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Engaged.

Be
Project Plan
Trey McNeal & Mary Bennett

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Table of Contents
Introduction and Project Charter ........................................................ 1 Executive Summary ........................................................................ 2 Hand-off Plan ................................................................................. 2 Lessons Learned ............................................................................. 3 Project Charter ............................................................................... 2 Goal Breakdown Structure ............................................................. 2 Assumptions and Constraints ......................................................... 2 Scope.............................................................................................. 2 Deliverables ................................................................................... 2 Project Activities and Work Breakdown Structure .............................. 5 Project Schedule ................................................................................ 4 Milestones ..................................................................................... 2 Activities......................................................................................... 2 Scheduling Issues ........................................................................... 2 Budget ............................................................................................... 4 Deliverables ................................................................................... 5 Out of Scope .................................................................................. 6 Risk Management Plan....................................................................... 4 Major Project Risks ........................................................................ 5 Addressing Project Risks ................................................................ 6 Communication Plan .......................................................................... 4 Appendix ........................................................................................... 4
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WBS ................................................................................................ 5 Gantt Chart .................................................................................... 6


Site Image .....................................................................................................6 Blog Image ....................................................................................................6 Risk Register .................................................................................................6 Communications Artifacts Example: Supplier Proposal Request ...................6 Dictionary of Project Terms ..........................................................................6

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Section 1: Introduction and Project Charter


Executive Summary
The Engaged.Be project is to create an eCommerce site and blog to coexist in the sale of engagement rings. The goal of this site is to sell jewelry to bachelors who are new to this specific market. The site is accompanied by a blog for users to interact among each other. The site and matching blog will be tailed for bachelors to gain more insight on the art of proposal. The overall goal is to create a fully functioning eCommerce site in prototype form. This means that instead of the site being a full scale store with the entire variety of products available, only a handful of products will be uploaded to the site. Furthermore, purchases cannot be made from the site by customers while the site is in prototype form. The team must do the following: -Create eCommerce account with Shopify and set up storefront presence -Implement the aesthetic design for the eCommerce site and the blog site -Secure accounts with suppliers -Develop a Comma Separated Values (CSV) inventory list based on products offered -Develop marketing plan -Distribute listings to Google base and other online vendors The Engaged.Be project will be funded by The Launch Pad Group, the client. Funding is necessary for the eCommerce account with Shopify and marketing. Further, the client expressed interest in creating a charity fund from a percentage of the proceeds. The team plans to have a fully functioning prototype of the Engaged.Be site and blog by the end of the 2011 fall semester.

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Hand-off Plan
The team plans to have a detailed orientation to hand-off the Engaged.Be project plan from the team to The Launch Pad Group. As there are many working components required to successfully complete the Engaged.Be project, a thorough review of the project plans is necessary in handing off this project to another team. The review of the components will be done in an orientation session in which the project team and the clients will meet. The orientation will include a review of: -The Project Plan -All technological sources used during the plan development period -The issues that arose and how they were dealt with -The future short- and long-term goals for the project -The planned budget -The communication plan -The marketing plan This orientation will also be an opportunity to address questions on part of the client, The Launch Pad Group. A detailed orientation of the Engaged.Be project plan for The Launch Pad Group will allow for the smoothest transition of the project for full implementation.

Lessons Learned
The planning of the Engaged.Be project has made apparent ideas that would be useful for a group tackling such a project from the earliest stages of the planning and implementation. -Establishing the project scope in the earliest stages of the project will result in the most completed project. -In a situation where a particular outcome does not seem to be the favorable outcome for the team and/or client, the team should stop all operations on the particular situation. -Planning for a certain operation must be completed in totality before the operation is executed. -Keeping an up-to-date project plan is essential for the most inclusive project records and smoothest project hand-off. -Having a working-knowledge and being experienced in the various components of a project allow for the best execution of the individual components and project as a whole.

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Project Charter
The Engaged.Be project is to create a fully functioning eCommerce site for the Launch Pad Group (formerly branded as Web Traffic Consultants) of the Jim Moran Institute of FSU. This site will be geared toward bachelors looking to get engaged. The goal of this site is to provide an atmosphere friendly to bachelors that are new to jewelry buying and to alleviate the pressure of this nostalgic moment. The team is currently on track to producing a finalized product by the expected completion date. The remaining steps are mostly in finalizing the business plan with the client. The team will be following the traditional project execution model in the planning and prototype implementation of the Engaged.Be project. The aforementioned traditional model is as follows: Initiating Planning Executing Controlling Closing By following this traditional model, the team will be able to effectively manage and control the project for the best possible outcome.

