Introduction of Brand and Product:Nutrimaize is a brand who produces only maize products which contain essential nutrients such

as vitamins and minerals. 100 g of maize gives 43 mcg Vitamin A. This is 43 times the amount present in the pear and more than 6 times that in an apple. Vitamin A is important for good eyesight. It also helps keep the skin from becoming dry and aids in bone development. It is also quite a good source of Vitamin C. Although the amount present is less than that in the guava or citrus fruits, it exceeds those in the apple and pear. It also contains ample amounts of the B-vitamins, giving 0.22 mg thiamine, 0.12 mg riboflavin and 1.7 mg niacin in a 100 g portion. After launching successful maize products we came with a new idea of ready to eat snacks format for rural section of Jharkhand called MAKKA SHAKTI POWER

Introduction of Product:MAKKA SHAKTI POWER the products name itself says that it is full of nutrients . Our product contains calcium ++ for women It helps to increase mental and physical strength It is not only a snack but a daily routine breakfast also. It also contains vitamin B1, B2, B6 and B12. It is also rich in vitamin C. Mental performance depends on adequate IRON .Our product MAKKA SHAKTI- POWER is one of the best vegetarian sources of IRON. 99% FAT FREE NO CHOLESTROL

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Market research
We found that population of palamau is 15, 33,173 out of which 18% are children of age group 3 to 8 years. Female percentage is 45% of the total population & 55% male Literacy background of palamau is 45.67% Palamau has few town divisions like daltonganj, rajhara, hussainabad Occupation of most of the people is agriculture. In research we found that tourism spot is another golden feather for palamau district which In fluxing lot of money for an example palamau fort ,national park, rivers & water fall There are so many cultural activities in palamau district for an example chatramela, cattle festival. We observe that they are fond of corn they use it as snacks with milk by grinding the corn in granular form. They are accustomed to use corn in this form as their breakfast.

MARKETING STRATEGY: We have an amazing offer if you return 5 wrappers of the product & take away one makka shakti-power for free. Wrappers to be used in recycling in this way speeding awareness about environmental hazards Mid-Day meal in school is one of the strategies to attract children as we know that 18% population is children Targeting retail local shops by providing them free banners with store name on it & even giving additional packet to shop vendors Targeting cultural events happening during diwali festival, durga pooja, chatra mela etc. where customers can come and taste our delicious ready to eat product named MAKKA SHAKTIPOWER and get their valuable feedback.

Pricing Strategy
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to our customers) is a strategy our company is using to stand out from competition. Creating demand and reducing price to suite customers wallet. Keeping production cost optimum without compromising products natural essence of nutrition. Something that is relevant to all our customers is how we compensate for products or services.

Analysis
Since our product new in market & completely replicating their morning breakfast The market for any product is normally made up of several segments. A market after all is the aggregate of consumers of a given product And, consumer (the end user), who makes a market, are of varying characteristics and buying behavior. There are different factors contributing for varying mind set of consumers. Market targeting is business term that5 deals with particular market segment on which we have to take several marketing efforts.