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Press Release

BrandTailors signs the creation of Delicina, a new Scandia Food brand

Andreea Florea Brand Strategy Coordinator

Bucharest - March 20th, 2012

Melania Moisi Group Creative Director

BrandTailors strategic brand consulting and design firm signs the brand development program for Delicina, Scandia Foods ready-made products range, that introduces a new approach to the Romanian FMCG industry.
Created at Scandia Foods initiative together with nutritionist Alin Popescu in order to define a new readymade products range that is exclusively recommended for evening consumption, Delicina is a trendsetter within its category. The name resonance together with the graphic elements, both new to the segment, offer the brand superior shelf stand-out, and reflect, in a clear and pleasant manner, the intrinsic benefits of the products in Delicinas portfolio light, nutritious, delicious and easy to cook dinner meals.

The visual identity created for Scandia Foods new brand is built, in such a way, that the brand values arise spontaneously. Delicinas direct link with the precise consumption moment is easily noticeable, maximizing each brand elements impact so to create a consumer-devoted brand.

Fundamental to the Delicinas positioning as an absolute novelty in the Romanian ready-made products category is the brands package design, which completes the consumers brand experience optimistic, solar atmosphere by means of a warm color palette and a photographic style that leverages on the brands main association dinner-time.

Melania Moisi Group Creative Director

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Delicina is a remarkable success in the FMCG industry thanks to the creation of the product recipes together with a well-known nutritionist, to the identification of a recommended consumption moment and to the products having been developed following these two coordinates. The visual identity and package design created by BrandTailors thus become the perfect compliments for a brand that not only manages to define itself as unique on the market, but also manages to redefine the positioning practices within the entire ready-meals category of the Romanian FMCG industry.

The BrandTailors team members who contributed to the development of this project are: Andreea Florea brand strategy and rhetoric, Melania Moisi and Ovidiu Pop package design, Ovidiu Pop logo design, Alina Crang and Cristina Ionescu project management, Mihai Prplea image retouching and preproduction processing.
Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last eight years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Scandia Food, Caroli Foods, Kandia, Azuga Waters, Titan, Interstar Chim, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia, Class Living, Ambasador or Igienol and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich, Yammix, Phill or Delicina. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early last year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Follow us on Twitter

Andreea Florea Brand Strategy Coordinator

15 Henri Coanda St, 1st Floor 010667, Bucharest1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87

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