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day S
Birth
1930s-1950s:
Cruel sow crates commonly used. Now: Banned! Consumers oppose pig cruelty.
OLD CAGES BANNED
NO SHEEP EXPORTS
MARINELAND CLOSES
CHIMPS RESCUED
Wellington, Christchurch and Dunedin. Distributes overseas literature and hold regular stalls by the 1950s.
1970s-1980s:
Launched campaign in 1990. Now: 20,000 less shooters. Public outraged at killings.
AUCKLAND RODEO BAN
Ridgeway Circus has chimp family. Now: SAFE rescues chimps to Africa!
WHALING BANNED
become autonomous from the UK branch. In 1978 Save Animals From Experiments (SAFE) was born.
Stages the largest anti-vivisection
protest with over 500 people marching down Queen Street in 1982.
In 1987 the group broadens to
80 YEARS
defending animals
TAKING ACTION
SAFE is proud to celebrate its 80th birthday this year! Established in 1932 as a branch of the British Union for the Abolition of Vivisection, SAFE has become one of the strongest voices for animals in New Zealand. SAFE director Hans Kriek has been involved with the organisation for 25 years, and takes a look back. I started my involvement with SAFE in 1987. At the time I was working for the SPCA as an animal caregiver and I attended a meeting in Auckland where I met the famous animal rights philosopher Peter Singer. Also at the meeting were some wonderful people from SAFE, an organisation I had not heard of before. Discovering SAFE was a huge delight for me as here was an organisation that held the same beliefs as me! As a newly immigrated animal rights-focused vegetarian, SAFE enabled me to get active for all animals. Back in those days, SAFE was a small voluntary organisation represented only in some of the main centres. SAFE had only just changed its name from Save Animals From Experiments to Save Animals From Exploitation, reecting its broader approach to animal rights issues. While vivisection was being strongly campaigned on by a number of organisations, little was being done at the time to address the suffering of animals in the farming and entertainment sector and SAFE decided to ll that gap. A few likeminded people and I opened a new SAFE branch in Hamilton and started to work on vivisection and factory farming issues. I became the rst paid employee for SAFE and worked as national coordinator. Around the same time Anthony Terry got involved with the SAFE group in Christchurch and it was he who started SAFE on its journey to where the organisation is today. I accepted a position at Wellington SPCA, where I worked for the next ten years, but continued working with Anthony and SAFE where possible. During this period SAFE grew stronger every year. Smart, eye-catching, often controversial campaigns became a SAFE trademark and circus owners, duck shooters, vivisectionists and factory farmers started to feel the heat. By hiring (initially subsidised) staff, SAFE was able to deliver the animal rights message on a more consistent basis and public support increased as a result. I returned to SAFE in 2004 to work as campaign director. I found that under Anthonys leadership the organisation had blossomed and had managed to mainstream its animal rights message. We decided to make factory farming our leading campaign and stick to it until meaningful improvements were achieved for the millions of suffering pigs and chickens. The factory farming campaign has been hugely successful: thousands of people stopped buying factory farmed eggs and pork, sow stalls are being phased out after the huge publicity surrounding our pig campaign, politicians are taking notice, and intensive farming is now recognised as the most important animal welfare issue in New Zealand. SAFE has also been central to a number of other signicant victories for animals. After decades of campaigning there are no more exotic animals in circuses, Marineland has closed down, live exports for slaughter are indenitely suspended and we have seen a massive increase in the number of vegetarians and vegans in our society. The media takes animal issues seriously and the public is starting to use their consumer power to effect change for animals. I feel privileged to be part of the wonderful SAFE team that has achieved so much for animals. Of course we still have a long road ahead of us but I have a sense that the pendulum has swung our way and that more positive change is on the horizon. SAFE would not have survived the last 80 years without its members and supporters, and most of all, its volunteers. To all of you I say thank you, your ongoing support will ensure that SAFE in the years ahead will remain a strong and effective voice for all animals in New Zealand. Hans Kriek, director
A QUICK OVERVIEW
FEBRUARY: Animal Aid project to help animals after Christchurch earthquake. MARCH: Thousands of public submissions collected against cages for hens. APRIL: Coordinated nationwide actions including the Man in a Cage Carl Scott.
JULY: Gala event featuring international guests and politicians at Auckland Town Hall as part of the national Animal Rights conference. AUGUST: Comprehensive public survey conrming 80 per cent of Kiwis want cages banned within ve years. SEPTEMBER: Joint press conference with RNZSPCA and Green Party to condemn the colony cage system. OCTOBER: Political Party for the Animals to promote animal concerns launched in the lead-up to the election. NOVEMBER: An ongoing and prominent presence in national media on range of animal welfare issues, for example the Sunday show expos of illegal battery cages still in use. NOVEMBER: Launch the SAFE Shopper website to provide a guide to products not tested on animals. NOVEMBER: Conrmation beagle testing facility had closed down and an undercover expos in the media.
