CARMEN MUSSE ST.

JOHN, MBA
Lk. Hiawatha, NJ 07034 Cell 973.223.2404 carmen.stjohn@live.com
http://www.linkedin.com/in/carmenstjohn http://twitter.com/#!/carmenstjohn EXECUTIVE PROFILE Accomplished Social Media Strategist with Mini MBA in Social Media Marketing. Bilingual results-driven marketing professional with extensive experience in Multi-Channel Marketing, Product Management, and Managed Markets within pharmaceutical companies and healthcare advertising agencies. Solid expertise in developing multiple media strategies and internet marketing strategies. for Rx, DTC and DTP. This included analysis of search engine optimization, Assisted new product launches in the central nervous system, anti-infectives, cancer pain management, and organ transplant therapy areas. Strong management and leadership skills with ability to motivate professionals and maximize levels of productivity. MBA degree in Marketing and Certificate in Internet Marketing. Demonstrated broad array of strengths and accomplishments in: Account & Project Management / Product Management / Multi-Channel Advertising and Promotions / New Business & New Market Development / Client Management / Staff Development & Mentoring / Team Leadership & Training / Strategic and Market Planning

Antibiotics Antidepressants Antifungals Antivirals

Cancer drugs

THERAPEUTIC CATEGORY EXPERIENCE Cardiovasculars Gastrointestinals CNS drugs Lung Surfactants Contact lenses NSAIDs Diabetic Agents Pancreatic Enzymes Erythropoetic Agents Pediatric Nutritionals
PROFESSIONAL EXPERIENCE

Opioids Transplant Womens Health Vaccines

BAUSCH & LOMB, MADISON, NJ

10/2011 M ARKETING COMMUNICATIONS M ANAGER (CONTRACTOR)

6/2011-

Worked with Brand and agencies to establish best practices to maintain consistency in process submissions Ensured MLR process guidelines are adhered to by Brand and agencies Coordinated and managed the weekly MLR meetings including management of eRoom and online reviews Tracked and implemented changes mandated by medical, legal, and regulatory reviewers Initiated promotions projects with advertising agency Negotiated creative briefs between brand and agency, as needed Built promotion project timelines and ensured timely execution Worked closely with brand team to align promotional projects with brand's strategic imperatives Managed production and dissemination of promotional materials adhering to timelines Collaborated with Brand and Finance to maintain the promotional budget Monitored and optimized cost effectiveness of promotional process Worked closely with warehouse to manage promotional inventories

EISAI INC., W OODCLIFF LAKE

M ARKETING CONSULTANT IN M ARKETING COMMUNICATIONS (CONTRACTOR)

2/2011-6/2011

Provided guidance, enforced and ensured Compliance Review process guidelines were adhered to in copromote environment

Coordinated joint Legal, Medical and Regulatory review and approval meetings for Eisai/Pfizer advertising and promotions materials with Brand and Advertising agencies including creating agendas and dissemination of materials to be reviewed
During RC meeting, responsible for scribing of agreed upon comments to reviewed projects and distributing to Agencies, retrieving approvals and ensuring regulatory requirements are noted on forms

Ensured meeting and project trackers were kept up-to-date before and after RC meetings Reviewed RC notes against final flat submissions from agencies for accuracy and RC changes and distributed to Regulatory Worked closely with Production providing approval of Proofs and ensuring project logistics meet marketer deadlines Disseminated 2253 submissions to Regulatory for DDMAC approval Kept track of promotional literature at warehouse to comply with compliance regulations and availability for use Provided guidance and input in anticipation of full electronic process rollout of Compliance Review process Collaborated with Brands and Agencies on strategic initiatives

NOVARTIS PHARMACEUTICALS, INC., E. HANOVER, NJ

5/2003-6/2010 M ARKETING COMMUNICATIONS M ANAGER/PROMOTIONAL COMPLIANCE REVIEW CHAIR (2009-2010)