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Goal Breakdown Schedule


This is a preliminary goal breakdown schedule for Engaged.Be which begins with the highest level goals and works down through objectives, requirements and specifications as needed and known at this point. 1. Fully functioning eCommerce site that will be ready for sale - End of the semester a. Create a bachelor friendly online store 2. Start blog and post regularly on relevant topics - Constant a. Create a blog for the site for users to communicate with one another 3. Communicating and securing suppliers - End of September a. Suppliers will be the source of the engagement rings 4. Creating CSV database for products - End of October a. The CSV will be the organizational tool to keep track and keep record of records 5. Helping implement aesthetic design to both eCommerce & blog - End of September a. The sites template will set the atmosphere for the male users 6. Distribute listings in Google base and other online vendors - End of November a. Listing in Google Base will allow for the eCommerce become visible on Googles shopping search engine 7. Create marketing plan - Beginning of October a. This will allow potential users to become aware of this site and blog 8. Solve issues that happen Constant a. Spontaneous issues may be unaccounted for and must be resolved
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Assumptions and Constraints


Assumptions 1. 2. 3. 4. The software put forth by Shopify will be fully functional The template put forth by Shopify will appear and function as it did on the demo site There is a market for bachelors buying engagement rings Any costs required to complete individual deliverables or the final product itself will be covered by The Launch Pad Group (the client). 5. The team is able to make fundamental decisions about the project so long as the final project meets the criteria put forth by standards and requirements of The Launch Pad Group. Constraints 1. Building a secure relationship with engagement ring suppliers. 2. Several test trials will need to be performed to decide the most effective and efficient way to market to the masses. 3. The team may need to acquire outside help for specific portions of the project due to lack of expertise (ie. Marketing.)

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Scope
In Scope The scope of the project is to manage the general site creation and design of Engaged.Be. The goal of this site is to sell jewelry for bachelors in need of direction. The site is accompanied by a blog for users to interact among each other. The site and matching blog will be tailed for bachelors to gain more insight on the art of proposal. The overall goal is to create a fully functioning eCommerce site in prototype form. This means that instead of the site being a full scale store with the entire variety of products available, only a handful of products will be uploaded to the site. Furthermore, purchases cannot be made from the site by customers while the site is in prototype form. The team will have to communicate with suppliers and secure accounts with them to have an inventory list, implement the aesthetic design into the eCommerce and adjusted for the blog site. Once the team has a supplier and their inventory, a CSV will be created for the products to upload to Shopify. Shopify is the eCommerce shopping cart that will be used to create Engaged.Be. Then a marketing plan must be developed. Listings will have to be distributed to Google base and other online vendors. This will be a product of the marketing plan. The team can expect to run into several issues during implementation. These issues include poor communication with the supplier, technological issues, and niche marketing dilemmas. The client expressed interest in creating a charity fund from a percentage of the proceed. So long as the charity is for a positive cause, the group is able to make the final decision who the charity goes to. A stated percentage of the proceeds will be donated to Kiva. The means by which this project will be accomplished is facilitated by a budget allocated by The Launch Pad Group. Out of Scope The team is no longer responsible for operations on the Engaged.Be project after the prototype implementation stage. The team will not be responsible for the maintenance including the updating, alteration, and troubleshooting of the site. The team will also not be responsible for the sales, shipping, or customer service processes. Once the team has completed the Engaged.Be project plan and has handed off to The Launch Pad Group, The Launch Pad Group Assumes full responsibility of the Engaged.Be project.

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Deliverables
1. 2. 3. 4. 5. 6. 7. 8. Fully functioning eCommerce site that would be ready for sale Start blog and post regularly on relevant topics Communicating and securing suppliers Creating CSV database for products Helping implement aesthetic design to both eCommerce and blog Distribute listing in Google base and other online vendors Create marketing plan Solve issues that happen as they arise

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Section 2: Project Activities and Work Breakdown Structure


Work Breakdown Schedule 1. Project Initiation- At this point, the team will meet with the clients to set the scope
of the project. Once the scope is set, a project charter will be developed and modified until an agreement between project team and project client is agreed upon. 1.1. Kickoff Meeting - Initial meeting of the product team to outline the project and set goals 1.2. Develop Engaged.Be Project Charter - Write up the charter describing the project to present to the client 1.3. Charter Signed - Have the client sign off on the charter

