A Study on Customer Perception with reference to Big Bazaar in Noida

BY :SUBMITTED TO:-

NAMITA KAPOOR JAI CHORARIA D-51 MANI BHATIA D-15 ROHIT SHARMA D-32 SANIYA KHATTAR D-17 SANYAM PANDEY D-05
1

ACKNOWLEDGEMENT
I take this as an opportunity to thank with bottom of my hear all those without whom the journey of doing my project would not have been as pleasant as it has been to me. Working on my project was a constant learning experience with all sweat and tear which was its due but not without being richly stimulating experience of life time. I am very thankful to Prof. Namita Kapoor, MBA, Dept. for giving me their valuable advice and guidance towards fulfillment of the project I want to express my deep gratitude to our institution Amity University, Noida for giving me the opportunity to undertake this project and enhance my knowledge.

CONTENTS

S.NO

CHAPTER NO.

TOPIC

PAGE NO.

1 2 1

Executive Summary Introduction 1.1 Purpose of study 1.2 Objective of study 1.3 Hypothesis

6 7 7 8 8 9 10 10 10 10 10 11 11 11 11

3 4

2 3

Literature Review Research design 3.1 Type of research design 3.2 Information needs 3.3 Data collection from primary sources 3.4 Data collection from secondary sources 3.5 Scaling techniques used 3.6 Questionnaire development 3.7 Sampling Techniques 3.8 Field work

Data Analysis and Interpretation 4.1 Results 4.2 Limitations

12 12 32 33 34 35

6 7 8

Conclusions and Recommendations Bibliography and Reference Annexure(s)

List of Tables

Table No.

Name of table

Page No.

Average age of customers

12

Average of ratings given to different parameters under study

19

Ratings of quality of services with respect to gender. ANOVA between income groups and quality of service

21

23

LIST OF GRAPHS & CHARTS

PAGE NO. Annual income of the respondent13 Customers visit Big Bazaar ..14 Source of information about Big Bazaar...15 Gender of respondents..15 Satisfaction level of customer of different Items -Food items and Grocery...16 -Clothes..17 -Electronics.....17 -Home dcor...18 -Toys19

Rating the quality of service in terms of employee friendliness..26 Rating in terms of billing services26 .Rating in terms of customer support...27 Rating in terms of ambience.27 Rating in terms of security28 Experience of big bazaar helpline numbers..28 Rating of customers on prices of products...29 Rating of customers in locating the product.29 How frequently benefits are offered.30 Rating of convenience in availability of trolleys30 Rating of convenience in labelling of products..31

EXECUTIVE SUMMARY
Big bazaar is a major shopping complex for todays customers. It is a place where customers find variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. It holds a huge customer base. The majority of customers belong to middle class family. The youth generation also likes shopping and moving around big bazaar. Volume sales always take place in big bazaar. Impulse buying behavior of customers comes in to play most of the times in big bazaar. Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery, stationary, food items, electronic items, leather items, watches, jewellery, crockery, decorative items, sport items, chocolates and many more. It competes with all the specialty stores of different products which provide goods at a discounted rate all through the year. It holds a large customer base and it seemed from the study that the customers are quite satisfied with big bazaar. As of now there are 34 big bazaars in different cities of India, it seems that there is a vast growth of big bazaar lying as customers demand is increasing for big bazaars. Big bazaar is a hypermarket store where varieties of products are being sold on different product category. It has emerged as a hub of shopping specially for middle class people. Different types of products starting from a baby food to pizzas all are available under one roof. In Noida it is the middle class people who mostly do marketing from big bazaar. Even most of the people do their monthly shopping from big bazaar. People not only visit big bazaar to do shopping .. Grocery, apparels and food items are the products which are demanded most by the customers of Noida in big bazaar. The major drawback of big bazaar is that it lacks in providing enough parking space for its customers. This may discourage the customers to come to big bazaar and shop as they face difficulty in parking their vehicles. Even though some customers say that they dont feel problem in parking their vehicle, it is because of the parking space available to them by the mall.