I have seen SAFE develop from a group of a dozen volunteers to a national organisation. I feel part of a group that has been steadily achieving real advances in animal rights and welfare.
BETTINA BROWN 30 year SAFE member and former treasurer
nocages.org.nz
leading Hans to ask why. Why is the media denied access to this secret facility at Mainland Poultry? What does it have to hide? Meanwhile the Egg Producers Federation is asking for a phaseout of twenty years for the battery cage yeah right!
face signicant risks if they are perceived to have cruelty in their supply chains. Respondents were surveyed on well-known brands to ask in what way, if any, their views of products would change if they learned the companies were using eggs from caged hens. The results showed almost a third said they would feel worse about the company, and they would prefer the company stopped using caged eggs. SAFE campaign director Eliot Pryor says the new research shows that if a retailer were connected to farms that used cruel intensive farming practices the consequences could be signicant. It is up to the retailer to provide their customers with a guarantee that the products they sell, and their supply chain, are not associated with cruelty. They need to be engaged with customer concerns, and animal welfare is a high priority.
High-prole New Zealanders are getting behind SAFEs NoCages campaign to show their support. Here are some of their reactions: When I was a kid I remember visiting family friends, who lived in a house that was next door to a poultry farm. My brother and I explored the old windowless sheds and what we discovered inside changed me forever. Stretched out in the dark: hundreds of small wire cages barely the size of a hen; tiny prisons stacked high in all directions. This was a torture house. No place for anything with a beating heart. I learnt that day what happens before the egg hits your plate. With that knowledge there can be no turning back. Cage farming is barbaric and medieval. We must change, evolve, move forward! If we dont well continue to live in the dark ages.... and that.... well, thats just plain depressing. PETER SALMON, award-winning lmmaker and director
I am going to come to your house and lock you in a cage just big enough for your body. If that stresses you out, Im going to cut off your lips. I might break your teeth too, so you cant bite your friends next door. (Nobody likes a biter.) Im also going to keep you in the semidark so you dont get too worked up, what with all the excitement of everything. Im going to keep you like this as long as youre useful, and then, when you inevitably become disease-ridden from all of the shit around you all day long did I mention that? there will be lots of shit I will send you to the slaughterhouse and make you into cat food, or maybe a pie. Then I will go to the dairy, buy that pie, eat it, and when you are sitting, warm in my belly I will ask you: Can you afford to buy the free-range option yet? CHELSIE PRESTON CRAYFORD, actor
underweight and were suffering from severe feather loss. SAFE director Hans Kriek says that despite more than twenty years of campaigning on this issue, he is outraged by the abhorrent conditions discovered. These types of cages have now been banned for nearly four years and yet here we have thousands of animals still suffering in them. Food safety standards are also clearly breached, and you have to wonder how many unsuspecting consumers are eating eggs that have been laid on top of rotting carcasses!
large, eye-catching banners. Hans Kriek stated, The egg industry will have to get used to ongoing pressure from undercover lming, protests and media actions, as well as higher expectations from consumers. However, as always, the SAFE protest was a peaceful demonstration, with Hetty taking up her usual cramped spot in the cage to demonstrate how little room battery hens have.
TAKE ACTION
Dont buy cage eggs. Ask your supermarket or
Its wrong that most hens are cooped up in small cages for all of their lives. Hens have feelings too, man! Lets lose the chicken coop and bring back the chicken run! Wellington International Ukulele Orchestra
My brother and I explored the old windowless sheds and what we discovered inside changed me forever.
BUNNY POWER!
Since the launch SAFE has had a fantastic response to the new guide, with a feature in a major womens magazine, an article in the New Zealand Herald and hundreds of downloads and posts to Facebook and other social media. People have responded to say what a valuable resource it is and within hours of the launch SAFE had requests from several more companies eager to sign up! With SAFE Shopper you can be sure neither ingredients nor nished products have been tested on animals.
making Codes of Welfare enforceable so that breaches of the codes must be prosecuted. disallowing factory farming practices such as battery cages and farrowing crates that do not comply with the obligations of the Act. creating transparency of the ethics committees that allow experiments on animals. SAFE believes most New Zealanders want to live in a country that allows animals simple rights such as the freedom of movement, and the ability to display natural behaviours.
SPEAKERS AT SCHOOLS
In the last 18 months the SAFE speaker programme has steadily developed and grown. Currently SAFE has volunteer speakers available in seven centres around the country : Auckland, Rotorua. Palmerston North, Nelson, Christchurch, Oamaru and Dunedin. SAFE has created a series of thought-provoking presentations suitable for adults and children on a variety of topical animal issues: NoCages: Freedom for hens LovePigs: Factory farming Life in the Lab: Animal experiments Talking Animal Rights: Attitudes towards animals Animal Rights and Social Action: A case study
SAFE IN ACTION
DEFENDING ANIMALS...EVERYWHERE!
