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QUESTIONNAIRE

(1) Gender: (2) Which age group you belong to? 18 years 22 years Male 23 years 26 years __________ Female 27 years or more __________ No

(3) Which brands come to your mind when you see GREEN color? __________ __________ __________ __________ (4) Do you drink cold drinks? Yes (Note: If answer to Q# 4 is YES then continue)

(5) Can you please rate the following factors on 5 point rating scale in terms of the consumption of Cold drinks? FACTORS Availability Sweetness Fizziness Packaging Promotional schemes for consumers Color Price Consistent quality of taste (6) How often do you consume a cold drink? Daily Weekly Occasionally 1:Strongly Disagree 2:Disagree 3:Neither Agree Nor Disagree 4:Agree 5:Strongly Agree

(7) Please fill in the table below to indicate your preferable SKUs on certain occasions/events?
SKUs Party/Get together After Sports/Exercise

Occasion/Events
Ramzan Outdoor(Individual) Outdoors(With Friends/Relatives) Others___

300 ml Bottle 330 ml Can 500 ml Bottle 1 Ltr Bottle 1.5 Ltr Bottle 2.25 Ltr Bottle (8) Which Carbonated drink brand, you prefer the most? ___________________________________________________________________________________________ (9) Have you tried Pakola? Yes No (Note: If answer to Q#9 is YES then continue and if answer is No then please answer Q#14 onwards & skip the rest) (10) Which is your most convenient channel/location for purchasing Pakola? Retail store/grocery store Supermarket/hypermarket Pan shop/kiosks Restaurants Others____________

Cinemas Travel

(11) Have you come across any Pakola Ads? Yes (Note: If answer to Q# 11 is YES then continue to Q# 12 otherwise skip Q# 12) (12) On which of the following media you came across Pakola Ads? (You can choose more than one options) Television Billboards Radio Internet

No

Newspaper Others _________________

(13) Have you come across any promotional campaign/event sponsorship initiated by Pakola? Yes No (14) How do you rate the following brands of cold drink on the factors mentioned below? Please mark only one point of 5 point rating scale in each for the brand against each attribute. (Rate: Excellent; 1, Very Good; 2, Good; 3, Fair; 4, Poor; 5) FACTORS Availability Sweetness Fizziness Packaging Promotional schemes for consumers Color Price Consistent quality of taste (15) Which of the following Bottle-Shape gives more Trendy look? Pepsi Coca Cola Pakola Mountain Dew 7-Up Sprite Fanta Mirinda

Indifferent

(16) In which of the following Income Groups does your Fathers Income fall? Up to Rs. 50,000 Rs. 50,001 and Onwards

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