A RESEARCH PROJECT ON A COMPARATIVE STUDY OF BRAND PREFERENCE OF TVS MOTORS & BAJAJ MOTORS

V/s
(SUBMITTED IN THE PARTIAL FULLFILLMENT FOR THE AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION)

UNDER THE GUIDANCE OF: -

SUBMITTED BY:

Mrs. Shelly Gosain

MBA Faculty

Sumit Aggarwal
MBA /05/09 2005-2007

N.C.COLLEGE OF ENGINEERING, ISRANA (KURUKSHETRA UNIVERSITY, KURUKSHETRA)

CONTNETS
Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

Particulars
Declaration Certificate from Institution Acknowledgement Executive Summary Introduction to Bajaj Motors Introduction to TVS Motors Objectives of the Study Research Methodology Analysis & Interpretations Findings Limitations Suggestions Bibliography Annexure

Page No.
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4 5 6-22 23-42 43-44 45-47 48-60 61 63 65 67 69-72

Questionnaire

DECLARATION
I SUMIT AGGARWAL, Roll no-09, M.B.A. 2 nd year of my college N.C. college of Engineering, Israna, Distt. - PANIPAT, here by declares that final project report entitled A COMPARATIVE STUDY OF BRAND PREFERENCE OF TVS MOTORS & BAJAJ MOTORS is an original work and the same has not been submitted to any other institute for award of any other degree. A seminar presentation of the training report was made on the date _______________ and suggestions as approved by the faculty, were duly incorporated.

SUMIT AGGARWAL

ACKNOWLEDGEMENT
Getting a report ready requires the work and effort of many people. I would like to thank all those who have contributed in completing this report. First and foremost, I would like to acknowledge Mrs. Puja Walia Mann H.O.D of

M.B.A Dept in N. C. College of Engg. Israna (Panipat), for giving me the opportunity to do work on this project. I would like to thank my special mentors: Mr. S. K. Narang External Guide of the Project, faculty member of N. C. College of Engg. Israna (Panipat). Mrs. Shelly Gosain External Guide of the Project, faculty member of N. C.

College of Engg. Israna (Panipat).

SUMIT AGGARWAL

EXECUTIVE SUMMARY
As todays market is becoming very competitive. To compete and survive in this competitive market one has to be aware about the customer changing requirements. This is the motivating force behind the choice of this topic. The main objective of market analysis is to gain insight of the changing trends, to know how referenced company i.e. Bajaj motors & TVS motors is performing in the two wheeler industry. The market analysis will reveal the information to the management of the company what is the market share of the company, consumer behaviour regarding Bajaj & TVS brand and recent trends in bikes. As it is primary data based survey but somewhat secondary data is also used to have insight in to the company profile and the various companies operating in the twowheeler industry. Research design used for this project is exploratory research design. Exploratory research studies are those in which the problem is defined from scratch. In this research information is collected from the market with the help of questionnaire. Study revealed that there are many companies operating in the market and Bajaj & TVS motors is the famous name in two wheeler industry due to its quality and customer relationship management. Now the company is emphasizing on advertisement of its brand.

Bajaj Auto Ltd.

It is one of India's top ten companies in terms of market capitalization and among the top five in terms of annual turnover.

Established in 1945, it was incorporated as a trading company. From 1948 till 1959, it imported scooters and three wheelers from Italy and sold them in India. It then obtained a production license in 1959 and struck a technical collaboration with Piaggio of Italy in 1960.

Scooter production commenced in 1961. Three wheeler productions followed in 1962. Its collaboration with Piaggio expired in 1971 and since then the Company's scooters and three wheelers are sold under the "Bajaj" brand name.

Under the "Horizontal transfer of technology" policy, Maharashtra Scooters Ltd., a Company with 24% equity participation by the Company and 27% participation from Maharashtra State Government's Western Maharashtra Development Corp. was formed in 1975. Production facilities are located at Satara, in Maharashtra State. This helped augment production capacities. The unit continues to assemble scooters from CKDs supplied by the Company. These scooters are marketed through the Company's distribution network and under the Company's brand name. The Company's second plant was set up in 1984 at Aurangabad, in Maharashtra State. In this plant, scooter production commenced in 1986; three wheeler

production commenced in 1987; and scooterettes and motorcycle facilities were commissioned in 1990 & 1991 respectively. From 1961 when the annual production was about 4000 units, today the Company has become a market leader with annual production in excess of 1.35 million units and with product offerings in all segments (mopeds & scooterettes, scooters, motorcycles, three wheelers).

Milestones
2007 February January 2006 April 2005 December June February 2004 October August May January 2003 October October July February 2001 November January 2000 Bajaj Auto launches its latest offering in the premium bike segment Pulsar. The Eliminator is launched. The Bajaj Saffire is introduced. 200 cc Pulsar DTS-i launched Bajaj Kristal DTS-i launched Bajaj Platina launched Bajaj Discover launched Bajaj Avenger DTS-i launched Bajaj Wave DTS-i launched Bajaj Discover DTS-i launched New Bajaj Chetak 4 stroke with Wonder Gear launched Bajaj CT100 Launched Bajaj unveils new brand identity, dons new symbol, logo and brandline Pulsar DTS-i is launched. 107,115 Motorcycles sold in a month. Bajaj Wind 125,The World Bike, is launched in India. Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.

