December 2008

(PAPER - I)

PRINCIPLES OF DESIGN MANAGEMENT

SECTION - A (5 3 = 15) Answer any FIVE out of EIGHT questions. All questions carry equal marks. 1. Explain the 1970s design management. 2. Explain any one view on design management. 3. What are the ranges of design management? 4. What are the historical developments in 1980s design management? 5. Explain the concept of tactical design management. 6. Explain the meaning of design leadership. 7. Explain the process for managing creative services. 8. What is strategic design management? SECTION - B (3 10 = 30) Answer any THREE questions. All questions carry equal marks. 9. Explain the 1980s design management. 10. Explain the different ranges of design management. 11. Explain the marketing issues in design management. 12. Explain the process for managing design projects. SECTION - C (1 15 = 15) Answer any ONE question. 13. Explain the 1960s to 1970s design management. 14. Explain operational design management. 15. What are the various principles of management adopted in managing creative design process? SECTION - D (1 15 = 15) (Compulsory) 16. Discuss with the help of a diagram the developments of design management since 1980s to today.

December 2008
(PAPER - II)

RETAIL REVOLUTION IN INDIA

SECTION - A (5 3 = 15) Answer any FIVE questions. Each question carries THREE marks. 1. Write short notes on: (a) Speciality store. (b) Retail brand. (c) Private label. (d) P.O.P. (e) Isolated store. (f) Ethics in retail. (g) Cash and carry. (h) Super market. SECTION - B (3 10 = 30) Answer any THREE questions. Each question carries TEN marks. 2. Explain the significance of retail as an industry in India. 3. What are the challenges to retail developments in India? 4. Explain the role of I.T. in retailing. 5. What are the factors affecting the buying behaviour of a retail shopping? 6. List and give examples of various categories of retail sector in India. SECTION - C (1 15 = 15) Answer any ONE question. 7. What is the importance of retail brand? Is retail brand important for a retailer in India? 8. Explain the steps involved in choosing a retail location. 9. What are the different functions performed by retailers in India? How does it differ from a Wholesalers functions? SECTION - D (1 15 = 15) (Case Study Compulsory) Savings is key to the Indian middle class consumer. In India, when a customer needs something for the home, a typical thought is to seek it from the bazaar. Keeping these concept in mind, All - in - one was established in a prominent Delhi locality All - in - one is a large. (2,500 sq. ft.) well established individual retailer. The store would offer a large mix of product at a discounted price. Price was the basic value proposition. He has a regular clientele of hundreds local citizens. Recently two major national retail chains have opened super markets in the same locality with the same strategy. Sushil Arora, owner of All - in - one is worried. Question: Should he enhance the value added services from his store (reducing his profitability)? (OR) Should he sell out to a third retail chain which also plans to enter the same area? What should he do and why?

December 2008
(PAPER - IV) MARKETING

AND SALES MANAGEMENT

SECTION - A (5 3 = 15) Answer any FIVE questions. All questions carry equal marks. 1. What do you understand by marketing environment? 2. State the uncontrollable forces of marketing environment. 3. What is meant by business marketing? 4. What do you understand by the term targeting markets? 5. What is decision support system? 6. Distinguish between product and services. 7. What is meant by public relations? 8. What is cost plus pricing method? SECTION - B (3 10 = 30) Answer any THREE questions. All questions carry equal marks. 9. Bring out the significance of developing a global vision for marketing. 10. Describe the procedure involved in analysing marketing opportunities. 11. What do you mean by .product related service?? Explain these services. 12. What is personal selling? Under what marketing conditions it is most relevant? 13. Enumerate the various types of pricing decisions. SECTION - C (1 15 = 15) Answer any ONE question. 14. What are the various stages of consumer decision making? - Discuss. 15. Briefly explain the various product decisions taken by the marketing manager. 16. What is a sales-promotion programme? How it can be implemented effectively? SECTION - D (COMPULSORY) 17. Develop a market research plan and design a questionnaire to measure the customer satisfaction of a new brand of a two wheeler near to your city. (1 15 = 15)

December 2008 (PAPER - V) ADVERTISING AND PUBLIC RELATIONS SECTION - A (5 3 = 15) Answer any FIVE questions. All questions carry equal marks. 1. What is meant by Advertising Coverage? 2. What is an Advertising Media? 3. What do you mean by .advertising layout?? 4. What is Advertising Message? Give examples. 5. What do you understand by media planning? 6. State the merits and demerits of Television advertising. 7. What is Public Relations plan? 8. Define Public Relations. SECTION - B (3 10 = 30) Answer any THREE questions. All questions carry equal marks. 9. Discuss the importance of advertisement in business. 10. What are the points to be stressed in the selection of an advertising media? 11. What are the prerequisites of advertising campaigns? 12. .Advertising sells products... - Do you agree with this statement? 13. Write a detailed note on Public Relations and Marketing - mix. SECTION - C (2 15 = 30) Answer any TWO questions. All questions carry equal marks. 14. Briefly explain the various methods of advertising. 15. Discuss about legal and ethical problems in advertising. 16. How are Public Relations plans prepared? - Explain. 17. Why advertisement fails? - Discuss.

December 2008 (PAPER - VII) HUMAN RESOURCE MANAGEMENT SECTION - A (5 3 = 15) Answer any FIVE questions. ALL questions carry equal marks. 1. Define Human Resource Management. 2. Distinguish between Training and development. 3. What is vestibule training? 4. What is a reference check? 5. Explain the concept of performance appraisal. 6. What do you mean by merit rating? 7. What is meant by variable pay? 8. Give the meaning of the term .employee discipline. SECTION - B (3 10 = 30) Answer any THREE questions. All questions carry equal marks. 9. Describe the functions of Human Resource Management. 10. Explain the process of performance appraisal. 11. Examine the various employee training methods. 12. What are the necessary conditions for effective collective bargaining? 13. Discuss the various types of discipline. SECTION - C (1 15 = 15) Answer any ONE question. 14. Explain the different types of incentive scheme. 15. What criteria would you use to determine the effectiveness of a training programme? 16. Describe the procedure of disciplinary action. SECTION - D (1 15 = 15) (Compulsory) 14. Modern Foods has been facing the twin problems of productivity and morale at Chennai plant. A new plant at Trichy has been set up by taking all precautions to overcome the problems of Chennai plant. The work activities together with pay norms have been entrusted to a .coach. instead of to a .supervisor . at Trichy plant. At new plant, workers organised themselves as a team and decided what to do, when to do and how to do? This approach facilitates wider span of management and greater clarity in goal pursuit. Costs and labour turnover have came down. In fact, Modern Food accepted the new plant as a model unit. After five years, many executives resented this system and they were under the impression that their authority and expertise were ignored. Competition between teams and team leaders developed and this has created the problem of coordination. Workers felt uncomfortable about deciding pay rates of their fellow - workers. Due to pressure of changing scene some aspects of the plant system have been changed. Supervision is made stiff and more management positions are created. This created an impression that the management is not happy with the experiments of Trichy plant.

Questions: 1. Why did Modern Foods try a new way of getting things done at Trichy plant? 2. Identify the coordination problems witnessed in this case. 3. Suggest ways of maintaining morale through better coordinated efforts.