2. Project Planning- The planning stage of the project is the most crucial time for the
team to make initial decisions for the course of the project and to create a guide for project execution. 2.1. Develop eCommerce Design and Marketing Plans- chose user interface and respective marketing schemes 2.2.1. Create Shopify Account 2.2.2. Select interface template 2.2.3. Select marketing strategies 2.2. Develop Supplier Contact List- The team will do research to find a list of potential suppliers to contact. 2.3. Develop CSV prototype- Developing a CSV prototype by uploading a sample product to the Engaged.Be Shopify database will allow for a simpler process when uploading the suppliers products. 2.4. Review tasks 2.1-2.4 2.5. All Project Plans Approved- Present finalized project plans to client for approval

3. Project Execution- In this stage of the project, the team will begin implementation
of the different components of the projects including interface design and marketing. 3.1. Finalize Supplier Contract- Develop template for supplier contract to send to the potential suppliers on the aforementioned supplier list.
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3.2. Implement Marketing Strategies- After choosing the most effective marketing strategies in the planning stage, these strategies must be implemented to start the development of a customer base. 3.2.1. Apply SEO on keywords3.2.2. Apply Google DoubleClick 3.3. Implement Site Design- At this stage, the template interface will be installed in to the Engaged.Be Shopify account. 3.3.1. Apply Interface Template 3.4. Organize Product Inventory into CSV Prototype- Once the supplier is finalized and the products are received, the products should be organized into the CSV prototype. 3.5. List Products on eCommerce- After organizing the products into the CSV prototype, the products should be uploaded to the Engaged.Be site. 3.6. Implement Shipping Information- Test purchases should be made to test to the functionality of the shipping function. If necessary, the group should make alterations to fix the functionality.

4. Project Control- The project control stage is a time for the team to measure the
success of the implemented components against the goals that were initially set in the project charter for those components. 4.1. Test to Determine if eCommerce is Functional- At this point, the team will proceed with further testing to examine the functionality of the site in its entirety. 4.2. Status Reports - Status Reports will be created at different intervals throughout the project to report key updates and progress made 4.3. Report Performance- This is a point at which the team needs to report the current status of the project to the client. The client will also be able to determine the success of the teams work. 4.4. Control Changes - The team will need to comb through the project to see if any final changes or updates need to be made in any of the areas

5. Project Closeout- The project close will be the final stage in the implementation of
Engaged.Be for the team. The team will resolve any incomplete tasks and test the functionality of all finalized components. In this stage, the team will also present the final result to the client, The Launch Pad Group.
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5.1. Prepare Final Project Report- At the completion of the project and all of its deliverables, the team is to create a final report of the project.

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5.2. Present Final Project- Once the report is completed, the team should present the report to the clients for a final evaluation. 5.3. Project Completed- Once the client verifies the teams final project report, the teams range of tasks, described by the project scope, are completed and the project is handed off to the client.

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Section 3: Project Schedule


Start: September 1, 2011 End: December 9, 2011 Duration: 3 months

Milestones:
-Charter Signed Project charter is presented to The Launch Pad group. The project charter includes a definition of the project and major deliverables. -Implementing InterfaceThe interface is the most significant communication between the client, The Launch Pad group, and the customers. A properly presented and function interface is one of the most crucial components of the Engaged.Be project. -Implementing Marketing StrategiesWith the Engaged.Be project being a start-up company, the marketing strategies chosen will be essential in developing an initial customer base. -Finalize Supplier ContractA supplier will allow for an in- and out-flow of product for the Engaged.Be site. The supplier will also be responsible for customer service questions and concerns, the shipping of the product and peripherals, and for the customization of the rings (ie. resizing) if need be.

Activities:
The activities that the team will have to perform for the Engaged.Be project are as follows: 1. Fully functioning eCommerce site that would by ready for sale 2. Start blog and post regularly on relevant topics 3. Communicating and securing suppliers 4. Creating CSV database for products 5. Helping implement aesthetic design to both eCommerce and blog 6. Distribute listing in Google Base and other online vendors 7. Create marketing plan 8. Solve issues that happen as they arise

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Scheduling issues:
Creating an eCommerce business from the ground could be a very complicated process depending on the nature of the business and the intricacy of the site interface. The Engaged.Be project presents scheduling issues of its own for various reasons. -The CSV cannot be completed and uploaded to the site in its entirety. The more products a supplier provides for Engaged.Be, the more difficult it will be to organize the products into the Comma Separated Values Database. The team will be able to upload only a sample amount of products to the Shopify site to be able to develop a functioning CSV database to manage the products. -The site will be missing a few key elements that competing jewelry sites have. For example, an application that allows users to slide buttons on different axis (carat, clarity, cut, color) and it will give the user an estimate of diamond of the designated specifications. While such an application is most useful for users, coding the application is out of the teams range of time to complete all other deliverables in the original scope of the project.

