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I owe a great many thanks to a great many people who helped and supported me during the writing of this book .My deepest thanks to Lecturer, grish bhatia the Guide of the project for guiding and correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I express my thanks , for extending his support. My deep sense of gratitude to rajendra garg commercial reporter ,of patrika newspaper support and guidance. Thanks and appreciation to the helpful people at patrika newspaper, for their support .I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers


This is to certify that raghvendra shukla has done his industrial visit and the project entitled Patrika Newspaper has been carried out by him under my guidance in partial fulfillment of the Post Graduate Diploma in Management from CH Institute of Management & Communication.

Name of the student raghvendra shukla

Date-30/12/2011 Place- Indore Prof. Grish Bhatia

Signature ..


Established in the year 1956 Founded by Late Shri Karpoor Chandra Kulish Team of over 3,500 employees Independent newspaper Free from political affiliations Devoted to the problems of the people of Rajasthan Headquarter is at Jaipur Rajasthan Patrika is the 5th largest Hindi newspaper in India with 22 print centres, 50 editions and availability in 50 Countries. It is among top 5 most credible newspaper in India according to a BBC-RUETER study. It was in 5 Community newspapers in Asia considered by AMIC, UNESCO.

Rajasthan Patrika, a 52-year-old company that started as an evening newspaper with a borrowed capital of Rs. 500 has now grown as a media house and is among the fastest growing multi media conglomerates in India. Rajasthan Patrika is one of the leading newspapers of Rajasthan.

The glorious journey of Patrika started way back in 1956, when Sh. Karpoor Chandra Kulish laid the foundation of Rajasthan Patrika, which is now the 5th largest Hindi daily in India (IRS 08). The idea of starting a newspaper from scratch was a challenging proposition but Shri Kulish ji took up the crusade with absolute fortitude and determination. The newspaper grew with the growing faith of expanding number of readers and today it stands tall as one of the most credible newspapers in India. The success story of Patrika from a local quarter-size doublesheet evening daily (1956) to a full-fledged sixteen-page newspaper has been an epitome of sheer hard work & determination of each & every employee of the organization. Rajasthan Patrika is the initiator in the development of Journalism in Rajasthan. It is committed to provide reliable, authentic, and apolitical news, to educate the masses and give voice to issues that concern their lives.

Rajasthan Patrika is the no.1 Hindi daily in Rajasthan, Gujarat, Karnataka and Tamil Nadu. (IRS 08). In Rajasthan alone more than 1 Crore 32 lakh 90 thousand readers (IRS 08 TR) read Rajasthan Patrika. The readership of Rajasthan Patrika alone is more than the combined readership of rest of all newspapers in Rajasthan, put together (IRS 08).

Recently conducted BBC-Reuters Survey ranked Rajasthan Patrika among 3 most trusted newspapers in India. It enjoys the distinction of being the first Indian newspaper to have won both IFRA Asia, for excellence in printing and SOPA for best reporting in the same year. Rajasthan Patrika figured among the top five successful Asian Community newspapers (AMIC, Singapore - UNESCO). It has workforce strength of 2000 correspondents, reporters and stringers spread all across the country. The company has a vast network of 3,500 agents and 12,000 Hawkers. A motivated workforce of 4000 personnel is associated with the company.

Founder of Patrika Newspaper

Rajasthan Patrika reaches more than 80 countries via P.E.P.C worldwide machines (press point vending machines) Rajasthan Patrika has an intensive national coverage through its 17 publishing centers across India at following locations: Jaipur, Jodhpur, Udaipur, Kota, Bikaner, Sikar, Sriganganagar, Bhilwara, Alwar, Ajmer, Pali, Banswara, Bangalore, Ahemadabad, Surat, Chennai, Kolkata. Patrika Group has entered madhya Pradesh as 'Patrika' with enormous success in its very first year of launch. We are currently publishing patrika editions from Bhopal,Indore,Ujjain,Ratlam, Jabalpur. Rajasthan Patrika has a wide network of corporate offices across some major cities of India to carry out our various business operations smoothly. The major cities are as follows: Bhopal, Chandigarh, Coimbatore, Dehradun, Delhi, Hubli, Hyderabad, Indore, Jabalpur, Kanpur, Lucknow, Mumbai, Nagpur, Pune, Raipur, Vishakapatnam. Patrika Group Companies:-

Daily News another daily newspaper from the group. It is targeted towards youth, designed with content, presentations and concepts to catch the fancy new segment. News Today an evening daily catering to the growing demand of quality evening update, it has been declared the No.1 evening newspaper in Rajasthan by IRS Patrika has spread its wings to 1. Events, 2. FM radio (95 fm Tadka) 3. Yellow Pages, 4. Education, 5. Outdoors advertising, (Planet Outdoor) 6. Mobile value added services, (56969 services) 7. Publications, 8. Cable network etc.

