Stan Roach

Mountain View, CA 94040 stanroach@hotmail.com www.linkedin.com/in/stanleyroach 650-201-4136 (cell) 650-962-9863 (home)

SUMMARY:
Proven C-level executive with 30 years of successful leadership and management experience in Silicon Valley, venture-backed, software start-up, early-stage and turnaround companies. An out-of-the box strategic thinker, innovator, leader and manager; launched hundreds of new software products in many new categories. Focus has been consumer-facing products, which have been sold either B2C or B2B. Ive both Crossed the Chasm and Fallen into the Chasm.

CORE COMPETENCIES:
Executive management of early stage software companies Raising capital, managing cash flow Strategic company planning and product strategy planning and management Sales, Marketing & Services Management in traditional and SaaS context Marketing strategy and tactical implementation, including traditional and newer digital marketing Management of sales and distribution strategy and tactical implementation Highly analytical and quantitative. Outstanding presentation skills Collaborative and cross-functional, personable and approachable in style

WORK EXPERIENCE:
2011-2012 Atmio, Inc Start-up SaaS company with platform delivering real-time mobile landing pages Santa Clara, CA

VP Marketing, Sales, Services Launched company and Atmio Platform in Fall 2011. Developed freemium pricing model and DIY launch plan, developed and implemented strategic partner plans with interactive agencies and mobile ad networks leveraging Googles GoMo partnership. 2010-2012 Precision Marketing Mountain View, CA Consultant to early-stage, venture-funded, SaaS companies with B2C products and B2B customers. VP Marketing, Sales, Services - Clients were M-Dot Network, Cellfire and FMN Technology. Performed as a cross-functional, temporary executive doing various executive-level tasks for the CEOs as needed. Raised capital, wrote product roadmaps, wrote sales and marketing plans, opened major new customer doors, closed new customer business, opened key new strategic partnerships, wrote RFP responses, created new sales decks, wrote new customer contracts. 2002-2010 YOU Technology (Purchased SoftCoin 2008) South San Francisco, CA Market leader in online, interactive promotions and relationship marketing for the consumer package goods industry, delivered via SaaS (software as a service) Chief Sales & Marketing Officer, 2008-10 Achieved sales plan and profitability for 2008 and 2009. Built a national grocery retailer network to support the Companys newest product, paperless digital coupons, including Kroger, Safeway and Giant Eagle. Increased sales efficiency by adding outsourced telesales and email marketing to build pipeline. Helped SoftCoin CEO sell the company to You Technology. Chief Innovation Officer, 2005-7 Led all major new product/service innovations the company offered, including the first paperless digital coupons used by P&G, Unilever, Kroger and Safeway and 35 other packaged goods manufacturers, branded eStores, sister-brand cross-marketing, games-of-skill loyalty programs, permanent digital proofs-of-purchase. Collaberated closely with leading clients and internal Engineering to spec and deliver those solutions. Vice-President, Marketing, 2003-4 Partnered with new CEO and new VP Sales to re-start sales and marketing approach. Achieved consistent growth in revenue and executed over 200 national interactive, online consumer marketing programs. Company established significant repeat customers with P&G, Nestle, GSK and Cadbury-Schweeps and achieved cash-flow break-even. Senior Vice President, Strategic Planning, 2002 Recapitalized and re-build SoftCoin after the internet bubble burst. Raised $9 million in new venture funding with lead from Greylock.

2001

Board Member and Consultant Board Member INTERPLAY ENTERTAINMENT CORP A public, $150M revenue, consumer game software company STORMFRONT STUDIOS, INC A private, $11M revenue game development company Consultant - Private consulting practice serving several game software companies.

Mountain View, CA Irvine, CA San Rafael, CA

1995-2001 ATARI NORTH AMERICA (purchased Accolade 2000) San Jose, CA A $120M revenue, profitable, US Division of an $800M revenue, public French software company. Chief Operating Officer, 2000-2001 - After acquisition of Accolade by Atari, promoted to COO of the combined operations of Accolade and US operations of Atari. Managed a rapid and smooth merger of the two companies while meeting all quarterly sales and profit targets. Tripled company output versus prior year by code releasing and shipping 40 skus on five platforms for $60M of revenue. Executive Vice-President, Marketing and Sales, Accolade, 1995-2000 - Partnered with new CEO, as #2 executive, to build company from 1995 revenue of $20M to a profitable company of $50M revenue. Sold the company to Infogrames. Managed five functional groups including Marketing, Sales (worldwide retail and OEM sales), Manufacturing, Licensing and International. Built departments known company-wide for their initiative, leadership and high levels of performance and teamwork. Developed and managed key licensor deals with Harley Davidson, Kawasaki, AM General (the Hummer), Ford, Chrysler, GM, Jaguar, BMW and others, as well as NFL, NFLPA, MLB, MLBPA and Jack Nicklaus. Partnered with CEO to help build a strong company culture of innovation.