1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months. Production commences at Chakan plant. 1998 June 7th July 25th October 1997 Kawasaki Bajaj Caliber rolls out of Waluj. Legend, Indias first four-stroke scooter rolls out of Akurdi. Spirit launched. The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw are introduced. 1995 November Bajaj Auto is 50. 29 Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. 1994 The Bajaj Classic is introduced. 1991 The Kawasaki Bajaj 4S Champion is introduced. 1990 The Bajaj Sunny is introduced.

Bajaj Avenger

Bajaj Avenger with its high end performance and highlighting features gives the guarantee of secured and comfort riding.

Its aesthetic feature includes low-slung cruiser with a flamboyant chrome outlook for a better looks.

Its comfort feature incorporates its comfortable seating arrangement. Its wider saddle seat, special backrest for pillion with lowest saddle height, lowest center of gravity, forward foot riding posture provide desired satisfaction to the rider as well as to the other passenger.

Assurance of longer travel of 140 mm is being given due to the presence of longest front telescopic front suspension.

Its powerful lighting like 60/ 55-watt halogen headlamp thinks about the security of the rider even at night.

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TECHNICAL SPECIFICATIONS OF BAJAJ AVENGER

Dimension & Weight Overall height Overall length Overall Width Wheelbase Ground Clearance Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Electrical Transmission No. of Gears Clutch Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Front Hydraulically ventilated operated Disc 11 Telescopic longest stroke, 140mm Triple rate Spring, 5-way adjustable, Hydraulic Shock Absorbers, Vertical travel, 90mm 16.5 bhp / 12.15 kW @ 8000 rpm 15.22 Nm @ 6000 rpm Kick Start 5 speed manual transmission 178.6 cc 12V AC Digital Twink Spark Ignition (DTS-i), TRICS -III, Air-cooled 4-stroke Single cylinder 1060 mm 2185 mm 750 mm 1475 mm 162 mm 154 kg 14 Litre

Brakes - 262 mm Rear Tyres Front Rear 17 15 Drum Brake, 130 mm

Bajaj Discover

Discover your inner desire of riding faster than the horse with Bajaj Discover. Equipped with various highly advanced accessories and captured with many eye-catching features, this bike can never fail to drag your attention towards it.

Manufacturers of this bike have not constricted their expertise only on its better performance, but also shown their creativity by putting certain elegant features in it like its dazzling body graphics; muscular, sturdy and classy body lining; optoprism head lamp with twin pilot lamps which is placed in a jet canopy styled fairing with a smoked visor, stylish tail lamp, full function twin pod console, fluid grab rail design etc.

For the comfort of the biker, this bike is equipped with Spring and Spring (SNS) rear suspension with triple rated springs assuring longest travel of 110mm, telescopic front suspension of 30mm diameter with the promise of longest travel of 135mm in its class. 12

Its lighter and stronger 17" alloy wheels are responsible for the superior performance of this super bike.

This bike comes in two different variants :

Bajaj Discover Bajaj Discover DTSi

Bajaj Discover Bajaj Discover with 4 stroke, 111.6 cc engine with digital CDI and TRICS III delivers power of 8.5 bhp (6.26Kw @7500rpm. Its unstoppable exhausTEC (Torque Expansion Chamber) technology provides mileage of 101 kmpl to make one move mile after mile. Bajaj Discover DTSi Tale behind the jadoo (magic) of Bajaj Discover DTSi is hidden on its power delivery of 8.57 kW (11.51Ps) due to its 125 DTSi engine and its superior mileage. To give any bike a kick-start is one of the mentionable factors. But this bike has also come up with the solution of this matter by having equipped with first class electric start.

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TECHNICAL SPECIFICATIONS OF BAJAJ DISCOVER

Engine / Transmission Type Displacement Max Net Power Max Net Torque Clutch Ignition system Starting system Frame Suspension Font suspension Rear suspension Brakes Front Brake Rear Brake Electricals System voltage Battery type Headlamp Tail lamp Brake lamp Turn signal lamp Horn Tyre Front tyre size Rear tyre size Fuel Tank capacity 2.75 x 17, 4PR 3.00 x 17, 6PR 10 Litres (2.3 liters for reserve) 12V (AC + DC) 12V, 2.5 Ah(KS)/12 V, 9 Ah (ES) Electric start 35/ 35W Optoprism- Halogen lamp, Kick start 60/55 W Round Headlamp 5/21 W 10 W 10 W 12 V, Dc Mechanical expanding shoe & drum type 130 mm diameter Mechanical expanding shoe & drum type 130 mm diameter Telescopic Trailing arm with coaxial hydraulic shock absorbers & coil springs 4-Stroke, DTS-I, Natural Air Cooled 124.52 cc 8.47 kW(11.51 Ps)@8000 rpm 10.8 Nm @ 6500 rpm Wet, Multidisc Type Microprocessor controlled Digital CDI Kick Start / Self Start Double cradle tubular type

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Dimensions Length Width Height Wheel base Turning circle dia Ground clearance Kerb Weight Other Features Ride Control Switch Ignition cum St.lock Headlamp Shape Console Lockable Seat Dipper Turn Indicator Choke Day Flasher Yes Yes Round / Fairing Angular Twin Pod Yes Yes Push Cancel Yes Yes 2030 mm 760 mm 1065 mm 1305 mm 2100 mm 179 mm 125 kg Kick start / 129 kg Electric start

Bajaj Platina

Its elegant Platinum silver color with chrome graphics is desperately catching the eyes of many finicky bike lovers. Graphic tint engine and transmission with black silencer are really leaving good appeal to the eyes of the viewers.

