PVL Display Unit

Branding Guidelines
Passenger Vehicle Lubricants

Communications System > Guidelines & Templates
Exxon/Esso Product Lorem Ipsum
Display Unit sed Diam quis

Nonoh Ummy
Ipsum Dolor
Logo
Lorem Ipsum
Use only specially approved artwork in color, which ■ Lorem ipsum dolor sit amet,
■ Sed diam quis nonoh ummy
may be accessed from the Branding Elements section. ■ Nibh euismod tincidunt
laoreet dolore.
■ Lorem ipsum dolor sit amet,
■ Consect etuer adipiscing elit,
■ Nibh euismod tincidunt
laoreet dolore.
Icon
Use the Running Tiger in full color. Lorem Ipsum
Color laoreet dolore.

When possible, print four-color process. (See laoreet dolore.
Production for four-color printing details.) The red Lorem Ipsum
rectangles reinforce the Exxon/Esso brand. Headline ■

■
■
Lorem ipsum dolor sit amet,
Consect etuer adipiscing elit,
Sed diam quis nonoh ummy
reverses from the rectangles. Use full-color Running laoreet dolore.
Tiger. Logotype prints ExxonMobil red. laoreet dolore.
Lorem Ipsum
Aqua bands print Pantone® 3125. Bulleted product ■
■
Nibh euismod tincidunt
descriptions appear in black. ■

■
laoreet dolore.
laoreet dolore.
Layout
Promotional messages are placed within the red block,
at the top of the display unit. Typeset any
product names in text; do not use product logos.
The Running Tiger icon and the Exxon/Esso logotype

appear at the top in a white field, Tiger on left and
logotype on right. The height of the icon is equal to
an “E” height. Center align icon to Exxon/Esso logotype.
Be sure to allow adequate clear space of an “E” height
around logotype and the Running Tiger icon. Design shown is for example only –
not actual layout.
Product headlines and corresponding bulleted Typography
information appear adjacent to the actual product. Display Headline Helvetica Black UC/lc
When listing information, use square bullets. Product Headline Helvetica Black lnitial cap
Body Copy Helvetica Initial cap
Bullets Zapf Dingbats n/a
Type specifications must be maintained. Sizes vary

depending on amount of content.
Pantone is a registered trademark of Pantone, Inc.

Branding Guidelines
Passenger Vehicle Lubricants

Communications System > Guidelines & Templates
Mobil Product Display Unit Lorem Ipsum

sed Diam quis
Logo Nonoh Ummy
Ipsum Dolor
Use only specially approved artwork in color, which
may be accessed from the Branding Elements section. Lorem Ipsum
Icon ■ Nibh euismod tincidunt

laoreet dolore.
Use the Pegasus design surrounded by black outline. ■ Consect etuer adipiscing elit,
laoreet dolore.
Lorem Ipsum
Color ■ Lorem ipsum dolor sit amet,
When possible, print four-color process. (See ■

■
laoreet dolore.
Production for four-color printing details.) ■ Consect etuer adipiscing elit,

laoreet dolore.
The top rectangle is ExxonMobil blue, lower strip is Lorem Ipsum

black. Type reverses. Use ExxonMobil red Pegasus ■ Consect etuer adipiscing elit,
ed diam quis nonoh ummy
with black outline. Logotype prints in full color. laoreet dolore.

laoreet dolore.
For the Mobil 1 product panel, the headline reverses Lorem Ipsum
from Pantone® 877 silver, abutting ExxonMobil blue ■
■
Consect etuer adipiscing elit,
strip. Product panels for Mobil products print ■ Nibh euismod tincidunt
laoreet dolore.
ExxonMobil blue abutting black strip. Bulleted product

descriptions appear in black.
Layout
Promotional messages are placed within the
ExxonMobil blue rectangle, at the top of the display unit.
Typeset any product names in text; do not
use product logos.
The Pegasus icon and the Mobil logotype appear at

the top in a white field, Pegasus on left and
Design shown is for example only –
logotype on right. The height of the Pegasus icon, head
not actual layout.
to hoof, is equal to an “M” height. Center align icon to Typography
Mobil logotype. Make sure there is adequate clear Display Headline Helvetica Black UC/lc
space of one-half the diameter of the black outline Product Headline Helvetica Black lnitial cap
around the icon. Be sure to allow adequate clear space Body Copy Helvetica Initial cap
of an “M” height around the lock-up. Bullets Zapf Dingbats n/a
Product headlines and corresponding bulleted Type specifications must be maintained. Sizes vary
information appear adjacent to the actual product. When depending on amount of content.
listing information, use square bullets.
Pantone is a registered trademark of Pantone, Inc.

PVL Display Unit

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PVL Display Unit

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Formats disponibles

Branding Guidelines

Passenger Vehicle Lubricants

Exxon/Esso Product Lorem Ipsum

Display Unit sed Diam quis

Color laoreet dolore.

When possible, print four-color process. (See laoreet dolore.

Production for four-color printing details.) The red Lorem Ipsum

rectangles reinforce the Exxon/Esso brand. Headline ■

Tiger. Logotype prints ExxonMobil red. laoreet dolore.

descriptions appear in black. ■

The Running Tiger icon and the Exxon/Esso logotype

Type specifications must be maintained. Sizes vary

Pantone is a registered trademark of Pantone, Inc.

Passenger Vehicle Lubricants

Mobil Product Display Unit Lorem Ipsum

Icon ■ Nibh euismod tincidunt

When possible, print four-color process. (See ■

Production for four-color printing details.) ■ Consect etuer adipiscing elit,

The top rectangle is ExxonMobil blue, lower strip is Lorem Ipsum

with black outline. Logotype prints in full color. laoreet dolore.

ExxonMobil blue abutting black strip. Bulleted product

The Pegasus icon and the Mobil logotype appear at

Pantone is a registered trademark of Pantone, Inc.

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