CHAPTER I INTRODUCTION
As customers tastes and preferences are changing, the market scenario is also changing from time to time. Todays market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles and social class of people have completely changed now than that of olden days. There has been a shift in the market demand in todays world. Technology is one of the major factors which is responsible for this paradigm shift in the mark. New generation people are no more dependent on haat market and far off departmental stores. Today we can see a new era in market with the opening up of many departmental stores, hyper market, shoppers stop, malls, branded retail outlets and specialty stores. In todays world shopping is not any more tiresome work rather its a pleasant outing phenomenon now. Our study is based on a survey done on customers of a hypermarket named big bazaar. Big bazaar is a new type of market which came into existence in India since 1994. It is a type of market where various kinds of products are available under one roof. My study is on determining the customers satisfaction level of in big bazaar. This market field survey will help in knowing the present customers tastes and preferences. It will help me in estimating the customers future needs , wants & demands.

1.1Purpose
The research will show the rate of customer satisfaction level with Big Bazaar in Noida. This market field survey will help in knowing the present customers tastes and preferences . The study also estimates the customers future needs , wants & demands.. Research say about main competitors in the field of organized retail sectors to Big Bazaar. The study provides suggestions for further extension of Big Bazaar in Noida.

1.2Objectives of the study

1. To study the satisfaction level of customers in different attributes of Big Bazaar, Noida Availability of products Quality of Services Price of products Range of products Extra benefits Convenience

1.3Hypothesis
1.Overall satisfaction of customers in terms of quality of services differ significantly in terms of gender. 2. Overall satisfaction of customers in terms of quality of services differs significantly in terms of income. 3. Overall satisfaction level of customers in terms of convenience differs significantly in terms of location of the product. 4. Overall satisfaction level of customers in terms of convenience differs significantly in terms of availability of trolleys. 5. Overall satisfaction level of customers in terms of convenience differs significantly in terms of labeling of products.

CHAPTER II LITERATURE REVIEW

Unique customer perception (UCP) (YEAR 2005) BY SOUMEN CHATTERJEE (Lecturer Management Studies NSHM Academy Durgapur West Bengal) Objective- To find Unique Customer Perception is key to success instead of Unique Selling Point. Research Methodology- For the purpose of the study methodology has been divided in following steps Selection of the brand: Antihypertensive brand was selected as this segment is fastest growing segment all over the world including India. Brand-N was selected for this study. Identifying the USP: After selecting brand, the USP was identified i.e. as promoted by the company from various sources like print ads, sample catch cover and detailing folder.

UCP concept: Instead of the USP, the focus should be on the UCP of the product. Identifying the UCP: As the important part of the research was to find out the customer perception of the brand, it was accomplished by using questionnaire approach of research methodology. Formulating the UCP: A ranking technique was used to find the most important customer perceptions for the brand. On the basis of these perceptions the UCP was formulated.

Test the effectiveness of the UCP: A fresh survey was conducted to validate the formulated UCP. Inferences and conclusions were drawn based on this survey. Conclusion- Unique Customer Perception is the key to success. It is ultimately that customer look for satisfaction based on the picture of perception derived from various sources. If these perceptions of customer can be analyzed then promotion would be easier for customer centric marketing. This has lead to the concept - Customer Perception is the Rule and not Customer Satisfaction. 9

CHAPTER-III RESEARCH DESIGN

Type of research design
We have used descriptive type of research.

Information needs
Data is collected from various customers through personal interaction. Specific questionnaire is prepared for collecting data. Data is collected with mere interaction and formal discussion with different respondents. Some other relevant information collected through secondary data

Data collection from primary sources

Data is collected from various customers through personal interaction. Specific questionnaire is prepared for collecting data. Some other relevant information collected through secondary data .

Data collection from secondary sources

Sources for secondary research are: Internet Newspapers Magazines, Journals etc Business Reports Analysis of the data gathered from Primary Research.

Scaling techniques used

We have used non-comaparative type of scaling i.e Likert scale 10

Questionnaire development

Collection of the questionnaire Sufficient time was given to the respondents to answer the questionnaire. Problem faced while collecting and filling questionnaire Some of the respondents were hesitant to answer the questionnaire. Some respondents did not want to answer the questionnaire, so they left it unanswered. Where the respondents did not find the relevant answer in his choice provided, they added they added their own choice or left it unanswered.

Sampling techniques:
Non Probability sampling- Convenience sampling

Sample Size:
250 Customers

Field work
The market survey about the techniques of marketing and nature of expenditure is carried out by personally interacting with the potential customers in Big Bazaar.