1993-1995 Consultant Mountain View, CA Private consulting practice serving clients in the consumer entertainment software industry. Wrote comprehensive business plans. Provided market assessments, product planning and hardware platform strategies. President, SONY IMAGESOFT (later renamed 989 Studios), a 200 employee, $75M revenue, software division of Sony Computer Entertainment located in Santa Monica. Brought in by Sony executive management to create a division strategy, build a new management team, execute operational goals and hire a President to run ongoing operation. Consolidated PC and video game divisions into one. Transitioned hardware focus to next generation technology. Implemented effective product planning and business forecasting systems.

1990-1993 OBJECTIVE SOFTWARE A venture-funded, business analytics software company.

Palo Alto, CA

Co-founder, Senior Vice President Marketing and Sales - With the CEO and senior management team, raised $10M in venture capital. Assisted CEO in recruiting senior management team and creating company vision, strategy and business model. Built and managed the product marketing, field sales, telesales and professional services functions of the company. Created a state-of-the-art sales automation system. Developed the marketing and sales strategies, resulting in selling the initial product into 300 large corporate accounts in first two quarters of shipping.

1987-1989 ACTIVISION A public, $75M revenue consumer entertainment software company.

Menlo Park, CA

Vice President Marketing and General Manager of Creativity Software Division. Joined new CEO to turn-around company. Company achieved eight consecutive profitable quarters and was awarded Turnaround Company of the Year in 1988 by Computer Currents. Responsible for the P&L of the Creativity Software Division which was profitable and grew from $3 to $10M revenue. Diversified platforms from Apple IIGS to DOS and Mac through product acquisition and publishing. Identified and lead the acquisition of Zsoft, which had a positive cash flow and profitability effect. Built the product marketing department and product and hardware strategies across all business units.

1983-1987 ELECTRONIC ARTS A venture-funded, $60M revenue, consumer software company.

San Mateo, CA

Director of Marketing, Creativity Products, 1986-1987 Directed the marketing strategy of the companys successful launch into creativity products on Amiga, Apple IIGS and DOS platforms, including products in the paint, music, animation and desktop video categories. Assessed which products and developers to retain from the acquisition of Batteries Included, integrated all aspects of the acquisition and extended the brand by adding two new titles. Product Marketing Manager, 1984-1986 Built and managed the product marketing department as the company grew from $10M to $50M in revenue. Created and implemented the processes by which marketing, sales and operations launched products and by which marketing and product development targeted products to publish, including analysis of market size estimates and growth forecasts by platform and usage segments. Product Manager, 1983-1984 The companys first and only Product Manager during start-up phase launching over 30 skus. Designed and implemented all aspects of product launches including product positioning, launch budgets, packaging, advertising, product publicity, collateral, and consumer and trade promotions. Initiated and implemented sales support plans covering a national manufacturers rep network including all sales collateral, sales training, communications, samples, demos and merchandising. Implemented all systems for coordinating launch activities with manufacturing, finance and IT functions.

1982-1983 VisiCorp A venture-funded, $25M revenue, business application software company.

San Jose, CA

Retail Marketing Manager Responsible for retail product launches and consumer and trade promotions. Created a compelling consumer and trade promotion that drove record quarterly profits for VisiCorp.

1977-1980 PROCTER & GAMBLE A public, multi-billion dollar consumer package goods company.

Cincinnati, OH

Assistant Brand Manager, Ivory Shampoo, 1979-1980 Developed introductory marketing plans for four test markets and national expansion. Designed and implemented packaging, pricing, promotion, and media strategies and plans. Coordinated advertising copy development with ad agency. Assistant Brand Manager, New Products Group, 1979 Analyzed potential new product categories. Brand Assistant, Head & Shoulders, 1977-1978 Coordinated national media and promotion activities and budgets of over $20M. Initiated and implemented testing of three promotion ideas which were later expanded nationally and contributed to a 7% market share increase.

EDUCATION:
Harvard Graduate School of Business Administration, MBA 1982 Princeton University, Bachelor in Economics, 1977 Founder and President of Cloister Inn Worked summers as a door-to-door salesman and sales manager Boston, MA Princeton, NJ

OTHER:
Member of National Boy Scout Board of Directors, 1973-75 Eagle Scout with Gold Palm, Valedictorian, Class President, Starting Quarterback 1973 National finalist oratorical and extemporaneous speaking, Regional finalist in debate Princeton, NJ Guymon, OK