*Refer to Appendix for Gantt chart view of timeline

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Section 4: Project Budget


Total monthly budget: $40 + 5% of proceeds for charity This is a low cost project as there are few components that entail a cost. The Shopify software requires a reoccurring monthly cost of 29 dollars. The other component that will cost the client is the marketing. Two marketing strategies will be used: DoubleClick (which is a pay-per-click service) and Search Engine Optimization on keywords. The marketing costs will range from 10-15 dollars per month. The final source of outflow will be directed toward Kiva. Kiva is charity organization that will receive 5% or the Engaged.Be proceeds.

Category: Software

Source: Shopify Shopify Template

Cost: $29/month $0 $5 $5 5% of Proceeds

Marketing

DoubleClick SEO on keywords

Charity Fund

Kiva

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Section 5: Risk Analysis


Assessing Project Risks: The Engaged.Be project risks were identified and assessed in a variety of manners. First, the team identified which risks may be present at the start of the project and then the team identified which may arise as the project progresses. Second, the team broke down the assessment further by categories of risks: economic risks, people risks. Finally, the team assessed the risk by possible triggers and possible solutions. The risks were then evaluated in terms of severity by likelihood of occurrence and possible impact.

Section 4.A: Major Project Risks:


The major project risks are as follows: 1- A poor relationship with a supplier: A loose relationship with a supplier would have the biggest negative impact on the Engaged.Be project. In terms of schedule, all other components of the project would have to be put on halt to find a new supplier. In terms of costs, there would be no costs except for the subscription fee to Shopify which is the shopping cart software. Finally, in terms of quality of deliverable, the site would be in beta stage without a supplier. 2- The site being viewed as niche marketing: Since this site is geared toward bachelors, males looking to be engaged, some individuals who do not fall into this category may find the site too exclusive. In terms of schedule, this issue would have no major impact; the team would simply need to implement some public relations tactics to settle any controversy. In terms of costs, this issue also has no impact. In terms of quality of deliverable, the issue would not change the final product presented to the users so it would again have no impact. This issue does however have an impact on how many users may be inclined to leave the site or never visit the site at all if they feel it is a biased operation. 3- No interested buyers: If no bachelors are looking to get engaged, this would be one of the biggest impacts on Engaged.Be. In terms of scheduling, this issue would not arise until after the project is completed. In regards to cost, this issue would not present any extra costs; it would simply be grounds for a useless project. Finally, in terms of quality of deliverable, the final deliverable may be of high quality but the quality is insignificant if there are no users for the deliverable.
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4- The prices of diamonds/gold constantly fluctuating: The prices of diamonds and gold may or may not fluctuate. In terms of scheduling, this may prolong the schedule if the prices fluctuate because the team would have to update the
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database which could be very time consuming. In terms of costs, the supplier would have to not only update their database, but also send the new information so that the team could update the information. In terms of quality of deliverables, if the team is not up-to-date on the pricing, the quality could be deemed poor and if the information is incorrect, ultimately useless. 5- Advertising approaches not being effective: Advertising approaches are the most important in the initial stages of a project. In terms of scheduling, the team may need to budget more time on the schedule if the advertising techniques already being used are not effective. However, if there is a lot of web traffic on the site then no extra time should be budgeted to advertising. In terms of costs, the team would need to measure and analyze the most cost efficient way to effectively advertise to the targeted audience. In terms of quality of deliverable, the advertising approaches taken by the team does not necessarily affect the quality of the final product. 6- Site Usability: This is a type of risk that could be assumed in any type of user interface. Any one type of user interface will not always please an entire audience of people. In terms of scheduling, the team would have to budget more time to fix or find a new template if the site has low web traffic. In terms of cost, the team may or may not have to budget more money to the site design if the web traffic is not on target. In terms of quality of deliverables, the site layout is the most influential factor of the quality of the final product. 7- Noncompetitive prices: Prices are what ultimately decide the success of a company. In terms of scheduling, the pricing would minimally affect the project. The team would have to adjust the markup percentage of the product if the prices are not competitive. This assessment would have to wait until the site is completed and enough time has been given to users to make plentiful purchases. In terms of costs, a poor pricing scheme could affect the overall revenue both the supplier and the teams client. In terms of quality of deliverable, a price does not necessarily affect the quality of the products. However, this could vary from user to user. 8- Defective Template: Since the template is essentially the user interface, the template is one of the most important components of the project. In terms of scheduling, the team would have to take no more than a day to decide from the list of backup templates which would be the next best template to install. In terms of costs, a defective template would present no extra costs as all the templates the team selected are of no cost. In terms of quality of deliverable, the original template being defective could mean a less effective user interface which is why the secondary templates were not chosen in the first place.
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Addressing Project Risks: Project risks will be addressed based on their perceived significance. Some of these risks will be addressed and resolved upfront in the project plan. Other risks, however, will be considered but not acted upon until the actual risk presents itself. Most of the risks identified have a significantly large impact on the project should they occur. The actions taken to prevent these risks are planned to eliminate or minimize the probability of occurrence or the impact of the issue(s).

