Car Audio System Preference Survey

Questionnaire
Dear Respondent, This questionnaire pertains to a marketing research being conducted to understand the various attitudes and opinions of consumer towards Car audio system. It is a very interesting questionnaire and will take only 5 to 10 min to complete, and all responses are strictly confidential.

Q1.What modes of transport do you use in your daily routine? (You may tick one or more) (a) Car (b) Bus (c) Cab (d) Walk (e) Metro (f) Other

Q2.Do you prefer travelling alone or accompanied? (a) Alone (b) Accompanied (c) Doesnt matter

Q3.For what purpose do you use the car? (like for daily travel to work places, for excursion, for long distance travel etc.) __________________________________________________________________________________________ Q4.Do you enjoy listening to music while travelling? Yes Q5.How frequently do you travel in a car? (a)Everyday (b) At least once a week (c)At least once in a fortnight (d)At least once in a month No

Q6.Which genre of music do you like to listen? (You may tick one or more)
Pop Rock Country Metal Heavy metal Punk Jazz R&B Hip hop House music Trance/ Techno Dance/club

Q7.Do you prefer listening to music while on excursion? Yes No

Q8.What do you prefer listening to the most, on your audio system? (Please tick one) (a)Radio (b) Music CDs/tapes (c) Music from other devices

Q9.Are you still using the car audio system provided by the car dealer at the time of car purchase? (if answer is no skip next question) Yes No

Q10.Did you get any additional features/accessories installed apart from your basic car audio system provided by the car dealer? (Additional features like Bluetooth, pen drive, aux, subwoofers etc) Yes No

Q11.Did you get your car audio system upgraded from the market? Yes Q12.Which kind of car audio system do you prefer? (a)Branded (b) Non-branded (c) Doesnt matter No

Q13.What is the amount of money you are willing to spend for your car audio system? (Please tick one) (a)1000-5000 (b)5000-10000 (c)10000-15000 (d)No restrictions

Q14.While purchasing your car audio system which source of information you used the most? (a)Advertisement (b) Through reference (c) Through research (d)At shop only

Q15.Do you remember any advertisement of a car audio system? (If no, skip next two questions) Yes No

Q16.Advertisement of which brand of car audio system do you remember? (You may tick one or more) JVC Sony Alpine Kenwood Pioneer Blaupunkt Boss If Other, Please Specify

Q17.What was the source of advertisement? (You may tick one or more) Newspaper Hoarding/banner TV Leaflet Magazine At a promotional event

Q18.The following parameters refers to your perception for selecting a car audio system. On a scale of 1-5 (1 being very important and 5 being the unimportant) (Please Tick) 1 Voice Quality Appearance Volume Output Price Range Speakers Woofers Basetubes Amplifiers Twitters Q19.What is the prime feature you look for, while selecting a car audio system? (Please tick one)
Appearance Panel Voice quality Volume-output No. of functions Connectivity to other devices Dont care

Q20.Which company audio system do you own? (Please tick one) JVC Sony Alpine Kenwood Pioneer Blaupunkt Boss If Other, Please Specify

Q21.What is the overall satisfaction level with your existing audio system? Please rate your preference on a scale of 1-5. (1 being Very Satisfied and 5 being Very Dissatisfied) (Please tick one)
1 2 3 4 5

Q22.How much interest do you take in selecting your car audio system? (Please tick one) (a)Most interested (b) Somewhat Interested (c) Neutral (d) Less interested (e) Not interested

Q23.Please rate your preference for the below brands from 1-5. (1 being Excellent and 5 being Poor) (Please tick)
1 JVC Sony Alpine Kenwood Pioneer Blaupunkt Boss Other 2 3 4 5

DEMOGRAPHIC INFORMATION I. Age < 18 II. Average annual income (a)Less than1 Lac/No Income III. Work area (a)Service IV. Level of Qualification (a)High-school V. Gender Male Female (b) Graduation (c) Post-graduation (d) Doctorate (b) Self-employed (c) Student (d) Not-working (b) 1 Lac-5 Lac (c) 5Lac and above 18-25 25-35 35-45 45+

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