SYNOPSIS

ON MARKETING STRATEGIES OF BHARTI AIRTEL

NAME : P. SNEHA ENROLL NO : A30601911015 (MBA 2)

INDEX
SLNO CONTENTS PG NO

1 INTRODUCTION

2 SCOPE

3 OBJECTIVES

4 RESEARCH METHODOLOGY

5 LIMITATION

5 6

6 BIBILOGRAPHY

INTRODUCTION
Airtel (Bharti Airtel Ltd.) Bharti Airtel Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bharti Airtel is India's leading private sector provider of telecommunications services based on a strong customer base consisting of 50 million total customers, which constitute, 44.6 million mobile and 5.4 million fixed line customers, as of March 31, 2007. Airtel comes to us from Bharti Airtel Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA. Bharti has also put its footsteps into Insurance and Retail segment in collaboration with Multi- National giants. Bharti is the leading cellular service provider, with a footprint in 23 states covering all four metros and more than 50 million satisfied customers. SERVICES Airtel Prepaid Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from Bharti Enterprises, India's leading integrated telecom service provider. Going mobile with Airtel Prepaid is a new way of life. With a host of great features, also simple to use, Airtel Prepaid makes everything that you dreamt and believed, possible. Total Cost Control You can control your Airtel Prepaid like never before. No more rentals or deposits simply recharge as much as you need to from as low as Rs. 10, to as high as Rs. 10,000/-

SCOPE
TELECOMMUNICATION MARKET IN INDIA The Indian telecommunications Network with 250m telephone connections is the fifth largest in the world and is the second largest among the emerging economies of Asia. Today it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant global scenario. Tele-density, which was languishing at 2% in 1999, has shown an impressive jump to 9.5% in 2006 and 10.5% in 2007 and is set to increase to 20% in the next five years beating the Govt. target by three years. Accordingly, India requires incremental investments of USD 20-25 bln for the next five years. Private operators have made mobile telephony the fastest growing (over 164% p.a.) in India. With more than 33 million users (both CDMA and GSM), wireless is the principal growth engine of the Indian telecom industry. Given the current growth trends, cellular connections in India will surpass fixed line by late 2004/early 2005. Intense competition between the four main private groups - Bharti, Vodafone, Tata and Reliance and with the State sector incumbents-BSNL and MTNL has brought about a significant drop in tariffs.by now 2012 marketing strategies play a important role for existing in the markets which are very competitive today.

OBJECTIVES

1. To study the importance and development of teLe

2. communication industry in todays scenario.

3. To understand the various Marketing Strategies which Airtel has adopted to survive in highly competitive cell phone industry.

4. To make a comparative study of the major players in Indian Service Provider.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY The methodology adopted for this project is exploratory in nature since there is no hypothesis that has to be tested. The conclusions have been drawn by exploratory research work. There have been two sources of information collected: a) Primary Sources I have met retailers of the Airtel of the company and have been able to get first hand information regarding the product, its features and the buying patterns of the product. Their input has been valuable. b) Secondary Sources Secondary source has played a vital role to play in this report. A good amount of data has been collected from various published articles and reports found in magazines and journals. Another vital source has been the Internet and particularly the companies own website.

LIMITATIONS
LIMITATIONS Every attempt will be taken to obtain the error free and meaningful result but as nothing in this world is 100% perfect I believe that there will still the chance for error on account of following limitations- (

(1)Respondents unavailability.

(2) Time pressure and fatigue on the part of respondents and interviewer.

(3) Courtesy bias

BIBILOGRAPHY

Yellow pages.

Retailers directory with the office management

http://www.slideshare.net/gurjeit/summer-training-project-report-on-marketing-strategies-of-airtel-airtel http://www.scribd.com/doc/50798735/48814782-Marketing-Strategies-of-Vodafone