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To add more aesthetic value to this bike, it is further equipped with exclusive streak design side panels and sleek rear panels with fluid grab rail design.

Other mentionable features for making this bike more reliable are chrome heat shield and annular chrome rings housed in a sporty console.

Its lighting arrangement like optoprism headlamp with clear lens blinker is encompassed here for safer riding.

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TECHNICAL SPECIFICATIONS OF BAJAJ PLATINA

Dimension & Weight Overall height Overall length Overall Width Wheelbase Ground Clearance Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Electrical Transmission No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Front Rear Tyres Front Rear 2.75*17", 41 P 3.00*17", 50 P Drum type, 110 mm/130 mm Drum type, 110 mm/130 mm Hydraulic, Telescopic type, 125 mm travel Hydraulic, SNStype, 100 mm travel 6.03 kW (8.2bhp)@ 7500 rpm 8.05 Nm @ 4500 rpm Kick Start Constant Mesh Type 99.27 cc 12V AC +DC Natural Air-cooled 4-stroke Single cylinder 1090 mm 1990 mm 770 mm 1275 mm 162 mm 113 kg 13 Litre

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Bajaj Pulsar DTSi

Generation next technology included in the package of the equipments of this highflying bike is the revolutionary digital biking. Digital biking is the combination of various advanced systems like digital CDI, TRICS III and Digital Twin Spark ignition (DTSi).

Its highly masculine outlook with sporty, dashing structure gives the complete satisfaction of dare riding. Bajaj Pulsar enables its rider to tackle the situation of overcrowded street due to the presence of 17" alloy wheels with 1330 mm wheelbase.

Its comfort statement includes front telescopic suspension, Nitro X - Nitrogen assisted rear gas shockers with triple rated spring. Due to these comfort features, this bike is highly accommodative in any terrain.

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Different high-end features like improved clutch, cylinder head with Roller Rocker Arms, optimized intake and exhaust systems & new valve timings provide feeling of proper riding. Its advanced ExhausTEC (Torque Expansion Chamber) technology ensures the higher performance at lower rpm.

This bike comes in two different variants:

Pulsar 180 DTS-i UG Pulsar 150 ES DTS-i UG

Pulsar 180 DTS-i UG This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque of 15.22 Nm @ 6000 rpm. Its engine capacity is 180 cc.

TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 180 DTSi

Dimension & Weight Overall height Overall length Overall Width Wheelbase Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Digital Twin Spark Ignition (DTS-i), Air Cooled 4 - stroke Single Cylinder, 2 Valves 63.5 mm x 56.4 mm 1035 mm 1990 mm 730 mm 1330 mm 140 kegs 15 liters

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Displacement Electrical Transmission No. of Gears Clutch Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Front Rear Tyres Front Rear

178.60 cc 12 V (AC + DC) 5 speed manual transmission 16.5 bhp / 12.28 kW @ 8000 rpm 14.74 bhp @ 8000 rpm 15.22 Nm @ 6000 rpm Kick / Electric Start Telescopic Forks 135 mm Stroke with anti stiction Triple Rate Spring, 5 way adjustable, Hydraulically Operated Disc brake, 240 mm. Mechanically expanding 130mm Drum Brake 2.75 x 17 Size 100 / 90 x 17 Size

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Pulsar 150 ES DTS-i UG Its engine delivers maximum output of 13.5 bhp (9.94 kW) @ 8000 rpm and performance of 12.28 Nm @ 6500 rpm. Its engine capacity is 150 cc.

TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 150 DTSi

Dimension & Weight Overall height Overall length Overall Width Wheelbase Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Displacement Electrical Transmission No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Telescopic Forks 135 mm Stroke with anti stiction Teflon bushes Triple Rate Spring, 5 way adjustable, gas assisted NitroX Shock Absorbers with vertical travel of 100 mm 13.5 bhp / 9.94 kW @ 8000 rpm 12.28 Nm @ 6500 rpm Kick / Electric Start 5 speed Manual transmission Digital Twin Spark Ignition (DTS-i), Air Cooled 4 - stroke, Single Cylinder, 2 Valve 143.9 cc 12 V (AC + DC) 1035 mm 1990 mm 750 mm 1330 mm 137 kegs. 15 liters

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Front Rear Tyres Front Rear

Hydraulically operated disk brake, 240 mm. Mechanically expanding 130mm Drum Brake 2.75 x 17 Size 100 / 90 x 17 Size

Bajaj Wind 125

If you like flying high with the wind without the wings, then Bajaj Wind125 is the must buy for any bike lover. Its 125cc K-TEC engine producing power of 10.8 bhp (7.95 kw) provides torque of 9.8Nm@7000rpm.

Its 13 litre contoured fuel tank with the eye catching trapezoidal optoprism headlamp, aluminum die cast grab rail, dual tone body etc. are accelerating its market demand so rapidly.

For super biking this motor cycle has stored various key features for its rider like longer stroke Hydrodynamic (HDS) Suspension, aerodynamic frame geometry, easy gear shifting mechanism, smooth kick start mechanism, ergonomically designed seat, glide like handling, 800mm of saddle height etc.

