Ravenshaw Business School QUESTIONNAIRE MARKET SURVEY FOR CADBURY CHOCLATES QUESTIONNAIRE FOR CONSUMERS

Put Tick Mark besides appropriate answer Q1) Do you prefer Snacks? (a) Yes [ ] (b) No [

Q2) what do you normally have in between meals? (a) Popcorns [ ] (b) Chocolates [ ] (c) Chips [ ] (d) Biscuits [ ] Q3) Do you also eat chocolate in between meals? (a) Yes [ ] (b) No [ ] Q4) Do you like/prefer chocolates? (a) Very much [ ] (b) Okay [ ] (c) Not much [ ] (d) Not at all [ ] Q5) what type of chocolates do you prefer? (a) Wafers [ ] (b) Small chocolates [ (c) Bars [ ] (d) Others, Specify it [

] ]

Q6) How frequently do you buy chocolates? (a) Once everyday [ ] (b) Once a week [ ] (c) 2-3 times a week [ ] (d) On special occasions only [ ] (e) Others, please specify it [ ] Q7) Which brands of chocolates do you like? (a ) Cadbury [ ] (b) Amul [ ] (c ) Nestle [ ] (d) Glaxo Smithkline (Horlicks) [ ] (e ) Others, please specify it [ ] Q8) Do you eat Cadbury chocolates? (a) Yes [ ] (b) No [ ] (As in tried it once) (c) Never [ ]
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If Not or Never, 1. What are the reasons? (a) Price (b) Package (c) Ingredients (d) Brand Image (e) Lack of Availability of Flavor (f) Lack of Availability of Place (g) Others, please specify it _________________________ Q9) Have you ever heard anything negative about Cadbury? (a) Yes[ ] (b) No [ ] If yes, please leave any comments below. Comment ________________________________________________ ________________________________________________ Q8) Why do you prefer Cadbury brand chocolates ?

Q9) Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, please describe

Q10) Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range? [ ] Q11)Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste? __________________________________________________ __________________________________________________ ____________________________________________ Q12)If you were given a chance to prepare a new variety of chocolates what would you make? i.e any new flavours or ingredients that you wish for in chocolates. __________________________________________________ __________________________________________________

Q14) Rate your preferences in choice of chocolates attributes on a scale of 1-5 (5 being the highest rank) (1,2,3,4,5)

Taste [ ] Sweetness [ ] Price [ ] Calories [ ] Softness [ ] Brand Name [ ] Ingredients [ ] Size[ ] Q15) Which variants of chocolates of Cadbury do you like? (a) White [ ] (b) Dark [ ] (c) Crunchy [ ] (d) Dry fruits [ ] (e) Crackle [ ] (f) Flavored [ ] Q16) Where do you normally buy chocolates from? (a) Your local kirana shops [ ] (b) Supermarkets like Big Bazaar [ ] (c) Others, Please specify it [ ]

Name___________________________________ What is your age 1) 5-10 years 2) 11- 15 years 3) 16-20 years 4) 21-25 years 5) More than 25 years

Gender:

Male

[ ] Female

] ]

Marital status: Married [ ] Unmarried [ Address ____________________ ____________________ ____________________

Thank you for cooperation

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