ABSTRACT This project is all about the E-Branding strategy adopted by companyin todays fast moving world &

how they expand their market, how theyreach to their customer & give them an easy way to do business & thusestablish better relationship by providing then time saving & fast onlinebusiness opportunity. Now the marketing over internet which isbecoming most effective way of promoting any business with minimumcost and maximum reach to target customer. So in this report you willsee discussion about how actually e-Marketing should be done andwith more strategies of e-marketing. Also all forms of e-Marketing isdescribed which will help to understand the topic in detail. EXECUTIVE SUMMARY This summer project is prepared on E-Marketing as a part of MBAcurriculum. This descriptive research report examines how the impactof internet changes marketing view of corporate leaders in todaysworld.As this report is concerned with marketing management, it mainlyincludes concepts & strategies, tools, and factors affecting to e-Marketing.In todays scenario, just looking inward is no longer enough forsurvival, if we are not developing new strategies to develop business,then we cant resist but sure thrown away.For conducting this survey data are collected from the students ofDiploma Engg. Of MS University, Baroda. Table of Contents Sr.no.Topic Pageno1 Introduction 1 1.1

Company profile 11.2

About the Topic 21.3

Objectives of Project 71.4

Detail about study 81.5

Literature review 31

2 Research methodology

39 2.1 Research objective

392.2 Research design 402.3 Method of Data collection 41 3 Data analysis & Interpretation 42 4 Limitations of the study 44 5 Benefits of Study 45 6 Future Prospects 46 7 Conclusion 47 8 Contribution & Learning from Project 48 9 Bibliography 49 10 Annexure 50

38 7 Cs of E-Marketing Contract: The e-marketers first goal is to communicate a core promise for atruly distinctive value proposition appealing to the target customers. Content: It refers to whatever appears on the website itself and on hot linkedwebsites. If chosen appropriately, it can increase both the rates atwhich browsers are converted into buyers and their transactions. Construction: The promises made by e-marketers are not unique to the Internet,but the mediums interactive capabilities make it easier for them todeliver on their promises quickly, reliably, and rewardingly.In practice, this means that promises must be translated into specificinteractive functions and Web design features collectively givingconsumers a seamless experience. Such design features as one-click ordering and automated shopping help deliver the promise ofconvenience. Community: Through site-to-user and user-to-user forms of interactivity (such aschat rooms), e-marketers can develop a core of dedicatedcustomers who become avid marketers of the site too.

39 Concentration: Targeting through online behavioral profiling. Advertisers haveknown for some time that behavioral targeting is vastly superior tosimple demographic targeting. Knowledge of a consumers pastpurchases interests, likes/dislikes, and behavior in general allows anadvertiser to target an advertisement much more effectivelyDepartment stores have long kept track of consumers pastpurchases. They are thus able to project what other types ofproducts a consumer might be interested in and then send anappropriate coupon or sale offer. Credit card companies are theultimate gatherers of behavioral targeting information. They maintainvast databases of cardholders past transactions, and they sell listsof this data to advertisers. The same type of behavioral model isforming on the Internet. Publishers and advertisement networksmonitor the items that a consumer has expressed interest in orpurchased on a site (or network of sites) in the past and targetadvertisements based on this information. Convergence: We will soon enter the next round of the E-marketing battle asbroadband reaches the masses. The Internet will become moreubiquitous and wireless; televisions will become more interactive;video/data/voice appliances will converge; brand advertising anddirect marketing practices will integrate; domestic brands, commerceand marketing will become even more global; and big marketingspenders will spend more money online. Many companies that arewell positioned today will need to continue to evolve to takeadvantage of the opportunities. The success of Internet advertisingcompanies will largely be driven by how they maneuver among thecoming developments. Rich media, brought on by broadband, willallow advertisers much greater creativity by bringing in new types ofadvertising to the Internet, as well as enhancing some of the more

40 traditional forms. Broadband technology will allow the convergenceof television and the Internet. Dubbed interactive TV, in its simplestform, will consist of a television with some interactive capabilities.Basically, a user will see a television screen that is three-quarterstraditional television, but with a frame that has Internet capabilities.This frame will allow users to access up-to-the-minute sports scoresor news on the Web, for example. More importantly for Emarketers, it would allow viewers to immediately leap to the websiteof an advertiser whose ad was being shown. The user could find outmore information or order the product right there. Commerce: The last emerging fundamental of e-marketing is commerce,whether it includes offering goods and services directly, or marketingthose of another company for a fee, thus helping to cover the fixedcosts of site operations and to offset customer acquisition costs.To be successful on the Internet, e-marketers will have to do morethan reproduce their off-line business models on line because thesebusiness models work only at considerable scale. Interestingly, It ispossible for online marketers to be profitable even at lower salesvolume if they exploit efficiencies in eMarketing and synergies withthe off-line business, with examples as follows.

55 9.Bibliography Websites

www.google.com

www.doubleclick.com

www.emarketing.com Magazines & books 1-

Google e-book e-marketing strategy2-

Business world

56 10. Annexure Survey Questions Note : This questionnaire is for the purpose of data collection for the collegeproject for summer training Project in M.B.A. (1) How much you aware about Internet? o Fully o Better o Moderate o Little o None (2) How many times you use internet in a month? o Daily o Weekly o

15 days o Monthly (3) For which reason you surf Internet mostly? o Entertainment o Informative o E-Mail / Social Networking sites / Chatting o Soft wares o Not Applicable (4) Have you taken part in any competitive exam? (a) Yes (b) No (5) Have you given any online exam? (a) Yes (b) No

57 (6) How much you use Internet for your study? o Less than 25% o Around 25% to 50% o Around 51% to 75% o Around 76% to 100% (7) Which Ad you prefer mostly to see? o Newspaper o Radio o TV o Internet (8) On Internet which ad attracts you? o Text Ad o

Pop Up Ad o Flash Ad o Banner Ad o Not Applicable (9) Which one type of study material will you choose if you are givenboth? (a) Books (b) Online material (10)Any one talent OR skill you find in you? (a)____________________ (b) Not Applicable