ZIGGY
HOKEY POKEY!
Puppy Ziggy had been bred from at a young age, and neglected. She is now part of a loving family that included a rabbit, Hokey Pokey. Here is what Patricia has to say about their new addition. Ziggy, is one carefree, happy and very independent young lady! She loves it here and has her freedom as shes not a sheep chaser. However she brought home her fair share of rabbits until she brought in a very young baby which was still alive and that we nursed back to full strength. She now ignores the rabbits around us; I guess she thinks they might somehow be related to Hokey Pokey! (They slept in an ice cream box until they were old enough to live wild again.) She had been an avid rabbit chaser...now she just watches them!
These free talks encourage debate and discussion about issues and practices that directly affect animals in New Zealand. Each talk lasts for about 50 minutes. Speakers are available to speak at schools and community groups. The presentations are pitched for young adults but are suitable for older groups as well.
The Auckland SAFE team and volunteers took part in the colourful 350 March up Queen Street adding their support to the global stand against climate change. The marchers gathered afterwards in Albert Park which was lled with entertainment and stalls celebrating Moving Planet day. SAFEs campaign manager, Mandy Carter, addressed the crowd, speaking about the importance of vegetarianism in the ght to combat climate change and global warming, while volunteers handed out GoVeg yers and informed people of the importance of adopting a vegetarian lifestyle to help protect the environment as well as the animals.
SAFE took to the streets once again for Hug a Vegetarian day. Dressed in bright animal costumes the SAFE team offered free hugs to members of the public, raising awareness and smiles all around while showing how fun vegetarianism can be! Order a Tshirt at SAFEs Cruelty Free Shop.
live in was less than a quarter of an A4 piece of paper. When SAFE supporters took action, emailing 1-Day to ask for the item to be removed, it took just 24 hours for the to remove the aquarium off their website.
events at Claudelands and in response the council is presently reviewing policy for future events involving animals.
TAKE ACTION
We have just adopted three battery hens that came to us in an appalling condition, both physically and mentally, and it is a joy to watch them learn the skills of how to be a hen from our other ladies.They all by instinct knew to take soil baths to heal their physical wounds.Their psychological wounds are taking longer but they are denitely getting there, and yesterday they all laid eggs with solid shells from their dirt pecking activities (not the imsy paper shells they rst laid) and have now formed bonds with our other hens and are part of a ock for the rst time in their lives (the little buggers!).
Auckland volunteers held a stall at the last ever Big Day Out in January. SAFE volunteers did a great job selling T-shirts and giving out SAFE tattoos, while raising awareness about SAFEs advocacy work and current Say No to Cages campaign.
Celebrity launch of SAFEs cool new website The SAFE Shopper. Three gorgeous Kiwi actresses Angela Bloomeld, Lisa Chappell and Elizabeth McMenamin, hit Queen Street to launch and promote New Zealands rst-ever caring consumer shopping guide. The celebrities drew in crowds of attention who were all treated to great giveaways and crueltyfree samples while being informed of the ugly side that comes with some beauty products. SAFE volunteers in Christchurch also donned bunny costumes to promote the shopping guide and hand out SAFE Shopper cards. If youve ever wondered if your products have been tested on animals or contain animal ingredients, now theres a site dedicated to products available in New Zealand where you can nd out! The SAFE shopper includes nearly 100 companies that do not test on animals: check it out and download your free shopping guide now at safeshopper.org.nz.
Auckland volunteers surprised the public when they broke out in dance at the Viaduct. In support of Animal Week committed volunteers and professional dancers dressed in animal costumes performed a wellrehearsed dance routine while handing out SAFE yers in order to raise awareness for the animals.
Please write to the Mayor of Hamilton asking the council to ban rodeos. Email the Mayor at: julie.hardaker@hcc.govt.nz.
RY! VICTO
SAFE were present at the ever growing Big Gay Out festival in Auckland during February. The stall drew lots of attention with the debut of its brightly coloured wish tree, that found people gathering to make their Wish for the Animals, the SAFE for Chicks tattoos proved a hit and lots of NoCages postcards were signed! It was a successful day made possible by eager volunteers.
Y! ICTOR V
SAFE succeeded in getting a 1-Day novelty sh tank removed from its listing. The tiny combined desk aquarium and alarm clock was advertised as a great deal on the 1-Day website caused concern as the tiny space the sh had to
Last year saw the International rodeo move to Hamilton after the Christchurch earthquakes. SAFE campaigners demonstrated outside the Hamilton Claudelands Arena highlighting the plight of animals in rodeo events with coverage of the protest by One News, 3 News, Radio Live, Newstalk ZB, Waikato Times and YahooNZ. Rodeos torment and scare animals who dont know its just for fun. The International Rodeo is the largest rodeo in the country and includes loud music, reworks and pyrotechnics, so along with the usual torment, goading and brutal treatment animals endure, they must also contend with fear, stress and anxiety caused by loud noises and bright lights, says SAFE campaign manager Mandy Carter. SAFE has asked the Hamilton City Council not to hold rodeo
One of the rst achievements (and fastest campaigns!) of 2012 was SAFE taking on one of the largest brand names, Pepsi! Pepsi was offering a prize to run with the bulls in Spain as part of their Bromitment competition. However, after a urry of SAFE followers expressed their dismay against the prize via Facebook and a concerned volunteer wrote in to the New Zealand Herald, Pepsi quickly gave in to consumer pressure and withdrew the prize, admitting they had made a mistake in supporting such a cruel event. Fantastic result!
BUDDY
up with us!
the country donned chicken costumes to take part in the Round the Bays fun runs in both Wellington and Auckland. A massive 40 SAFE volunteers took part making for an eye-catching spectacle! Eight Wellingtonians also bravely went ice skating in chicken costumes!
Sausage-sizzle mad! Wellington
SAFE teams in Christchurch, Auckland and Whangarei held information stalls at their local Vegetarian Expo or on the street. Seven-year-old Holly OConnor held a vegetarian stall selling homemade sweet treats and giving out info at her Wellington school. Nice one, Holly!
SAFEs petition to
SAFEs trained speakers have been out and about in schools and at community events in Christchurch, Dunedin, Auckland and Oamaru and have been receiving excellent feedback from their audiences. Great work, guys! Kerikeris now annual Two Gardens and a Winery fundraising event was another success this year thanks to the support of local gardens, Fat Pig Winery, and other businesses. SAFE held NoCages campaign stalls at the Pet Expo in both Christchurch and Wellington and gained hundreds of signatures for the Say No to Factory Farming supermarket petition. Christmas Parades in Christchurch, Dunedin, Oamaru and Kerikeri were not without a SAFE presence when animalcostumed volunteers walked or biked in their local parade. Our Oamaru team even made the local newspaper!
STAFF PICKS
A very cute clip of baby sloths this will make you smile! Search: bath time sloths Relationships come in all shapes and forms: check out this rats slight obsession with a very tolerant cat! Search: rat loves cat You may remember last years story of the freed laboratory beagles heres a reminder of their rst steps in the big, outdoor world. Search: beagle freedom project Another hilarious clip of Simons Cats life, in which he encounters a superfriendly kitten, who just wont let him sleep! Search: simon cat catnap Some lucky ducks get roadside assistance from an extremely caring cop. Search: cop duck highway Caution: Contains cat cussing! Search: cat vs printer
volunteers in the last six months have sold hundreds of sausages at numerous events such as Homegrown, Newtown Festival, Out in the Square, Petone Carnival, and the Wellington Vegetarian Festival.
supermarkets to phase out battery eggs is going well with thousands of signatures obtained. The Dunedin SAFE team is especially dedicated, hitting the streets regularly to gather signatures.
Visit safe.org.nz/Donate/
OFFER VALID UNTIL 5PM, 6 APRIL 2012
word of SAFE to the public around the country at dozens of stalls on the streets, at markets and at universities, to gain support for the NoCages campaign.
Hamilton volunteers, with the
support of the SAFE Auckland team, organised a protest against the International Rodeo held at Claudelands Arena, Hamilton and gained national media attention.
World Egg Day became
with movie screenings of Got the Facts about Milk in Christchurch and Auckland. Attendees sampled delicious dairy-free treats including cheeses, non-dairy milk and desserts. Thanks to Alice at Angel Foods for donating samples.
Our wonderful SAFE centres
World Egg-Free Day for SAFE when Auckland, Wellington and Christchurch volunteers protested against the Egg Guy and his cronies promoting (battery) eggs. Egg-free baking recipes were handed out to a receptive public.
attended a variety of events such as the Waitangi Day Festival, Gap Filler Fun Fair, Body Mind Spirit Festival, Sustainable Business Network Showcase, Natural Health Expo, Bay of Islands show, Healthy Living Festival, Lions Fair, Trash n Treasure Fair, Newtown Festival, Big Day Out, Big Gay Out and a whole heap more!
TAKE ACTION
SAFE centres are all around the country and need your help! Meetings, stalls, social events and campaign activities are held regularly. Email to join the team: safe@safe.org.nz.
5 things
you can do
SIGN UP a friend to be a SAFE member
Use the form enclosed or sign up at safe.org.nz/Join-SAFE/
safe.org.nz
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