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Media Release

Asian Content for the Worlds Children 2012 @ The Arts House, Singapore
Singapore, 27 March 2012 - The National Book Development Council of Singapore and The Arts House present ASIAN FESTIVAL OF CHILDRENS CONTENT 2012 from May 26 to 29. The skys the limit when it comes to creating content for Asian children. This years Asian Festival of Childrens Content 2012 brings together writers, illustrators, content makers, publishers, distributors and retailers, international buyers and other professionals related to childrens content. Organised by the National Book Development Council of Singapore and The Arts House, this years festival is bigger, better and bolder than before. The Arts House will be the heart of the festival as the building will be transformed into a marketplace for illustration, ideas and initiatives. Succeeding from last years feat, this four day festival aims to congregate content makers, international buyers, and readers looking for related materials with Asian content in a plethora of formats such as comics, books, e-books, graphic novels, videos, films, educational games, etc. Catch some of the worlds top minds and talents in action over four captivating days at these events: Celebrating Our Stars, Pre Festival Event (25th May 2012) Primary and Preschool Teachers Congress (26th May 2012) Parents Forum (27th May 2012) Asian Childrens Writers and Illustrators Congress (28th & 29th May 2012) Media Summit (29th May 2012) Specialised Workshops (26th & 27th May 2012) Masterclasses (30th May 2012) Media Mart and Rights Fair (26th 29th May 2012) Book Illustrators Gallery (26th 29th May 2012)

There will be three new initiatives this year. The first event for the Festival is a warmer, called Celebrating Our Stars. It brings together authors, illustrators and publishers of Singapores children books. This evening session will provide a great opportunity for aspiring authors, illustrators and other content creators to network with publishers. The second event will be a panel discussion on Trajectories and Themes in Childrens Literature from the Philippines. Led by Russell Molina and Jomike Tejido, two of the most popular and respected Filipino author/illustrator, this event aims to highlight Asian authors and illustrators from regional countries. They will

also be joined by Candy Gourlay and Isabel Roxas, overseas based Filipinas who will share their international perspectives, as well as personal narratives, on multicultural childrens literature. Lastly, the launch of the Rights Fair aims to draw together publishers, literary agents and rights agents at the festival. It will be an excellent place to link up with distributors to promote quality Asian childrens content to the rest of Asia and the world. R Ramachandran, Festival Director of AFCC commented, Our objective is to develop childrens materials with Asian content for information, education and entertainment. Through this festival, we hope to continue to be a catalyst to the creation, production, publication and distribution of childrens materials with Asian content to children worldwide. 86 speakers and experts, including writers, illustrators, digital artists, producers and designers, from around the world will engage, educate and empower the audience at this Asias gateway to the international childrens content market. These speakers and experts include: Leonard Marcus a renowned historian and childrens book critic and one of the children's book world's liveliest writers and speakers Sarah Odedina former Bloomsbury's group Editor-in-Chief of children's fiction, where she oversaw publication of the entire Harry Potter series Rukhsana Khan winner of 2011 Golden Kite Award for best picture book text for Big Red Lollipop Uma Krishnaswami winner of Scholastic Asian Book Award 2011 Suzy Lee world famous Korean author/illustrator Margarita Engle recipient of the Newberry Honor for The Surrender Tree Marjorie Van Heerden written and/or illustrated more than a hundred childrens books and has been published in 33 languages Alvina Ling Fiction Editorial Director, Little Brown Wolfgang Bylsma - Editor-in-Chief Gestalt Publishing, graphic novel publisher Vatsala Kaul-Banerjee Publishing Director, Hachette who is responsible for bringing Adeline Foos Amos Lee books to India Avery Fischer Udagawa Translator Margaret Kerrison Award winning edutainment and animation writer, producer and content developer Helen McAleer Managing Director at Walker Books Candy Gourlay Author of Tall Story, winner of SCBWIs Crystal Kite Award for Europe in 2011 Cecilia de la Campa Director of Childrens Subsidiary Rights at Writers House Literary Agency Yusof Gajah Artist and childrens book illustrator and author Dr. Murti Bunanta Author of 50 childrens book and is President and Founder of Society for the Advancement of Childrens Literature
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About Asian Festival of Childrens Content Over a billion children in Asia lack good resources, both for their education and entertainment. Those who have the means and the access, benefit from a wide selection of edutainment material available from the West. Asian material, even those available, is seldom promoted and is therefore left unexplored. Bringing quality Asian content to children is paramount as it would make children aware of Asias unique environment and cultural values, promote understanding of, and love for, the literary and visual arts. It will thereby lay the foundation for a good and all-round education. For more information, please visit www.afcc.com.sg. The organisers:

National Book Development Council of Singapore http://bookcouncil.sg/

The Arts House www.theartshouse.com.sg

For media enquiries, please contact: Kumudha DID: +(65) 6259 3193 / 6253 3193 Email: kumudha@flamecomms.com For other enquiries, please contact: Kenneth Quek Festival Director DID: +(65) 6848 8291 Email: info@bookcouncil.sg

In partnership with:

Society of Childrens Book Writers and Illustrators www.scbwi.org

The festival organisers reserve the right to change speakers, events and/or session times, dates, and other details as necessary.

Principal Festival Partners:

Festival Partners:

Supporting Partners: