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Privacy Policy

We have created this privacy statement in order to demonstrate our firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with this web site. We hold the privacy of your personal information in the highest regard. The following discloses our information gathering and dissemination practices for this website. We recognizes the importance of protecting your privacy and our policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site. This policy will be continuously assessed against new technologies, business practices and our customers needs. What Information Do We Collect? When you visit this web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site. 1. Personal Information You Choose to Provide Registration Information When you register for any of our products, services or newsletters you will provide us information about yourself. Credit Card Information If you choose to avail of our services, you may need to give personal information and authorization to obtain information from various credit services. For example, you may need to provide the following information: -Name -Mailing address -Email address -Credit card number -Name on credit card -Credit card billing address -Business and home phone number Email Information If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. 2. Web Site Use Information Similar to other commercial Web sites, our Web site utilizes a standard technology called cookies (see explanation below, What Are Cookies?) and web server log files to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site.

How Do We Use the Information That You Provide to Us? Broadly speaking, we use personal information for purposes of administering our business activities, providing the products and services you requested, to process your payment, , to monitor the use of the service, our marketing and promotional efforts and improve our content and service offerings, and customize our sites content, layout, services and for other lawful purposes. These uses improve our site and better tailor it to meet your needs. Furthermore, such information may be shared with others on an aggregate basis. Personally identifiable information or business information will not be shared with parties except as required by law. Occasionally, we may also use the information we collect to notify you about important changes to our Website, new services, and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at the link provided on the newsletter. What Are Cookies? A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a Web site, that sites computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each Web site can send its own cookie to your browser if your browsers preferences allow it, but (to protect your privacy) your browser only permits a Web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. Browsers are usually set to accept cookies. However, if you would prefer not to receive cookies, you may alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our site will not function as effectively when viewed by the users. A cookie cannot retrieve any other data from your hard drive or pass on computer viruses. How Do We Use Information We Collect from Cookies? As you visit and browse our Web site, the site uses cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from having to log in more than is necessary for security. Cookies, in conjunction with our Web servers log files, allow us to calculate the aggregate number of people visiting our Web site and which parts of the site are most popular. This helps us gather feedback to constantly improve our Web site and better serve our clients. Cookies do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies. IP Addresses IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you. Sharing and Selling Information We do not share, sell, lend or lease any of the information that uniquely identify a subscriber

(such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested. How Can You Access and Correct Your Information? You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing us at the usual address. What About Legally Compelled Disclosure of Information? We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. We may also disclose account information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service or to protect the safety of our users and the Public. What About Other Web Sites Linked to Our Web Site? We are not responsible for the practices employed by Web sites linked to or from our Web site or the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site. Please remember that when you use a link to go from our Website to another web site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other web site, including web sites, which have a link on our Website, is subject to that Web sites own rules and policies. Please read over those rules and policies before proceeding. Your Consent By using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to amend this privacy policy at any time with or without notice. Our Commitment To Data Security: Please note that your information will be stored and processed on our computers in the United States. The laws on holding personal data in the United States may be less stringent than the laws of your Country of residence or citizenship. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Choice/Opt-In/Opt-Out This site allows visitors to unsubscribe so that they will not receive future messages. After unsubscribing we will discontinue sending the particular messages as soon as technically feasible. Surveys & Contests From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether

or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. A Special Note About Children Children are not eligible to use our services unsupervised and we ask that children (under the age of 14) do not submit any personal information to us. If you are a minor, you can use this service only in conjunction with permission and guidance from your parents or guardians. Acquisition or Changes in Ownership In the event that the web site (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred

FEEDBACK
The Machines That Are Making Coke and Pepsi Quake
By Rick Aristotle Munarriz, The Motley Fool Posted 3:30PM 03/05/12 Posted under: Saving Money, Food & Drink Share Coca-Cola (KO) and PepsiCo (PEP) would prefer if you stopped reading this article right now. After all, the world's two most popular soft drink companies can't be happy that more and more consumers are sidestepping the soda aisles at the supermarket, choosing instead to conveniently make carbonated beverages at home. It's easier than ever these days, thanks to the surprising success of SodaStream (SODA). Smaller upstarts, including Esio Beverage System's fledgling platform and bottled water specialist Primo Water (PRMW) with its recently introduced Flavorstation, promise to make this a growing and more dynamic space in the future. If you don't have a home-based water carbonator, let's go over a few of the reasons that may change sooner than you think. 1. Home-based Beverage Systems Are Easy to Find.