USP of Patrika:

Largest setup and the most visited events of the state Variety of events range from Diwali Carnival to Mega Trade Fair to exclusive events like Property and Home Fair Our events are spread across the cities of Alwar, Jodhpur, Jaipur, Ajmer, Udaipur, Bikaner, Banswara, Indore etc. Widely accepted and appreciated across Rajasthan, India and even in Dubai.

Promotional and Awareness Activities

Road shows Data collection and survey activities Canter activities Mall/Store/Site Promotional Activity Festival promotional activity Dealer / Trade / Retailers Meets Merchandising & In shop promotions Brand Extension Services Annual Celebrations Seminars; Conferences & Meetings Outbound / Inbound Educational & Corporate Tours PR activities, Customised Tailor made Events

Other Promotional events Event:

Department in Indore Patrika Office:-

A newsroom is an office where journalists work to produce stories for a particular news medium. as a newspaper .The newsroom serves as a hub for receiving and generating story ideas, assigning these to journalists and collaboratively producing a publication or broadcast. In an article for the Indore Journalism Review editor rajendra garg stated that the purpose of a

newsroom is to create informative, entertaining or provocative content for an audience of readers.

1. an article in a newspaper or other periodical presenting the opinion of the publisher, editor, or editors.
2. Something regarded as resembling such an article or statement, as a lengthy, dogmatic utterance.

Newspaper advertising is one of the most common ways to advertise in many countries. Newspaper advertising comes in two major divisions display or classified. Newspaper ads considered display ads are those that span multiple columns horizontally and often include graphics and borders. Classified newspaper advertising is in-column advertising that follows the natural flow of the column down the page vertically.

newspaper production, in contrast to other specialized printing processes, are an operational interdependence between the editors and the printing office employees, based on a strictly established hourly schedule, and the utilization of highly productive equipment to expedite the typesetting, preparation of engraving plates and matrices, casting of stereotype blocks, printing, and delivery of the newspaper

Newspapers are recording gains in digital circulation as print circulation continues to weaken, a trend that is helping to ease what has become a relentless overall decline in recent years.

The evolution of accounting is attributed to the social and economic needs of society. As business and society become more complex, accounting develops new concepts, methods and techniques to meet the ever changing and increasing needs for financial information

Human resources is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations. Human Resources refer to a function within an organization charged with the overall responsibility for implementing strategies and policies relating to the management of individuals.


Information Technology is a phrase used to refer to specific technical components, normally organized as hardware, software and communications, which are used to make up an information system. Information Technology" was a phrase that was used to refer to almost everything in the realm of computers and systems in business.

9. Marketing promotion:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

10. Publisher office:

1. To prepare and issue for public distribution or sale.
2. To bring to the public attention; announce. 3. To issue a publication. 4. To be the writer or author of published works or a work

Process Management (Publishing of Newspaper) Patrika:

Acceptance and negotiation

Pre-production stages
Editorial stage


Design stage

Sales and marketing stage

Acceptance and negation:

1. The act or process of accepting. 2. The state of being accepted or acceptable. 3. Favorable reception; approval 4. A discussion set up or intended to produce a settlement or agreement 5. The act or process of negotiating

Pre-production stage:
E production includes script, story board - scene order, location selection, continuity making sure there arent any props added or removed from scenes that are sequential but shot out of order, etc

a) Editorial stag :
Much has been discussed about editorial, the corporate expression of media organizations on given issues of public significance. Here, we shall examine editorials and news. News deals with objective materials while editorials deal with subjective stuff

b) Design stage : a. The main purpose of this stage is to finalize the design requirements for the newspaper b. This stage requires a good understanding of the options for compressing the schedule c. It requires the use of the most up-to-date proven computer aided design

c) Sales and marketing stage :

Many companies use a three-step process for processing leads: Marketing nurtures leads, inside sales qualifies the leads and converts them to opportunities, and sales works the opportunity. Others use just two steps: Marketing converts the leads to sales opportunities when they meet agreed-upon criteria, such as a high lead score. Sales then work the opportunity.