(SUBSIDIARY OF SHARMILA TRAVELS & TOURS)

323 Galle Road, Colombo 04, Sri Lanka Tel. +94 11 2586845 Email: inbound@sharmilatravels.com Web: www.sharmilatravels.com Web: www.Appleholidays.lk

Company Profile

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Company Overview:

Apple Holidays is part of a larger group of companies with interests in Tourism,

Education, Retail, Jewellery and Real Estate in India and Sri Lanka. The group was established in 1978. Sharmila Travels and Tours which owns Apple Holidays was set up as an air travel and tour management company in 1985. It received its IATA status in 1990 and was one of the few agents in Sri Lanka to receive the membership during that period. As part of its travel management services, Sharmila Travels & Tours offers air tickets, hotel reservations, transportation services, outbound tour arrangements, destination management services, corporate travel & expense management, seamen transportation and other related services such as visa, insurance, etc. The company is among the top 5 agents in terms of sales for several the airlines that serve the Sri Lankan market. The company has three distinct business units to better serve its three target customer groups.

Sharmila Travels - With four branches in Sri Lanka and one branch in
India, it is focused on providing retail customers with the best service to meet all their travel requirements

With web based and personalized services it is focused on providing corporate clients in Sri Lanka with timely and cost effective travel and expense management services.

Focused on providing complete destination management services to inbound travelers and selling holiday packages offered by alliance partners to outbound travelers

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 An overview
is the new and strengthened arm of our company focused entirely on selling, operating and managing tours in Sri Lanka. The aim of Apple Holidays is to provide customers with flexible and highly customizable tours at the highest level of services. Our mission is to make every holiday memorable and hassle free one, from the moment the traveler purchases the holiday package to the moment they complete their holiday. We believe that the holiday starts when the customer walks in to inquire about holiday packages. Therefore, we strive to provide all required information regarding available holiday packages quickly and in a concise form to travel partners who sell our products to customers. As already mentioned we strive to deliver the best service the moment the travelers arrive in Sri Lanka. Once the traveler arrives in Sri Lanka our local team at the airport will receive them along with the designated guide. At the airport, the traveler will be provided with a detailed description of their itinerary, short refreshments and will commence their holidays in an effortless and hassle free manner. At any time during the trip, an Apple Holidays associate will be available for the customer to answer any questions and to make their trip a smooth one until they board the return flight. This service is available 24 hours a day and seven days a week including all public holidays.

Another important differentiation of Apple Holidays is its single-minded focus on

ensuring the highest level of customer instance of their holiday. We strongly believe that our selling partner is entrusting us with making their clients dream vacation come true. As a DM, we in turn are required to choose the best hotels, allocate the adequate vehicle, and arrange meals and activities that suit the clients needs and preference. Even though we handle thousands of clients we believe each one is different and each

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has individual preference. Therefore, we ensure that we choose the right local partners to ensure that all services will be rendered without any compromise on quality We have created a web based tool to help our selling agents offer any combination of tour to their clients. This comprehensive tool has city guides that will allow the customers to pick the cities they want to visit, the number of nights they want to stay, the attractions they want to visit and specify travel dates. Once these are selected it will automatically provide the cost of the personalized trip instantly. We believe this can greatly help the selling agent improve their customer service as it can provide customers instant answers to their holiday needs. As a result, we believe this can help the agent secure more sales. Further, instant response will improve customers satisfaction and the confidence they have in the selling agent.

Why Partner with Apple Holidays?

We believe that todays travelers have a strong need to personalize their travel. We strongly believe that we can cater to needs and requirements and tastes these travelers in a speedy and efficient way. We strongly believe that we can cater to needs of todays demanding travelers better than any existing tour companies Our web based tool will enable to you get instant quotation to any queries the customer want which improves customer service and conversion from enquiry to sales. Indians and Middle Easterners tend to be last minute travelers. We have developed excellent relationships and negotiated deeply discounted rates with five, four and three star hotels all across the island. We have strong relationships with individual and boutique hotels. We have our own fleet of vehicles including smaller economic cars, luxury cars, vans and buses. We have one of the newest fleet in the industry and all vehicles are equipped with modern conveniences.

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 Our operations focuses on pre-planning and pre-arranging everything for the clients so that nothing is left out for chance. 1. Pre-arrival acquaintance: We have made a conscious decision to get to know our clients prior to arrival in Sri Lanka. In order to achieve this, 24 to 48 hours prior to arrival, one of our operations team rep will call the concerned booking agent at your company to go through the entire booking arrangements for the client and discuss any special requirements needed. Once confirmed either our rep or your rep can contact the client and discuss all the arrangements with them. We believe this will improve the customer perception as the customers will feel that their arrival is expected and the ground staff is on top of all their arrangements. 2. Pre-Check-in: Currently, we do the pre-check in for all clients before they get to the hotel. As most clients are doing their tours during the day, they tend to get to the hotel in the evenings or at night. Therefore, everyday by 10 AM, we do the pre-check-in for all clients and get their room numbers and the rooms ready prior to their arrival at the hotel. So that the clients will have to only prove their identity and check-in to the rooms rather than waiting for a long time at the reception. On-tour Flexibility: Based on our research and our experience, most Indian clients have an inclination to adjust their itineraries once they arrive in Sri Lanka. We have prepared and trained all our staff including the drivers to accommodate every wish of the traveler within the limits of the booking. However, if they need any additional changes the same would be conveyed to Kuoni and with Kuoni's approval we will be able to provide the same to the customer.

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For further information, please contact:

Mr. Pradeep Kumar Director Mr. Sujeewa Dissanayake Tour Manager

APPLE HOLIDAYS
323 Galle Road, Colombo 04, Sri Lanka Tel. +94 11 258 6845-6 Mob. +94 11 772 288 141 Email: pradeep@sharmilatravels.com

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