Heilongjiang

Inner Mongolia Xinjian Hebei

Jilin <4 Liaoning 4

Beijing <4 Tianjin 7

Shanxi < 4 Qinghai Ningxia Gansu Shaanxi Tibet Sichuan <4 Henan <4 Hubei <4 Chongqing Guizhou Hunan <4

Shandong 19

Jiangsu Anhui 29 Shanghai 10 40 Zhejiang 203 Jiangxi 4 Fujian 29

1-3 4-6 7-19 20-119 120+

Yunnan

Guangxi <4

Guangdong 117

Hainan

1 4 7 20 120

Zhejiang, Guangdong and Shanghai are the major production bases for stationery & office supplies in China. From Jan. to Nov. 2010, enterprises engaged in stationery & office supplies production above designated size in the above three areas added up to 360 firms, accounting for about 75.79% of
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign stationery & office supplies mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 402 in term s of the num ber of oreign-funded 163 enterprises in 2010

2009

2010

e of ownership

Changes474 in the percentage of 475 num bers of foreign-funded 183 183 enterprises

292

Private oreign-funded ctively-owned Others Private 61.47% oreign-funded ctively-owned Others

38.53%

196 163 6 37 49% 41% 1% 9%

9% 1% 41%

49%

12% 230 1% 183 439% 57 49% 39% 1% 49% 12%

9% 244rivate 1%

183 nded
39% 4

44 51% 39% 1% 51% 9%

2008 Private Foreign-funded Others type of ow nership

2009

2010 Foreign-funded Others

Collectively-ow ned

In 2010, among the 475 stationery & office supplies mfg. enterprises above designated size across China, 183 are foreign enterprises, accounting for about a share of 38.53% of all. In terms of the number of enterprises, the foreign enterprises in 2010 was same with that in 2009, while a decline of 0.08% in terms of the percentage that in 2009.
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