To assure fully secured and safer riding, this bike is loaded with the features like wheel 22

base of 1260mm, drum brakes of 130 mm in the rear and disc brake (optional) of 240mm in the front, MFR indicators, optoprism halogen headlight, tail lamp etc.

TECHNICAL SPECIFICATIONS OF BAJAJ WIND 125

Engine Type Displacement Bore x Stroke Max Power Max Torque Ignition Transmission Ignition System Igniter Electrical System Head Light Tail Light Side Indicator Reflex Reflector Horn Battery Instruments & Control 3 Pod Instruments Cluster with Instruments Cluster

Single cylinder, 4Stroke , natural air cooled, Gasoline engine 124.6cc 54x54.4 (mm) 10.8 Ps (7.92Kw) at 8500 rpm 9.8 Nm at 7000 rpm Digital Ignition 5 Speed, constant mesh type Digital Ignition with Variable Ignition Timing Characteristic (DC-CDI) With Engine Over-speed limiter Multi-focal Reflector type with Halogen Lamp (35/35W)& Pilot Lamp Multi-focal Reflector type with 5/10 W Lamp Multi-focal Reflector type with 10 W Lamp Rear Reflex Reflector 12V DC 12V , 2.5 Ah

Speedometer, Odometer & Trip Meter Tachometer Fuel gauge

Control Switches

Handle bar mounted switches with Functions

Lights ON-OFF Horn 23

Dipper Push Cancel Side Indicator Pass

Ignition switch Stop switches Dimensions Wheelbase, mm Overall length, mm Overall width, mm Overall height, mm Saddle Height, mm Ground clearance, mm Kerb weight (kg) Fuel Tank Full Tank Capacity Reserve Capacity

Combined Steering & Ignition Lock Front and Rear Brake switches 1260 2025 740 1115 800 155 121 12 2

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TVS Motor
TVS Suzuki, a leading two wheeler company began with the vision of the founder of the Sundaram Clayton Group, the late T.S. Srinivasan - 'to design, develop and produce

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an affordable moped for the Indian family.' This vision was realized in 1980 when TVS 50, India's first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India.

A byword for ruggedness and reliability, the TVS 50 proved to be a promising success and paved the way for many successes for TVS Suzuki ever since. The TVS 50 XL, a proven, much sought after moped; likewise, the TVS Champ and the Super Champ, created for those who want economy fused with sporty looks. And now the new XL Super With a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in the country.

Alongside the economy two wheeler range, it has constantly worked on innovating the motorcycle segment as well.

The Suzuki Samurai was launched for the time conscious urban commuter.

The Max 100 R was engineered for those who demanded strength and ruggedness. The Suzuki Shogun was for those who wanted raw power.

And today, TVS Suzuki continues to keep one step ahead of its time by creating India's first 5 speeds, 140 cc motorcycle - The Suzuki Shaolin. The TVS Scooty, a 60 cc Scooterette, is yet another example of the company pioneering a new category and emerging as market leaders in it.

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As for other wins, 'Team TVS' has conquered every major race and rally in the country from the road to the racetrack, with each of the TVS bikes being a winner. And each time the 'Team TVS' has won on the track or off it, our customers have secured a better product for their personal transportation.

TVS Apache

TVS Apache with its shapely streamlined tank and engine design is really an eye -stopper. Its smooth and flawless finish makes this bike desirable to the market.

Its tough but light 6 spoke black alloy wheels are really supportive for better control and excellent riding of this two wheeler. Its uniquely designed head lamp has become one of the best head turner in the market of two wheelers. Its 240 mm disc brake is helpful in stopping one in any sudden situation to avoid accident. Its all gear start and low friction engine with RCF technology are the key factor of better efficiency of this bike.

It is further equipped with various upgraded technology like monotube inverted gas filled shocks, IDI lean burn, iE surge (intake and exhaust resonator), synchro stiff chassis etc. for the proper safety and security of the persons seating on the bike.

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It is found in different colors:

Classic Nero Fiery Rojo Pure Azul Burnished Argent

TECHNICAL SPECIFICATIONS OF TVS APACHE

Dimension & Weight Wheelbase Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Electrical Transmission No. of Gears Clutch Performance Maximum Power Max. Torque Start Suspensions Front Telescopic Fork, 105 mm Front Suspensions 9.95 kw / (13.5 bhp) @ 8500 rpm 12.3 Nm @ 6000 rpm Kick Start / Electric Start 5 Speed Constant mesh Double Cradle Air-Cooled OHC 4 - Stroke Single Cylinder 57 mm x 57.8 mm 147.5 CC 5.0 Ah (Kick-Start) / 12 Volts, 9.0 Ah (SelfStart) 1260 mm 136 kgs 16 Ltr

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Rear Brakes Front Rear Tyres Front Rear

Monotube inverted Gas filled shox (MIG) Disc Brakes, 240 mm at Front Drum Brakes, 130 mm at Rear 90 x 90 x 17 (Kick-Start) / 90 x 90 x 17", Spoked Wheel (Self-Start) 100/80 X 18 90/90 X 18(optional)

TVS Centra

With the excellent body graphics, TVS Centra comes with VTi engine. Its digitally controlled ignition timing and temperature sensors ensure its reliability and fuel efficiency.