When SodaStream tried to replicate its European success in the U.S. two years ago, the Israeli-based company pushed into houseware retailers. Bed Bath & Beyond (BBBY) and higher-end Williams-Sonoma (WSM) were two of the first big names to begin stocking SodaStream systems and refills just ahead of the 2010 holiday shopping season. SodaStream was a hit. After a blowout showing, other retailers began to take notice. Department stores, warehouse clubs, and office supply stores began hopping on the SodaStream bandwagon throughout 2011. Even Best Buy (BBY) broke from its traditional consumer electronics focus to begin selling the system this past summer. The growth is evident if you pull up SodaStream's latest financials. Revenue climbed 32% to $85.7 million during the company's holiday quarter of 2011, and SodaStream expects revenue to climb 28% higher for all of 2012. 2. Home-Based Beverage Makers Are Easier to Use Than You Think. The starter systems are stylish, lightweight, and nothing like the huge soda fountain dispensers you see at restaurants. In SodaStream's case, one simply fills a reusable plastic bottle or glass carafe with a liter of regular tap water. A surprisingly light carbonator tank twists on and is good for 60 liters of sparkling water before it needs to be replaced or exchanged. A few manual presses of the carbonator -- no batteries or electricity required -- turns plain H2O into seltzer. Fans of sparkling water or mixed alcoholic beverages can probably stop right there, but SodaStream also offers dozens of flavors. A cap-full of concentrated syrup turns the liter of fizzed-up water into your pop of choice. Cola, orange, and energy drink are some of the growing number of flavors and varieties. Kraft Foods (KFT) will be lending a hand this summer, turning its Crystal Light diet drinks and Country Time lemonade into SodaStream flavors, so there will be more than just brand-less proprietary flavors at your disposal. 3. Sodas Made at Home Are Cheaper in the Long Run. The starter kits aren't cheap, priced between $80 and $100. Fancier models can fetch twice as much as that. However, the purchases do begin to pay off right away. The CO2 cylinders initially retail for $30, but at least one is included in the starter kit. They can be swapped out for a filled carbonator after every 60 liters for just $15. In other words, we're talking about just 25 cents for a liter of sparkling water. Pouring in syrup or any other flavoring of choice will add to your tab, but it ultimately comes out to 25

cents for the equivalent of a canned soda. There are store brands of canned soda that may be comparable in price. Coke and Pepsi will occasionally have competitive promotional markdowns. However, the convenience of not having to lug soda bottles and cans from the store, store them, and then remember to plunk the empties into the recycling bin may be more material than the unit economics. 4. Fresh Sodas Are Healthier. Compare Coke and Pepsi to the non-diet SodaStream cola and the differences are substantial. SodaStream flavors contain about a third of the sugar, calories, carbohydrates, and sodium in the national brands. SodaStream mixes also stay away from high-fructose corn syrup. An 8-ounce serving of Coca-Cola contains 100 calories, 27 grams of carbs, 27 grams of sugar, and 35 milligrams of sodium. The comparable SodaStream serving is packed with just 34 calories, 9 grams of carbs, 9 grams of sugar, and 2 milligrams of sodium. It's a more level playing field when it comes to the diet flavors, but for parents with kids consuming nondiet soft drinks, it's one more reason to make the switch to home-based fizzy concoctions. 5. Home-Based Soft Drinks Aren't a Fad. Consumers may have stayed away initially. A trek out to Bed Bath & Beyond often ends with buying a quesadilla maker or ice cream churner that gets used once before collecting dust in the attic. Thankfully, the folks who are buying SodaStreams are using them. Revenue on the starter kits rose 24% during the holiday quarter, but consumables -- the CO2 carbonators and flavors -- climbed 38%. In other words, the refills are now selling even better than the systems. A whopping 20% of homes in Sweden now have a SodaStream machine, and no one consumes soda the way that we do in the United States. Even if we never see that kind of adoption rate, it's clear that making carbonated beverages at home is here to stay. Longtime Motley Fool contributor Rick Munarriz does not own shares in any of the stocks in this article. The Motley Fool owns shares of Best Buy, PepsiCo, and Coca-Cola. Motley Fool newsletter services have recommended buying shares of PepsiCo, Williams-Sonoma, SodaStream International, Bed Bath & Beyond, and Coca-Cola. Motley Fool newsletter services have recommended writing covered calls on Best Buy. Motley Fool newsletter services have recommended creating a diagonal call position in PepsiCo.

Tagged: Bed Bath & Beyond, carbonator, Coca-Cola, Finance, flavorstation, homemade soda, HomemadeSoda, Kraft Foods Inc, Pepsi, pop, Primo Water Corp, sodastream, Williams-Sonoma Inc Share
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Does the caramel colouring previously used in Coke and Pepsi in California cause Cancer?
California has recently made legislative changes that required Coke and Pepsi to affix cancer warning labels to their soda products. From the news story: A representative for Coca-Cola, Diana Garza-Ciarlante, said the company directed its caramel suppliers to modify their manufacturing processes to reduce the levels of the chemical 4-methylimidazole, which can be formed during the cooking process and, as a result, may be found in trace amounts in many foods.
up vote 3 While we believe that there is no public health risk that justifies any such change, down vote we did ask our caramel suppliers to take this step so that our products would not be subject to the requirement of a scientifically unfounded warning, Garza-Ciarlante favorite

said in an email.
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No other states or countries such as Canada or the UK have mandated a similar warning. What, if any evidence led to California considering 4-methylimidazole used in the manufacture of sodas to have a risk of causing cancer? The AP news story mentions studies done on rats, although I can't find anything on Google Scholar.
cancer chemicals soda link|improve this question edited Mar 15 at 4:08 asked Mar 15 at 3:46