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CHAPTER IV

DATA

ANALYSIS

AND

INTERPRETATION

OF

RESULTS
A market field survey was conducted on big bazaar. We have surveyed 250 respondents of Delhi & NCR who visit big bazaar. A specific questionnaire was prepared for the customers and data is obtained from them by moving around big bazaar and personally interacting with them. The customers gave us valuable information regarding their consumption pattern in big bazaar. We collected all those information and a proper analysis is done. All the analysis and its interpretations are discussed below. Each of the analysis is done as per the information obtained from the customers and interpretation has been done .

Table-1 Average age of customers of respondents

Descriptive Statistics N Age of the respondent Valid N (listwise) 250 250 Minimum 20 Maximum 56 Mean 28.16 Std. Deviation 8.129

Interpretation: The average age of respondents visiting Big Bazaar Noida fall in the bracket 28 to 34 years.

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Graph 1 Annual income group of the respondent

Interpretation: The above diagram shows the distribution of income level of customers coming in to big bazaar. Among the 250 respondents 24% of customers are of higher income level above Rs. 40000 and above . Least number of customers visiting Big bazaar are the lower income level people between Rs. 50000 and Rs. 100000 that constitute only 3.2%. The middle income level of people coming to big bazaar constitutes of 14% , 19% and 23% .

Big bazaar is the hub of shopping for middle level income group people because of its reasonable price on its each product category. The higher level income group people dont prefer to do shopping in big bazaar as it doesnt deal with branded products. The higher level income group people are very status conscious and their psychology is such type that they dont prefer much to visit big bazaar as it is a discounted store. The lower income group people come in to big bazaar as they get goods at a discounted price.

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Graph-2 Customers visits Big Bazaar

Interpretation: From this we interpret that in big bazaar more than half that is 54.8% customers visit once in a month, 32% customer visit twice in a month. 8% customers visit thrice and 4% customers visit more than thrice in a month to purchase their basic requirements.

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Chart-1 Source of Information

Interpretation:

Most popular source of information about Big Bazaar is newspaper that is 34.6% , tv advertisements second at 34.4%. The least informative sources are radio and internet constituting of 7.6% and 6.8% respectively.

Chart-2 Gender of people

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Interpretation: Out of 250 respondents , 137 are males that is 54.8% and 113 are females consisting of 45.2%.

Rating of satisfaction level of different Items

Graph -3 Satisfaction level of food items and grocery

Interpretation: Almost half of the respondents are satisfied that is 46% with the food items and grocery. 23.2% are neutrally satisfied and 5.2% and 11.2 % are dissatisfied and highly dissatisfied respectively.

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Graph- 4 Satisfaction level of clothes

Interpretation: 30% of respondents are satisfied. 29% are neutral in their satisfaction level. Only 4% are highly satisfied. It shows clothes are not preferred by respondents. It may be due to quality of the clothes. 16% and 20% are dissatisfied and highly dissatisfied respectively.

Graph 5-Satisfaction level with Electronics

17

Interpretation: Half of the respondents are neutral in their satisfaction level. Only 6% are highly satisfied. Electronics are not popular items in Big Bazaar. Very few , only 10% are satisfied with the electronics.

Graph 6-Satisfaction level with Home Dcor

Interpretation: 34% respondents are neutrally satisfied and 30% are satisfied. Highly satisfied and highly dissatisfied are the same percentage that is 12%.

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Graph 7 Satisfaction level with toys

Interpretation: 37% respondents are neutral whereas 27% are satisfied. 9% are highly dissatisfied and 18% are highly satisfied.

Table 2 Average of ratings given to different parameters under study

Descriptive Statistics N availability of desired 250 Minimum 1 Maximum 5 Mean 2.11 Std. Deviation .942 Variance .887

product in the store rating the quality of service in terms of

employess 250

3.50

1.088

1.183

friendliness

19

rating the quality of service in terms of billing services rating the quality of service in terms of customer support rating the quality of service in terms of ambience rating the quality of service in terms of security experience on the big

