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Every day, millions of people all over the world visit Facebook to connect with friends and share what they love. This guide is designed to help politicians and official figures make the most of Facebook Pages to tell their stories and build deep, lasting connections with their audience.
Facebook Pages
Create a dialogue
through posts and tools that allow people to share and engage with your message
This guide is designed to give you the knowledge you need to set your strategy, create your Page, build and grow your audience, and optimize your message. Your audience is waiting.
Resources
Feature Overview
Visually engaging design
Express your identity with visually engaging features such as the cover photo, profile picture, and views and apps.
Cover Photo
This is the first thing people will see when they visit your Page. Choose a unique photo (851 x 315 pixels) and change it as often as you like. Some examples might include a popular menu item, album artwork, or a picure of people using your product. Be creative and experiment with images your audience responds well to.*
*Refer to pg 8 for cover photo policies
Profile Picture
Your profile picture represents your page on other parts of Facebook, in ads, sponsored stories and the news feed. Choose a picture that represents your business, such as a logo. Use a high quality image that scales well from 180 x 180 pixels to 32 x 32 pixels.
2012 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Larger Stories
Take advantage of larger photo, video, and link stories to drive engagement.
Milestones
Set milestones to define your key moments over time. Examples of milestones include reaching a certain number of fans, opening a new store, or winning an award. Dimensions for milestone photos are 843 x 403 pixels.
2012 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Friend Activity What someones friends are saying about your business
2012 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Management Tools
Admin Panel
The admin panel appears at the top of all Pages you manage. It offers a quick snapshot of who you should respond to, and gives you access to your Page and post performance. View notifications, Page Insights, and edit your content here. You can also hide and expand the admin panel from view.
Manage
Edit your Pages content and get a snapshot at your Pages activity
Build Audience
Share your Page, invite friends, and create ads
Help
Learn how to get started, manage your Page, and view your Page Insights
1 Use Facebook as your page: All actions that you take while using Facebook as your Page will appear on Facebook as coming from your Page
2012 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Management Tools
Activity Log
Navigate to your activity log found under the Manage button found at the top of your admin panel. View all your Page posts from the activity log, even the ones youve chosen to hide. Use the drop-down menu to filter your stories by type or by year. You can also star, hide, delete stories and change the date of a post so that it appears on your Page timeline with a more accurate time stamp.
Star , hide, or delete stories, and change the date of your posts
2012 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Facebook Pages
Resources
Facebook Pages
Some ideas for finding your voice include: Speak in the first person in your posts your citizens want to hear from you! Show a side of yourself that people you dont know well wouldnt normally see. Be yourself, and engage your supporters in a genuine, authentic way - try to be casual and comfortable, as you would be with your friends. Share candid, personal stories, like pictures of you hanging out with friends and family.
b) Create a conversation
Build a dialogue with your community on your Page. Some tips: Get people talking by asking questions in your status updates about current issues and photos and encourage people to like or comment on what you share. Respond personally to people who comment on your posts your voters will be thrilled to know that you are listening. Make your supporters the stars. If someone posts something great on your Page, repost it, respond personally and thank them by name.
Resources
Facebook Pages
Its easy to update your Page with your mobile device, heres how:
Use the Facebook app on your smartphone Add your mobile phone number to your Page to text posts directly to your Page Visit facebook.com on your mobile browser Use email to upload photos or status updates
Access more information about mobile features for Pages within the Mobile tab in your Page editor.
Intro to Facebook Pages Build your Facebook Page Grow your audience Measure and refine Resources
Facebook Pages
Resources
Facebook Pages
Apps
Add custom apps to enhance engagement. Some tips: Use Facebook apps (photos, events, links and notes) to create content that can be shared easily. This content can go viral quickly as they attract more likes and comments interactions, which then spread to friends of your supporters, attracting new supporters. Work with a developer to create specialized content exclusively for people who like your Page as a way to reward them and also as a way to grow your community. Create a welcome landing page tab that encourages people to Like your Page. Set this landing page as the default tab for people who dont yet Like your Page to entice them to connect with you or donate to your campaign.
Resources
Facebook Pages
Resources
For more detailed information on creating your Page or marketing on Facebook in general, visit Facebook.com/FacebookPages.
Creating your page https://www.facebook.com/page FAQ for Facebook Pages https://www.facebook.com/help/?topic=pages Terms and Guidelines https://www.facebook.com/terms_pages.php Reporting IP Infringement on Pages https://www.facebook.com/copyright.php Social Plugins https://developers.facebook.com/docs/plugins/ Page Insights guide: http://ads.ak.facebook.com/ads/FacebookAds/Pages_Insights_ Guide_Updated.pdf
Now you have the tools and knowledge you need to make the most of your Facebook business Page. So start connecting with your supporters and followers today!
Resources
Get Started
Checklist
1. Upload a cover photo* Cover photo dimensions are 851 x 315 pixels. Please refer to the cover photo policies below. 2. Use a clearly branded profile picture Use a high-quality image that scales from 180 x 180 pixels to 32 x 32 pixels thumbnail image. Your profile picture follows your business or organization on Facebook as a thumbnail image in news feed stories, ads, and featured stories. 3. Pin a post each week Pin an important story to the top of your Page each week. Posts can stay pinned for up to seven days. 4. Arrange your views and apps Choose the other three views and apps you want to appear by default on your Page. You can include up to 12 views and apps. 5. Post daily to your Page Although you can pin a post to the top of your Page, continue to post daily to engage your audience. 6. Manage your Page through the admin panel Use the admin panel to view Page Insights, keep track of new activity and respond to personal messages.
Tips
Publish visually engaging Page posts. While a diverse set of post types is important, posts including a photo album or picture can generate 2X more engagement than other post types1. Use Page Insights to optimize your Page posts. For example, find out when people engage most with your content and post during those hours. On average, we have found that people visit and engage with Pages most often between 9pm and 10pm, with the 18-24 age group being the most active2. Set your best posts as Allowed on Timeline Make sure that visitors of your Page see your most important content. Set your favorite posts from others to Allowed on Timeline in the activity log. Edit your views and apps Adjust the way your custom apps appear on your
*Cover photos cannot include: A. Price or purchase information, such as 40% off or Download it at our website. B. Contact information such as a website address, email, mailing address, or information that should go in your Pages About section. C. References to Facebook features or actions, such as Like or Share or an arrow pointing from the cover photo to any of these features. D. Calls to action, such as Get it now or Tell your friends. Covers must not be false, deceptive or misleading, and must not infringe on third parties intellectual property.
Page by going to Manage from the admin panel and choose Edit Page in the drop-down menu. Under the Apps section, click Edit Settings for the specific app image (111 x 74 pixels) youd like to adjust. Take advantage of larger app width Page app width can now be adjusted to be Narrow (520px) or Wide (810px) in the Developer App under Edit App. The Developer app can be found here: https://developers. facebook.com/apps
1 2
Averages figures based on internal studies, July 2011 Averages figures based on internal studies, December 2011