Its better mileage is the result of fuel wastage reduction system and friction reduction technology. Power and economy indicator can be said as the mileage controller.

Its mesmerizing body lining, stunning muscular fuel tank, stylish trapezoidal MFR headlight accentuates the creativity of the manufacturers along with their technical expertise.

Its methodically designed ergonomic seats and 5 step rear shock absorbers give complete guarantee of comfortable and smooth riding.

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It is found in different colors:

Blazing Red Deep Black Teitian Blue

TECHNICAL SPECIFICATIONS OF TVS CENTRA

Dimension & Weight Wheelbase Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Electrical Transmission No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Front Rear Drum brake 110 mm Drum brake 110 mm Telescopic suspension, 100 mm travel Hydraulic with co-axial spring - 73 mm, travel 7.5 bhp / 5.59 kW @ 7500 rpm 7.5 Nm @ 5000 rpm Kick Start 4 - Speed transmission constant mesh Air Cooled 4 Stroke Single Cylinder 51 mm x 48.8 mm 99.8 cc 12V 35/35W, A/C Digital CDI 1235 mm 109 kg 11 Litres

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Tyres Front Rear 2.75 2.75

TVS Fiero

TVS Fiero has come with all the advanced features in it. Two models of this brand are having different customized features. Some stylish features included in this bike are single radius tyre, fashionable tyre with round flushed clock and stylish crash guard, die cast aluminum pillion footrest along with eye-catching saree guard etc. Other features are its highly effective head light with halogen lamp and taillight.

There are found two models in TVS motors:

TVS Fiero F2 TVS Fiero FX

TVS Fiero F2 This bike comes with 4 stroke air cooled OHC engine delivering maximum power of 12 bhp (8.95kW) @ 7000 rpm and torque of 10.5Nm @ 6500rpm. To get superb mileage, its CV carburetter is helpful which operates a pressure sensitive diaphragm with constant vacuum allowing it for smooth power transitions.

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While engine response is determined by digitally mapped ignition system, on the other hand determinations of better pick up and better mileage results from power-economy mode.

This bike is fully equipped with variety of lighting fittings like multi reflector headlamp with halogen bulb, stylish indicator etc. Its instrument panel is available with various advanced instruments like fuel gauge, speedometer, tachometer, power-economy mode indicator etc.

Other important features included in this bike are chrome silencer with muffler guard, triple rated 5-step shock absorber etc.

It is found in different colors:

Deep Black Metallic Silver Blazing Red Teitian Blue

TECHNICAL SPECIFICATIONS OF TVS FIERO F2

Dimension & Weight Overall height Overall length Overall Width Wheelbase Ground Clearance 1110mm 2020mm 750 mm 1270mm 155mm

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Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Displacement Electrical Transmission No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Front Rear Tyres Front Rear TVS Fiero FX

124kg 13 litres Air Cooled, OHC 4-stroke Single Cylinder 147.5cc 12v 2.5Ah 4 - speed transmission 12 bhp / 8.95 kW @ 7000 rpm 10.5 Nm @ 6500 rpm Kick Hydraulically damped telescopic suspenions Rectangular box swing arm, 5- step adjustable shock absorber, Triple rated spring Disc brake at front, 240 mm / Drum brake 130 mm (Optional) Drum brakes at rear 130 mm dia 2.75 90 / 90 x 18

TVS Fiero FX comes equipped with 147.5 cc 4 stroke single cylinder air-cooled engine delivering maximum power of 12 bhp (8.95 kw) @ 7000 rpm and maximum torque of 10.5 Nm @ 6500 rpm.

While wider wheelbase gives the support to the bike for better gripping on road. On the 33

other hand its advanced suspension gives the assurance of smooth riding.

For passenger's comfort and convenience, this bike comes with relaxing seats and ample foot space.

Its highly effective headlight secures night riding with halogen lamp and taillight.

TECHNICAL SPECIFICATIONS OF TVS FIERO FX

Dimension & Weight Overall height Overall length Overall Width Wheelbase Ground Clearance Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Displacement Electrical Transmission No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Hydraulically damped telescopic suspensions 12 bhp / 8.95 kW @ 7000 rpm 10.5 Nm @ 6500 rpm Kick Start 4 - Speed transmission Air Cooled, OHC 4 Stroke Single Cylinder 147.5 cc 12 V, 2.5 Ah 1110 mm 2020 mm 750 mm 1270 mm 155 mm 124 kg 13 Litres

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Rear Brakes Front Rear Tyres Front Rear

Rectangular box swing arm, 5- step adjustable shock absorber, Triple rated spring Disc brake at front, 240 mm / Disk brake 130 mm (Optional) Drum brakes at rear 130 mm dia 2.75 90 / 90 x 18

TVS Star

TVS Company has come up with different kinds of motorcycles, which are marketed with all customized specifications. TVS Star is one of the most market friendly bikes of this company. This has all the technical attributes, which are required in the market nowadays.

There are found two models in TVS motors:

TVS Star TVS Star City

TVS Star TVS star with its stylish body graphics and muscular body framing is ruling over the market of bikes.

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Its 4-stroke air cooled OHC engine delivers power of 5.5 kW @ 7500rpm. Its elegant head lamp, powerful indicators provide safer riding even at dark night.