250

3.27

1.020

1.040

250

3.26

.954

.910

250

3.23

1.041

1.084

250

3.40

1.076

1.157

bazaar's helpline number price of the product rating of extra benefits

250 250

1 1

5 5

3.06 3.27

1.142 1.147

1.305 1.315

offered in terms of quantity 250 discounts rating of extra benefits

3.34

1.029

1.059

offered in terms of special 250 discounts rating of extra benefits

3.38

.963

.927

offered in terms of special 250 schemes rating of convienance in locating the product rating of convienance in avalability of trolleys rating of convienance in terms products rating overall satisfaction 250 250 of labelling of 250 250

3.36

1.022

1.044

3.14

.961

.924

250

3.47

1.007

1.013

3.50

1.038

1.078

level with big bazaar noida Valid N (listwise)

2.90

.922

.850

Interpretation: Mean value for almost all the parameters in the above table is within the range of 33.5 with less variation , thus we can say that most of the respondents have rated all the parameters neutrally, so they are neither satisfied nor dissatisfied with the services offered by the Big Bazaar Noida.

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Table 3 Ratings of quality of services with respect to gender.

Independent Samples Test Levene's Test Equality Variances F Sig. t df Sig. (2tailed ) Mean Differenc e Std. Error 95% Differenc e Confidence Interval of the Difference Lowe r Equal rating quality service terms the variance of s in assumed of Equal variance s not -.877 245.46 6 .381 -.116 .132 -.375 .144 26.30 5 .00 0 -.831 248 .407 -.116 .139 -.390 .158 Uppe r for of t-test for Equality of Means

employess friendliness

assumed Equal rating quality service terms billing services the variance of s in assumed of Equal variance s not -.301 247.31 1 .764 -.038 .126 -.287 .211 6.038 .01 5 -.291 248 .772 -.038 .131 -.295 .219

assumed Equal rating quality service terms customer support the variance of s in assumed of Equal variance s not 2.074 .15 1 1.44 4 248 .150 -.176 .122 -.415 .064

1.49 0

246.81 2

.137

-.176

.118

-.408

.057

assumed rating quality service terms the Equal of variance in s of assumed 24.25 7 .00 0

-.810 248

.419

-.108

.133

-.370

.154

21

ambience

Equal variance s not -.866 238.66 9 .387 -.108 .125 -.353 .138

assumed Equal rating quality service terms security the of in of variance s assumed Equal variance s not 13.94 3 .00 0 2.00 5 248 .046 -.274 .137 -.543 -.005

2.11 0

246.50 0

.036

-.274

.130

-.530

-.018

assumed Equal variance rating of s assumed 1.892 .17 0

-.135 248

.892

-.017

.123

-.259

.226

convienanc

e in locating Equal the product variance s not -.138 241.98 4 .890 -.017 .121 -.255 .221

assumed Equal rating of variance s assumed Equal variance s not 2.67 1 238.78 7 .008 .335 .125 .088 .582 .524 .47 0 2.63 5 248 .009 .335 .127 .085 .585

convienanc e avalability of trolleys in

assumed Equal rating of variance s assumed Equal variance s not .760 247.99 7 .448 .097 .127 -.154 .348 10.79 5 .00 1 .729 248 .467 .097 .133 -.165 .359

convienanc e in terms of labelling

of products

assumed Equal variance s price of the assumed product Equal variance s not 4.710 .03 1 1.32 8 248 .185 -.194 .146 -.483 .094

1.36 8

246.30 0

.173

-.194

.142

-.474

.086

assumed

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T-Test Hypothesis H0-Two means do not differ significantly H1- Two means differ significantly Interpretation According to the independent sample t-test the two means differ significantly in terms of quality of security and convenience in terms of availability of trolley because both of the above mentioned quality parameters have a P-value less than .05, it means that males and females perceive these qualities differently while all the other parameters have a P-value greater than .05, thus male and female perceive these qualities in the similar way.

Table 4 ANOVA BETWEEN INCOME GROUPS AND QUALITY OF SERVICES

ANOVA Sum Squares Between availability of desired product in the store Groups Within Groups Total Between rating the quality of Groups service in terms of Within Groups employess friendliness Total Between rating the quality of Groups service in terms of Within Groups billing services Total Between rating the quality of Groups service in terms of Within Groups customer support Total 13.715 207.149 220.864 20.157 274.339 294.496 22.991 236.053 259.044 31.385 195.191 226.576 5 244 249 5 244 249 5 244 249 5 244 249 6.277 .800 7.846 .000 4.598 .967 4.753 .000 4.031 1.124 3.586 .004 of df Mean Square 2.743 .849 3.231 .008 F Sig.