Sonny Ordell 2,2642463

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The toxicity and cancerogenicity of 4-methylimidazole (4MI) has been indeed studied in mice and rats. There were species difference in the carcinogenicity of 4MI (not carcinogenic in rats, but carcinogenic in mice). However several other types of toxicity have been reported. In January 2008, California's Office of Environment Health Hazard Assessment sent out a request for information about 4-MI. They included a report called "Package 32" which detailed one study.
up vote 6 down vote accepted

In May 2009, they announced their intention to list 4-MI and included a newer report called "Package 32b" Both versions of the report reference:

National Toxicology Program (NTP, 2007). Toxicology and Carcinogenesis Studies of 4- Methylimidazole (CAS No. 822-36-6) in F344/N Rats and B6C3F1 Mice (Feed Studies). NTP Technical Report Series No. 535. NIH Publication No. 07-4471. U.S. Department of Health and Human Services, NTP, Research Triangle Park, NC

The NTP study reports that: Under the conditions of these 2-year studies, there was no evidence of carcinogenic activity of 4-methylimidazole in male F344/N rats exposed to 625, 1,250, or 2,500

ppm. There was equivocal evidence of carcinogenic activity of 4-methylimidazole in female F344/N rats based on increased incidences of mononuclear cell leukemia. There was clear evidence of carcinogenic activity of 4-methylimidazole in male and female B6C3F1 mice based on increased incidences of alveolar/bronchiolar neoplasms. Exposure to 4-methylimidazole resulted in nonneoplastic lesions in the liver of male and female rats and the lung of female mice and in clinical findings of neurotoxicity in female rats. A study (from the same dataset?) by the same people is also published in Arch Toxicol. Chan PC, Hill GD, Kissling GE, Nyska A., Toxicity and carcinogenicity studies of 4-methylimidazole in F344/N rats and B6C3F1 mice. - Arch Toxicol. 2008 Jan;82(1):45-53. From the abstract (bold is mine): Based on the food consumption the calculated average daily doses were approximately 30, 55, or 115 mg 4MI/kg body weight to males and 60, 120, or 250 mg 4MI/kg to females. Survival of all exposed groups of males and females was similar to that of the control groups. Mean body weights of males in the 1,250- and 2,500-ppm groups and females in the 2,500- and 5,000-ppm groups were less than those of the control groups throughout the study. Feed consumption by 5,000-ppm females was less than that by the controls. Clonic seizures, excitability, hyperactivity, and impaired gait were observed primarily in 2,500- and 5,000-ppm females. The incidence of mononuclear cell leukemia in the 5,000-ppm females was significantly greater than that in the controls. The incidences of hepatic histiocytosis, chronic inflammation, and focal fatty change were significantly increased in all exposed groups of male and female rats. The incidences of hepatocellular eosinophilic and mixed cell foci were significantly increased in 2,500-ppm males and 5,000-ppm females. They conclude that: Under the condition of the present studies 4MI induced alveolar/bronchiolar adenoma and carcinoma in male and female mice. 4MI also induced clonic seizures and mononuclear cell leukemia in female rats, and hepatic histiocytosis, hepatocellular eosinophilic and mixed cell foci in male and female rats. The related compound methimazole was reported to induce toxic changes in the olfactory epithelium of rats and mice (Bergman and Brittebo 1999; Genter et al. 1995; Jeffry et al. 2006). The nasal cavities of mice and rats exposed to 4MI were checked

histologically, but no changes were noted. No other treatment-related changes were noted in any of the organs examined. Now, does that mean that Coke/Pepsi is toxic/carcinogenic? Unfortunately I could not find the concentration of 4MI in Coke/Pepsi, which prevents me to give an answer to the question. (Remember: Sola dosis facit venenum.) Furthermore no evidence of carcinogenesis/toxicity has been reported so far in humans. The NTP report clearly states that: Extrapolation of these results to other species, including characterization of hazards and risks to humans, requires analyses beyond the intent of these reports. Selection per se is not an indicator of a substances carcinogenic potential. PS: usually Pubmed gives better results than Google Scholar when looking for scientific studies.
answered Mar 15 at 8:15

edited Mar 15 at 18:03 link|improve this answer

nico 1,9411516 1 Great answer!!! Sonny Ordell Mar 15 at 8:23 Good answer. But the key issue is whether it is reasonable to extrapolate patchy animal studies to people when legislating about food labels. matt_black Mar 15 at 11:34 @Oddthinking: thanks for the edit, I just changed the last link you added, because that page did not really explain the concept in a way I liked nico Mar 15 at 18:02 @matt_black: since when "reasonable" is important when talking politics (just kidding)? Anyhow, I guess any answer to your question would be debatable. Many 1 people would appeal to the precautionary principle for instance. nico Mar 15 at 18:07 1 An FDA spokesman said a person would have to drink "well over a thousand cans of soda a day to reach the doses administered in the studies that have shown links to

cancer in rodents".Reuters Chad Mar 15 at 19:41 show 4 more comments feedback

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