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Section 6: Communication Plan


Introduction This document provides a summary of the communication plan for project Engaged.Be. It includes a list of the main audiences for this project, the goals for each of those audiences, the method(s) used to reach of the audiences and the timing of the communications. In many cases these communication activities will be included and described further in the projects work breakdown structure. Key Stakeholders 1.1 The Launch Pad Group The Launch Pad Group is the audience requesting this project and is also the lead stakeholder. The team is in frequent contact with the throughout the development and implementation process. 1.2 Communication Goals The teams communication goals are to keep this group informed on a weekly basis. During each correspondence the stakeholder is updated on what progress has been made and any major changes that occur. 1.3 Method There are several methods for reaching this audience. Typically, the team is in their office working on the project and communication is face-to-face. On more important milestonerelated questions, the communication medium is through email so that there is a receipt of the communication. Project Team The project team includes the individuals most involved in the completion of this project. The project team is the primarily internal stakeholder group. Since this team contains only two members, both members must receive all information regarding the project 1.4 Communication Goals The goals of the team are to communicate at least bi-weekly to see the progress that has been made and the steps that need to be taken next. 1.5 Method The methods for the project team vary. The team communicates through text and telephone to schedule meetings, and communicates through Google Docs and email for sharing documents. Further, the team meets face-to-face on a bi-weekly basis to work on the project and to make sure that the project is on schedule and progressing according to the plan.

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Appendices
A1- WBS

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A2-Gantt Chart

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A3-Site Image

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A4-Blog Image

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A5-Risk Register
Risk Description Since this is a start up, we are dependent on our suppliers. We are not in relation with the source of the materials. If the supplier decides to back out, the entire project may fall through. The Engaged.Be site is geared toward bachelors. Some who do not classify as such may find this offensive. Category Root Cause

Triggers

Potential Responses

Risk Owner

Probability

Impact

Status

A loose relationship with a supplier

People Risk

Supplier backing out of the agreement

Supplier is unhappy with progress, Poor communication ; Supplier feels relationship is not in their best interest.

Find back up suppliers, set up several supplier accounts. Provide positive feedback to all parties, provide alternatives for those who find the site offensive

Engaged.Be

Medium

High

PM is working to stabilize relationship with the supplier. This issue is always taken into consideration. However, if and when it arises is when it will be handled carefully. 25

The site being viewed as biased

People Risk

NonBachelors may be offended and question the site's legitimacy.

Negative feedback, Negative reviews

Engaged.Be

Low

Low

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No interested buyers (no one is looking to get engaged)

The prices of diamonds/gold constantly fluctuating

With our economic status, bachelors may be postponing possible engagement or looking for cheaper alternatives for engagement rings. With the prices of the materials used to create engagement rings rising and decreasing, the management of our database could be difficult.

Economic Risk

The economy and decreased employment levels

High product prices, low income levels

Decreased markup

Engaged.Be

Medium

High

The project plan has already taken this risk into consideration and has made the markup level minimum.

Economic Risk

Taxes fluctuating, mining costs fluctuate, where the supplies are being imported from

Advertising approaches not being effective

Inadequate target advertising through the wrong methods

People Risk

Targeted audience is unable to view advertisemen ts

How "precious" the materials are, import/export Adjust prices laws, tax laws accordingly Evaluate Poor strategies, which not enough techniques advertising, not worked in enough the past and knowledge to which did not correctly and adjust advertise accordingly.

Engaged.Be

Low

Medium

Engaged.Be

Medium

Medium

The project plan has already taken this risk into consideration and assumes this is an inherent risk in this business. The PM has evaluated which would be the best methods as of now to reach 26 targeted audience.