23

Between rating the quality of Groups service in terms of Within Groups ambience Total Between rating the quality of Groups service in terms of Within Groups security Total Between Groups price of the product Within Groups Total Between rating of extra benefits Groups offered in terms of Within Groups quantity discounts Total Between rating of extra benefits Groups offered in terms of Within Groups special discounts Total Between rating of extra benefits Groups offered in terms of Within Groups special schemes Total Between rating of convienance in locating the product Groups Within Groups Total Between rating of convienance in avalability of trolleys Groups Within Groups Total Between rating of convienance Groups in terms of labelling of Within Groups products Total rating overall Between

69.991 200.013 270.004 75.056 213.140 288.196 9.124 318.380 327.504 18.234 245.542 263.776 5.090 225.810 230.900 18.324 241.552 259.876 23.033 207.067 230.100 55.366 196.938 252.304 42.149 226.347 268.496 6.395

5 244 249 5 244 249 5 244 249 5 244 249 5 244 249 5 244 249 5 244 249 5 244 249 5 244 249 5

13.998 .820

17.077

.000

15.011 .874

17.185

.000

1.825 1.305

1.399

.225

3.647 1.006

3.624

.004

1.018 .925

1.100

.361

3.665 .990

3.702

.003

4.607 .849

5.428

.000

11.073 .807

13.719

.000

8.430 .928

9.087

.000

satisfaction level with Groups

1.279

1.520

.184

24

big bazaar noida

Within Groups Total

205.301 211.696

244 249

.841

Hypothesis H0- No two means differ significantly H1- At least two means differ significantly

Interpretation According to the analysis of the annova table, perception of customers towards availability of desired product in the store differ significantly within different income groups, since the P-value is .008(less than .05), so alternative hypothesis is accepted. According to the analysis of the annova table, perception of customers towards equality of services in the store differ significantly within different income groups, since the P-value is less than .05, so alternative hypothesis is accepted. According to the analysis of the annova table, perception of customers towards price of the products in the store do not differ significantly within different income groups, since the P-value is greater than .05(i.e.225) , so alternative hypothesis is accepted. According to the analysis of the annova table, perception of customers towards extra benefits offered in terms of quantity discounts and special schemes by the store differ significantly within different income groups, since the P-value is less than .05, so alternative hypothesis is accepted. According to the analysis of the annova table, perception of customers in terms of convenience in the store differ significantly within different income groups, since the P-value is les than .05, so alternative hypothesis is accepted. But the overall satisfaction level within income groups is perceived to be almost same and do not differ significantly with a P-value of .184 which is greater than .05, so there is no evidence to reject null hypothesis.

25

Graph 6

Graph 7-

26

Graph 8

Graph 9

27

Graph 10

Graph 11

28

Graph 12

Graph 13

29

Graph 14

Graph 15

30

Graph 16

Interpretation: Respondents gave a satisfaction rating to price of the products, availability of product, convenience in terms of availability of trolleys, labels on products and locating the product in the store, billing services, while other parameters have been given neutral rating. No parameter has been given dissatisfied as the rating.

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Limitations of study
Certain limitations do creep in a research study due to constraints of the time, money and human efforts, the present study is also not free from certain limitation, which were unavoidable. Although all effort were taken to make the result of the work as accurate as possible as survey but the survey have following constraints. Due to very large size of the population, only a selected sample of customer could be contacted.

Due to time constraint and other imperative work load during the period it could not be made possible to explore more area of concern pertaining to study..

Due to fast pace of life, some customers were not able to do justification to the questionnaire. Personal biases might have come while answer the questionnaire.