It is found in different colors:

Red Black Blue

TECHNICAL SPECIFICATIONS OF TVS STAR

Dimension & Weight Overall height Overall length Overall Width Wheelbase Ground Clearance Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Electrical Transmission No. of Gears Performance Maximum Power Max. Torque 5.50 kW @ 7500 rpm 7.5 Nm @ 5500 rpm 4 - Speed constant mesh Air Cooled, OHC 4 Stroke Single Cylinder 51.0 mm x 48.8 mm 99.7cc 12V 35/35 W, CDI 1058 mm 2002 mm 700 mm 1250 mm 165 mm 104 kg 16 Litres

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Start Suspensions Front Rear Brakes Front Rear Tyres Front Rear

Kick Start Telescopic hydraulic fork 110 mm stroke Spring loaded double acting hydraulic shocker 78 mm stroke Disc brake 110 mm dia. at front / Drum Drum brakes 110 mm dia. at rear 2.75 3.0 x 18

TVS Star City Its stylish alloy wheels and sleek designed new exhaust are taking the breath away of every bikers. Other features like single touch ride switch shocks, extra grip tyres etc can be very much helpful in riding this bike in any terrain.

Its powerful headlamp and useful parking light leave an additional impression on buyer's mind.

Its new Roller Cam Follower (RCF) technology results in reduction of engine friction. Its engine maintains the mileage of 102 kmpl.

It is found in different colors:

Red Purple

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Black

TECHNICAL SPECIFICATIONS OF TVS STAR CITY

Dimension & Weight Wheelbase Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Electrical Transmission No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Front Rear Tyres Front Rear 2.75 3.0 110 mm Disc Brakes 110 mm Drum Brakes Telescopic hydrolic fork,(110 mm stroke) Spring-loaded hydraulic shocker (78mm stroke) 7.5 bhp / 5.50 kW @ 7500 rpm 7.5 Nm @ 5000 rpm Kick Start Speed Gears, Constant mesh Only Air-Cooled OHC 4 - Stroke Single Cylinder 51.0 mm x 48.8 mm 99.7 CC 12 Volts 1250 mm 104 kg 16 Litres

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TVS Victor

This bike comes equipped with various advanced and market capturing features and equipments. This is the main reason that this category of motorcycle from TVS Motors is giving tough competition to its competitors.

Its lighting arrangement is well planned to prevent accident even at night. This lighting arrangement includes angular multi reflector, trapezoidal head lamp with halogen bulb, shapely turn signal lamps, clear lens on tail lamp for enhanced rear view etc.

Various models found in TVS Victor like:

TVS Victor GLX TVS Victor GX TVS Victor Edge

TVS Victor GLX Its 125 cc VT-i engine delivers power of 10 bhp (7.36 kw) and mileage of 85 kmpl. This fuel economy duralife engine is highly temperature sensitive which is helpful in sensing the low temperature of the engine. Accordingly engine activates spark plug and advances the ignition timing.

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This bike is equipped with various high-end designs, which include digitally designed petrol tank with knee recess, twin pod instrument panel with Econometer, fuel gauge, trip meter and tachometer etc.

Its comfort feature comprises triple rated 5 step adjustable rear and telescopic front shock absorbers, which result in synchronized suspension.

It is found in different colors:

GLX Red GLX Blue GLX Black Silver

TECHNICAL SPECIFICATIONS OF TVS Victor GLX

Dimension & Weight Overall height Overall length Overall Width Wheelbase Ground Clearance Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Air Cooled, OHC 4 Stroke Single Cylinder 54.5 mm x 53.5 mm 124.8 cc 1136 mm 2017 mm 770 mm 1260 mm 164 mm 118 kg 13 Litres

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Electrical Transmission No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Front Rear Tyres Front Rear

12 V, 35 /35 Watt, Digital ignition 4 - Speed constant mesh 7.16 kW @ 7500 rpm 9.5 Nm @ 5500 rpm Kick Start Telescopic oil- damped, 105 mm travel Hydraulic with co-axial spring, 75 mm travel Drum brake 130 mm dia. / Disc brakes 240 mm (Optional) Drum brakes 130 mm dia. at rear 2.75 3.0 x 18

TVS Victor GX Its 110 cc awesome duralife engine delivers maximum power of 6 kW (8.1 bhp) and maximum torque of 8.1 Nm. Single down tubular frame with engine reduces the discomfort of the vibration. This motorcycle comes with new all up gear mechanism along with convenient gear shifting.

Its rider switch is included in this bike to absorb the optimum rear shock with or without a pillion rider. Telescopic front forks along with rear shocks are present in this bike to provide synchronized suspension system.

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Rectangular swing arm for easy gripping and anti-skid special compound tyres make this bike stable in any road condition. Microprocessor digital ignition system determines the optimum ignition system.