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The site layout not being usable by the audience

Prices not being competitive enough

Defective template

The appearance of the site may not attract targeted audience, the site may be poorly laid out in terms of navigation. If our prices are not on target with the price of other online engagement ring stores' prices, this may deter customers. If the template does not install or function properly, this would cause the site to crash.

People Risk

Inadequate testing of the usability of the site.

Economic Risk

A poor SWOT analysis of the threats (opponents).

Poor site template selection, poor usability testing Poor pricing strategies, the customer doing plentiful research to find the cheapest price which may not be ours. If the template was not coded to be compatible with Shopify, it may not work properly.

Adjust usability errors accordingly, monitor the use of certain functions and adjust accordingly. Adjust prices on a productto-product basis according to the cheapest price on the market. Either find the error in the code, or simply find a new template that is compatible with Shopify.

Engaged.Be

Low

Medium

Engaged.Be

Medium

Medium

One of the initial steps in the project plan was to carefully select a template to target the specific audience. The PM has made certain to find the supplier that will offer the most competitive prices on the market. The team has already taken this risk into account and has backup templates selected.

Technological Risk

Template designer error

Engaged.Be

Medium

Low

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A6-Communications Artifacts: Sample Supplier Proposal Request

THE LAUNCH PAD G R O UP

ECOMMERCE SITE

THE GEM COLLECTION


Proposal to:
November 9th, 2011

2 8

850 -325-0791
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info@ thelaunchpadgroup.com

ECOMMERCE SITE

Mission:
To create a relationship with the Gem Collection to supply products for Engaged.Be. Also to give the Gem Collection an opportunity to market their products through another nationwide online retailer.

Company Background:
Through the student business incubator at Florida State University and our many clients from all fields, we have developed expertise in conversion optimization. Our expertise derives from our extensive web design experience and our user interface studies performed on many sites as well as our mobile site development for the JMI Institute. We are composed entirely of entrepreneurs who were born into web technology. Our culture is data driven decision making. We use actual results and research to drive our decisions.

Products/Services:
Ecommerce site that allows an opportunity for bachelors to engage with content while providing a reward to further influence Howtogetengaged.com blog readers and contributors. This leads to a stronger connection between the two parties and a more interactive experience. We have focused a lot of our client work around conversion optimization and this will directly apply to engaging the visitors with the content on the site.

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ECOMMERCE SITE TOTAL COSTS BREAKDOWN

BUY:
We will purchase a piece of your jewelry for its advertised retail price.

MARKUP:
We will then mark up the price of your product by 10%.

SELL:
We will sell your products on our online retail site.

COST TO YOU: $ 0.00


850-325-0 791 info@thelaunchpadgroup.com

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ECOMMERCE SITE

Example Process:
The Buying Process:
The buyer would purchase the product from Engaged.Be. If the product is offered by the Gem Collection for $1000, the product would be sold for $1100 on Engaged.Be. The Gem Collection would receive $1000 revenue and Engaged.Be would receive $100 revenue.

The Customer Service:


If the buyers have any questions, we would encourage them to contact the Gem Collection. Customers would call our Google Voice number and the Gem Collection would be able to see that it is an Engaged.Be customer calling through the caller ID. Knowing the caller is an Engaged.Be customer, the Gem Collection would be able to take an factor into consideration: the pricing is not the same as the in store products.

The Gem Collections Approaches to the Customer Service:


If the Gem Collection decides to discuss with the customer the in store price of the product, Engaged.Be would receive a 10% commission per product. If the Gem Collection discusses with the customer the price of the product on the Engaged.Be site, the Gem Collection would receive 100% of their in store price and Engaged.Be would receive an addition 10% of the in store price as discussed in the above section.

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A7-Dictionary of Common Project Terms:


-client- The Launch Pad Group; the group initiating request for the Engaged.Be project -DoubleClick- marketing technique; an advertisement manager and server -eCommerce- online store -Google Base- a Google database that acts as an online classified advertisement service -Kiva- the charity organization to which 5% of Engaged.Be proceeds will be applied to (refer to http://www.kiva.org/ ) -pay-per-click- online advertising technique that pushes web traffic toward certain sites; site owners pay advertisement publishers every time a user clicks on the sites advertisement. -prototype- the Engaged.Be site, the blog site, and the necessary files to support the functionality -SEO- search engine optimization -Shopify- eCommerce software service -supplier- the group that will be responsible for providing the products to Engaged.Be -template interface- the aesthetic design of what the users will see -WBS- work breakdown structure

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