Developed product communications for Transplant franchise products from initial concept through to final production. Facilitated a promotional review process (PRP) to ensure 100% compliance standards were adhered to by the Infectious Disease Transplant Franchise. Products in franchise included MYFORTIC , NEORAL, SIMULECT, ZORTRESS and ZALBIN Ensured alignment to pharma regulations and compliance standards. Collaborated and negotiated logistics for submission reviews with project owners and reviewers (legal, regulatory, medical, clinical). Coordinated with traffic specialist to verify compliance standards for FDA submissions were being met. Captured PRP metrics documentation. Managed pre- and post- meeting communications with reviewers and project owners. Collaborated with project owners to develop templates to minimize project volume for franchise resources. Coordinated the complete response meeting for the launch of new organ transplant rejection drug, ZORTRESS. Facilitated review meetings to support the prescribing information launch for ZORTRESS including ad hoc meetings awaiting Federal Drug Administration (FDA) comments to risk evaluation management tools. Created and conducted training presentations on PRP process for external vendors and new team members. Researched and recommended on direct-to-consumer (DTC) opportunities for the expectant hepatitis C drug, ZALBIN.

Coordinated and expedited a meeting with managed markets employer group director and ZALBIN Director to explore population-oriented strategies. Ensured all compliance standards were met for accurate and timely FDA submissions.

M ARKETING COMMUNICATIONS M ANAGER, M ANAGED CARE M ARKETS (2006-2009)

Collaborated with Brand Teams to develop multi-channel strategic initiatives, to develop product communications and manage project development through to final end product and to implement sales/marketing resources for key groups within the Managed Markets divisions: employers, long-term care (LTC), pharmacy benefit managers (PBM), and health plans. Established communication processes for key account managers. Contributed to the promotional review metrics analysis for managed markets projects. Led cross-functional teams to successfully develop and implement promotional materials for newly launched products. Mentored Marketing Specialist to work collaboratively with warehouse, production and logistics teams to ensure smooth execution of tactical imperatives. Participated in Market Research activities with Brand teams. Facilitated the PRP discussions on US managed markets multi-channel materials to ensure that all legal, regulatory, medical and marketing perspectives were addressed. Created and executed Multi-Channel Media Campaign for LTC team to announce the launch of EXELON PATCH, and to promote the symptoms of overactive bladder to the LTC populations. Strategized and implemented Multi-Channel Media Campaign for patients with overactive bladder (OAB) for PBMs and LTC Developed Internet marketing strategies to maintain the drivershealth.com website for professional truck drivers. Promoted the development of the swipe technology implemented at the professional truck driver trade shows to ensure smooth capture of leads and enrollees into the Blood Pressure DownShift program (BPDS). Devised the materials ordering process for trade shows to support the partnership with RAMP Publishing to implement the BPDS program with professional truck drivers.

M ARKETING COMMUNICATIONS M ANAGER, NEUROSCIENCE (2004-2006) Kelly Services (contractor at Novartis) (2003-2004)
Liaised between Novartis Brand Teams and key internal/external departments and vendors to execute multi-channel marketing projects from conception to full implementation and managed associated budgets. Evaluated, analyzed and recommended multi-channel promotional materials and premiums against strategic objectives to meet trimester

schedules. Ensured trimester materials met promotional and regulatory compliance guidelines. Participated in key brand team meetings for strategic development, project implementation and production of trimester tactical executions. Primary product responsibilities were for STALEVO, COMTAN, FAMVIR, and MIACALCIN. Implemented and executed promotional launch resources for STALEVO Ensured delivery and execution of STALEVO launch materials for the sales forces and launch meeting. Conceptualized and delivered revised FAMVIR patient starter kits. Strategized and implemented a patient compliance program to ensure patient adherence to Mialcalcin brand.

THOMAS FERGUSON ASSOCIATES, Parsippany, NJ

ACCOUNT GROUP SUPERVISOR

8/2001-9/2002

Responsible for the account management of the PROCRIT Oncology franchise. Assisted Ortho Biotech in the development and implementation of an aggressive strategic campaign to blunt new competitive entry messages. Created product communication materials and developed program initiatives to increase PROCRIT market share and expanded use in the chemotherapy-induced anemia management market. Supervised an Account Executive and mentored Assistant Account Executive with significant improvements leading to promotion. Directed Agency activities to increase PROCRIT strategic focus for increasing penetration, duration and expanding growth. Establish strong campaign to blunt competitive messages in partnership with Media Services. Coordinated and implemented successful major convention strategic plan Developed cancer awareness program initiatives to partner with healthcare professionals to blunt competitive partnering activities and strategized for market research activities.