Findings
1. Customers are not much satisfied with the electronics section of Big Bazaar while other sections like home dcor and clothings have been rated as satisfied. 2. The customer perception of quality of services offered at Big Bazaar,Noida doesnt get affected with gender. Both males and females perceive different parameters under study in a similar way. 3. The customers mainly visiting Big Bazaar lie in the age group of 28 to 34 years. 4. Big Bazaar mainly deal in the income group of Rs. 400000 and above. 5. People have rated high on extra bebefits offered to them by Big Bazaar in terms of quantity discounts and special schemes. . 6. Customers with different income groups do not give much importance to prices of the products rather they are more concerned with the quality of the services offered in terms of convenience, customer support, billing services, security, etc. 32

CHAPTER V CONCLUSION & RECOMMENDATIONS Conclusion

From the study we are able to conclude that the customers mainly visiting Big Bazaar lie in the age group of 28 to 34 years. Big Bazaar customers fall in the income group of Rs. 400000 and above. Customers are not much satisfied with the electronics section of Big Bazaar while other sections like home dcor and clothing have been rated as satisfied. The customer perception of quality of services offered at Big Bazaar, Noida doesnt get affected with gender. Both males and females perceive different parameters under study in a similar way. People have rated high on extra benefits offered to them by Big Bazaar in terms of quantity discounts and special schemes. Customers with different income groups do not give much importance to prices of the products rather they are more concerned with the quality of the services offered in terms of convenience, customer support, billing services, security, etc. Thus the customers gave a neutral rating to satisfaction level with Big Bazaar Noida.

Recommendations

Big bazaar should improve its electronics and toys section by keeping more variety of branded and good quality products. Since the rating by the customers to their experience in terms of Big Bazaar helpline service is neutral, thus the store can improvise on their dealings with customers and attending their post purchase grievances regarding the product. Big Bazaar, Noida as a retail store can also improvise on the ambience of the store. This would make the purchasing or shopping more comfortable for the existing customers and it can attract the other potential customers. Now days, customers not only see the price of the product but also other facilities provided by the store which includes a good ambience.

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Bibliography BOOKS
Kotler Philip, marketing management, (Pearson education, 12th edition) Berman B and Evans J.R, Retail Management (Pearson education, 10th edition) Louden D.L. & bitta delia consumer behavior ( tata Mc. Graw hill, 4th edition ) Newman A.J. and Cullen P,Retailing,Environment and operations(Vikas,1st Ed.)

REFERENCES
Bigbazaar.co.in Literature review on Big Bazaar.com Retailing.co.in Malhotra K. Naresh, marketing research (An applied orientation), Research design, (Prentice hall of India pvt. 5th edition)

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ANNEXURE(S)
Questionnaire

A study on customer perception with reference to Big Bazaar(Noida)

This survey will help us to understand the customer perception about Big Bazaar(Noida), the survey is conducted by the students of Amity Business School. * Required

PART ONE

1.Name *

2.Age *

3.Gender *

Male Female

4. Which income group do you belong to? * (Below the income is given annually.)

Below Rs50000 Rs50000-100000 Rs100000-200000 Rs200000-300000 Rs300000-400000 Rs400000 and above 35

5.Phone Number *

6.How did you come to know about Big Bazaar(Noida) ? *

Newspaper T.V. Advertisement Magazines Radio Internet

PART TWO
2.How many times in a month do you visit Big Bazaar(Noida) ? *

Once Twice Thrice More Than three times

3.The desired product are available in the store. *

Strongly Agree Agree Neither agree nor disagree Disagree Strongly disagree 36

4.Rate the satisfaction level with range of products in different segments. * (1 highly dissatisfied and 5 being highly satisfied.) 1 Food Grocery Clothing Electronics Home Decor Toys and Games Items and 2 3 4 5

5.Rate the quality of service on the following parameters. * (1 being very poor, 5 being very good.) 1 Employee Friendliness Billing Services Customer Support Ambiance Security 2 3 4 5

6.Have you used Big Bazaar(Noida) helpline number, if yes rate your experience on a scale of 1 to 5. * (1 highly dissatisfied and 5 being highly satisfied.)

1 2 3 37

4 5

7.I find the price of the product reasonable at Big Bazaar(Noida). * (1 being strongly disagree and 5 being strongly agree.)

1 2 3 4 5

8.How do you rate the extra benefits offered by Big Bazaar(Noida)? * (1 being very bad and 5 being very good.) 1 Quantity Discounts Special Discounts Special Schemes/Offers 2 3 4 5

9.How frequently these benefits are offered? *

Very Often Often Not often Rarely

38

10.How do you rate these parameters on the basis of convenience? * (5 being very good, 1 being very poor.) 1 Locating the 2 3 4 5

product in the store Availability trolleys Products labelled well of

11.What is your overall satisfaction level with Big Bazaar(Noida)? *

Highly Satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Highly dissatisfied

THANKING YOU

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