This Bike comes with different colors:

Red Blue Black Grey Green

TECHNICAL SPECIFICATIONS OF TVS Victor GX

Dimension & Weight Overall height Overall length Overall Width Wheelbase Ground Clearance Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Electrical Transmission Air Cooled, OHC 4 Stroke Single Cylinder 51 mm x 53.5 mm 109.3 cc 12 V, 35 /35 Watt, Digital ignition 1136 mm 2017 mm 770 mm 1200 mm 164 mm 113 kg 11 Litres

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No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Rear Brakes Front Rear Tyres Front Rear TVS Victor Edge

4 - Speed constant mesh 8.1 bhp / 6 kW @ 7250 rpm 8.1 Nm @ 5500 rpm Kick Start Telescopic oil- damped, 100 mm Travel Hydraulic with co-axial spring, 75 mm travel Drum brake 130 mm dia. at front Drum brakes 110 mm dia. at rear 2.75 3.0 x 18

Its 125 cc duralife engine with low friction and Roller Cam Follower (RCF) technology delivers super power of 9.2 bhp and better mileage. Its Nitro Gas3 shocks assure the problem free driving. This bike is equipped with Econometer, which maintains the ignition timing through microprocessor and keeps an eye on the mileage.

To make this bike safer, manufacturers of this bike have selected alloy wheels, and super stop front and 130mm large rear disc brake for proper security of the biker and complete pleasure of riding. Its rectangular swing arm and a new frame with additional reinforced brackets for engine mounting ensure the proper stability of the bike. It is found in different colors:

Red Gold Black Blue 43

Blue Gold Silver Blue Black Copper

TECHNICAL SPECIFICATIONS OF TVS VICTOR EDGE

Dimension & Weight Overall height Overall length Overall Width Wheelbase Ground Clearance Kerb weight Fuel Tank Capacity Engine Type Stroke (2/4) No. of cylinders Bore x stroke Displacement Electrical Transmission No. of Gears Performance Maximum Power Max. Torque Start Suspensions Front Rear Telescopic Oil-Damped, 105 mm Front Suspensions Nitro GAS3 Shock Absorbers, Co-axial Spring with 5 Step Adjustable Preload, 75 mm at Rear 44 9.2 bhp / 6.77 kW @ 7000 rpm 10.0 Nm @ 4000 rpm Kick Start 4 - Speed Gears, Constant mesh Only Air-Cooled OHC 4 - Stroke Single Cylinder 54.5 mm x 53.5 mm 124.8 CC 12 Volts 1058 mm 2002 mm 700 mm 1240 mm 165 mm 117 kgs 11 Litres

Brakes Front Rear Tyres Front Rear 90 x 90 x 17 (Disc) / 2.75" x 18" , Spoked Wheel (Drum) 3.0 (Disc) / 3.0" x 18" (Drum) 240 mm Disc Brakes (Disc) / 130 mm Drum Brakes (Drum) 130 mm Drum Brakes

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OBJECTIVES OF THE STUDY

Advertising plays a major role in present market conditions in making or modifying the consumers purchase decision. Also every task is objective oriented. The major objectives for our study are: 1. 2. To study the need analysis of consumers. To analyze the consumer decision-making process with due attention to factor responsible for it. 3. 4. To know the brand loyalty among the consumer. To find out the motivating factors for consumer in purchasing the bikes.

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47

RESEARCH METHODOLOGY
A large portion of society depends upon two-wheelers for transportation and travel, therefore the relationship between the customers and the market players must be established and explored to make the marketing effort fruitful and profitable. Thus it is reflected in the above wording that the present study shall be useful in meeting and exploring the proposed objectives. Therefore to make the present study meaningful, the data shall be collected from various sources such as journals, newspapers, Internet, etc. that will serve as the base for the secondary data and for interacting with the respective users of the two-wheelers.

Steps of Methodology
Research Design

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Collection of Data

Organization of Data

Presentation of Data

Analysis of Data

Interpretatio n of Data

Research Instrument
The proposed study is based on both primary and secondary data. The main sources of the secondary data to be used in the study shall be collected through newspapers, magazines, and journals, published reports of the industry (two-wheelers) players and the Internet. For the primary data the customers shall be contacted with the questionnaire designed to gather the data relevant with objective of the study.

Sampling Plan
For the purpose of gathering the primary data the customer numbering 200 (approx.) shall be contacted with the help of a questionnaire. The sampling shall be random and discrete.

Area for Sample The area, which will be considered for the purpose of present study, will be Panipat only.

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50

ANALYSIS & INTERPRETATION

Q.1) Do you have a bike?
Bike Yes No No. of Respondents 160 40

200 150 100 50 0 yes no No. of Respondents

Analysis
It is clear from the above diagram that most of the people own the bike.

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Q.2) Which company bike you have?

Company Name Bajaj Hero Honda TVS Yamaha

No. of Respondents
60 80 35 25

25 35

60

Bajaj HeroHonda TVS Yamaha

80

Analysis

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It is clear from the above diagram that the Bajaj and Hero Honda company are the market leaders.

Q. 3) Are you planning to purchase a bike?

Planning to Purchase Yes No No. of Respondents 90

110

No. of Respondents

120 100 80 60 40 20 0 Yes No Series1

Analysis It is clear from the above result that mostly customers ae not planning to purchase the bike.

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Q. 4) Which brand you preferred? Brand Name

Bajaj Hero Honda TVS Yamaha

No. of Respondents
60 70 40 30

No. of Respondents

80 60 40 20 0 Bajaj Hero Honda TVS Yamaha Brand Name No. of Respondents

Analysis
It is clear from the above diagram that the most of the people will prefer Bajaj and Hero Honda as a brand. 54

Q.5) Why this particular brand you preferred? Reasons

Style Mileage Colours Design Durability Durability Reasons Design Colours Mileage Style 0 10 20 30 40 50 Series1

No. of Respondents
35 45 35 40 45

No. of Respondents

Analysis

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It is clear from the above diagram that the most of people will prefer brand Bajaj and Hero Honda because mileage, durability and design.

