GITAM INSTITUTE OF MANAGEMENT GITAM UNIVERSITY

REPORT ON

Sun TV Network Ltd

SUBMITTED BY: SAGAR PRATEEK(1225111142) M.B.A 1st TRIMESTER SEC A

INTRODUCTION
Sun TV Network, India's largest media conglomerate has power packed Thirty Two TV Channels with the reach of more than 95 million households in India. Sun TV Network's channels can be viewed in 27 countries including U.S.A, Canada, Europe, Singapore, Malaysia, Srilanka, South Africa, Australia and New Zealand.

Holding a bouquet of Thirty Two top-rated channels in its clutch, Sun TV Network has got a reach, frequency and patronage that other groups covet but can't compete with Sun TV Network believes in giving you wholesome fare. Be it news or entertainment, we are there first. If it is happening south of Vindhyas, its on Sun TV Network. And you are a part of it. With Thirty Two channels in four Indian languages, we are able to connect to the Southern Diaspora erasing geographical distances.

The response to our programs and the viewership of our news has been phenomenal. The fact that we touch so many hearts gives us great pleasure. Every single South Indian channel that boasts of a No. 1 slot among its viewers belongs to the Sun TV Network. Millions of people all over the world watch a channel of Sun TV Network. With every program a sell-out, every single transmission digitized, every serial a hit, for millions of viewers all over the world every day is indeed a Sunday. Sun TV Network believes in giving you wholesome fare. Be it news or entertainment, we are there first. If it is happening south of Vindhyas, its on Sun TV Network. And you are a part of it.

We have come a long way. And its heartwarming to know that you were, and are, with us every step of the way.

ANNUAL REPORT FINANCIAL HIGHLIGHTS

The financial highlights for the financial year ended 31st March 2011 are given below:
(Rs. in Millions) Particulars For the year ended 31st March, 2011 31st March, 2010 Total Income Total Expenditure (Excluding Interest & Financial Charges) Profit before interest and tax Interest & Financial Charges Profit before Taxation Provision for Taxation Profit after tax Accumulated Profit, beginning of the year Interim Dividend Tax on Interim dividend Proposed dividend Tax on Proposed dividend Transfer to General Reserve Profit Carried forward Earnings Per Share (Face value Rs.5/-) 19,705.0 8,132.0 11,573.0 19.8 11,553.2 3,831.0 7,722.2 11,490.7 (1,970.4) (327.3) (1,477.8) (239.7) (772.2) 14,425.5 19.60 14,375.2 5,699.0 8,676.2 12.0 8,664.2 2,990.4 5,673.8 9,833.1 (591.1) (100.5) (2,364.5) (392.7) (567.4) 11,490.7 14.40

SUMMARY
The total income for the year ended 31st March 2011 registered a handsome growth of 37.08% at Rs. 19,705.0 millions as against Rs.14,375.2 millions during the previous year ended 31st March 2010. Profit before taxes grew by 33.34% at Rs. 11,553.2 million as against Rs. 8,664.2 millions in the previous year. The Profit after tax was higher by 36.10% at Rs.7,722.2 million as against Rs. 5673.8 million in the previous year after providing for a higher provision towards income tax and deferred tax of Rs. 3831.0 million for the year ended 31st March 2011 inline with higher profits. The Company continued to maintain its leadership position in the market, supported by highly popular content and a well - diversified mix of clients (national, regional and local) cutting across a broad spectrum of products and services resulting in the continuous growth of advertising and subscription revenue.

FINAL DIVIDEND:
For the financial year ended 31st March 2011, the Board of Directors has recommended a Final Dividend of 75%., i.e., Rs.3.75 per equity share of face value of Rs.5.00 each. This Final Dividend together with the Interim Dividend of 100%., i.e., Rs.5.00 per equity share of face value of Rs.5.00 each declared on 28th January 2011 would result in a total dividend of 175 %., i.e., Rs.8.75 per equity share of face value of Rs.5.00 each for the financial year ended 31st March 2011 (Prev. Year of 150 %., i.e., Rs 7.50 per equity share of face value of Rs.5.00 each.