SOLVAY PHARMACEUTICALS, INC. Marietta, GA

PRODUCT M ANAGER

12/1998-8/2001

Created product communications and executed on strategic/business plans for CREON MINIMICROSPHERES (Pancrelipase Delayed-Release Capsules, USP), a pancreatic enzyme for pancreatic exocrine insufficiency associated with cystic fibrosis and pancreatic cancer. This included being product champion, providing forecast development, and planning of promotional resources. Also facilitated product line extension discussions with US and Global counterparts and worked closely with key departments to ensure adherence to healthcare compliance guidelines. Created a Cystic Fibrosis patient retention initiative to increase market share Developed a position paper on the impact of generic imitators on market dynamics that was instrumental in maintaining market share compared to previous years Initiated development of a new product line formulation to offset generic intrusion of tablets Elicited successfully national employee participation for the GREAT STRIDES walk-a-thon for cystic fibrosis that increased company fund raising by 817% as compared to previous year Managed and awarded the Creon Minimicrospheres Scholarship Fund to over 30 recipients in 3 years

ADAIR-GREENE HEALTHCARE COMMUNICATIONS, Atlanta, GA

SENIOR ACCOUNT SUPERVISOR

2/1996-12/1998

Maintained account management for the global launch (Europe, Latin America, and North America) of a new CIBA Vision contact lens, NIGHT & DAY. Additional responsibilities included North American post-launch DTC activities for Focus DAILIES contact lenses. Directed Customer Marketing product promotional communications directed to CIBA Visions channels of distribution, national and regional chains and private practices. Managed account budgets/profitability and supervised an Account Executive and two Account Coordinators. Active in Market Research activities. Developed and implemented idea for a comprehensive product launch box that would include all materials for overseas countries to use (sales aids, artwork, disks, patient brochures) Created Multi-Channel direct-to-consumer Media Campaigns for print, radio and TV (national and cable) Led the Latin America launch in translating and directing materials for a Hispanic audience

KALLIR, PHILIPS AND ROSS, INC., NYC, NY

VP, ACCOUNT SUPERVISOR

5/1991-12/1996

Managed daily account activities for the launch of DURAGESIC , MOTILIUM, and NIZORAL, for Janssen Pharmaceuticals; FORTAZ and ZINACEF for Glaxo Pharmaceuticals, and FLUZONE for Connaught Laboratories. Maintained account budgets and Agency profitability. Supervised various Account Managers, Account

Executives and Administrative Assistants. Responsible for therapeutic categories activities across antibiotics, gastrointestinal products, opioids and vaccines. Attended market research on behalf of Brands to assess promotion viability. Launched DURAGESIC to oncology community Developed a product communications platform to facilitate dialogues between medical community, caregivers and patients and created communication materials Created and executed against strategy promotional campaigns for the first flu vaccine, FLUZONE EDUCATION & PROFESSIONAL DEVELOPMENT Rutgers University Ctr for Mgmt Devel, Social Media Marketing Fairleigh Dickinson University, Management and Marketing Montclair State University, Business Administration Rider University, Business Administration Product Manager Development Program 3/99 Strategic Planning seminar 3/99 Pharmaceutical Pricing seminar 3/00

Mini-MBA MBA BS AAS HMCC Univ of MS Univ of MS

CAREER ENHANCING COURSES Social Media Strategist Mini-MBA Program, Internet Marketing Specialist Certificate Program, Facilitating Forward Negotiating Skills, Critical Thinking and Problem Solving, Time Management, Marketing Mix and Education, Consumer Marketing Mix and Education, Building Insightful Brands, Strategic Brand Management, ScQuared Presentations, US Agency Management PROFESSIONAL AFFILIATIONS National Association of Female Executives (NAFE) Healthcare Business Womens Association (HBA) 1998 2001 Director, Cystic Fibrosis Association (Atlanta, GA)