Q.6) For what purpose you purchase the bike? Purpose

For Comfort For Profession For Style For Daily use

No. of Respondents
40 60 20 80

Purpose

40 80 60

For Comfort For Profession For Style For Daily use

20

Analysis

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It is clear from the above diagram that the most of the people use the bike for their profession and daily use.

Q.7) Who influence you to purchase the bike? Factors

Advertisement Celebrities Neibours Friends Brand Name Family

No. of Respondents
25 30 20 35 40 50

57

No. of Respondents

60 50 40 30 20 10 0
t ie Br nd an s d N am e Fa m il y ri t m se eb bo ur s en ie s

Series1

N ei

rt i

Ad

ve

C el

Analysis
It is clear from the above diagram that most of people influenced by the family, brand name and friends to purchase bike.

Q.8) Are you brand loyal? Brand Loyal

Yes No

Fr

Factors

No. of Respondents
130 70

58

150 No. of 100 Responde 50 nts 0

130 70 Series1

Yes

No

Brand Loyal
Analysis
It is clear from the above diagram that most of people are brand loyal.

Q.9) If you suggested anybody to purchase bike, which brand you suggested? Brand Name
Bajaj Hero Honda

No. of Respondents
65 75

59

Tvs Yamaha

35 25

25 65 35 bajaj Hero Honda TVS Yamaha

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Ananlysis
It is clear from the above diagram that most of people suggested Hero Honda and Bajaj brand anybody to purchase the bike.

Q.10) Why you suggested that particular brand? Factors

Comfort Cheaper Source Style After Sale Services

No. of Respondents
40 25 30 45

60

Value for Money Various Schemes

25 35

50 40 30 No. of Respondents 20 10 0

40 25 30

45 35 25 Comfort Cheaper Source Style After Sale Service Value for Money Various Schemes

1 Factors

Analysis
It is clear from the above diagram that most of people suggested brand because of style, comfort and various schemes.

Q.11) What are the price factors, which motivate you to buy the bikes? Price Factors
Reliable Off Season Schemes Discounts Any Other

No. of Respondents
55 40 50 45 10

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Any other Price Factors Discounts Schemes Off Season Reliable 0

10 45 50 40 55 10 20 30 40 50 60 Series1

No. of Respondents

Analysis
From the above diagram it is clear that the price factor such as reliable, discount and schemes motivate the people to buy the bike.

Q.12) From where did you purchase the bike? Factors

Authorized Dealers CSD Canteens Financers Any other

No. of Respondents
80 40 60 20

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No. of Respondents

100 80 60 40 20 0

80 60 40 20 Authorized Dealers Financers CSD Canteens Any other Series1

Place Factors
Analysis
It is clear from the diagram that the most of the people buy the bike from authorized dealers and financer.

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FINDINGS
It was found that the customers are brand loyal to Bajaj and Hero Honda, only because of after sale services and less maintenance ability. Most of the people need the bikes for their profession and for the local journey.

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People are mostly motivated by user life style, peer group and status factors to buy the bikes.

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LIMITATIONS
Consumers sometimes find it difficult to express their feelings due to various barriers and thus the results may be far from reality. The time and money are also big constraints in the course of the research process.

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The sample size being smaller may not lead to the generalized results for a larger population base.

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SUGGESTIONS
TVS Company will go for more advertisement by using celebrities for making brand preference.

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TVS have concentrate on the style, design & comfort in their bikes. Sales promotional schemes can be offered by TVS Company to meet competition with leading companies.

TVS Company should launch the new models frequently in a market so that they can build the brand image of its bikes among the customers.

The company has provided more after sales services.

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BIBLIOGRAPHY

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TEXT BOOKS: Research Methodology Research Methodology Marketing Management C. R. Kothari G. C. Beri Philip Kotler

WEBSITES: www.google.com www.tvsmotor.in www.bajajauto.in

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QUESTIONNAIRE

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Name. Occupation Age. Sex..

Q. 1) Do you have a bike? Yes No

If yes, give the answer of Q. No. 2 otherwise go to Q. No. 3 Q. 2) Which company bike you have? Bajaj Tvs Hero Honda Yamaha

Q. 3) Are you planning to purchase a bike? Yes No

Q. 4) Which brand you preferred? Bajaj Tvs Hero Honda Yamaha

Q. 5) Why this particular brand you preferred? Style

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Mileage

Colours Durability

Design

Q. 6) For what purpose you purchase the bike? For Comfort For Style For Profession For Daily use

Q. 7) Who influence you to purchase the bike? Advertisement Neibours Brand Name Q. 8) Are you brand loyal? Yes No Celebrities Friends Family

Q.9) What are the price factors, which motivate you to buy the bikes? Reliable Schemes Any other Off season Discount

Q.10) From where did you purchase the bike? Authorized Dealers CSD Canteens Financers Any other

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Q. 11) If you suggested anybody to purchase bike, which brand you suggested? Bajaj Tvs Hero Honda Yamaha

Q. 12) Why you suggested that particular brand? Comfort Style Cheaper source

After Sales Services Various Schemes

Value for money

(Signature)

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